TheAr tofEngi neer i ng
Gr eatMobi l eApps
Compl et egui det omas t er i ngc us t om appdevel opment&mar ket i ng
PREFACE T hef ut ur ei smobi l ec omput i ng–s mar t phone sandt abl e t sar ej us t e l e me nt sofi t .T hei ndus t r yi sonet hev e r geofawhol ene wpar adi gm. T hor s t e nHe i ns , Bl ac k be r r y
Anew er adawnedwi t ht hel aunc hofi Phonei n2008.Si nc et hen,t he mobi l eec os ys t em hass eenunpr ec edent edc hangeshavi ngf ar r eac hi ng i mpl i c at i ons .Today,onaver agepeopl ec hec kt hei rmobi l edevi c es onc eever y6mi nut es !Smar t phonesand t abl et snow out s el lPCsandl apt ops . Gi vens uc hamet eor i cr i s ei nt hepopul ar i t yoft hes edevi c es ,i ti s mobi l eappswhi c hhaveandc ont i nuet ogar nerat t ent i on.Las t yearonAppl e’ si Phone5t hanni ver s ar y,t heapps t or e hadal r eadywi t nes s edawhoppi ng50bi l l i on appdownl oads . Asmor ebus i nes s esr eal i z et hei mpor t anc eofhavi ngappst o c ompl ementt hei rbr ands ,t hec ompet i t i onl evel sf orget t i ngone’ s appnot i c edhass kyr oc ket eds i gni fic ant l y.I ti sequal l y i mpor t antt or emembert hats uc c es s f ulapps ar enotbui l tover ni ght . I tt akesc ons i der abl es t r at egi cpl anni ng,r az or s har pf oc usandagood amountofmar ket i ngeffor t st omakeanapps uc c es s f ul .Wi t houtt hi s , i t ’ sc er t ai nt hatyourappwi l lfindi t swayt ot hegr aveyar d. Thi sebookwi l lgui deyouonhow t ogoaboutbui l di ng,l aunc hi ng andmar ket i ngyourmobi l eapp.Remember ,asGr egHi c kman ofMobi l eMi xed. c om r i ght l yput si t–Appsar eal labout c r eat i ngs ol ut i onst hatc us t omer s ac t ual l ywantandneed. GoodLuck!
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CONTENTS
I deaGener at i on
Chec ki ngt heFeas i bi l i t y
Fi ndi ngt heRi ghtMobi l eDevel oper
Avoi di ngt heFat alMi s t akes
Wi r ef r ame,Des i gn&Devel opment
Gear i ngf ort heLaunc h
I mpl ement i ngMar ket i ngSt r at egi es
I deaGener at i on Pe opl ebuywhe nt he yar er e adyt obuynotwhe ny oune e dt os e l l
Cons i dert hi sageol dadage. I ti sast r uerf ormobi l eappsasi ti sf oranyot herpr oduc t . Your apphast os ol veapr obl em oraddr es sac r i t i c aluns ol vedneed/ want .Wi t houti t ,t her ear e f ewerc hanc esf oryourappt os ur vi ve. Yourfir s ts t eps houl dbet ounder s t andwhet heryourbus i nes sac t ual l yneedsanapp.Thi s dependsonyourobj ec t i vesandus err equi r ement st oo.I nc as e, youwantt opr ovi des ome bas i cf unc t i onal i t y, ar es pons i vewebs i t ewoul dbes ts er vet heneed.Don’ tj us tbui l danapp f ort hes akeofi t .
Getaf eeloft hemar ket Res ear c hs ugges t st hat al mos t 4. 6 bi l l i on peopl eont hi spl anetal r eadyownamobi l e devi c e.Thi si sf uel i ng t he app mar kett oo s i nc e,us er s now r el y,on t hei rhandhel d devi c es f orever yt hi ng.As wi t h any ot her bus i nes s ,yous houl dc ompl et el yunder s t and t heappmar ket pl ac e.Thebes tpl ac et os t ar t wi t hi sapp s t or es .Tr yand find outwhat ’ s t r endi ngi nc l udi ngt opper f or mi ngapps .
Spends omet i medownl oadi ngandus i ngt heappst oknow how t hebes tappswor k.The mor eyous t udyandexper i mentwi t happs ,t hebet t er .Appl e’ sSt or ef r equent l ydi s pl ays whi c happsar eTopPai d,TopGr os s i ngandTopFr ee.Keepac hec kont hi sc har tr egul ar l y. Readc us t omerr evi ewsont heapps t or es . Thes er evi ewsar eagol denmi neofi nf or mat i on ofwhatwor ksandwhatdoesnot .Anal yz ewhyanappi sr ankeds ohi gh,whati si ni tt hat keepst heus er shooked,how i ti ss ol vi ngt heus er s ’ pr obl emsorneeds . Al s oc hec koutapar t i c ul arapp’ sr ankc ons i s t enc y.I fi thasbeenf ai r l yc ons i s t ent ,del ve deeperi nt oi t .
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Huntf ort hes uc c es s f ulapps I t ’ sf ai renough t of ol l ow t he f oot s t epsofs uc c es s f ul apps .I thel psyouunder s t andt heanat omyofaper f ec t mobi l eapp.I t ’ sabs ol ut el yfinei ft her ei sanappt hat r es embl esyouri dea.You c an bui l d youri deaon t he exi s t i ngappandpr ovi deus er swi t habet t ers ol ut i on. Remember ,i t ’ snotnec es s ar yt hatyouhaveanor i gi nal i deaever yt i me.Sadl y,manydevel oper sdon’ tgett hi s c onc eptandendups pendi ngt i me,moneyandeffor t s t oi mpl ementi deasj us tf orbec aus ei ti suni que.Your app need notbe uni que t o bec ome s uc c es s f ul .The mobi l eappmar keti st aki ngoffandt her e’ sal otofr oom f ori mpr ovementi nexi s t i ngappsoutt her e.
Topappc har t s . c om i sagr eatr es our c ees pec i al l yi fyouwantt ofindoutt hebes t per f or mi ngappsf ori OSpl at f or m.
Onc eyouhavegener at edani deaandhaveadec entunder s t andi ngoft hemar ket ,i t ’ s t i met oc hec kouthow f eas i bl eyourappi s .
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Checki ngt heFeas i bi l i t y Be f or emov i ngont ot hede v e l opme nts t age , i t ’ sne c e s s ar yt oc he c k t hef e as i bi l i t yofy ourappi de af r om al langl e s .
Tec hni c all i mi t at i ons Ther ear ec ount l es samaz i ngmobi l eappi deast hatar eei t hert ec hni c al l yc hal l engi ngor i mpos s i bl et oi mpl ement .For i ns t anc e,i ndoor navi gat i on i s a di ffic ul tc onc ept t o i mpl ement .Thedevi c esc omehavei nbui l tGPS,gyr os c opeandac c el er omet er .Thes ec an beus edt omeas ur et heal t i t udeofahandbuti ti si mpos s i bl et ot r ac kandmeas ur ewhen aper s onmovesbac kwar dandf or war dus i nganapp. Fur t her mor e,appsr equi r i ngs pec i ficf unc t i onal i t i esl i kec ount i ngt her i ngsi nr eal t i me when a us ermakes t he c al lar e al s o di ffic ul tt oi mpl ement .I tbec omes ext r emel y c hal l engi ngt opr ogr am/ c odet heappl i c at i ont hatmakesi tpos s i bl et oc al c ul at et henumber ofr i ngsmadeaut omat i c al l yi nr ealt i me.Pl at f or mss uc hasi OSdon’ tal l ow maki ngt weaks t ot hei rexi s t i ng s t andar ds .Thi s ul t i mat el y means t hatc er t ai n apps ar e di ffic ul tt o i mpl emental t oget her .
Fi nanc i alc ons i der at i ons Mi ni mum i nves t mentr equi r ed t o bui l d abas i cmobi l eapp s t ar t swi t h af ew t hous and dol l ar s .Ther e’ snoupperl i mi tt ot hi sasal otdependsont hec ompl exi t yoft hepr oj ec t andf unc t i onal i t i est obei mpl ement ed. I fyour equi r eahi ghqual i t yapp,youwi l lneedt os hel loutc ons i der abl emoney.So,i fyou haveas ol i di dea,i t ’ sbet t ert oc hec koutt hefinanc i alf eas i bi l i t yaswel l .Eveni fyout hi nk ofi nves t i ngagoodamountofmoneyi nt omaki ngyourappi deaar eal i t y,t hi nkaboutt he ROIyouwi l lear n.A det ai l edexpl anat i onofr egar di ngmobi l eappc os t si sdi s c us s edi n t henextc hapt er .
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Ski l ls et s Even t hough you mi ghtbeadevel oper ,pr ogr ammerorc oder ,i t swor t hc hec ki ngout whet heryouoryouri nhous et eam wi l lbeabl et oi mpl ementyourappi deai nt hemanner youwant . Remember ,c er t ai n mobi l e app pr oj ec t sr equi r e a hi ghl eveloft ec hni c alexper t i s e es pec i al l yi fyouwantt obui l danat i veapp( i OS/ Andr oi d/ Bl ac kber r y/ Wi ndows ) .Somet i mes , i t ’ sgoodenought ohi r eexper i enc edmobi l edevel oper st ogett hebes tappf oryourus er s . Af t eryouhavec hec kedf eas i bi l i t yf r om al ls i des ,i t ’ st i met ol ookoutf oranexper i enc ed mobi l eappdevel operwhowi l lhel pt r ans f or m youri deai nt or eal i t y.I tc anber ealt ought o find t he r i ghtdevel operas t he mar keti s flooded wi t h peopl e who c al lt hems el ves devel oper sbuti nr eal i t yknow l i t t l eaboutt hemobi l el ands c ape. Thenextc hapt erwi l ls heds omel i ghtonhow t ol ookoutf ort hebes tdevel oper .
i OS androi d
bl ack be rr y
wi ndows
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Fi ndi ngt heRi ghtMobi l eDevel oper Asabus i ne s sowne rormanage r , y ouk nowt hathi r i ngt hewr ongpe r s on i st hemos tc os t l ymi s t ak ey ouc anmak e .-Br i anT r ac y
Thes uc c es sofyourmobi l eappt oal ar geext entdependsonhow i ti sbui l tanddes i gned. Ther ef or e,i t ’ sc r uc i alt ohi r et her i ghtmobi l eappdevel operf oryourpr oj ec tbec aus ea s l i ghtwr ong dec i s i on c an des t r oy yourpr oj ec t .Her e’ s whatyou s houl di deal l y do whenhi r i ngadevel oper .
Pl ac est ol ookoutf orhi r i ngdevel oper s Thei nt er neti sf ul lofpl ac eswher eyouc angol ooki ngf orexper i enc eddevel oper s .Al lyou needt oi sj us tGOOGLE.Li nkedI nc anbeagr eats t ar t i ngpl ac et os ear c hdes i gner sand devel oper s . Googl e+i sanot herpopul ardes t i nat i onf ors ear c hi ngappdevel oper s . Thebes t par ti st hatyougethi ghl yt al ent eddes i gner sanddevel oper sher eataffor dabl epr i c es . Youc anevenl ookoutf orpr of es s i onal mobi l eappdevel opmentagenc i es / c ompani esher e. J oi ni ngDevel operFor umsl i kei PhoneDevSDK,XDADevel oper sFor um f orAndr oi dand Appl eDevFor um i sequal l yhel pf ul .Regi s t r at i ont akesl es st hanaf ew mi nut esont hes e s i t es .You c an eas i l ypos tyourj ob des c r i pt i onsand i n no t i me you wi l ls t ar tget t i ng pr opos al sf r om manydevel oper sac r os st hegl obe. Anot herwayt ofindgooddevel oper si st ol ookoutf oragenc i est hathavewonawar dsor beenf eat ur edi nt opt ec hnewsmagaz i nes / webs i t es / bl ogs .
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Cos tofbui l di ngaMobi l eApp Oneques t i onwhi c hf r equent l ybot her sbus i nes sowner si swhati tc os t st obui l damobi l e app. Bef or eans wer i ngt heques t i on, i t ’ si mpor t antt oknowt heki ndofmobi l eappyouwant t ogetbui l t .Ther ear ebas i c al l y5t ypesofmobi l eapps–
Dat adr i ven
Devi c e
Func t i onal i t y apps
Cus t om ut i l i t y apps
Gameapps
A bas i capp wi t houtabac kend i sc er t ai nl yc os t sl es st han appst hatr equi r ec ompl ex dat abas es et up.Exampl es ofs uc h apps i nc l ude a c al c ul at or app,budget pl anner oradi etpl anner .
A moder at el yc ompl exapp r equi r i ngs et t i ngup adat abas e/ s er verwher ei nt hedat ai s exc hanged vi aan APIi sc os t l i ert han s i mpl e appl i c at i ons .Suc h appsr equi r ear obus t bac kends ot hatc ont enti sexc hangedbac kandf or t hf r equent l y.Thes epr oj ec t si nvol ve al otofQual i t yAs s ur anc easwel lasPer f or manc eOpt i mi z at i on.Exampl esoft hes eapps i nc l ude eventbas ed s ear c h apps ,map apps ,news / pr es sc ent r e apps ,c i t ygui des ,bar findi ng apps and t axiapps . A maj or i t y of ut i l i t y apps f al lunder t hi sc at egor y.
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Hi ghl yc ompl exappsl i keCRM,heal t hc ar e,
Bes i des ,t hec os tal s odependswhet her
ec ommer c e and s oc i almedi a apps c an
you r equi r e a MVP ( Mi ni mum Vi abl e
t ur noutt obever yc os t l ydependi ngont he
Pr oduc t )or pol i s hed app.An MVP i s
f unc t i onal i t i es .Suc h appsr equi r es er ver
r equi r ed when yourapp needs t o be
s i de pr ogr ammi ng. I t al s o i nc l udes
l aunc hedASAP.Theappc anf ur t herbe
f r equent c ont ent management ,i mpl e-
updat ed and pol i s hed onc ec ons umer s
ment i ng c ompl ex al gor i t hms , and Q/ A
haves t ar t edus i ngi t .Ont heot herhand
Tes t i ng. Someoft hef eat ur esoft hes eapps
apol i s hedapphasbeenper f ec t edf r om
i nc l udei nAppPur c has e,Vi deoSt r eami ng,
al langl est odel i ghtendus er s .
and c us t om bac kend havi ngCMS.Thes e appsmake t he us e ofGPS,c amer a and ac c el er omet erofyourdevi c es . Fur t her mor e, i fyouar et hi nki ngofbui l di ng ac l one s i mi l ar t ot he l i kes ofTwi t t er , Fac ebook,What s App,UberorI ns t agr am, be pr epar ed t os hel louta f or t une.For mor e det ai l s on engi neer i ng s uc h apps c hec koutt hi spos tatTheNext Web
I fyou wonderwhyi tc os t ss o muc ht o bui l danappc ons i dert hewor ki nghour s . Ac ompl ex app us ual l yr equi r es 120 hour s of wor k per week.The ent i r e pr oj ec tt i mel i ne i s anywher e bet ween 810
weeks . About t wo
mobi l e
devel oper swor kf ul l t i meand t hat ’ s80 hour sperweek( eac hdevel operwor ki ng 8hour sadayf or5daysaweek) .
Thent hedes i gnerneedsabout20hour saweekt owor kont hec r eat i veas pec t s .He/ s he us ual l ywor ksf orpar t t i me.And,anot her20hour sar er equi r edbyt heac c ountmanager andpr oj ec tmanagerf ort hec oor di nat i ont as ks .Thi sal lt ot al sdownt o120hour s / week. I t ’ sadvi s abl et oavoi dgoi ngf orc heapers ol ut i onsbec aus ei tnotonl yc ompr omi s eson qual i t y,i teven hamper syourbus i nes sgr owt h.I ft he end us er exper i enc ei sal lt hat mat t er st o you, c ons i der j oi ni ng hands wi t h a pr of es s i onal mobi l e app des i gn devel opmentagenc yf oragoodROIi nt hel ongt er m.
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Sor t i ngoutt hepr opos al s The j ob por t al s ment i oned above ar ei nundat ed wi t h devel oper sf r om hundr eds of c ount r i es .I ti sver yi mpor t antt odi ffer ent i at et hegoodonesf r om t hel es sexper i enc ed. Her ear es omewaysyouc annar r ow downyourc hoi c es . Ther i ghtdevel operwi l lhavet hef ol l owi ngat t r i but es :
c alexper t i s e 1 Techni Anexper i enc eddevel operhast hor oughunder s t andi ngofpr ogr ammi ngl anguagesi nc l udi ng Obj ec t i veC,XCode,Coc oa,i PhoneSDKf ori OSandAndr oi dSDKf ordevel opi ngappsf or andr oi dbas eds mar t phonesandt abl et s .
i ngs 2 Rat Gof ordevel oper st hathaveatl eas t4t o5s t arr at i ngs . Got hr ought het es t i moni al st heyhave r ec ei vedf r om pas tc l i ent s .Theys houl dhavebeeni nt hefiel df oratl eas t3t o4year s .Onj ob por t al sl ookoutf orhow manyhour st heyhavel ogged.I deal l y,gof oradevel opert hathas doneatl eas t100+hour sofwor kl ogged.
nt er vi ews 3 I Onc eyouhavefil t er edt hepr opos al s ,i t ’ snec es s ar yt ot al kt ot hem i ndi vi dual l yt os eehow c omf or t abl eyou wi l lbewi t ht hem.Thi swi l lhel pyou j udget hei rt ec hni c alexper t i s eand whet hert heywi l lbeabl et oi mpl ementyourpr oj ec ti nt hemanneryouhavedes i r ed.Her e ar es omet hi ngsyouc anas kt hem.
I t ’ sr ecommendedt oout s our ceyourwor kt oan
exper i encedmobi l eappdevel opment companyi eadofaf ns t r eel ancerbecaus eacompanyhas
qual i t yas s ur ance
r equi s i t er es our cesi ncl udi nga
depar t menttodeliveryoubestqualityresultson t i meandwi t hi nbudget .
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Por t f ol i o–Thenumberofappst hey haveengi neer edt i l lnow.
Webs i t e–Apr of es s i onaldevel operwi l lhave awebs i t ement i oni ngs er vi c es&por t f ol i o.
AnyExper i enc ei nAppMonet i z at i on
As kf oranyr ef er enc es
Lookoutf ort heki ndofUIdes i gnand gr aphi cwor kt heyhavedonei npas t
Theki ndofwor kpr oc es s est heyf ol l ow ( l i keAgi l e/ Sc r um Met hodol ogy)
Wi l l i ngnes st os i gnNDA( NonDi s c l os ur e Agr eement )f orappi deapr ot ec t i on
Ti mez onet heywor ki n
Whet heryouwi l lbewor ki ngwi t han i ndi vi dualoranent i r et eam
Ar et her eanypr oj ec tmanagement s ys t emsi npl ac ef ormoni t or i ngpr ogr es s
Engagementmodel s–fixedorhour l y
Ar et her eanyhi ddenf ees
Dot heyhavemi l es t onest i edt opayment s
How dot heyhandl et ec hni c alhur dl es , i fany
Tec hni c als uppor tf orapppubl i s hi ng andl aunc h
Whi l et al ki ngt oanydevel oper ,obs er vehow t heyt al kandexpr es st hei rt hought s .Thi swi l l gi veyouaf ai ri deaaboutwhet hert heyar ec onfidentandwi l lbeabl et oi mpl ementyour pr oj ec tont i meandwi t hi nbudget .Seehow muc hc omf or t abl et heymakeyouf eel . I ti sequal l yi mpor t antt ounder s t andt heki ndofknowl edgeandi ns i ght st heyhaveabout t he mobi l e wor l d.Pay at t ent i on t ot he di r ec t i on ofyourc onver s at i on.Al s o,obs er ve whet hert heyonl ys peakaboutt hems el vesorar et heyr eal l yi nt er es t edi nyourappi dea andhel pi ngyous ol vear ealpr obl em/ need. Ther i ght / exper i enc ed devel operwi l lt r yt oc apt ur eahi ghl evelunder s t andi ngofyour vi s i onbehi ndc r eat i nganapp.I fyouf eeladevel operhasmetmos toft her equi r ement s l i s t edabovehavi nggoodEngl i s hc ommuni c at i ons ki l l s ,youc angoaheadt os i gnt heNDA onl yaf t ert hebudgetandt i mel i nesar ec l ear l ydefined. Wi t hagr eati deaandt her i ghtdevel oper ,i t ’ snow t het i met ohi tt hepr oduc t i onfloor s . Chec koutt henextc hapt er .
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Avoi di ngt heFat al Mi s t akes
Anaver ages mar t phoneus erdownl oadsabout25mobi l eapps .Res ear c hal s os ugges t s t hatmor et han90% ofappsar eabandonedwi t hi namont hoft hei rdownl oad.Yourapp has t o be bui l tt o per f ec t i on t os ur vi ve i nt he ever expandi ng mar ket pl ac e.A s mal l mi s t akec an pr ovet o bedi s as t r ous .Des c r i bebel ow ar ec er t ai nt hi ngst hats houl d be avoi dedatal lc os t s .
Appdoesnotwor kasexpec t ed Soundsc l i c hébutmanyoft heappdon’ tf unc t i oni nt hemannert heys houl dbe.Thi sway t hever ypur pos eofc r eat i nganappi sdef eat ed.I fyouc at c hagl i mps et hr oughapps t or es , you wi l lfind manyappsr at ed 1or2wi t hc omment sf r om us er st hatt heapp di d not f unc t i onpr oper l y. Ever yf eat ur ei nyourappneedst owor kflawl es s l y. Thebes twayt os ol ve t hi spr obl em i st ot es tt heappt hor oughl y.Youc anevenr el yonanal yt i c alt ool sl i keBango, Loc al yt i c s ,&Fl ur r yAnal yt i c st ogeti ns i ght si nt owhyyourappf ai l s .
Des i gns t andar ds / gui del i nesar e notf ol l owed Fol l owi ng t he r es pec t i ve des i gn c onvent i ons of i OS, Andr oi d and Wi ndows wi l lt ake you f ar .Sadl y,many devel oper sf ai lt oadher et ot hegui del i ness etbyt hes e pl at f or ms .Ever yel ementi nyourmobi l eappr i ghtf r om UIt os pel l i ngs has t o be gi ven equali mpor t anc e. I gnor i ng any as pec tofyourapp wi l lonl y br i ng you l eas texpec t edr es ul t s .
Appdr ai nsbat t er y Mos tdevel oper sdon’ tpayat t ent i ont oengi neer i nganappi nawayt hatopt i mi z est heus e adevi c e’ sbat t er y,bandwi dt handpower .Es pec i al l ymanyl oc at i onbas edappsar ec ul pr i t s t hateatawayyourphone’ sbat t er yeveni ft henot i fic at i onsar et ur nedoff.
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Theapphast obepr ogr ammedandc odedkeepi ngi nmi ndt hes epoi nt s .Her ear et he gui del i nespr ovi dedbyi OSandAndr oi df oropt i mi z i ngt heper f or manc eofanapp. i OSAppPr ogr ammi ngGui de
Andr oi dGui def orBes tPer f or manc e
Negl ec t i ngpr i vac y& s ec ur i t yc onc er ns I fus er sdon’ tf eelc onfidentenough whi l e pr ovi di ng t hei ri nf or mat i on,your app i s s ur et omeetas i l entdeat h.As ki ngf ort oo muc h i nf or mat i on ever yt i me and not as s ur i ngwher e&how i ti sgoi ngt obeus ed wi l lonl ymakeus er sl os et hei rf ai t h.Al s o, s ec ur i t y as pec t needs t o be addr es s ed. Mc ommer c eapps ,es pec i al l y,whi c h need t oc ol l ec ts ens i t i vei nf or mat i onhavet obe s af ef r om al langl es .
Toohi ghl oadi ngt i me Appst hatt akemor et han7t o8s ec ondst ol oadar es ur et ohur tt heus erexper i enc e. Remember ,t hi si st het i met oar ous ei nt er es tamongus er s .I fyoudon’ tut i l i z et hi st i me wi s el y,us er sar egoi ngt ol eavenevert or et ur nbac k.
Gi vi ngs ec ondar yi mpor t anc et oUs erExper i enc e Unf or t unat el y,t hi si sone oft he mos tover l ooked as pec t sofmobi l e app des i gn and devel opment . I ts t i l l happenst obeac or ec onc er nf ac edbybus i nes sowner s . Thet eam you hi r ehast o wor khar d and s mar tt o maket heus er i nt er f ac ec ompel l i ngenough.Eac h as pec thast obet akenc ar eofpr oper l yr i ghtf r om navi gat i on&flow, ar t wor kt ogr aphi c s& but t ons .
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Wi r ef r ame, Des i gnandDevel opment Yourapps houl dk e e pus e r satt hec e nt r e
Bef or eyous i tdownwi t ht hedevel opert owor konwi r ef r amesandt heover al ldes i gn,do s omel egwor kt ounder s t andyourus er s ’expec t at i ons .Ac c or di ngt ot heGl obalSt udyof Cons umer s ’ Expec t at i onsandExper i enc esofMobi l eAppl i c at i onsbyCompuwar epeopl e pr ef ermobi l eappst omobi l ewebs i t esbec aus et hef or merar ec ons i der edt obemor e c onveni entandeas i ert obr ows e. Ther e’ sani nt er es t i ngs ec t i oni nt hi ss ur veywhi c hdi s c us s eswhatc ons umer sac t ual l ywant f r om anapp. Al t hought her e’ snoc onc r et eans wert ot hi s , her ear es omet hi ngsyous houl d keepi nmi nd.
CommonPr obl emsenc ount er edwhi l eus i ngamobi l eapp obl emsenc ount er edwhi l eus i ngamobi l eapp 1 CommonPr ow t ol aunc h 2 Theappwassl l eappwoul dnotl aunc h 3 Themobi dnotf unc t i onasexpec t ed 4 Theappdi
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What ’ s mor e, c ons umer s al s o want apps t hat have c ompr ehens i ve f unc t i onal i t i esc oupl ed wi t h an i nt ui t i ve,ent er t ai ni ngus eri nt er f ac e.They expec tanappt oi dent i f ywhatdevi c et heyar eonandpr es entt hem wi t ht he r i ght s et of opt i ons and f unc t i onal i t y f or t hat par t i c ul ar devi c e. Cons umer swantpr oac t i veandr el evant( t ot hem)i nf or mat i onands er vi c es wi t hi nt hec ont extoft hei rl oc at i onatapar t i c ul art i me.Anapphast opus h outper s onal i z ed c ont ent ,offer sand per ksbas ed on t hei ri nt er es t s ,whi l e pr ovi di ngt heabi l i t yt os har eoffer s ,newsand pr oduc tr ec ommendat i ons vi r al l yont hei rs oc i alnet wor ks .Thec aveather ei st hatbadexper i enc eswi l l al s o bes har ed.Thi si sac t ual l yr eas on enough t o ens ur eappsper f or m at ashi ghal evelaspos s i bl e.
Wi r ef r ames St ar tbywor ki ngont hes t r uc t ur e,flow andf eat ur esofyourapp.Thi sni t t ygr i t t yhast o bec ons i der edorel s eyour i s kpr obl emsl at eri nt hedevel opments t age.Bef or ec r eat i ng wi r ef r ames ,final i z et he flowmap ofyourapp t o make s ur et hati thasa l ogi c aland s eaml es snavi gat i on s t r uc t ur e.Avoi d havi ngc onvol ut ed flowsorel s et heus er swi l lbe baffled.Speckyboy. com offer s exc el l ent i ns i ght si nt o how t o go about pr epar i ng wi r ef r amesf oramobi l eapp.
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Des i gn&Devel opment Onc eyouhavefinal i z edt hewi r ef r ames ,i t ’ snow t het i mef orc odi ng,pr ogr ammi ngand des i gn & devel opmentt obeunder t aken s i mul t aneous l y.Mos tpr of es s i onaldevel oper s f ol l owt heAgi l e/ Sc r um Met hodol ogyt oi mpl ementyourappbec aus ei tal l owst hem t os ave t i meandmoneywi t houtc ompr omi s i ngont heover al lqual i t y.
Keept hef ol l owi ngt hi ngsi nmi ndwhi l eget t i ngyourappdes i gned&bui l t . Theappdes i gns houl dbepi xel per f ec t Apps houl dbes i mpl eandeas yt onavi gat e Des i gnt odel i veranawes omeoffli neexper i enc e Fol l ow s pec i ficdes i gnpr i nc i pl esofAndr oi d&i OS Us egr i dst omai nt ai nc ons i s t enc y SayNot ot oomanyf eat ur es Payat t ent i ont ot ypogr aphy Choos et hec ol or swi s el y I nc l udeahel p/ i ns t r uc t i onss ec t i on
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Tes t i ng Onc eyourappi sc ompl et el ybui l t&des i gned,s pendc ons i der abl et i met es t i ngi t .Theapp s houl dper f or m exac t l yi nt hemanneryouhaddes i r ed.Youmus tc hec keac handever y f eat ur ebef or emaki ngt hefinal paymentt ot hedevel oper .Al s o, youc angett heappt es t ed f r om yourf r i endsandf ami l yonmul t i pl edevi c est os eeever yt hi ngwor ksfine. Whenyourf r i endsandr el at i vesar eus i ngt heapp,obs er vet hei rexpr es s i ons .I fyoufind t hem c onf us ed, yous t i l lneedt owor kont heapp.Wat c houtf oranybugsormi s t akes .As k t hem f ors ugges t i onsandi mpr ovement s . Tes t Fl i ghti shi ghl yr ec ommended f orApp Tes t i ngt os avet i me.Al s o,makes ur et hat t es t i ngdoesnott akemuc ht i measyourappneedst ogol i veont hes t or esasqui c kl y as pos s i bl e.You c an al ways keep on i mpr ovi ng t he app wi t h r efined ver s i ons .
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Gear i ngupf ort heLaunch
I n 2013,al mos t102 bi l l i on appswer e downl oaded wor l dwi de.Wi t h 500 appsbei ng l aunc hed ever y day,i t ’ s ext r emel yt ough f ormar ket er st o gett hei rapp di s c over ed ons t or es . Bef or eyoubegi nt os howc as eyourappt ot hewor l d,i t ’ sapr er equi s i t et odoubl ec hec k whet heryourappi smar ket abl eornot .Pr el aunc ht es t i ngi nvol vest hor oughl yens ur i ng t hatyourapphasabeaut i f ul ,us abl ei nt er f ac ec oupl edwi t hgr eatgr aphi c s . Themos ti mpor t antas pec ti st hatyourapps houl df unc t i onands ol vet hepur pos ei thas beenbui l tf or .Thebenefit sofyourappmus tbeappar ent .Her ear es omet hi ngsyouc an dot omakeyourl aunc hpower f ul .
Tar getaudi enc e SI dent i f yi ng a t ar get audi enc ef or your app i s abs ol ut el yc r uc i al .Under s t and t he demogr aphi c sofyourpr os pec t sbec aus et hel aunc h& mar ket i ngwi l lbedependedoni t . Makes ur eyou c hoos et her i ghtc at egor yf oryourapp on t hes t or es .Onc eyou have f oundyourc at egor y,i twi l lbeeas i erf oryout omoni t orc ompet i t i ont oo.
Name Be ver yc ar ef ulwhi l e nami ng yourapp.I ts houl d be eas yt or ememberand s houl d r es embl et heapp’ sf eat ur es .Somehandyt i psbef or eyoufinal i z et hename: Don’ tdupl i c at e Shoul dbeunder11c har ac t er s
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Tr yus i ngpr efixesands uffixes Namegener at or sc anhel p
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As mal lwebs i t e Youc andoac oupl eoft hi ngsher e. Bef or et heoffic i al l aunc h, youc ans etupavi r al “ c omi ng s oon”pagef oryourappus i ngpl at f or msl i keLaunchCr us h&LaunchGat or . Next ,youc anal s ohaveami c r os i t ei npl ac et hatdes c r i best heappi nc l udi ngi t sf eat ur es andl i nkt ot heapps t or es .Whet heryourappi spai dorf r ee,ment i oni tont hes i t e.
Soc i almedi apages Makes ur et hatt heapp’ si ndi vi dualpagesar er eadyf orFac ebook,Li nkedI n,Twi t t erand Googl e+.Tr yc r eat i ngbuz zaboutyourappt ogetf ol l ower sons oc i al medi a.Regul ar l ypos t updat esont hes epl at f or ms .ForTwi t t er ,findoutt hepopul arhas ht agsr el at i ngt oyour mobi l eappandkeept weet i ngt ogat herf ol l ower s . Upl oadgoods c r eens hot sofyourappons oc i almedi as ot hatpeopl ec anLi keandFol l ow you.Youc anevens etupaYouTubec hannelexc l us i vel yt oupl oadavi deo.Whenyous et upt hec hannel , i nc l udel i nkt oyourwebs i t e.Beac t i veonpl at f or msl i keQuor aandReddi t . Awor dofc aut i onher e,don’ ts pam.What ’ smor e,t her ear evar i ousf or umsont heweb wher eyouc anpar t i c i pat eands pr eadt hewor d.
Pr el aunc ht ool s Pr ef undi ai soneoft hebes tt ool s t ohel pyouhaveaf ol l owi ngbef or e yourapp i sr el eas ed.I thel psyou ac qui r e us er son t he fir s tday of your l aunc ht o boos tapp s t or e opt i mi z at i on.
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Di s t r i but epr es sr el eas es Huntoutf ort het opmos tdi s t r i but i ons i t esandpos tawel l c r af t edPRont hes e.Youc an evens ubmi tyourPRt os i t esl i keMas habl e,Ver ge,TheNextWeb,& Bl oomber gatl eas t2 mont hspr i ort oyourapp’ sl aunc h.Anot heropt i oni st oappr oac hj our nal i s t svi aanemai l t oc overyourappl aunc h.Pr mac. com i sagoods i t ewi t hanaffor dabl eopt i on.Youc anget dec entexpos ur ef or$20. I fyouhaveabudgetal l oc at edf orPR, t r youtPRNewsWi r et oget c ons i der abl er eac h. I nc as eyoudon’ tgetr epl yf r om t hes es i t esorj our nal i s t s , don’ twor r y.Thes eguysgett ons ofemai l sever ydaybuti t ’ swor t ht r yi ng. Youc anevenhaveaPr es sKi t( t obes entt oj our nal i s t s )t hati nc l udesyourc ompanypr ofil e, l ogoandapps c r eens hot s ,andl i nkst oyours oc i almedi apr ofil es . Dat abas esofr el evantr epor t sc anbef oundatHac kerNews ,Tec hMeme,Muc kRac k& Hel paRepor tandHARO ( Hel paRepor t erOut ) .
Bl ogpos t sandgues tar t i c l es Wr i t eabl ogort woonyourappandpos ti tonyours i t e.Makes ur eyouar enotmaki ngi t pr omot i onal .Leti ts oundnat ur al .Anot hert hi ngyouc andoi st os ubmi tgues tpos t son hi ghaut hor i t ys i t esl i ke Vent ur eBeat .I fyourar t i c l e get sac c ept ed,yourapp wi l lget t r emendous mi l eage bef or et he l aunc h and peopl e wi l lac t ual l yl ook f or war dt o downl oadi t .
AppSt or eOpt i mi z at i on One oft he mos ti mpor t antt hi ngsbef or el aunc h whi c hi shar dl yc ons i der ed i sASO. Keywor dsar eext r emel yc r uc i alwheni tc omest oappdi s c over abi l i t y.Choos ekeywor ds wi s el y as app r anki ng wi l lbe det er mi ned by i t .Addi ng appr opr i at et ags i s equal l y i mpor t ant . Gof orAppCode. est or es ear c hkeywor dsyourc ompet i t or sus e.Ani mpor t antt hi ngt o r ememberi st hatkeywor dsar eupdat edonl ywhenyous ubmi tanupgr adef ort heapp. Anal yz ec ompet i t i on us i ng s i t esl i ke TopAppChar t s . com asment i oned i n one oft he ear l i erc hapt er s .Keep on addi ngnew keywor dswi t h ever yupgr ade.Upl oad t he bes t s c r eens hot sandhaveaf ant as t i ci c oni npl ac e.
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Us emul t i pl el anguagesf orpr omot i on Don’ ti gnor eaudi enc ef r om over s eas .Haveyourappl aunc hedi nmul t i pl el anguagesaf t er c ons i der i ngdemogr aphi c s .Fort hei ni t i alphas e,you c an c ons i deral anguageort wo. However ,t heques t i oni swhi c honet ooptf or ?Her e’ st heans werf r om Edi t hYeung,Head ofmar ket i ngatDol phi nBr ows erf eat ur edi nMas habl e. Chi nal eadst hewor l d’ ss mar t phonemar ket ;however , about41% ofc el lphonesboughti n USar es mar t phones .Fl ur r yAnal yt i c sr epor t st hat8oft he10l ar ges tAndr oi dandi Phone mar ket sar eNonEngl i s hs peaki ng. Some oft he l anguages t oc ons i derar e Chi nes e,J apanes e,Ger man,Fr enc h,I t al i an, Rus s i an,Por t ugues eandHi ndiasac r i t i c alpar tofyourmar ket i ngs t r at egy. Tr ans l at et heappmar ketdes c r i pt i onf ort es t i ngt hewat er s .I t ' spos s i bl eyourpr os pec t si n Chi naorJ apandon’ tknow aboutyourapps i mpl ybec aus et heydon’ tunder s t andEngl i s h.
Reac houtvi aEmai l Col l ec t i ngemai l sands endi ngt ai l or edmes s agest oyourpr os pec t si sanot hergr eatwayt o per f ec tt heapp’ sl aunc h.Al lyouneedt odoi shaveal aunc hpageasdes c r i bedaboveand haveas i gnupopt i ons ot hatpot ent i alus er sgetnot i fiedwhent heappi sl aunc hed.I t ’ sa gr eatwayt oc ol l ec temai l s .Her e’ sanexampl e. Ur banTG. com c r eat ed an awes ome c omi ng s oon page,c ol l ec t ed emai l sand i ns pi r ed peopl et os har eaboutt hei rt obel aunc hedappons oc i alnet wor ks .Theygotmor et han 1000s i gnupsbef or el aunc h. Peopl er es pondedt ot hem byas ki ngwhent heappwasgoi ng t obel aunc hedbydi r ec temai l .
Ti mi ng Don’ tover l ookt hi sas pec t .I t ’ ss t r ongl yr ec ommended t ol aunc h yourapp on Tues day. Nevereverl aunc hyourapponMondayorFr i day.Tues dayi st hebes tbec aus ei tpr ovi des youwi t h4dayst ogetr anks . Themos tdownl oadsoc c urdur i ngweekends . I fyougetagood r anki nyourc at egor y,t her ei sahi ghpos s i bi l i t yt oac qui r ehugeus er bas e.Thi sal s ohasa pos i t i veeffec tonyourr anki ngf ort henextweek. Onc eyouhavet akenc ar eoft hes epoi nt s ,i t ’ snow t het i mef oryourappt ohi tt hes t or es . Remember ,t hi si sj us tt hebegi nni ng.Headont ot henextc hapt ert ofindoutaboutApp Mar ket i ngnuanc es !
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I mpl ement i ngMar ket i ngSt r at egi es ‘ Whe ny oue nc hantpe opl e ,y ourgoali snott omak emone yf r om t he m ort oge tt he m dowhaty ouwant ,butt ofil lt he m wi t hgr e atde l i ght . ” -GuyKawas ak i ,F or me rChi e fEv ange l i s t ,Appl e
App s t or esar ec r owded mar ket pl ac es .Get t i ngyourapp di s c over ed amongmi l l i onsof ot her apps c an s eem t o be a bi ti nt i mi dat i ng but wi t ht hor ough r es ear c h and i mpl ement i ng t he r i ghts t r at egi es atr i ghtt i me wi l lgetyourapp t ot he t op oft he c har t s .Her ear es omepr ovenmar ket i ngs t r at egi est ogett hedes i r edat t ent i on.
Us eananal yt i c st ool Oneoft hemos ti mpor t antt hi ngsyous houl dbedoi ngi st os i gnupf orananal yt i c st ool l i ke Mi xPanel ,Ki s s Met r i c s ,Fl ur r y,Loc al yt i c s ,AppSeeand Gec koboar d.Thei ns i ght syou get f r om dat aobt ai nedc r eat esal as t i ngi mpac tonyourmar ket i ngc ampai gns .
As kexper t st or evi ew yourapp Get t i ngyourappr evi ewedbyexper t sors ubmi t t i ngyourappf orr evi ew onwebs i t esi s anot herwayt os pr eadt hewor d.Her ear es omeus ef uls i t est oc ons i der .
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I far epr oj ect i ngyour s el fasas t ar t up,youcanal s os ubmi tt heappont hes es i t es .
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Enc our ageus er st os har eandr evi ew Anot hert hi ngyouc andoi sr eques tpeopl ewhoar eal r eadyus i ngyourappt os har et hei r f eedbac korwr i t eas mal lr evi ew onapps t or es .Thi shel psyougetmi l eage.Fur t her mor e, youal s oc omet oknow aboutt hefli ppoi nt si nyourapp.Youc ani mpr ovet heappbas ed ont hef eedbac k.
Pai dPr omot i onsv/ sOr gani cMar ket i ng Someoft hepai ddi s c over yt ec hni quesi nc l udebuyi ngadsonpai dadnet wor ksl i keAdMob andTapJ oy.Youc anal s ododi s t r i but i onongami ngpl at f or ms ,e. g.Mobage.Pai ds oc i al medi ac ampai gnsc anal s obeunder t akenonFac ebookandTwi t t er . Go f or f eat ur ed pl ac ement s on pl at f or ms l i ke Fr eeAppADay. com. Chec k out Mas s i veI mpact . com f orCPI( Cos t Per I ns t al l at i on)adver t i s i ngpl at f or m.Youonl ypayper i ns t al l at i onandnotperc l i c k/ i mpr es s i on.Theyal s odoAppMonet i z at i on. Fort hel ongr un,gof orOr gani cMar ket i ng.Thi swon’ tr equi r eyout opayanyt hi ng.J us t makes ur et hatyouwor konAppSt or eOpt i mi z at i onasdi s c us s edpr evi ousc hapt er . Launc h ont her i ghtdayandr i ghtt i me.Meetwi t hr el evantpeopl ei nyouri ndus t r yt os pr eadt he wor d. Chec koutonyourc ompet i t or sbyanal yz i ngappc at egor i esus i ngappanni e. com.
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Pr omot i ont hr oughEvent s Hos t event sl i ke t our nament sf or your s oc i almedi af ol l ower s and f ans .Guer r i l l a mar ket i ngi sal s owor t ht r yi ngbutbec ar ef ulwhi l ei mpl ement i ngi t .I tdoesc r eat ewor dof mout hands omebuz z .
Fi ndYouTubeRevi ewer s Lookoutf orYouTuber evi ewer s , s aysTedNas h, CEO&CoFounderTapdaq. c om. Theyhel p r eac houtonaper s onalbas i sonc eyoul aunc hyourapp.YouTubec andr i vel ot soft r affic t oyours oc i almedi aandappwebs i t e.Sear c hf orr evi ewer st hatc hataboutmobi l e.Thi s c anhel pgetr evi ewsanddownl oads .
Par t ner s hi ps J oi nhandswi t hamar ket i ngagenc yor s omeonewhohasaMobi l eAppDes i gn, Devel opment& Mar ket i ngbac kgr ound. Suc h fir msus et he bes ts t r at egi est o pr omot e yourapp.Theyhel p you get maxi mum downl oadswi t hi n al i mi t ed budgetand pr i c i ng.Her e’ sa l i nk f or s ome mobi l e app mar ket i ng agenc i es youc anc ons i der . ht t p: / / www. mobyaffil i at es . c om/ bl og/ mobi l emar ket i ngandadver t i s i ngagenc i es l i s t /
Pr omoCodes Thi sonec anpr ovet obeaver ypower f ul weapon.Fori ns t anc e,Appl e offer syou wi t happr oxi mat el y100pr omoc odesf or ever yver s i onoft heapp.Thi si senought o s pr ead t he wor d aboutyourapp i nt he di gi t al wor l d. Dependi ng on your mar ket i ng s t r at egy,you c an di s t r i but e t hes ec odesamongt het ar getaudi enc e. An effec t i ve s t r at egyi st o gi ve a pr omo c ode t o at ec hj our nal i s tand i nfluent i al bl ogger .You c an even di s t r i but e pr omo c odes on s oc i al medi a t o i mpr ove engagement .Gi veawayatl eas t40pr omo c odesont hefir s tday.
Devel operCol l abor at i on Tr y negot i at i ng c r os s pr omot i on deal s wi t h ot her devel oper s on t he app s t or e. Somet i mesget t i ngmut uals uppor ti soneoft hebes twayst ogetyourappnot i c ed.At noext r ac os t ,youwi l lbeabl et ofindmor eus er sf oryourappl i c at i on.Es pec i al l yAppl e Devel oper swor kl i keac ommuni t y,s oyous houl df ac eapr obl em i nmaki ngc onnec t i ons . Thebes tpar ti syouwi l lal s ol ear naf ew handyt r i c ksont heway.
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Cont entMar ket i ng Pr epar eebooks , gr i ppi ngbl ogpos t s( asment i onedi npr evi ousc hapt er ) , whi t epaper sand vi deo c ont entt o pr omot eyourapp.Al lt hi sc ont entwi l lhel p you hi ghl i ghtt hemaj or f eat ur esofyourappi nac ompel l i ngwayt odr i vedownl oads .Youc angof orDemoNi nj a t oc r eat eexpl ai nervi deos .
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Fi nalWor d Bui l di ng, l aunc hi ngandmar ket i ngyourfir s tappc anber eal l yexc i t i ngpr ovi dedyouf ol l ow t heabovedi s c us s eds t r at egi esi nt her i ghtway. Wi t hc ar ef ul pl anni ngandc ons i der i ngyour endus er s ’ r equi r ement s ,yourappc ani ndeedfindi t swayt ot het opoft hec har t s .
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