Did you realise that brands with the most avid followings are often the ones who work hardest at keeping their essential products relevant and interesting?
Converse, Moleskine and MAC Cosmetics are examples of high-profile brands who constantly innovate their most established products to surprise and delight audiences.
They don't re-invent the wheel; they tweak products so that they fit better within the culture around them.
People might say they want "new", but the reality is different. They want "familiar" and "trusted" to be served to them in new ways. Innovation isn't only about invention and technology: it's about continuously remixing experiences – giving consumers new levels of understanding and new ways to feel connected to brands.
Crescendo Brands helps brands double down on what makes them special, with affordable and achievable innovations that drive sales and bring them to the attention of bigger, more engaged audiences.
