Simplify Innovation: Make Remarkable Products

SIMPLIFY INNOVATION crescendobrands.com

“COLLABORATIONS CAN BE THE QUICKEST WAY TO DISRUPT EXISTING MODELS” Mark Parker, Nike

Sacai x NikeLab

COLLABORATION CO-CREATION CO-BRANDING CO-PROMOTION

CASTING â&#x20AC;¨ BRANDS IN NEW LIGHT Paul Smith x Anglepoise

Lacoste x Peanuts

BRAND x â&#x20AC;¨ PROPERTY

BRAND x CREATOR Kiehlâ&#x20AC;&#x2122;s x Craig & Karl

BRAND xâ&#x20AC;¨ BRAND Sonos x Blue Note

MICRO-INNOVATIONS THAT RESONATE WITH BELIEFS.

BRAND

NEWS

NATIVE CHANNEL

TREND

TECH

DESIGN

PRODUCTS TO BUY

IDEAS TO BUY INTO

WE HELP BRANDS ITERATE PRODUCTS AND IDEAS Crescendo Brands is dedicated to helping brands iterate with microinnovations that make remarkable products and create brand events.

We understand how brand experiences that consumers can touch, covet and own lead to measurable and meaningful value.

We help our clients celebrate and showcase their specialness by building connections between brands and the cultures around them.

We open new paths to innovation by creating delightful collisions between brands and content that consumers believe in.

BRAND CULTURE PROFILING   & BENCHMARKING STRATEGIC & CREATIVE   DEVELOPMENT LEAD GENERATION & PRIMING PARTNERSHIP BROKERING & MENTORING CAMPAIGN PLANNING & CO-ORDINATION

BRANDS IN THE COLLABORATION GENERATION* KNOW: ‣WHAT THEY STAND FOR ‣WHO TO BE SEEN WITH (*read about them)

TEXTILESâ&#x20AC;¨ OR TRANSFORMERS?

NOTEBOOK OR CREATIVITY PORTAL?

URBAN: LOCATION OR LIFESTYLE?

FOOD OR FASHION ACCESSORY?

COLLABORATION SIMPLIFIES INNOVATION AND MAKES REMARKABLE. e l b a k r rema

əl\ b ə k r ä m ‘ i r \ e l b k·a r a e m r · o e f r e r e e v i h t t d n a adjec l a g i n c i e n p o i s t r n o e unusualng and worth m surprisi

MICRO-  INNOVATIONS

LEVERAGE  ENGAGEMENT SOCIAL CHARISMA REMARKABLE PRODUCTS

E G

L

A R E V E

INTUITIVE EDITORIAL APPEAL BUSINESS MODEL

ENGAGEMENT VISUAL DESIGN VERBAL STORY SOCIAL CACHET

POTENTIALS:

NOTEWORTHY FOLLOWERS:

MEANINGFUL FANS:

FULFILLING

SOCIAL CHARISMA

REACH

STICKINESS

STYLE

VITALITY

Kvadrat x Norse Projects/Vans; x BeoPlay; x Ronan & Erwan Bouroullec; x Ora Ïto Mobility

LEAD YOUR MARKET OFF THE BEATEN PATH

BUT BE SURE TO INCLUDE A COMPASS Topo Designs x Woolrich

MAKE REMARKABLE PRODUCTS Follow the Collaboration Generation:

Gavin Brown  Orchestrator / Founder

✆ +34 666 59 38 68 ✉ gavin@crescendobrands.com

Conde de Salvatierra 10, 2º, 1ª 08006 Barcelona crescendobrands.com

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Simplify Innovation: Make Remarkable Products

Published on Feb 25, 2016

Gavin Brown

Did you realise that brands with the most avid followings are often the ones who work hardest at keeping their essential products relevant and interesting? Converse, Moleskine and MAC Cosmetics are examples of high-profile brands who constantly innovate their most established products to surprise and delight audiences. They don't re-invent the wheel; they tweak products so that they fit better within the culture around them. People might say they want "new", but the reality is different. They want "familiar" and "trusted" to be served to them in new ways. Innovation isn't only about invention and technology: it's about continuously remixing experiences – giving consumers new levels of understanding and new ways to feel connected to brands. Crescendo Brands helps brands double down on what makes them special, with affordable and achievable innovations that drive sales and bring them to the attention of bigger, more engaged audiences.