WHAT MANAGERS WANT 14 years of research in 45 minutes
Introductions
@owenferguson #CRFspring
Findings
1 A difference of view
The views of managers and L&D professionals diverge significantly
#CRFspring
2 “Learning” vs learning
Managers think of learning as an ‘out of work’ activity
#CRFspring
3 Informal and easy bias
When faced with a new challenge, managers prefer methods that are informal. The easier for them to access, the more used they are.
#CRFspring
4 Internet beats Intranet
Managers strongly prefer internet services to intranets or LMS’s because of usability
#CRFspring
Questions so far?
5 The value of formality
Despite their informal preferences, managers value formal activities and rate their effectiveness
#CRFspring
6 Differences
‘Managers’ are not a homogenous group. Familiarity with social tools across age groups differs significantly
#CRFspring
7 Similarities
Managers have more in common across industries, sectors and demographics than differences
#CRFspring
8 Challenges in common
The challenges managers look for support with change little over time, irrespective of industry or sector
#CRFspring
Different viewpoints
“Learning� vs learning
Informal & easy
Internet vs Intranet
Formal still has value
Differences exist
As do similarities
Many challenges in common
Questions so far?
Learning Trends
Learning needs analysis
Obsessed with courses
Recommendations
Listen to them
Test assumptions
@owenferguson oferguson@goodpractice.com