What Managers Want - GoodPractice

WHAT MANAGERS WANT 14 years of research in 45 minutes

Introductions

@owenferguson #CRFspring

Findings

1 A difference of view

The views of managers and L&D professionals diverge significantly

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2 “Learning” vs learning

Managers think of learning as an ‘out of work’ activity

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3 Informal and easy bias

When faced with a new challenge, managers prefer methods that are informal.

The easier for them to access, the more used they are.

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4 Internet beats Intranet

Managers strongly prefer internet services to intranets or LMS’s because of usability

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Questions so far?

5 The value of formality

Despite their informal preferences, managers value formal activities and rate their effectiveness

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6 Differences

‘Managers’ are not a homogenous group.

Familiarity with social tools across age groups differs significantly

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7 Similarities

Managers have more in common across industries, sectors and demographics than differences

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8 Challenges in common

The challenges managers look for support with change little over time, irrespective of industry or sector

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Different viewpoints

“Learning� vs learning

Informal & easy

Internet vs Intranet

Formal still has value

Differences exist

As do similarities

Many challenges in common

Questions so far?

Learning Trends

Learning needs analysis

Obsessed with courses

Recommendations

Listen to them

Test assumptions

@owenferguson oferguson@goodpractice.com