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MELBOURNE RENEGADES SPONSOR BRAND GUIDELINES
DIGITAL ASSETS BRANDMARK GUIDELINES BRANDMARK The Melbourne Renegades brandmark represents our optimism, authenticity and quest to achieve.
RENEGADES BRANDMARK BRANDMARK
RENEGADES ICON
CLEARSPACE
MINIMUM SIZE
There is a simplified icon also available for use.
PLEASE DON’T Stretch, modify or edit the brandmark in any way.
RENEGADES ICON The Renegades icon should not be used as a standalone on collateral. It should not be assumed that the recipient knows what the R stands for. The R can also be used to replace “the letter R” in words that may relate to Renegades specific activities. Please consult the designer for specific executions. CLEAR SPACE To ensure legibility there is a clear space zone around the artwork as shown right. The space should always be clear of graphics, text and complex areas of photography.
22mm | 100px
1X
LOGO USAGE STANDARD COLOUR
LOCKUP LOGO A lockup logo must have the vertical line between the Renegades and Trikon logo, maintaining safe and clear space between both logos.
PLEASE DON’T Use the standard logo for embroidery applications.
PLEASE DON’T
SIMPLIFIED
MINIMUM SIZE The minimum size for the brandmark is 22mm/100px in width. 5mm/30px for the icon. Where possible, ensure the brandmark is reproduced at a larger size than this.
5mm | 30px
1X
MONOCHROME
LOCKUP LOGO
Use the simplified logo for standard applications. This logo is for use on productions that are low res or low detail (ie. screen printing)
PLEASE DON’T In no circumstance can a partner use the WBBL or BBL logos. This is reserved for league partners only and cannot be used by partners of W/BBL Clubs.
ICON USAGE PLEASE DON’T Place a logo on a background that is the same colour as the logo.
2 | MELBOURNE RENEGADES
WEBSITE ASSETS
Please supply in GIF or JPEG files using the below specifications.
LEADERBOARD 728 W x 90 H pixels + Hyperlink
MREC 300 W x 250 H pixels + Hyperlink
MOBILE LEADERBOARD 320 W x 50 H pixels + Hyperlink
C O R P O R AT E PA R T N E R S H I P S | 3
PLAYER INTELLECTUAL PROPERTY BBL | WBBL
As an Official Partner, Trikon have the ability to use approved player imagery. All use of images are subject to MR approval and must feature 6 or more players of equal proportion. The images must be a team photo and/or action shot and cannot be planned content. Should Trikon wish to feature a player they will be required to enter a paid Ambassador agreement with the player and an ASA (Additional Services Agreement) will need to be undertaken.
NOT APPROVED
• Feature less than 6 players • Players are not of equal proportion
APPROVED
• Includes 6 or more players • All players are equal and no single player stands out or dominates the image
4 | MELBOURNE RENEGADES
APPROVED IMAGES
NOT APPROVED IMAGES
C O R P O R AT E PA R T N E R S H I P S | 5
BBL | WBBL
MATCH VISION As per the BBL Commercial Guidelines as provided by Cricket Australia only Major and Principal Partners of BBL Clubs have rights to purchase and use BBL match vision. The Melbourne Renegades can provide select access to non-Match vision for the sponsor to use that does not include in game vision, i.e. crowd shots, family days, at match activations etc.
APPROVED
NOT APPROVED
6 | MELBOURNE RENEGADES
APPROVALS All creative featuring anything regarding the Melbourne Renegades including but not limited to the use of logos, imagery or footage must be submitted to Rachel Clohesy for approval prior to use.
FOR ALL APPROVALS AND FOR FURTHER INFORMATION PLEASE CONTACT: RACHEL CLOHESY Commercial Partnerships Manager 0419 332 657
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