Impact Report 2016-17

Crimestoppers Impact Report 2016 /17

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Crimestoppers Trust is a Company Limited by Guarantee, Registered in England No. 5382856. Registered Charity No. 1108687 (England) and SCO37960 (Scotland). Postal address: Crimestoppers Trust, PO Box 324, Wallington SM6 6BG.

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IMPACT REPORT 2016-17 | 1

Welcome

Welcome from our Chair As a charity, we understand the true impact of crime on people and communities.

We support those who may feel intimidated or too vulnerable to speak directly to the authorities.

Our unique promise of anonymity has led to over 400,000 people having the confidence to contact us in 2016/2017. That is a record high for Crimestoppers.

Our national and regional campaigns have addressed a wide range of sensitive issues including traditionally taboo crimes such as domestic abuse, modern day slavery and honour-based violence.

We have also entered the crucial debate around the impact of knife crime by

organising summits in major urban areas that are disproportionately affected by this worrying trend.

Over the past year our staff and volunteers have worked hard to keep our communities safe:

• SUPPORT people who speak up about crime • ANONYMISE all information sent to law enforcement agencies • FIND fugitives who are on the run from justice using Most Wanted • EMPOWER individuals and companies to create more resilient and safer communities At Crimestoppers, we continue to ensure our

relevance by adapting to changing behaviour. This is most evident in the impressive rise in information received via our secure online form. We have also been progressing with plans for a brand refresh.

Whether contacting us by phone or online, our beneficiaries provide us with information about crime in a completely safe way.

Crimestoppers continues to help tackle and challenge instances of wrong-doing by empowering individuals, communities and commercial partners.

We are proud to be an independent charity that gives people the power to speak up to stop crime – 100% anonymously.

Lord Ashcroft, KCMG PC, Founder and Chair of Crimestoppers

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Contents

Welcome from our Chair

2

Introduction from our CEO

4

How We Work

5

Achieving our Strategy

6

Strategic Ambition

8

Our Accomplishments

10

Your Anonymity

12

Engagement

14

Education

16

Analysis

18

20

Volunteering

21

Development

22

Energy Theft

Focus on Wales

Thank You

24

26

Financial Highlights

28

Auditor’s Statement

30

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IMPACT REPORT 2016-17 | 3

Introduction

Introduction from our CEO 2016/2017 has been a highly successful year with more people than ever before putting their faith in us and speaking up about crime.

A number of crucial projects have reached completion in the last 12 months. These have been strategy-led, designed to improve how we provide our services and fine-tune the way we engage with the public.

There has been continued improvement in our performance as more people than ever have contacted us and - for the first time in a generation – there has been a step-change in the amount of information passed to police by us: up by 25%.

However, the most significant development has been putting our beneficiaries centre stage. Whilst

maintaining anonymity for the brave people who contact us has always been at the forefront of our work, we have recently reorganised how we structure our services around them. We will be a better charity as a result of this improved focus.

Our Contact Centre has benefited from increasing the number of supervisors for every shift, to enhance quality control and oversight of staff.

Our new Information Management System `Hermes’ now enables us to utilise incoming information in a more impactful way – for both our law enforcement and corporate clients.

The last year has seen our growing regional team respond with even greater innovation, especially around campaigns on priority issues that have a disproportionately

high impact on often vulnerable people. We have also expanded our grassroots work with young people through our Fearless programme.

The role of governance remains crucial, with our Trustees ensuring we maintain high standards. Our Development Team deserves a special mention for their income generation activity and, of course, our generous partners and funders, whether statutory, charitable or private sector, are all worthy of praise.

This has been a memorable year where we have asked a great deal of the Crimestoppers team, our staff and volunteers. I am pleased to report that they have responded to all challenges in a positive and successful manner.

Mark Hallas OBE, CEO Crimestoppers

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Crimestoppers in 2016/17

How We Work HOW WE WORK

Vision Why we exist

I know about crime, but will not speak out because:

Everyone will feel safe from crime, wherever they live.

Our Mission What we do to achieve our vision We’re an independent charity that gives you the power to speak up to stop crime, 100% anonymously.

Whoever you are, wherever you live, from communities to companies. By phone and online, 24/7, 365 days a year. We also share advice on how to protect the people you care about from crime so everyone can feel safe.

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I don’t want to talk to the police

I need to report someone I know

I am worried that others will know if I speak out

Nearly a fifth of the public have known about a crime but chose not to talk to the police

I am not sure if what I know will help

I don’t want to get involved with courts

We aim to build trust with these people so they can contact us with confidence. Spreading the word helps reassure people to speak up, 100% anonymously

Our community activity:

Our communications approach:

• Speak directly with people through local influencers and volunteers

• Address what stops people speaking out • Bring transparency to our process – what we do and what we don’t do

• Targeted communications and campaigns to those who need us

OUR IMPACT People have trusted us to speak out and stop crime

The crimes we have helped solve and prevent

We measure this by how many reports we send to the police and the effectiveness of our communications

We measure this with help from our police partners based on the action they take once they have received our reports

IMPACT REPORT 2016-17 | 5

Strategic Ambition

Achieving Our Strategy The second year of the Strategy has felt like a tipping point. In many areas we have made real and demonstrable progress on critical issues. From internal infrastructure to external messaging, these projects are helping us improve the service we offer to our beneficiaries and partners.

PROGRESS SO FAR

Anonymity

Engagement

We have seen how our 4 key strategic goals are interconnected - one piece of work will bring benefits across many other areas. So while progress is often not linear, nor neatly completed within a financial year, our goals remain a vital framework to guide us.

Education

Analysis

At our Contact Centre we

Our focus has been on crimes

Our communications present

We invested in, and

have developed shift leaders

that cause the most harm to the

a more rounded experience

successfully introduced,

and senior call agents to make

most vulnerable, from domestic

of crime, from how to spot

a new intelligence

improvements in the oversight

abuse to modern slavery etc.

perpetrators to how victims

management system to

of staff and the quality of

We have established

are affected. We joined the

handle the anonymous

our output.

partnerships to support this

wider conversation about the

information we receive:

work, and conducted

safety of our families and

Hermes.

communications on these

communities on issues such

issues across the UK.

as knife crime.

to our beneficiaries and our

Fearless – our youth service

Our work with a range of

information and data to

supporters. Our online form is

- reached a wider audience

companies helps them be a

improve our approach to key

now available in 6

through our new website and

part of the wider community

crimes and our beneficiaries’

different languages.

via our dedicated youth

in stopping crime and keeping

needs.

workers.

people safe.

We have started to review and refresh our brand, so that it communicates effectively both

6 | IMPACT REPORT 2016-17

We are using a range of internal and external

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Strategic Ambition

We will continue to invest in training and development for Contact Centre staff, to make sure our service is of the highest quality.

Anonymity

A new website will make more improvements to how people can give information online, particularly on mobile devices.

Refreshed messages about our services will provide a platform on which to talk to police.

Our refreshed brand will give us the opportunity to reach people who currently don’t think about Crimestoppers when faced with

OUR NEXT STEPS

a crime problem. Our focus will continue to be on the crimes causing the most harm, including hate crimes and the exploitation

Engagement

and abuse of children.

We intend to have more youth workers, and will seek funds to create these roles and address knife crime and child exploitation.

The growing concern about crimes committed online will be the focus of communications with expert partners, helping to prevent people becoming victims. Our website, social channels and blog provide excellent tools for this.

Education

We will reflect on our brand values and stories to see how they support our work under this ambition to bring people together for safer communities.

Analysis of our information will be enhanced with mapping tools. We will use this information more in the planning and evaluation of activity.

Analysis

We will seek funding for more in-depth research into the barriers stopping our beneficiaries from speaking up to stop crime.

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IMPACT REPORT 2016-17 | 7

Strategic Ambition

Key priorities Since writing the Crimestoppers’ Strategy in 2014/15, a number of themes have emerged which weave across our goals. These priorities help us say what is important to us.

In the last year we have: • Championed our beneficiaries.

We put their needs at the centre of our activity to learn what silences or stops people from speaking out about crime. We can show we understand the challenges, and help build their confidence in the service we provide.

• Tackled crimes that caused the highest harm.

From domestic and child abuse to modern slavery and hate crimes; these have long term and devastating effects on victims and their families.

When silence surrounds them, criminals can act unhindered and with impunity. Through our campaigning and promise of anonymity, we encouraged those who were aware and concerned to speak up.

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Our video exploring Nikki’s story about a neighbour’s domestic violence dilemma.

• Helped young people make

These priorities help guide our

informed decisions.

research, prioritise resources, focus

Reporting crime is complicated

relationships and direct fundraising.

with many barriers for young people.

Addressing this is vital as young people are too often both victims and perpetrators. We invested in activities, both online and face-

Brand refresh

to-face, to have conversations that help change young people’s perceptions, confidence, attitude and actions about crime.

Staff and volunteers have for some time felt that we could improve the way we communicate with the

people who need to use our service.

Much of this feeling is based on interactions with our stakeholders, friends and family. We have, perhaps, not always focused optimally on the needs and views of our primary users and beneficiaries.

The name Crimestoppers is wellrecognised in the UK and we do not want to undermine or weaken this position. However, we are acutely aware that there are also many people who are unsure about exactly who we are and what we do.

This includes people confusing us with the police.

Our brand messaging currently has a ‘one size fits all’ approach and does not consider what audiences need.

Thanks to a grant from the Cayo Foundation, we are able to take all we have learnt in the last year or two, about our beneficiaries and corporate partners, and invest in improving our communications in a way that better meets their needs. This step-change project commenced in November 2016 and is due to be completed in the autumn of 2017.

Crimestoppers needs a brand that can tell the whole story of what we do and identify the impact we make.

The upcoming brand refresh will help us communicate in a clear and more consistent way.

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Strategic Ambition

Crimestoppers in 2016/17

79

44

51

130,128

350

CRIMESTOPPERS CAMPAIGNS ABOUT LOCAL CRIME CONCERNS

PARTNERSHIPS WITH NATIONAL COMPANIES ABOUT CRIMES THAT HURT THEIR STAFF AND CUSTOMERS

REWARDS OFFERED ABOUT SPECIFIC RAPES, MURDERS AND VIOLENT CRIMES

SUPPORTERS ON SOCIAL MEDIA

VOLUNTEERS ACTIVE IN THEIR LOCAL AREAS

THIS LED TO

400,000 PEOPLE CONTACTING CRIMESTOPPERS 136,000 PIECES OF INFORMATION SENT TO PARTNERS THIS MEANT 17,573 CRIMES WERE SOLVED OR PREVENTED INCLUDING

1,892

1,499

8,404

410

1,558

VIOLENT CRIMES INCLUDING MURDER

BURGLARIES, ROBBERIES AND THEFTS

DRUG CRIMES

SEXUAL ABUSE CRIMES AND RAPES

DRINK DRIVING

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IMPACT REPORT 2016-17 | 9

Safer Lives

Our Accomplishments - Impact and Influence Hundreds of thousands of people contact us every year. Here is a sample of the impact their information – given 100% anonymously - has in making us safer.

Finding fugitives

Protecting children

Safer roads

Following the launch of the tenth

Child sexual exploitation is a crime that

Too often we hear about hit-and-run

anniversary of Operation Captura -

many people are now more alert to

incidents on our roads resulting in

Crimestoppers’ multi-agency campaign

thanks to greater publicity and education.

tragic loss of life. Thanks to a piece

alongside the National Crime Agency

A piece of information we received about

of vital information we gave to police

in Spain - information was received within

a man engaging in sexual activity with

about the involvement of two people

hours on the whereabouts of suspected

a schoolgirl led to an intervention, with

in a fatal road traffic accident, arrests

paedophile Matthew Sammon. Sammon’s

the perpetrator arrested and the girl

were made of those concerned and

former employer waived his anonymity

provided with the appropriate support

one of them was charged with

on Sky News to reveal that it was he

by relevant agencies.

manslaughter.

who contacted us.

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Safer Lives

Challenging knife crime Knife crime has been highlighted as a particularly distressing issue due to the harm it causes and the prevalence amongst young people. Crimestoppers received a call about an incident where two schoolboys were carrying knives for protection. Both boys, who were aged 14, were visited and spoken to in front of their parents. They admitted to carrying a knife to protect themselves and were given words of advice by police. This approach could go some way to discouraging young people from believing the myth that carrying a knife will help to keep them safe.

Supporting victims of domestic abuse

Vital lead on violent robber

Domestic violence happens all too often behind closed doors and gaining information that can help tackle the problem can be a real challenge. Information received from Crimestoppers mentioned a man who was regularly assaulting his girlfriend. Officers visited the address and, after further enquiries, a man was arrested and charged with assault.

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Prison break prevented Our work in prisons continues to be vital in a bid to reduce violence and crime happening in jails. A prime example saw Crimestoppers receive details of a planned prison break by a dangerous criminal.

The information was taken as credible, was verified, and significant measures implemented to prevent an escape.

During a robbery, a victim was left unconscious after being assaulted. They were left with a fractured cheekbone, broken nose and extensive bruising. Later, Crimestoppers received information naming the individual in connection with the crime, and whilst police are still hunting for his whereabouts, our information gave officers a vital lead.

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Anonymity

Your Anonymity - Meaningful Insights We want to provide the best service we can to those who most need our promise of anonymity.

We continue to learn more about the people who turn to us, and use this insight to inform how we communicate and build trust. This approach helps reveal more information about crime – information that would otherwise remain hidden.

Improvements to our online service

Helping more people than ever before

are, we believe, the primary reason for this. With additional investment from stakeholders and partners, we were able to run multiple

8.5%

social media and advertising drove

in relation to reporting crime. To

more people to our website: up 8.5%.

this end we commissioned a public

starting to fill it in. According to our

pieces of information to the

website analytics, 37% more people

police.

are completing the form, a massive

People filling in our online form increased

37%

175,000 forms in total, which is the 136,000.

most we’ve ever received.

Importantly, we are not moving people from the phone to online,

• This represents a huge 25%

but increasing the overall number

increase year-on-year and is

of people we are helping. In 2016/17

the highest volume we have

over 400,000 people who were

ever recorded.

worried about crime contacted us.

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Our research this year has looked at the public’s attitudes and actions

first, with a 20% increase in people

• This year that figure rose to

Who we help

campaigns. Responsive and targeted

More people go to our online form

• Last year, we sent 109,000

Visitors to our website up

People we heard from in 2016/17 approx

400,000

survey of 2,000 adults from across the UK, which told us:

Almost a fifth of UK adults (18%) have known about a crime but not reported it. Not reporting crime is even higher among males, under-45s, black and minority ethnic, renters, the disabled and more affluent people.

18%

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Anonymity

68% of adults feel very, or quite, comfortable with the idea of giving information to the police, if they know of a crime. Women, under-45s, black and minority ethnic, renters, those with a disability and the less affluent are less likely to feel comfortable with this.

Telling the whole story There is a story behind everyone who contacts us,

We use these stories to help demonstrate that

but our promise of anonymity makes telling these

we know crime can be frightening and how we

stories extremely challenging. We explored this

can help support and empower people to speak

with ‘The Whole Story’, an agency who work with

up. This included ‘Nikki’s Story’ - a video about a

organisations using storytelling techniques to

neighbour who is concerned about abuse next

improve marketing and strategy. Making the

door and is reassured when she speaks to Joe at

decision to speak out about crime is rarely simple.

Crimestoppers.

Asking the right questions Our Contact Centre staff are naturally empathetic and our callers often know more than they initially realise.

Our team listen and use their skills to gather all the relevant information; we do not use scripts. The more Crimestoppers does appeal to some adults who would not be comfortable giving information to the police.

46% would be comfortable using the Crimestoppers website, and 36% using the phone.

we understand about the nature of crime and criminal behaviour, the better we are at asking the right questions.

This year our focus has been on some of the most personal and emotionally challenging crimes, such as domestic abuse, modern slavery, child abuse and exploitation, to name a few. We have therefore given our staff specific training about these crimes. In particular we have emphasised that people’s suspicions are just as important as facts in these cases. Advice has been received from other charities and police officers who specialise in these areas. They are helping us to respond in the right way. This should lead to us gaining the right information in order to maximise the support we give to investigations.

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IMPACT REPORT 2016-17 | 13

Engagement

Engagement - A Snapshot of our Regional Managers’ Work in Your Community Our campaigns focus on Home Office priorities tackling ‘hidden harms’ such as modern slavery and domestic abuse to more specific issues driven by local needs. None of this would happen without the hard work of our dynamic Regional Managers and the staunch support of stakeholders including Police and Crime Commissioners, Chief Constables and charitable trusts across the United Kingdom.

The principal aim was to educate

Modern slavery in Greater Manchester

the public about modern slavery and highlight the tell-tale signs.

The first phase of the campaign coincided with a week of action and awareness-raising by GMP, consisting of a speciallycommissioned radio advert with

Crimestoppers has been working in partnership with Project Challenger, at Greater Manchester Police (GMP), to both raise awareness and tackle the issue of modern slavery. Successful funding bids were made to the High Sheriff’s Police Trust and the Skelton Bounty Charitable Trust. This enabled us to carry out an innovative and successful campaign.

associated social media, leaflet drop and media interviews. This was all linked to a landing page on our website which contained detailed information and a link to our online crime reporting form.

Over 190,000 people saw this post and nearly 12,000 people clicked through.

The second phase was designed to reach ethnic groups who may know modern slavery victims or who were victims themselves, so that help and support could be offered. On Facebook, we focused on seven different languages: Albanian; Hungarian; Urdu; Polish; Slovakian; Romanian and English.

Over 190,000 people saw this post and nearly 12,000 people clicked through to the dedicated landing pages in their own language. Our Contact Centre was also able to take information by phone, thanks to our Language Line translation service. Compared to the preceding four-month period, the campaign saw a 158% rise in reports between December 2016 and March 2017.

Part of our campaign highlighting modern slavery.

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Engagement

Crackdown on criminal gangs in Sheffield South Yorkshire Police commissioned us to run a successful three-month anti-guns, gangs and drugs campaign in Sheffield that led to a sharp rise in related information received from members of the public.

We were approached by police to support their Operation Fortify, which focused on specific areas and estates where serious organised crime was a persistent problem. Compared to the rest of the Yorkshire region, South Yorkshire has had the highest rate of firearms offences.

We promoted the campaign using online, radio and petrol station receipt advertising, social media, and thousands of postcards and posters.

Police wanted to tap into our unique service as our anonymity helps boost tip-offs, especially from people in more disadvantaged communities.

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Information received rocketed 26%, which led to weapons seizures and gang activity in the city being disrupted.

Police wanted to tap into our unique service as our anonymity helps boost tip-offs, especially from people in more disadvantaged communities.

Honour-based abuse and forced marriage in the West Midlands In March we supported International Women’s Day by launching two powerful short videos covering harms that are often hidden behind closed doors.

Forced marriage and honourbased abuse are believed to be particularly under-reported, with victims too fearful of family or community reactions to come forward. As an independent charity, we play a vital role in giving people the ability to speak up about these crimes without fear of retribution or reprisals.

In addition to the videos and social media support, using the theme #BeBoldForChange, posters and leaflets were strategically placed at key venues across Birmingham and the West Midlands.

Through our campaigning, reports around domestic abuse increased by 100% from an average of 46 reports each month to 91 reports between November 2016 and March 2017.

Honour-based abuse video clip.

Forced marriage and honour-based abuse are believed to be particularly under-reported, with victims too fearful of family or community reactions to come forward.

Image from our forced marriage campaign video.

IMPACT REPORT 2016-17 | 15

Education

Education - The Key to Success At Crimestoppers, we realise that giving people useful information on how to stay safe can play its role in reducing crime. Below is a snapshot of some of our recent campaigns.

Combatting knife crime through a national media partnership

Knife crime is a serious problem – not only in big cities, but also in rural areas. The potentially fatal consequences of carrying a knife, especially under the pretence of self-protection, is a theme that our youth service Fearless regularly focuses on. To spread the message and highlight our anonymous reporting service, Crimestoppers linked up with the Sunday Mirror to produce `Drop the Knife –

16 | IMPACT REPORT 2016-17

you only live once’. The joint campaign included extensive coverage in the newspaper, as well as hosting knife crime events in London, Birmingham and Liverpool. The debates involved panel members from parliament, police and community workers, as well as family members who had lost loved ones to knife crime.

This was followed up with a week-long campaign on national radio station LBC for the Nick Ferrari Breakfast Show. Roger Critchell, our Director of Operations, and Chris Onwuzo from Fearless, were both interviewed. Our service was regularly mentioned on air, resulting in a 50% increase in information about knives being received by our Contact Centre.

The truth about fake products In July the charity organised an anti-counterfeiting seminar, the first of its kind to be hosted by Crimestoppers.

The seminar brought together like-minded organisations and individuals who share a common goal to highlight and prevent the manufacturing, distributing and purchasing of counterfeit goods.

from industry and major brands, with representatives from government agencies and law enforcement also in attendance.

Eight speakers, including Baroness Neville-Rolfe DBE CMG, Minister for Intellectual Property, and Mick Creedon QPM, National Lead for Serious and Organised Crime, took to the podium over the course of the evening, with Chief Executive Mark Hallas chairing the event.

It costs the economy billions of pounds each year and destroys tens of thousands of jobs.

A recent estimate claimed it costs the British economy billions of pounds each year and destroys tens of thousands of jobs.

The event drew together guests

Crimestoppers CEO Mark Hallas OBE and Baroness Neville-Rolfe DBE CMG.

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Education

Feedback from training in 2016/17 Crimestoppers’ youth service Fearless is helping to support more young people than ever, especially those who live in the most challenging urban areas of the UK with higher rates of crime.

Fearless Train the Trainer 2016/17 Over 660 professionals – from youth and social workers to schools officers – have benefited from our Train the Trainer programme.

These sessions introduce

“I thought [the training] was excellent… [The] presentation was very engaging and pitched at the right level for the audience. I found the input around your online resources particularly useful. The resources will be of huge benefit to the Cadet Programme.”

“Many young people are so worried of others being able to identify them, that an anonymous service would be very useful.”

Safeguarding Sergeant – Jan 2017.

Safer Schools Officer – Sept 2016.

Fearless.org and explain how young people are empowered to make informed decisions about reporting crime. By

Key achievements in 2016/17

training professionals, it is estimated that each week we reach nearly 14,000

“

“

young people.

By training professionals, it is estimated that each week we

reach nearly 14,000 young people.

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98%

of professionals found the training useful

97%

of professionals said that the Fearless resources would help in their work with young people

94%

of professionals said that Fearless’ anonymous service would benefit the people they work with

IMPACT REPORT 2016-17 | 17

Analysis

Analysis Information is power and how we manage, collate and utilise data gained from our beneficiaries and partners is an important aspect of our work. It informs how we develop our campaigns and projects, and has enabled us to improve the quality and access to our services.

Hermes Out new intelligence management system Hermes is now fully embedded into the organisation and is reaping rewards by integrating pin-point mapping features with our internal reporting system. It allows us to create detailed analysis of crime types and trends.

By building a better picture – both statistically and geographically using heat maps and graphics – it has helped inform, target and shape our campaign work more accurately. It also improves how we present the information we receive to law enforcement and our corporate partners.

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Crimestoppers’ Contact Centre staff using Hermes, the new intelligence management system.

Research-based approach We have benefited from research about the people who use our service and how the public connect with us.

This internal analysis is designed to help us improve our performance.

We are committed to ensuring that,

through our research and evaluation, we continue to shape our organisation and services to meet the current challenges.

This year we have looked more widely at others’ work and research.

Combined with our internal analysis, this is informing our longer-term approach. Our key priorities are forged from this work, and we are

developing specific internal policy on a number of themes.

We are committed to ensuring that, through our research, we continue to shape our organisation and services to meet current challenges.

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Analysis

Domestic abuse We are driven by the knowledge that compared to the volume of domestic abuse crimes reported, we are taking considerably less information about these crimes.

Speaking out

Murders

Anonymous

We reviewed research conducted by the charity Citizens Advice, which showed that 70% of victims of abuse talk to their family and friends, but only 30% contact the police.

We looked at homicide case reviews and saw that when investigating a domestic murder, police discovered family and friends who were aware of previous abuse. However, no one had contacted the authorities.

We have spoken with Women’s Aid and Respect, two charities who run advice lines. They agreed that for some people, being able to give information about an offender anonymously would be a favourable option.

70% talk to family and friends

Our approach

?

This, and other insights from partners, has helped us define our approach – to reach out to friends and family who might be aware of those involved in committing these crimes.

but only 30% contact police

This has given us a consistent approach on this issue. We are now scoping longer-term projects with partners, as well as conducting local activity.

Reports to Crimestoppers about domestic abuse have increased by 69% over the past year. This shows that our targeted approach, guided by our research and analysis, is having the effect of encouraging more people to use our service and speak up about their concerns.

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We are encouraging family and friends to report domestic abuse.

IMPACT REPORT 2016-17 | 19

People

Focus on Wales

Ffocws ar Gymru

As part of our overall approach to serving people from all communities and backgrounds, our anonymous online reporting form is now in Welsh.

This is in addition to nearly 150 languages handled by our Contact Centre.

Yn rhan o’n hymagwedd gyffredinol at wasanaethu pobl o bob cymuned a chefndir, mae ein ffurflen adrodd ar-lein ddi-enw nawr ar gael yn Gymraeg.

Mae hyn yn ychwanegol i bron i 150 o ieithoedd y mae ein Canolfan Gyswllt yn delio â nhw.

Gwirfoddol newydd Cymru, y cyn

Chair, former Police and Crime

Online reporting

Commissioner Ian Johnston.

To increase our impact, the volunteer committee has also

Adrodd ar-lein

video that will engage young people across the whole of Wales.

The video will be produced by an award-winning production team who specialise in making films by, and for, young people. The final version will be rolled out in schools across the country, in partnership with youth crime prevention

Gall siaradwyr Cymraeg ifanc hefyd wneud y gorau o’r newidiadau gan fod ffurflen adrodd ar-lein ein safle ieuenctid Fearless hefyd nawr ar gael yn Gymraeg. Mae’r ymroddiad i gynyddu ymwybyddiaeth a mynediad at Crimestoppers yng Nghymru yn rhan o ymgyrch newydd gan Reolwr Rhanbarthol cyntaf Cymru, Ella Rabaiotti, a Chadeirydd Pwyllgor

20 | IMPACT REPORT 2016-17

I gynyddu ein heffaith, mae’r sicrhau cyllid i ddatblygu fideo a fydd yn ymgysylltu gyda phobl ifanc ar draws Cymru gyfan. Bydd y fideo yn cael ei gynhyrchu gan dîm cynhyrchu arobryn sy’n arbenigo mewn creu ffilmiau gan ac ar gyfer pobl ifanc.

Bydd y fersiwn derfynol yn cael ei chyflwyno mewn ysgolion ar draws y wlad, mewn partneriaeth gyda’r rhaglen atal troseddau ieuenctid,

programme Schoolbeat, during

Schoolbeat, yn ystod y flwyddyn

the next financial year.

ariannol nesaf.

This initiative has been funded by

Ella Rabaiotti and Ian Johnston.

Ian Johnston. pwyllgor gwirfoddol hefyd wedi

acquired funding to develop a Young Welsh speakers can also make the most of the changes, as our youth service Fearless’ online reporting form is now available in Welsh.

The commitment to increasing awareness and access to Crimestoppers in Wales is part of a new push by Wales’ first Regional Manager, Ella Rabaiotti, and new Wales Volunteer Committee

Gomisiynydd Heddlu a Throseddu

Mae’r fenter wedi ei hariannu

the Percy Hoskins Award, supported

gan Wobr Percy Hoskins, gyda

by the Saints & Sinners Club of

chefnogaeth Clwb Saints & Sinners

London. We are grateful for their

Llundain. Rydym yn ddiolchgar

invaluable support.

Ella Rabaiotti ac Ian Johnston.

iddynt am eu cefnogaeth werthfawr.

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People

Volunteering West Mercia Female Genital Mutilation campaign focused on health staff and patients

Crimestoppers student volunteer wins university award This campaign has received a positive reaction, including from experts in the field within the NHS. The powerful yet sensitive campaign and image was subsequently used in media reports. Posters were printed in English and Arabic.

Monika Durova secured a university-accredited volunteer placement at Crimestoppers as part of her final year in Criminology and Criminal Psychology. Whilst at Crimestoppers, she attended a Fearless outreach training session, wrote blogs, including one on the

her contribution over and above academic work through volunteering in criminal justice.

Monika attended a Fearless outreach training session, wrote blogs and was involved in creating reports based on data analysis.

rise of `super-recognisers’, was involved in creating reports based on data analysis, and drafted social media posts.

Her efforts led to her winning Jane McCann and Monica Sharp.

Our volunteers, Jane McCann and Monica Sharp, designed a campaign aimed at encouraging greater awareness and reporting of FGM by targeting medical staff and patients at GPs’ surgeries, clinics and NHS hospitals in West Mercia.

FGM is a hidden crime and victims are often too embarrassed or fearful of family and community reaction to come forward. It’s believed that the numbers of victims is far higher than the headline figures suggest.

the Mick Ryan Award for Voluntary Services to Criminal Justice. Mick Ryan, Emeritus Professor of Penal Politics at Greenwich, is a leading criminologist and a contributor to prestigious publications, including The British Journal of Criminology, The Oxford Handbook of Criminology and Criminal Justice Matters.

This prize – only given to one student each year from the School of Law at the University of Greenwich – is in recognition for

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IMPACT REPORT 2016-17 | 21

Development

Crimestoppers Benefiting Business To support our charitable objectives, Crimestoppers continues to broaden its activities to provide complementary services that not only help fund our work, but also put our messages in the public domain.

Businesses are keen to benefit from working with Crimestoppers as it demonstrates Corporate Social Responsibility and their commitment to reducing crime. It also shows their ambition to protect staff, customers and the community at large with the ultimate aim of improving our safety and security.

Reporting lines

Product licensing

We provide services for over 40 businesses and public sector bodies. They include UK Anti-Doping, British Horseracing Authority, Food Standards Scotland and Insurance Fraud Bureau.

Crimestoppers hosts Integrity Lines for individual businesses – some internal, others public-facing – in addition to providing reporting lines for whole sectors, such as StayEnergySafe, which tackles potentially dangerous energy theft on behalf of gas and electricity suppliers and distributors.

We are working with companies who meet our ethics policy criteria to promote public safety and security, allowing them to display the ‘Supported by Crimestoppers’ licensee logo.

We have licensing agreements with security product companies including Ring, SelectaDNA and Henry Squire & Sons.

22 | IMPACT REPORT 2016-17

Information sharing Crime against businesses is becoming increasingly sophisticated. Organisations that work with Crimestoppers are better able to build a full picture and mitigate against threats. Our Information Sharing services enable business to receive information about crimes that affect them, but may not be considered a police priority.

Organisations benefiting from these services include the Environment Agency, Gambling Commission, MHRA, NHS Protect, NHS Scotland and Post Office Ltd.

Rewards Our anonymous rewards system is well established and can be used to generate information about a crime type or a one-off incident. A recent example is the £25k reward offered after a spate of attacks on Post Office cash machines.

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Marketing Support

Development

Events We organise events to encourage

to warn the public about scams

collaborative working between

involving counterfeit bank notes.

businesses, law enforcement and

Whilst successfully encouraging

community groups, as shown in the

the public to report information

Counterfeit Conference organised

that they have about people buying,

to bring together those parties

selling or producing illegal notes,

affected by the trade in fake goods.

we also challenged the notion

In the run-up to Christmas, we

that this is a victimless crime.

worked with the Bank of England

In the run-up to Christmas, we worked with the Bank of England to warn the public about scams involving counterfeit bank notes.

UK Anti-Doping UK Anti-Doping or UKAD, the body responsible for protecting sport from doping, has been a long-term partner with Crimestoppers. Recently we piloted a campaign in south Wales with the aim of garnering more intelligence about semiprofessional rugby players who were doping.

The campaign resulted in a 75% rise in the number of reports received.

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IMPACT REPORT 2016-17 | 23

Energy Theft

New Energy Theft Service Provides Powerful Info The StayEnergySafe whistle-blowing line for the gas and electricity industries was introduced in September 2016. In the first six months since launch, over 1,100 reports have been received. It demonstrates that energy crime is a real issue that people are concerned about.

All 96 energy companies and distributors have signed up to the new service, encouraging the public to pass on their suspicions about energy crime via stayenergysafe.co.uk or the dedicated phone line 0800 023 2777.

A real danger

to life that is the main cause for

Around 1,500 people in the UK

can be sparked after meters are

are charged with energy theft each

tampered with or bypassed.

concern, as fires and explosions

year. The maximum sentence for energy theft is up to five years imprisonment. In addition, they can be told to pay back the value of energy stolen, along with the total costs of any investigation.

Meter tampering costs energy companies an estimated £500m per year. However, it’s the potential risk

24 | IMPACT REPORT 2016-17

Meter tampering can have devastating results.

www.crimestoppers-uk.org | 0800 555 1 1 1

ETTOS Energy Theft

£20,000

£10,000

£2,000

One customer hired an electrician to install a separate meter which bypassed the one provided by the energy supplier. An estimated £20,000 of energy was stolen.

Another call to StayEnergySafe led to the discovery that almost £10,000 worth of energy had been fraudulently used.

Over £2,000 of energy was stolen by the resident in one home over the course of a year. The energy provider told Crimestoppers that without any doubt, this would not have been discovered without the information given to StayEnergySafe.

Challenging perceptions don’t be tempted to tamper A key strand of the campaign is to tackle the misconception held by many people that stealing energy has few consequences.

Gas explosions can be sparked with as little as 5-15% of gas mixing into the air in a room. Gas leaks risk catastrophic consequences, in the same way that tampered meters are more susceptible to causing fires.

This new partnership has already reaped rewards. It achieves the aim of not only detecting criminal behaviour by empowering customers

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to report their suspicions, but also helps to make communities safer.

Crimestoppers continues to work closely with the energy industry to ensure criminals are caught, their dangerous actions are curtailed and that they are prevented from causing harm and endangering life.

Gas leaks risk catastrophic consequences, in the same way that tampered meters are more susceptible to causing fires.

Infographic showing the true costs of energy theft.

IMPACT REPORT 2016-17 | 25

Thank You

Thank You Our vital work relies on our supporters who demonstrate, in so many ways, their exceptional commitment to Crimestoppers’ cause. We share a central goal of making our communities and workplaces safe and secure.

Law Enforcement Community

Trustees

The support we receive from Police and Crime Commissioners and

The guidance and expertise of our trustees is particularly valued.

local constabularies is vital to our success in encouraging more people to speak up to stop crime.

Chairman of Trustees - Lord Ashcroft KCMG PC

We would like to thank the following for guiding and funding tailored campaigns tackling specific types of crimes at a local level:

Trustees

• Police and Crime Commissioners

Mr Zameer Choudrey

Mr Michael Laurie CBE

Mr Peter Clarke CVO OBE QPM

Mr Kevin McDonald OBE

Ms Angela Entwistle

Ms Amanda Platell

Sir Ronnie Flanagan GBE MA

Mr Vivian Robinson QC

Mr Richard Gamble FCA

Mr Nick Ross

Ms Ceris Gardner

Mr Stephen Rubin OBE

Mr Bill Griffiths CBE BEM QPM

Mr Robert Scott CBE

Dr David Hammond FCA

Sir Paul Stephenson QPM

The Lord Imbert CVO QPM

Baroness Tina Stowell MBE PC

• The Home Office • National law enforcement agencies • Individual police officers and staff who support Crimestoppers on a daily basis

Trusts and Foundations It is with grateful thanks that we receive important contributions and support from dozens of trusts and foundations. We are especially grateful to the Bestway Foundation and the Peacock Charitable Trust.

Additional thanks go to the Garfield and Weston Foundation, the Adint Charitable Trust and the Gosling Foundation.

26 | IMPACT REPORT 2016-17

www.crimestoppers-uk.org | 0800 555 1 1 1

Thank You

Commercial partners Our partners are crucial to our work. In addition to valuable financial support, Crimestoppers’ anonymous reporting services give organisations and public sector bodies important intelligence, enabling them to better prevent and disrupt criminal activities.

Association of British Bookmakers

HSBC

Northern Powergrid

Association of Convenience Stores

Henry Squire & Sons Ltd

Northern Rail

AELTC

Insurance Fraud Bureau

Openreach (BT)

Bank of England

Independent Press Standards Organisation

Post Office Ltd

Bestway

Intellectual Property Office

Ring

British Airways PLC

JTI UK

Save The Children

British Horseracing Authority

Ladbrokes

Security Industry Authority

Caesars Entertainment UK

Lloytron

SelectaDNA

Carlisle Support Services

Liberty

Scottish Football Association

Environment Agency

Link ATM

Tascor

ESRI UK

Long Clawson Dairies

Thames Water

Electralink

Morrison Supermarkets Stores Ltd

Tideway

Electoral Commission

Muller UK & Ireland Group LLP

Transport for London

Federation Against Copyright Theft

MHRA

Trading Standards

Food Standards Scotland

NEXT plc

UK Anti-Doping

First Central Insurance

NHS Scotland

William Hill

Gambling Commission

NHS Protect

Wine & Spirit Trade Association

www.crimestoppers-uk.org | 0800 555 1 1 1

IMPACT REPORT 2016-17 | 27

Finance

Financial Highlights Annual income exceeded £5m for only the second time in our history as new strands of business continue to be successfully developed.

2016/17 was an exciting year at Crimestoppers as we introduced significant new services and overhauled our IT and telecoms equipment, providing a firm foundation on which to develop our future offering to clients. The shortfall in the year was a consequence of both this investment and an unplanned reduction in public funding, although this was offset by new funding from Police & Crime Commissioners across the country, recognising the value of the local services we provide.

Bob Booker, Director of Finance

28 | IMPACT REPORT 2016-17

Income from charitable activities grew by 9% to £2,648,504 principally from our Integrity Line service.

Income from fundraising events increased by 3% to £144,571 due to increased activity by our regional committees.

Charitable expenditure increased by 15% to £4,335,841 due to a number of new initiatives in the year.

Expenditure on raising funds has decreased by 14% to £803,765 as we focused more resources on our whistle-blowing service.

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Finance

Summary consolidated statement of financial activities

Summary consolidated balance sheet

For the year ended 31 March 2017

As at ended 31 March 2017 2017

2016

2017

2016

£’000

£’000

£’000

£’000

390

251

2,146

2,651

(1,168)

(1,408)

(69)

(88)

1,299

1,406

611

699

688

707

1,299

1,406

Total income Income from charitable activities Donations & legacies Other trading activities Investment income Total income and endowments

Fixed assets 2,649

2,430

1,727

1,635

629

519

4

10

5,009

4,594

Total expenditure Charitable activities Expenditure on raising funds Total expenditure

Current assets Creditors falling due within one year Pension scheme deficit Total net assets How our funds are held Restricted by donors

4,336

3,754

804

932

5,140

4,686

(131)

(92)

23

16

(108)

(76)

Unrestricted Total funds

Net movement in funds before pension scheme Net income before actuarial gains Actuarial (Gains) on pension scheme Net movement in funds

Summarised financial statements The summarised financial statements are not the statutory accounts but a summary of information relating to the consolidated statement of financial activities and the consolidated balance sheet derived from the full audited trustees’ report and financial statements of the charity, which were approved by the board of trustees on 19 July 2017. The auditors’ statement as prescribed by the Companies Act 2006 was unqualified. Copies of the full annual financial statements will subsequently be filed with the Charity Commission, the Office of the Scottish Charities Regulator and Companies House. These summarised financial statements

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may not contain sufficient information to gain a complete understanding of the financial affairs of the charity. The full audited trustees’ report and financial statements are available on the charity’s website www.crimestoppers-uk.org or may be obtained on application to the charity’s central office.

David B Hammond FCA

Trustee 19 July 2017

IMPACT REPORT 2016-17 | 29

Statement

Auditor’s Statement

Independent Auditor’s statement to the Trustees of Crimestoppers Trust.

30 | IMPACT REPORT 2016-17

“We have examined the summarised consolidated financial statements of Crimestoppers Trust for the year ended 31 March 2017 which comprise the extracts from the Statement of Financial Activities and the Balance Sheet set out on page 29. This statement is made solely to the trustees, as a body in order to meet the requirements of Accounting and Reporting by Charities: Statement of Recommended Practice revised 2015. Our work has been undertaken so that we might state to the trustees those matters we have agreed to state to them in this statement and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the charity’s trustees as a body, for our work, for this statement, or for the opinions we have formed.”

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Statement

Respective responsibilities of trustees and auditor

The trustees are responsible for preparing the summarised financial statements in accordance with the requirements of section 427 of the Companies Act 2006 and regulations made thereunder and recommendations of the Charities Statement of Recommended Practice.

Our responsibility is to report to you our opinion on the consistency of the summarised financial statements on page 29 within the Annual Review with the full financial statements and trustees’ report and its compliance with the relevant requirements of section 427 of the Companies Act and the regulations made thereunder. We also read the other information contained in the Annual Review and consider the implications for our report if we become aware of any apparent misstatements or material inconsistencies with the summarised financial statements.

Basis of opinion

We conducted our work in accordance with Bulletin 2008/3 ‘The auditors’ statement on the summary financial statement’ issued by the Auditing Practices Board for use in the United Kingdom. Our report on the full annual financial statements for the year ended 31 March 2017 describes the basis of our opinion on those financial statements.

Opinion

In our opinion the summarised financial statements set out on this page are consistent with the full financial statements and the Trustees’ Annual Report of Crimestoppers Trust for the year ended 31 March 2017 and complies with the relevant requirements of section 427 of the Companies Act 2006 and regulations made thereunder.

We have not considered the effects of any events between the date on which we signed our report on the full annual financial statements (19 July) and the date of this statement.

Mazars LLP, Chartered Accountants and Registered Auditors Times House, Throwley Way, Sutton, Surrey SM1 4JQ, 23 August 2017

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IMPACT REPORT 2016-17 | 31

Crimestoppers is changing how we communicate.

In the future we will be clearer, from our appearance to the language we use.

This will…

• Help more people speak up to stop crime, anonymously.

• Encourage more people to support our work, who share our belief that everyone has a right to be safe from crime.