Crista Saxon Reed 240 Bushnell, #501 San Antonio, TX 78212 cristareed@me.com | 210.710.8883 | issuu.com/cristareed (online portfolio) STRENGTHS AND SKILLS • More than 3 years in Marketing and Advertising with experience in professional writing, design and multiple project management • Organized, adaptable/resourceful, motivated and independent worker, detail-oriented, personable, positive attitude, creative thinker • Familiar with Adobe Photoshop and InDesign; Microsoft Word, Excel, PowerPoint and Outlook; Intuit Quickbooks; photography • Excellent writer and communicator
PROFESSIONAL EXPERIENCE Freelance Administrative Assistant and Copywriter (as needed) Aug 2011 – Present DIRTT Environmental Solutions, San Antonio • Research government markets and provide clear opportunities in education, agriculture and horticulture for sales teams to promote Breathe wall systems • Work with DIRTT associates to layout and finalize personalized PowerPoint presentations to current and potential clients to promote new products and past experience • Organize and update extensive lists of government and education clients for DIRTT website • Prepare, organize and ship electronic gifts (iPads and DVDs loaded with presentations and photos) and promotional items to top clients Hill Country Bakery, San Antonio • Develop original content for EONI (a healthy, natural food product line made from “Earthʼs Own Natural Ingredients”) website and marketing materials with consistent light, fun, informative tone • Research, conduct and write interviews with top athletes and EONI creator David Nolan to promote products to target audiences via web and other media channels • Write EONI product descriptions for web ordering service to increase sales • Create original voiceover script materials to guide on-camera EONI personalities and develop interesting story lines and visuals from EONI presence at athletic events Photography Studio Marketing and Production Manager Sept 2010 - Aug 2011 Heartstrings by Jennifer Jennings, San Antonio • Managed high-end photography studio by scheduling and following up with clients, prepping information/work samples and electronic equipment for client consultations • Tracked production of several client projects, checked for correctness in client changes and requests • Marketed the studio by managing Facebook account, composing letters to potential clients and partners which resulted in new business • Used Photoshop and InDesign to create professional quality albums, informational and marketing materials Ruby Muza Photography, San Antonio • Acted as contact for all clients and managed all studio scheduling, contract fulfillment and payments using Outlook and Quickbooks • Created and organized filing methods for better business productivity and in-house resources • Edited and re-touched photos for client view; designed albums and marketing materials, worked with vendors to have the end products produced on schedule Advertising Account Coordinator Jan 2009 - Mar 2010 The Wood Agency, San Antonio • Worked directly with several clients to manage and execute their simultaneous ad campaigns and marketing projects. Partial list of clients includes: Methodist Healthcare, Grand Hyatt San Antonio, Grapevine CVB, Fredericksburg CVB, the H.E. Butt Foundation, San Antonio Public Library Foundation and The Majestic Theatre
• Helped manage and produce marketing collateral for clients, including ads, brochures, email blasts, direct marketing pieces, T-shirts, promotional items • Proofed print/online ads, brochures, radio/TV scripts, and other end items daily for grammatical and factual correctness, client changes and brand quality control • Assisted in writing and preparing RFQs/RFPs The MightyGroup, San Antonio • Created “emBRACe,” the driving campaign themes for the winning BRAC (Base Realignment and Closure) proposal to City of San Antonio • Attended and kept notes at pre-proposal/RFQ meetings • Fielded client calls, emails and requests • Wrote and edited estimates and quotes to clearly outline work for client projects Copywriting Intern Summer 2008 Taylor West Advertising, San Antonio • Wrote copy for outdoor ad campaign for Plum Creek development near Austin, TX • Created psychographic sketches and script ideas for new product campaign • Assisted in writing creative briefs Marketing Intern Summer 2007 Santikos Theatres, San Antonio • Wrote press releases and worked with local media to gain TV coverage for “Hairspray” movie event • Coordinated bands, venues and marketing materials for Summer Concert Series at Palladium Theatre • Assisted in set up, run-of-show and tear down of San Antonioʼs Best Awards ceremony Public Relations Intern Summer 2006 Creative Civilization, San Antonio • Assisted in event planning, staging, press kits, photography and follow up news release for PR event for Mission San Jose • Wrote and edited several press releases, media advisories
EDUCATION Bachelor of Art, English/Creative Writing, Magna Cum Laude, December 2007 Texas Tech University, Lubbock • Major: English • Minor: Fine Art Photography High School Diploma, May 2003 Texas Military Institute, San Antonio
HONORS AND ACTIVITIES AIA San Antonio • 2013 Beaux Arts Ball Committee member • Husband, Adam Reed, is former Board Member and Associate Director Sigma Tau Delta English Honor Society, 2005-2007 • Editor and graphic designer for The Harbinger, the societyʼs student journal • Vice President of Texas Tech chapter, 2006-2007 • Represented society at English faculty meetings • Updated members with weekly e-mails • Coordinated fundraising event—a 24-Hour Reading Marathon—that gained international viewers and participants. Scheduled venue, run-of-show and live entertainment. Deanʼs List, all semesters National Society of Collegiate Scholars (NSCS), 2004-2007 Golden Key International Honor Society, 2004-2007 Gamma Beta Phi Service Organization, 2004-2007