Crista Saxon Reed 240 Bushnell, #501 San Antonio, TX 78212 cristareed@me.com | 210.710.8883 | issuu.com/cristareed (online portfolio) STRENGTHS AND SKILLS • More than 3 years in Marketing and Advertising with experience in professional writing, design and multiple project management • Organized, adaptable/resourceful, motivated and independent worker, detail-oriented, personable, positive attitude, creative thinker • Familiar with Adobe Photoshop and InDesign; Microsoft Word, Excel, PowerPoint and Outlook; Intuit Quickbooks; photography • Excellent writer and communicator
PROFESSIONAL EXPERIENCE Freelance Administrative Assistant and Copywriter (as needed) Aug 2011 – Present DIRTT Environmental Solutions, San Antonio • Research government markets and provide clear opportunities in education, agriculture and horticulture for sales teams to promote Breathe wall systems • Work with DIRTT associates to layout and finalize personalized PowerPoint presentations to current and potential clients to promote new products and past experience • Organize and update extensive lists of government and education clients for DIRTT website • Prepare, organize and ship electronic gifts (iPads and DVDs loaded with presentations and photos) and promotional items to top clients Hill Country Bakery, San Antonio • Develop original content for EONI (a healthy, natural food product line made from “Earthʼs Own Natural Ingredients”) website and marketing materials with consistent light, fun, informative tone • Research, conduct and write interviews with top athletes and EONI creator David Nolan to promote products to target audiences via web and other media channels • Write EONI product descriptions for web ordering service to increase sales • Create original voiceover script materials to guide on-camera EONI personalities and develop interesting story lines and visuals from EONI presence at athletic events Photography Studio Marketing and Production Manager Sept 2010 - Aug 2011 Heartstrings by Jennifer Jennings, San Antonio • Managed high-end photography studio by scheduling and following up with clients, prepping information/work samples and electronic equipment for client consultations • Tracked production of several client projects, checked for correctness in client changes and requests • Marketed the studio by managing Facebook account, composing letters to potential clients and partners which resulted in new business • Used Photoshop and InDesign to create professional quality albums, informational and marketing materials Ruby Muza Photography, San Antonio • Acted as contact for all clients and managed all studio scheduling, contract fulfillment and payments using Outlook and Quickbooks • Created and organized filing methods for better business productivity and in-house resources • Edited and re-touched photos for client view; designed albums and marketing materials, worked with vendors to have the end products produced on schedule Advertising Account Coordinator Jan 2009 - Mar 2010 The Wood Agency, San Antonio • Worked directly with several clients to manage and execute their simultaneous ad campaigns and marketing projects. Partial list of clients includes: Methodist Healthcare, Grand Hyatt San Antonio, Grapevine CVB, Fredericksburg CVB, the H.E. Butt Foundation, San Antonio Public Library Foundation and The Majestic Theatre