Maximizing Yor Sale

Helping You Is What We Do Doug Schild Broker

Chris Schild Sales Representative

519-941-5151

www.therealestatemarket.com

The Team Concept There are many real estate professionals that believe they can work alone and still provide you with the service that you deserve.

To better serve our clients, we have assembled a TEAM OF SPECIALISTS with a PROVEN TRACK RECORD to take care of every detail, right from your first meeting until long after your purchase or sale is done.

Our team has a STRONG COMMITMENT to provide our clients with SUPERIOR SERVICE and always aim to go that “EXTRA MILE”!

Our strong negotiating skills, knowledge and care for our clients is what helps us generate over 75% repeat and referral business from our EXTREMELY LOYAL and SATISFIED CLIENTS.

Established 1992

Doug Schild

Chris Schild

Broker

Sales Representative Licensed Assistant to Doug Schild

Laura Leach

Louise Montgomery

Sales Representative Licensed Assistant to Doug Schild

Team Assistant

Experience Matters When buying or selling, you want to make sure you are hiring the best agent for the job… The market is changing and it will become increasingly more difficult to sell. You need a professional Realtor with a proven track record, the knowledge, education and skill to get your house sold!

SELECT A REALTOR WITH A GREAT TRACK RECORD!

An agent with the experience and knowledge to protect your best interests should have facts, statistics and certificates for your review. Doug’s team has over 35 YEARS OF COMBINED EXPERIENCE, which means better market knowledge and better service and less frustration for our Sellers and/or Buyers. They have built a database in excess of 400 satisfied customers with a high degree of loyalty and referrals.

THERE IS MORE TO SELLING A HOME THAN PUTTING A SIGN ON THE LAWN!

Only 8% of qualified out of town buyers come from yard signs and only 9% from newspaper ads. Most qualified buyers are generated by real estate professionals through referrals, past clients and various proactive marketing activities. In other words, most buyers are generated from a pool of buyers who have been professionally nurtured and developed over time. You need a Realtor with the knowledge, experience, resources and a great reputation for getting RESULTS in your community!

You need ... Doug Schild and His Team!

AS WITH EVERYTHING IN LlFE ... YOU GET WHAT YOU PAY FOR! Any agent can put a sign on your lawn and put your home on MLS.ca but in today’s market, that type of service just doesn’t cut it anymore. Does the discount broker have the expertise to guide you through problems that may arise or are they just using the “Discounted commission” to win your business?

Professional advice, constant communication, home staging advice, professional photographs and feature sheets, internet marketing, newsprint advertising, various websites, licensed assistant, administrative staff and a comprehensive plan of action are vital to getting the results you want.

To get this kind of results, we have implemented an elaborate set of systems and services to ensure you get MAXIMUM EXPOSURE, TOP DOLLAR and SUPERIOR SERVICE.

When it’s time to sell ...

Don’t settle for anything less than the Best!

What Do Others Say? Realtors like to show this team’s listings. They are confident knowing that with our combined experience of over 35 YEARS, we have the knowledge and experience to help them put the pieces together!

Realtors know THE REAL ESTATE MARKET TEAM has reliable comparable sales to substantiate price. We DO OUR HOMEWORK and make sure that your home is priced correctly. Other realtors know our listings get almost 98% of their asking price before they even do up an offer!

Realtors know that THE REAL ESTATE MARKET TEAM will help you make your home easy to show and show well. First Impressions are the key to a QUICK SALE and MORE MONEY! Realtors know that Doug Schild and Chris Schild have earned the trust of their fellow Realtors and the PROOF IS IN THE RESULTS!

Thank you so much for all your help, you went above and beyond the call of duty and your efforts are greatly appreciated. We were so pleased with the way you handled the selling of our home, we will definitely refer our friends your way! ~ Jenny and John

This was the best experience with real estate agents we have ever had, the whole process was smooth. Both buying and selling was done with you and we found you to be the most professional and personable real estate agents that one can find. We appreciated all the advice you gave and knowledge that you shared with us. You really know this area and the business people around here, and this will help us a lot with our upcoming renovations. We think of you as our friends, because you are very open and friendly people who treat the customer like a valuable person. ~ Natasha, Vladimir and George

Doug and Chris were absolutely fantastic to deal with.

Their years of experience, advice, and negotiating skills facilitated a smooth, easy, and efficient transaction leaving little for us to stress about. Their personal involvement was deeply appreciated and we were grateful for their tremendous patience with our moving situation. ~ Kim and Tim

What Sets Us Apart Here are just a few of the reasons why you should hire “The Real Estate Market” team: • We genuinely care about our clients, treat them with the respect they deserve and always put their needs above everything else.

• We have over 35 years of combined Real Estate experience.

• We always aim to under-promise and over-deliver.

• We sell more homes than the average agent.

• We sell homes faster than the average agent.

• We have embraced social medial through Facebook and YouTube to enlarge our networking system.

• We help our clients achieve all their goals.

• Our service always has that “personal and professional touch.”

• We get more money for our listings than the average agent.

• We are full time real estate professionals, not part-time sales people.

• We aim to truly understand and fulfill our client’s needs.

• We have an outstanding team that shares the same common values.

• We believe that communication is a top priority. We keep the lines of communication open with ongoing feedback, market updates as well as regular service reports for every listing.

• We have extensive knowledge about the market, neighbourhoods, schools, etc.

• We belong to Canada’s foremost real estate sales and coaching organization to keep us on the cutting edge of technology and techniques.

• We have a licensed Broker in the office full time to help our clients with any questions or concerns they may have.

• Doug Schild is also a licensed Broker and has owned and operated a successful real estate brokerage.

• We have a database with over 400 very satisfied and very loyal customers.

• We have a unique approach to how we treat our clients.

• Proactive “prospecting” by mailing, neighbourhoods, email blasts to hundreds of agents and searching our own database!

• Daily Networking with other professionals in the office - ROYAL LePAGE RCR has the highest market share in the area - over 37%!

• We are consistent with our service and aim to exceed expectations.

• We love to give back and help the community through generous donations made on behalf of every buying and selling transaction we do.

HAVE WE PEAKED YOUR INTEREST? Call Doug or Chris Schild today to find out more.

The Proof is in the Numbers!

Here are some interesting statistics taken straight from the Toronto Real Estate Board’s Market Watch Report as of December 2011.

Market Watch Headlines • Average 2011 selling price in Orangeville – $305,737.00 • Average 2011 selling price in Dufferin County – $395,299.42 • •

• • • • •

Shelburne – $248652.00 East Luther/Grand Valley – $271,782.00 Melancthon – $300,832.00 Amaranth – $405,777.00 East Garafraxa – $464,182.00 Mulmur – $465,218.00 Mono – $610,653.00

• Number of 2011 sales in Orangeville – 567 • Number of 2011 sales in Dufferin County – 429

• • • • • • •

Shelburne – 129 East Luther/Grand Valley – 34 Melancthon – 46 Amaranth – 52 East Garafraxa – 22 Mulmur – 49 Mono – 97

Will YOur House Sell?

The Board Average...

40% of Homes Sold

Doug and Team 90% of Homes Sold

For How Much?

The Board Average...

97% of Asking Price

Doug and Team 98% of Asking Price

How Long Will It Take?

The Board Average...

50 Days - Orangeville 90 Days+ - Dufferin

Doug and Team 39 Days

How Many Homes Does The Average Realtor Sell?

The Board Average...

6 Homes Every Year

Doug and Team Over 70 Homes in 2011

Value Added Services Here is a list of just a few of the many Value Added Services that we provided our home buyers and home sellers…

• • • • • • • • • • • • • • • • • • • • • • • • •

Integrity!

Knowledge!

Professional Opinion of Value!

Professional Home Staging Consultation!

Professional Virtual Tour showcases your property 24 hours a day, 7 days a week!

Professional Photographers!

Professionally designed feature sheets!

Professional write up designed for internet advertising!

Mobile Website to allow “smart phone” users easy access to your property!

For Sale sign on lawn!

Just Listed/Just Sold flyers!

YouTube Videos for every listing!

Zoocasa advertising!

Team Facebook page!

Posting of all listings on Craigslist and Kijiji!

Team Blog!

Weekly feedback calls from our team!

VIP Home Buyer Search programs!

Mass email marketing to our database of home buyers and sellers!

Inside Sales Department actively prospecting for your dream home!

Monthly Service Reports updating you on the progress of your home sale!

Ongoing Marketing in local publications!

Open house for Realtors to showcase your home’s features!

Superior negotiation skills to get your home sold fast and for the most money or to help you buy the perfect home for the best price and terms possible!

Moving trailer available for use by all of our clients – you pack it, we move it to your new location!

Current Market Statistics DID YOU KNOW? Did you know that only 40% of homes that get listed through the MLS system actually sell?

60% of homes listed...

NEVER SOLD!

WILL IT SELL? Based on stats from Market Watch, the following is the percentage of homes that Actually Sold...

We don’t just LIST homes...

WE SELL HOMES!

Doug and Team

Supporting Our Community We Care About the Community We Live and Work In: Doug and Chris Schild, and Royal LePage RCR Realty have always been strong community supporters. We provide support to the following community programs and charitable organizations: • • • • • • • • • • • • • • • • • • • • • • •

Theatre Orangeville Family Transition Place Campfire! Summer Bible Camp Alder Street Community Centre Lobby Habitat for Humanity Dufferin-Caledon Orangeville Minor Hockey Highlands Youth for Christ Credit Valley Conservation Area Annual Ice Fishing Derby Orangeville Fall Fair Grand Valley Fall Fair Scouts Canada Hospice Dufferin Orangeville Concert Association Rotary Club of Orangeville The Kinsmen Club KidFest Orangeville Police Service Drug Awareness Program Heart & Stroke Foundation Drinking and Driving Prevention Program Westside Secondary School Bursary ODSS School Bursary Orangeville Lions Club - Doug Schild - Past President Headwaters Health Care Centre - Each time we help a client to buy or sell a home, we make a donation on their behalf to our local hospital!

Why Choose Royal LePage Canadians know and trust Royal LePage; we’re a household name with top-of-mind brand recognition and significant market share.

MLS Sales Statistics January 1 - March 31, 2012

Compiled from Sales Statistics for Listing and Selling Ends Provided by the Toronto Real Estate Board for Orangeville and Surrounding Areas (District: All of Dufferin County)

36% 40%

28%

23.25%

30%

10%

20%

2%

10%

0.75%

0% Royal LePage RCR Realty

RE/MAX Real Estate Centre

iPro Realty Ltd.

Sally Franco Real Estate

Prudential Ronan Realty

All Others

Partner with a Leader:

We’re the Country’s Top Producers:

One of the Largest Networks in the World:

100% Canadian:

Working with us means a strong competitive advantage, better marketability - and higher productivity.

With over 14,000 Realtors in more than 600 locations from coast to coast, Royal LePage is Canada’s fastest growing real estate network.

Industry-Leading Realtor Development:

Comprehensive, online computer and sales training programs. The Royal LePage University offers free access to hundreds of RECO approved continuing education courses.

Exposure, Exposure, Exposure:

Royal LePage’s innovative, proprietary technology lets you offer greater market exposure and top-notch customer service.

Royal LePage salespeople generate 68% more transactions per salesperson by dollar volume, compared to the average of the rest of the industry.

Royal LePage has flourished as a trusted and valued Canadian brand for over 90 years.

The Best Value in the Industry:

Royal LePage offers a rich service model, a strong brand - and a team that supports you every step of the way.

We Care:

Royal LePage has raised millions to support shelters for women and children fleeing from abuse. Learn more at: www.royallepage.ca/ shelter.

Selling Your Home and the Internet Stats At A Glance In 2011, 40% of Buyers first found the home they ultimately purchase on the Internet.

Internet advertising is becoming more important as 88% of Buyers will use the Internet when searching for a home!

Buyers have made it quite clear that when searching for real estate info, 85% of Buyers want to see property photos, 81% of Buyers want to see detailed property information and 58% of Buyers want to see virtual tours.

Proportion of Buyers Who Found Their Home on the Internet, 1995-2011

Buyers Also Found the Following Information Very Useful: Neighbourhood Information (38%) Pending Sales / Contract Status (34%) Real Estate Salesperson Contact Information (42%)

Features Buyers Find Very Useful

Where Do Buyers Come From?

As a Realtor, it’s very important for us to understand WHERE BUYERS COME FROM so that we know where the best places are to advertise your home and attract potential customers.

* Less than 1 percent, Source: National Association of Realtors, 2011

Since the majority of consumers are shopping online, we maintain a strong real estate presence and we bring buyers right to your doorstep!

Here are just a few of the websites and domains that we utilize to syndicate our listing information.

www.therealestatemarket.com www.royallepage.ca www.realtor.ca www.craigslist.com www.zoocasa.com www.citizen.on.ca www.obeo.com www.googlebase.com www.farmsincanada.ca

Choosing a Realtor Before you list your home, it is VITAL that you hire the right agent as your home is one of your largest investments.

Here are 16 questions to ask any potential Real Estate Agent before you make your decision.

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

How long have you been selling Real Estate?

Do you work full time or part time?

Do you have a PLAN OF ACTION to market my home?

What is your TRACK RECORD of success?

How many homes do you sell every year?

What is your average sale price?

How many listings do you have at this time and what is your success rate of getting your listings sold?

What is your average length of time to get a home sold?

Do you have a team behind you to help service your customers?

Do you offer your clients feedback on a weekly basis?

Do you use a professional photographer? Do you have any examples of their work?

How will you promote my property?

What websites do you market on?

How do you handle internet inquiries or ad calls? How long does it take you to return these inquiries?

What market share does your company or organization have in this area?

One last question to ask is…

16.

What fee do you charge?

HOWEVER… keep this last question in mind…

Which is more important to you?

Getting the most money possible in your pocket on closing day.

OR Paying the lowest commission.

Pricing Your Home For Sale The Role of a Salesperson in Pricing • There is no “exact price” for real estate. Each home has its pros and cons depending on what you, the current owner, has done with it.

• What “Doug” thinks your home is “worth” doesn’t matter - the MARKET will determine the value.

• Doug will take the time to show you a range of prices being paid for homes in your area.

• Then together we can arrive at a “Listing Price” that will help you maximize your investment.

“Another salesperson will list it higher.”

Avoid this common mistake:

Highest Listing Price

Least Competent Salesperson

Pricing Your Home For Sale The THREE main factors to consider in selling your home are LOCATION, CONDITION and PRICE... and they are all related.

1. LOCATION

Your home’s location and setting influence its value. A home inside a quiet subdivision sells for more than the identical home on a busy street. Proximity to larger centers typically sell for less than those properties more distanced. Views, streams and trees usually enhance value. You obviously have no control over the location but you must keep location in mind when setting the price.

2. CONDITION

New homes enjoy a marketing edge over resale homes because they are shiny and clean. Builders enhance the new home appeal by offering model homes (Clean, Bright, decorated in current colors and amenities) for buyers to examine.

Most purchasers today, request permission to have a building inspection done by a qualified building inspector as part of the offer. Should your property show poorly or have major defects which cannot be or are not corrected, a sale may not take place until the defects are corrected or until the price is adjusted to compensate.

Our goal is to make your home as close to a model home as possible....being sensitive to the costs. You have nearly complete control over the condition and you can increase or decrease the value by being in the best possible condition. We will go over each aspect of your property with you using the ‘Preparing Your Home For Sale’ guide to make sure we have your property ‘spiffed up’ before showings.

3. PRICING

If you can buy a new coat at one store for $110.00 you will not buy the identical coat for $125.00.

Likewise, your home must be priced within the appropriate range. You must actually “sell”your property three times: to the salespeople, to a buyer and to an appraiser.

The salesperson has to be sold on the property before he or she will show it to their prospective purchasers.

The buyer is more subjective and compares amenities you offer to what other sellers in the same price range offer. Most purchasers require mortgages. Consequently, they must have a qualified appraisal done on the property in order to get their financing. The appraiser is more objective and compares age, size and costidentifiable features in your home against other properties that have sold. If your property will not appraise for the amount of money the buyer needs for his mortgage, the sale will be prevented.

If a property has not sold after a reasonable length of time, but other similar properties have sold, then the price may need to be adjusted. If this is true and the price is not adjusted, a sale may be delayed or prevented.

Pricing Your Home For Sale “We’ve had it appraised higher.”

The purpose of an appraisal affects the validity of it.

“I need to get my costs out of it.”

Principle of Substitution VALUE $400,000 VALUE $???,???

$ Divorce (sell out) Insurance Refinance Market Value Mortgage Tax Assessment Divorce (buy out)

$20,000 Well

$40,000 Well

Value is determined not by what an owner has IN a property... but what a purchaser gets out of it.

$

“Our house is better...”

REGRESSION

PROGRESSION

Value of a larger home is reduced by the influence of the smaller surrounding homes.

Value of a smaller home is increased by the influence of the larger surrounding homes.

Pricing Your Home For Sale Principles of Evaluation • • • •

Cost: The amount paid Price: The amount asked Value: Worth to someone Market Value: Appeals to many buyers and causes a sale within a reasonable time

Criteria that Determine Value

How Buyers Determine Value • When you bought this home, how did you establish value?

• By comparing it to others for sale at the time?

• Buyers still determine the value of a home by comparison shopping.

• When you choose your price, you choose your competition.

Criteria that Determine Value

Seller

Market Value

Sales Rep Appraiser Buyer

Location and Size account for the majority of value.

Amenities contribute less.

The opinion of the market may not be kind, but it is never wrong.

The Effects of Pricing The Results of Over-Pricing Many sellers believe that if they start with a high list price, they can always lower it later. However, when a property is priced too high, most often, it will experience little activity. As the price is lowered to meet market value, the property has already been on the market too long, and buyers are cautious.

A property which has overstayed its welcome on the market will detract potential purchasers from even viewing your property. On occasion, the price will eventually drop below market value and the property will sell at a price below its true worth.

Market Value

1

2

3 Week

4

5

The Importance of Early Activity

Activity

1

2

3 Week

4

5

New properties to the market will experience higher levels of activity than older properties on the market. This a crucial time when, Sales Representatives and potential buyers sit up and take notice. If a property is overpriced, interested parties will lose interest very quickly. By the time the price drops, interest is often completely lost.

Thanks!

We would like to take this opportunity to say “Thank You” for allowing us to introduce ourselves and our services to you.

Selling a home is a very important decision, and even more important, is finding the right real estate professional to represent you!

When deciding to hire a Real Estate Professional, the only question you need to ask yourself is…

Should I hire one of the Top Teams in Orangeville and Dufferin County along with their proven track record? The answer is quite clear!

We hope the information that we have provided helps to take a little bit of stress out of selling your home or property and in making educated decisions. If there is anything else that we can do your or, or if you have any further questions, please feel free to contact us anytime.

Doug Schild Broker

Chris Schild

Sales Representative

(Licensed Assistant to Doug Schild)

ROYAL Lepage RCR Realty, Brokerage 75 First Street, #14 Orangeville, ON • L9W 2E7

519-941-5151

www.therealestatemarket.com email: info@therealestatemarket.com

What We Will Need From You... ... to be properly prepared to sell your home.

• • • • •

Copy of Survey Current Tax Bill 1 Key Annual Healting and Hydro Cost Other...

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