CrossRoadsNews, Thanksgiving 2010

Page 1

WELLNESS

HOLIDAY

HOLIDAY

Actress Keke Palmer is helping spread the word that a healthy breakfast can help give black girls the edge every day. 7

Christmas trees from the Great Tree atop Macy’s at Lenox Square to Main Street in Stone Mountain will be lighting up this week. 8

Commissioner Larry Johnson’s annual Christmas toy collection drive kicks off Nov. 27 at the Gallery at South DeKalb mall. 9

Way to start the day

Flip the switches

Copyright © 2010 CrossRoadsNews, Inc.

Tree of Love returns

Thanksgiving 2010

Volume 16, Number 31

www.crossroadsnews.com

Berean fits love into boxes of food By Carla Parker

Kay Parks drove from Conyers to Berean Christian Church in Stone Mountain to pick up a turkey and a box of food items. But the food was not for her. It was for an elderly member of Poplar Spring Baptist Church in Ellenwood. “I’m giving the food to her because she needs it,” Parks said. “I’m here to help someone else just like a lot of people are here to help others.” Parks stood in line with hundreds of people who got frozen turkeys and a Thanksgiving “Box of Love” laden with

cans of collard greens, corn, green beans and yams, and rolls, cake mixes, and tea bags. Parks said she was impressed at how Berean reaches out to the community in different ways. “It doesn’t matter if you’re a member of the church or not,” she said. She brought along her 14-year-old son Dré to get him in the spirit of giving. “It’s a good way for him to see how to help others in this economy,” Parks said. For its 2010 Community Holiday Food Basket Giveaway, Berean partnered with a number of churches, busi-

nesses and organizations to distribute 1,200 boxes on Nov. 20 at its campus on Young Road. This year’s partners include Caring Hands Inc., First Afrikan Presbyterian Church, DeKalb County Office of Neighborhood Empowerment, Goodwill of North Georgia, Greater Piney Grove Baptist Church, Overcomers Cathedral Tabernacle of Prayer, Partnership for Community Action, Publix Grocery Stores, RBC Bank, Rain Outreach Ministries, Raising the Bar Carla Parker / CrossRoadsNews International, Shepherds House, and Mildred Sims carries a box full of food for Thanksgiving that she Please see BEREAN, page 3

received at Berean Christian Church’s Community Holiday Food Basket Giveaway on Saturday.

Our Thanksgiving story: Community answers the call Alanna Gardner (second from right) and students from Southwest DeKalb High School help fold some of the 26,000 Wal-Mart circulars that are inserted in this week’s edition of CrossRoadsNews.

Outpouring of support resolves holiday dilemma By Jennifer Parker

It was 5 p.m. on the Saturday before Thanksgiving, and our office on Candler Road was teeming with people. Among them were friends, family, and seniors from Southwest DeKalb High School; East Lake Terrace President Brenda Pace; community advocate Joe Arrington; retired state Rep. JoAnn McClinton and her Jennifer Parker daughter, former state Sen. Steen Miles; and Chase Vice President Beverly Dabney. Some were sitting at desks and tables, some in folding chairs, and all were folding circulars that were to be inserted into this paper – our 2010 Thanksgiving issue. It was a heartfelt moment, and a day I will not forget. Why is this a story of thankfulness? Because people cared enough to drop what they were doing to come and help us in a moment of need. And the best part was, many came not because we asked, but because others called on our behalf. Let me back up. In the 15 years that my husband, Curtis, and I have been publishing CrossRoadsNews, none has been harder and more difficult than the last two. When the bottom fell out of the economy in 2008, much of our local advertising base – our bread-and-butter, if you will – disappeared, along with nearly 48 percent of our staff, whom we had to lay off. Since then we have been putting in long hours every week, never knowing for sure if

Curtis Parker / CrossRoadsNews

we would be able to publish the next issue. But through the grace of God, we have managed to keep going; we’ve only missed one issue during this trying period, in a week when there was just not enough advertising to cover the cost of publication. Over the decade and a half that we have served this community, we have worked hard to attract advertising from the many large corporations that do business in our community. Last year Macy’s, which has four stores in our coverage area, came on board as a regular advertiser. Through relationships with third-party agencies, we’ve also garnered advertising from national companies like Chase and Wal-Mart. This year, for the first time, Wal-Mart is inserting its Black Friday circular in all 26,000 copies of our newspaper. Ironically, that circular is at the center of our story of thankfulness.

When the circulars arrived at our printer last week, we got a call saying they were too big to be inserted and would have to be folded. The cost of folding them was prohibitive – almost twice the amount Wal-Mart is paying us to insert them into our newspapers. With the holiday deadline fast approaching, our attempts to rent or purchase a machine to fold the circulars came up empty. On Friday, we got busy doing it by hand. To complete the task, the five of us at CrossRoadsNews would have to fold 5,200 circulars each. And that’s on top of reporting, writing, editing, designing and proofing the paper and getting it to the press three days earlier than usual because of the Thanksgiving holiday. By late Friday night – with the help of our daughter Jami, home from college for Thanksgiving; my best friend’s daughter Alanna; Lithonia City Council member

Deborah Jackson, a new acquaintance who has been unemployed for nine months and a homeless couple with two children, whom we were paying to help – we had completed 10,000. With 16,000 circulars to go, Alanna started calling classmates who needed volunteer hours for their college applications, and on Saturday morning, six kids showed up. Brenda Pace from East Lake Terrace answered my call for help and showed up Saturday morning with a friend. But at 2 p.m., there were still thousands of circulars to be folded. At wit’s end, I began dialing more friends and family members, but most of the calls were going to voice-mail. That’s when Joe Bembry – South DeKalb’s best-known perennial candidate – called to talk, as he is prone to do. Please see THANKS, page 2


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