HOME-BASED TRAVEL FRANCHISE CruiseOneFranchise.com 2014 CONE_Brochure 3.indd 1
5/6/14 3:16 PM
About CruiseOne
3
Why a Travel Franchise?
5
In-Depth Training
7
Marketing & Lead Generation
9
Web-Based Business Tools
11
Awards & Testimonials
13
Table of contents 1
2014 CONE_Brochure 3.indd 1
5/6/14 3:16 PM
THE
WORLD’S LARGEST
CRUISE RETAILER
Cruise Vacations
TRAVEL
®
OUr Family Of Brands
SKYMILES
CruiseOneFranchise.com 888-202-8632 2
2014 CONE_Brochure 3.indd 2
5/6/14 3:16 PM
What is CruiseOne All About? CruiseOne is ranked in the top 3% among over 4,000 operating franchise systems worldwide.* Celebrating 22 years in business, CruiseOne is the leading travel franchise in the country. As part of World Travel Holdings (WTH), we maintain the position as the world’s largest seller of cruise vacations. CruiseOne is large enough to lead the industry, yet small enough to care about each and every one of our family of Franchise Owners. Undoubtedly, our Franchise Owners stand out above the rest and are the most recognized as the best of the best within the industry! *Source: Entrepreneur Magazine’s Franchise 500
“I started with
“I made the right
“I definitely
CruiseOne in
choice selecting
made the right
1994 and the
CruiseOne. On
decision when
company has
a weekly basis, I
I decided to
since grown
receive access to
purchase my
tremendously. I am totally
ongoing training and educational
CruiseOne Franchise. My sales
dedicated to my business and
webinars. While most of the
have increased every year
would not have survived had
success will depend on you and
since and now I have a thriving
it not been for the consistent
the time you invest, CruiseOne
business with a flexible
support from CruiseOne
provides the best foundation to
schedule that I can operate
corporate staff. ”
build your business on and they
from anywhere.”
will continue to do so with new Ralph Barker Franchise Owner since 1994
opportunities.”
Debby Hughes Franchise Owner since 2007
Lucinda Belden Franchise Owner since 2010
3
2014 CONE_Brochure 3.indd 3
5/6/14 3:16 PM
“Being part of the travel industry,
“I started in business with another
the most fantastic and exciting
franchise for six years. After three
industry in the world, has offered
years, I realized that I needed more
us opportunities beyond our wildest
support with a better booking
dreams. CruiseOne has given us the
system and website. I decided on
tools and resources to be a part of it. We have realized
CruiseOne, because they have it all. Once I switched
our dreams by implementing the direction and path
to CruiseOne, I regretted that I had not done it earlier,
CruiseOne has set us up for.”
everything is better.”
Cheryl & Ron Scavron Franchise Owners since 1999
Daejin Suh Franchise Owner since 2011
FRANCHISEE TESTIMONIALS CruiseOneFranchise.com 888-202-8632 800-762-6778 4
2014 CONE_Brochure 3.indd 4
5/6/14 3:17 PM
WHY A TRAVEL FRANCHISE?
Be in business for yourself, but not by yourself….that is what the CruiseOne Franchise model provides; a proven support system and an established brand. Now more than ever, you know the importance of being your own boss. If you have an entrepreneurial spirit and a passion for travel, the CruiseOne Franchise opportunity just might be the right fit for you. CruiseOne Vacation Specialists provide expertise, and options based on their clients unique interests, budget and overall travel preferences. The end result is that clients get the best vacation, with personal service, at the lowest price possible.
TOP REASONS CRUISEONE IS YOUR
BEST OPTION
• Gain Repeat Customers CruiseOne Franchisees have a 20% increase in repeat customers, and a 96% customer satisfaction rating.
• Access Exclusive Promotions CruiseOne fully funds over $350,000 a year, on behalf of our Franchise Owners, providing your clients with exclusive promotions found nowhere else
• Obtain Co-Op Dollars Our Field marketing team obtains supplier marketing dollars to support our Franchisee’s marketing initiatives
• Earn 100% Commission You’ll earn 100% of the industry’s highest paid commission
• Place Online Bookings Your customers can book travel directly on your multiple consumer-facing websites
5
2014 CONE_Brochure 3.indd 5
5/6/14 3:17 PM
Are You
The Rig
ht Fit?
Do you hav e a pa Do you wa
ssion for
nt a bus
Are you so
travel?
cial & fe
iness wit
h a large
untappe
d marke
t? rtable ta lk A in g with p re you th eople? e family travel pla nner? Are you se lf-motiv ated in y our wor k? Do you wa nt to con trol your future? W ould you like a low -overhea d busine Would ss? you like the optio n of wor king par Do you wa t-time o nt the fl r full-tim exibility e? to create a work-li fe balan ce you d esire? el comfo
HOW DO YOU EARN MONEY? With CruiseOne, not only are you able to earn commission from the sales of exciting cruise vacations, but you are able to effortlessly maximize your ROI with a wide range of travel products.
Cruise Packages Destination & Resort Packages All-Inclusive Resorts Escorted Tours Travel Protection Shore Excursions Hotels & Villas Independent Tours Air Packages: SelectAir Car Rentals Override Bonus Program Weddings and Special Events
CruiseOneFranchise.com 888-202-8632 6
2014 CONE_Brochure 3.indd 6
5/6/14 3:17 PM
IN-DEPTH TRAINING
g: Initial Trainin
orld ted at our W ca lo r te n e C rt Learning rt tr aining state-of-the-a r u o at ce FL. Our expe , la p le a s rd ke e d ta u a g orld, Fort L onal Initial tr ainin pital of the w ng on operati si ca cu e is fo u e il cr h e w in th the business Headquarters ise ships, mponents of co re co sses tour cru e a th cl n g o in u in a yo tr s success. All team educate One. ensure your to g in n n la nly to Cruise p o ic le g b a te il ra va st a d tools an er tr ade show tr avel suppli ve si lu xc e n and include a L INDUSTRY F THE TRAVE O S L TA N E M rtners FUNDA ry and Key Pa st u d In e is ru rview of the C • In-depth Ove tions ner Presenta • Travel Part ow ndor Tradesh • Preferred Ve FRANCHISE
TOOLS
grams Marketing Pro r e m su n o C Direct to • grams Marketing Pro l) ca o (L ld ie • F gine) ontrol • My Cruise C nship Manager & Booking En latio
(Customer Re
ffice) ter (Virtual O n e C ss e n si u B • Overview • Technology w rvices Overvie • Support Se Success Approach for • Systematic ROCESS
THE SALES P
les Tools
• Effective Sa
ons Communicati e n o h P g in ll • Compe ize Profits ell and Maxim -s p U to w o H •
7
2014 CONE_Brochure 3.indd 7
5/6/14 3:17 PM
ONGOING AND CONTINUOUS EDUCATION: Learning resumes long after initial training is complete with our self-paced eLearning platform, The Learning Center. This continuing education tool is available on-demand 24/7 and contains 400+ self-paced courses. In addition, we provide weekly webinars with our preferred suppliers and executive team to discuss the latest and greatest happenings within the industry.
• National Conference Our Annual Conference is a week-long training initiative held at the world’s greatest destinations and largest, most innovative cruise ships in the industry. National Conference attendance yields an average 25% sales increase to Franchise Owners who participate.
• Regional Training Seminars Regional trainings are held throughout the year in a wide variety of cruise and land-based locations. These valuable seminars yield an
training
average 18% sales increase to Franchise Owners who participate.
• Certifications Each franchisee has the opportunity to earn a multitude of certifications designed to help you
e-learning
increase your sales performance. Certifications in Land, Europe, Alaska, Caribbean & Sales are just a few of the on-demand programs available.
• On-Boarding Our intense 5-week program will help jump start your business. We guide you through the pivotal first steps such as building a marketing plan, goal setting, prospecting and preparing your website.
regional trainings
seminars
certified
national conference
• Franchise Accelerated Success Training Program Our Franchise Accelerated Success Training program known as FAST TRACK starts before your initial training, and continues for 180 days with over 50 free and low cost marketing ideas, coaching and business building tips.
CruiseOneFranchise.com 888-202-8632 8
2014 CONE_Brochure 3.indd 8
5/6/14 3:17 PM
Marketing & Lead Generation
DIGITAL MARKETING
OFFLINE MARKETING
FIELD MARKETING
Public relations
Email Marketing
Social Media & Video
CruiseOne designs, builds and sends 2.8 million emails a month on behalf of our Franchise Owners. On a weekly basis, personalized emails are sent to your clients automatically. These emails include your contact information and all links within the email lead back to your website. We also provide an opt-in email marketing program with all the necessary tools for you to create and send emails on your own.
Social media and video have become a great resource for generating leads and engaging with your customers. To support your social media efforts, we provide you with content for your postings and share best practices. Videos are professionally produced and ready-to-use on your personal website, social media and television commercials.
Our email remarketing program automatically follows-up with customers who shopped on your website but did not complete a purchase. These emails will captivate the customer and encourage them to return to your website or contact you directly.
CONSUM Custom Niche Websites
Customer Lead Generation
If you plan to pursue a niche book of business, our website template program will allow you to create an independent website, unique from our standard consumer websites.
• CruiseOne spends more than $1,000,000 a year in lead generation on behalf of our Franchise Owners. This allows us to increase brand awareness, generate leads and ensure web traffic is continuously increasing to your websites.
Free Customized Mobile Friendly Websites
• Our innovative online search engine display advertising attracts vacation seekers who are surfing the internet and encourages them to visit our website as well.
• CruiseOne.com
• LuxuryCruise.com
• CompanyCruises.com
• Family-Cruises.net
• MemberCruises.com
9
2014 CONE_Brochure 3.indd 9
5/6/14 3:17 PM
• We will look for any special offers or promotions you may be eligible for • We offer “Cancel for Any Reason” and “Satisfaction Guarantee” on every booking
Contact your Independent
Vacation Specialist
Direct Mail
relations
BY
You have the option to opt-in to ALL of our direct mailings for less than $500 a year. In fact, these mailers are offered for as low as $0.27 each. Plus, with our World Traveler magazine, offered three times a year, your customers have the chance to win a free cruise, and other exclusive promotions.
Visit our website and enter PROMO Code on the homepage for even more sailings & savings!
FUNSHIPS
®
SIgN up fOR exCluS IVe OffeRS AND lOw-pRI CeD VACATION DeAlS! Unforge ttable experie nces await
®
A
ISN’T AN ORDINARY ExplorE
VACATION
f luxury thE World o
VACATION
Magazines, Brochures & Catalogs
CruiseCreate Plus
NSUMER
Many available for ordering year-round for you to use at events, shows and to send directly to your customers.
Your one-stop-shop for all your marketing collateral and print-related needs. Print professionally designed flyers and coupons instantly – for free! Order your direct mail, business cards, stationery, and tradeshow event materials. And, the list manager allows you to securely upload a prospect list, manage current lists or create a new list.
Traveler W OR LD
$5.95
THE CRUISE & VACATION MAGAZIN E
SPRINGWINTER /SUMMER2014 2014
THEME CRUISES: SOMETHING FOR EVERYONE
Destination guide:
MAYAN RIVIERA connoisseur
sPrinG
2014
RELAX REVITALIZE REJUVENATE
CALL TODAY TO BOOK
YOUR NEXT DREAM VACATION
BEST SPAS AT SEA CRUISE REVIEWS: CRYST AL SYMPHONY
**WT COVERS_Spring14.indd
2014 VConn Template_v02.indd
With Field Marketing, you have a team supporting your specialized outreach programs in your local areas.
1 2/21/14 5:27 PM
We’ll help obtain supplierfunded marketing dollars to support your local events
Local Market Analysis & Personalized Plans
EY
23-03-14 7:24 AM
Local Access to Co-Op Funds
Niche Marketing Programs
CRUISE ONE FALL 2011 1 AND AZAMA RA JOURN
1
Company Namegoeshere - 1-888-000-0000 www.forplacementonly.com
Public Relations A Public Relations team supports your business by providing you with best practices, articles, press releases, and interview preparation.
One-On-One Support & Assistance A complete support team is available to assist you
Tradeshow & Local Event Support
CruiseOneFranchise.com 888-202-8632 10
2014 CONE_Brochure 3.indd 10
5/6/14 3:18 PM
stem that e reservation sy tiv va no MY Cruise Control in d an prehensive live pricing and
WEB-BASED BUSINESS TOOLS
allows
ol is a com ith access to My Cruise Contr u are provided w Yo s. age your nt ie cl ur ns for yo lows you to man al tio e ca fic va of ok ck bo ba to st you lines. The robu e major cruise th l ude: al to y or nt inve nal features incl tio di Ad s. es cc ack your su business and tr
p Manager
Customer Relationshi (CRM)
le, contact and aintain customer profi •M y communication histor ent lists
• Create customized cli
ts to most effectively • Categorize your clien uct business manage how you cond les and bility to customize ru •A -up with your notifications for follow clients pport the way you et-up reminders to su •S like to do business
Shopping Feature
Invoicing & Emails • One-click e-invoicing
d emails which link • Customize automate bsite to your personalized we
s Managing Your Busines
e your client in one
• Price – Quote – Clos transaction
and robust reporting • Business dashboard les to track and monitor sa instant access to • Accounting entity with business financial reports of your
clusive pricing and • Take advantage of ex CruiseOne amenities exclusive to availability with all eal-time pricing and •R the major cruise lines roduct Information, •P cabin availability
deck plans and
to three different • Shop and compare up a time supplier itineraries at
11
2014 CONE_Brochure 3.indd 11
5/6/14 3:18 PM
WEBSITES As a CruiseOne Franchise Owner, you have the ability to maximize
2
your reach with multiple websites
3
that are included in your initial
4
fee and are mobile-friendly. Each website includes a LIVE BOOKING ENGINE allowing clients to book their vacation directly
5
1
from you
6
through your customizable site.
1 Cruise Finder
5 Email
Search widget which easily allows your clients to search and
C lients can sign-up for your email
book a cruise on your website. Clients are able to search by
list directly from your website.
Cruise Line, Destination, Date, Cruise Length or Departure
Professionally
Port.
with the latest Cruise & Destination
2 Custom Search Results Search results are displayed with dynamic pricing based on current inventory and include all bonus and exclusive offers that are applicable to each particular sailing.
3 Exclusive Promotions Current promotions rotate to display
4
designed
emails
offers are sent to your entire customer database on your behalf each week.
6 Customizable C reate custom pages, and add your photos to your website with
on your homepage as
our built-in content management
the first thing customers see. Current promotions reflect the
tool. You can also create your own
latest deals that you are able to exclusively offer as a CruiseOne
unique web address which will
Franchise owner.
direct clients to your CruiseOne
Social Media W e provide you with extensive social media knowledge so you can
website.
engage in a social relationship with your clients directly from your custom-designed website. The ‘Cruise Finder’ application and sample posts are provided for you to promote sales and exclusive offers on your Facebook page.
CruiseOneFranchise.com 888-202-8632 12
2014 CONE_Brochure 3.indd 12
5/6/14 3:18 PM
AWARDS & TESTIMONIALS “CruiseOne brings
“Since 1992,
“Since their launch,
true success to
Royal Caribbean
in 1992, NCL knew
its franchisees
has recognized
that the CruiseOne
by offering robust technology,
CruiseOne as one of our
business model would transform
customized marketing materials
leading distribution partners
the way vacations were sold.
and comprehensive training
and we continue to value the
CruiseOne franchisees have
programs. CruiseOne would
professionalism and dedication
many great support services
be an ideal partner for anyone
to excellence that they deliver to
which clearly differentiate
looking to start or grow their own
our mutual guests.”
them in the home- based
cruise sales venture.”
travel business.“
Vicki Freed
Dondra Ritzenthaler
Andy Stuart
Senior Vice President,
Senior Vice President, Sales
Executive Vice President,
Sales and Trade Support Services
Celebrity Cruises and Azamara Cruises
Global Sales and Passenger Services
L T O R OY
A
PRESIDENT’S AWARD fo r OVERALL ACHIEVEMEN T
2007, 2013
2011, 2012, 2013
2012, 2013
YA
2013
Elite Agency of the Year
Platinum Partner
O
L
L
Best of the Best Travel Industry Awards
2008, 2010
2009
Home-Based Agency of the Year
Home Based Partner of the Year
Southeast Region Account of the Year
2013
2013
2013
Outstanding Achievement Award
Best of the Best Southeast Region
Premier Agency of the Year
Platinum Circle
2012, 2013
2013
2010 - 2013
2010 - 2013
2011 - 2013
Platinum Partner
Inner Circle Member
Top Producer
Elite President’s Club
Top 20
Platinum Partner
13
2014 CONE_Brochure 3.indd 13
5/6/14 3:18 PM
Affiliations
“CruiseOne is
“CruiseOne
“I highly recommend
a truly valued
provides travel
you to join CruiseOne.
business partner
professionals with
We work closely as
of Carnival Cruise Lines and
an astonishing array of selling
partners and CruiseOne is a
our organizations have many
tools like top-level technology,
highly professional organization.
remarkable synergies. They
exceptional sales support
I welcome you to come onboard
are leaders with a focus on
and comprehensive training
as a CruiseOne Franchise
innovation, training and success.
platforms. Moreover, their
Owner.”
CruiseOne has mastered the
experience, professionalism and
home-based franchise model.”
cheerful ‘can-do’ attitude really makes the difference.”
Lynn Torrent
Kristin Karst Executive Vice President, Co-Owner
Bruce Wilson
Executive Vice President,
Regional Sales Manager
Sales and Guest Service
FRANCHISE AWARDS #12 TOP FRANCHISES TO START Since 1998
Since 2009
Since 2012
Since 2009
Since 2008
TOP 100 VET FRIENDLY FRANCHISE #15
Top 50
FRANCHISES FOR Minorities
TOP 10 MILITARY FRIENDLY FRANCHISES R a n ke d # 1
Since 2010
Since 2010
Since 2010
Since 2009
LOWEST COST
FRANCHISE
AMERICA’S TOP GLOBAL
TOP HOMEBASED FRANCHISE
FASTEST GROWING FRANCHISE
TOP VERTERANFRIEDNLY FRANCHISE
Since 1998
Since 2010
Since 1998
Since 1998
Since 2013
TRAVEL WEEKLY Top Franchises
5 BEST BUYS IN HOME-BASED FRANCHISES
Since 2010
South Florida Business Journal Top Company
AmericasBest Franchises.com Best Franchise Since 1998
Top 50 Trendy Home-Based Businesses Home Business Magazine
CruiseOneFranchise.com 888-202-8632 14
2014 CONE_Brochure 3.indd 14
5/6/14 3:19 PM
CruiseOneFranchise.com 888-202-8632
2014 CONE_Brochure 3.indd 1
5/6/14 3:19 PM