800-892-3928
CruiseOneFranchise.com TRAVEL FRANCHISE OPPORTUNITY
Our Family of Brands
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CruiseOne Franchise FAQ’s
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What is CruiseOne All About?
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Why a Travel Franchise?
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In-Depth Training
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Award-Winning Marketing
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Web-Based Business Tools
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Awards & Testimonials
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Franchisee Application
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TABLE OF CONTENTS 2
OUR FAMILY OF BRANDS THE WORLD’S LARGEST CRUISE RETAILER
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CRUISEONE FRANCHISE FAQ’S Can I operate my CruiseOne Franchise out of a retail space? Yes, with a CruiseOne Franchise, you may operate out of your home-office, as many of our owners do, or run your business from a storefront location. What is the minimum equipment I need to get started? The absolute minimum equipment needed to own a CruiseOne Franchise includes: 1) Dedicated business phone line, non-cell phone 2) High- speed internet access such as DSL or Cable; and 3) Windows-based PC, MAC systems are not compatible. Do I need to form a Corporation or LLC to purchase the franchise? No, you may purchase the Franchise as an individual or as a partnership. We encourage you to examine the benefits of incorporating by researching your local government website as well as speaking to your legal/tax professionals for advice that best fits your interests. Do I have to be registered to sell travel? Some states require Seller-of-Travel registration and CruiseOne provides these as part of your initial franchise fee. It is the presumptive franchisee’s obligation to cover any additional licenses to operate a business if required by local governmental laws. In some instances, if you are operating as a home-based business, you are typically not required to hold additional licenses. Again, please check your local state and municipal laws. Do I need to be bonded or insured? When a state requires bonding in addition to the Seller of Travel registration, CruiseOne carries that bond on behalf of the franchisee. Additionally, you are required to carry Errors and Omissions Insurance and CruiseOne does provide a $1,000,000 Errors and Omissions policy at a discounted fee of $150.00 annually. If you desire you may also shop for your own coverage with the same level of protection. It is also important to check with your homeowner insurance carrier to determine if you need additional coverage for your business. Will I be limited to a sales territory? No, you will not be limited to a territory in your sales outreach to potential clients. Are there any discounts to the “Full” franchise fee? The full purchase price of a CruiseOne Franchise is $9800. CruiseOne proudly offers up to a 20% discount to U.S. Veterans, ethnic and racial minorities including women in business as well as travel industry experts. CruiseOne is a proud supporter of both MinorityFran and VetFran initiatives through the International Franchise Association. If you believe you might qualify for any of these discounts, please inquire with your Franchise Development Specialist.
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What is the term and length of the contract in years? The CruiseOne Franchise contract term is for five years and there is no term renewal fee. How long is the initial training and is there a cost to attend? The initial training course is included in your franchise fee. Training takes place at our Fort Lauderdale corporate headquarters in a new state-of-the-art training facility. Classroom training is a 6-day course and includes cruise-ship tours. CruiseOne includes hotel accommodations, breakfast, lunch and complimentary transportation to and from our training facility. Ask how you can receive reimbursement toward your airfare and ground transfers when attending the initial training class. Does CruiseOne offer continuing education? Yes! We offer on-going and continuous training opportunities in various formats. CruiseOne utilizes a self paced eLearning program, frequent webinars, regional training classes with our headquarters staff, Seminar at Sea opportunities and a dynamic annual National Conference. All training is packed with industry leading educational opportunities including the ability to earn credits toward the Cruise Line International Association’s Master Cruise Counselor Certification. You are also offered the opportunity to receive multiple certifications. What support is provided once I return to my home office from training? Upon classroom training, you will participate in our on-boarding training program which guides you through those pivotal first steps in franchise business ownership. CruiseOne is particularly proud of the outstanding service our support services team provides our franchisees. With extended business hours, support services is available via phone or email. Additionally, our Business Center intranet site is your Virtual Office - an information packed resource in which you connect and network with fellow franchisees, headquarters staff and travel suppliers. Don’t take our word for it; ask our franchisees about the unparalleled support they receive day-to-day! What is the estimated total start-up cost associated with CruiseOne? CruiseOne estimates start-up costs to be between $4,575 and $26,165. Now, with the vast majority of our franchisees being home-based you can expect to be on the low end of that number. Does CruiseOne provide financing? Yes, for as little as $3,500 down you can start your new career as a CruiseOne Franchise Owner focusing on growing your own business. Contact us today for more details.
CruiseOneFranchise.com 800.892.3928 5
When my contract expires, do I have to pay any renewal fees? No, with CruiseOne you do not have to pay any renewal fees, the initial franchise fee is a one time fee. May I transfer or sell my franchise? Yes, CruiseOne allows you to sell or transfer your franchise. Whether you’re transferring your franchise to a business partner, family member or selling your franchise outright, CruiseOne will walk you through the process. What kind of business overhead should I anticipate? This will vary depending on how you decide to operate your business. You can operate your business from home, an office suite or retail location. If I want to participate in the corporate marketing programs, what is the cost? Our award-winning array of marketing programs are professional, cost effective and impactful. None of the programs are required; however you will find them to be a key component in a successful marketing plan. Customized direct mail pieces start as low as .23 cents per piece, including postage. We do have a lead generation program “Lead Village” which is an opt-in opportunity to receive leads generated through our corporate initiatives. Numerous other marketing programs abound, including online, offline, field marketing, social media and public relations support. Is there a required marketing fee? The marketing fee is capped at $1000 per year per franchisee. At this time, the contributed funds are returned to the franchisee at the end of the calendar year in the form of a marketing credit redeemable for CruiseOne marketing programs. Do I pay extra for websites? Can my client’s book online directly with me? All franchisees receive, at no cost, multiple branded consumer websites that are template driven, allow personalization and drive online bookings. Via your websites clients can book directly with you, they have the ability to select their cabin and make payment. This melds the personal touch your client’s desire with the convenience and contemporary technology they expect from a leading travel industry provider. Can I view the CruiseOne system and applications? As part of your due diligence process, a Franchise Development Specialist will conduct a comprehensive web demonstration to showcase our wide variety web-based business tools such as My Cruise Control, consumer facing websites, and more! We offer at no added cost, the use of our $40 million proprietary webbased business tools.
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Do I have to sell only cruises? No, you are not limited to selling only cruises! We have long-standing partnerships with many tour and land suppliers and continue to expand these relationships. You have the ability to earn commissions by selling cruise packages, travel insurance, shore excursions, land packages, escorted tours, independent tours, allinclusive resorts, hotels and car rentals and more. Can I hire Associates or Independent Consultants? Yes. With CruiseOne you are not limited to only adding one or two associates. CruiseOne supports your efforts to grow your business by adding associates. Do the Cruise lines recognize my franchise for the business I do? Absolutely! Because of our size and buying power, we already boast some of the highest commissions paid by suppliers. Many programs are in place to reward and recognize top producers such as our new Circle of Excellence Program, free CLIA memberships, exclusive invitations to inaugural cruises and a free cabin on our annual National Conference at Sea. Do I get travel agent discounts and perks? That’s part of why we love this industry - perks and travel agent discounts! Based on your production, you can achieve eligibility for an IATAN card, which entitles you to hotel, cruise and tour discounts, including familiarization trips to experience the product first-hand. There are also countless opportunities to become certified with many of our suppliers, in which most have online training and travel benefit opportunities.
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WHAT IS CRUISEONE ALL ABOUT? CruiseOne is ranked in the top 1% among over 4,000 operating franchise systems worldwide.* Founded in 1992, CruiseOne is now a leading travel retailer in the country. As part of World Travel Holdings (WTH), we maintain the position as the premier vacation supplier providing millions of people access to the world’s most fascinating destinations. Beyond our growing clientele base, we have mastered the art of unrivaled buying power, innovative marketing programs and dedicated franchise support. Undoubtedly, our Franchise Owners stand out above the rest!
“I started with
“I made the right
“I definitely
CruiseOne in
choice selecting
made the right
1994 and the
CruiseOne. On
decision when
company has
a weekly basis, I
I decided to
since grown
receive access to
purchase my
tremendously. I am totally
ongoing training and educational
CruiseOne Franchise. My sales
dedicated to my business and
webinars. While most of the
have increased every year
would not have survived had
success will depend on you and
since and now I have a thriving
it not been for the consistent
the time you invest, CruiseOne
business with a flexible
support from CruiseOne
provides the best foundation to
schedule that I can operate
corporate staff. ”
build your business on and they
from anywhere.”
will continue to do so with new Ralph Barker Franchise Owner since 1994
opportunities.” Lucinda Belden Franchise Owner since 2010
*Source: Entrepreneur Magazine’s Franchise 500
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Debby Hughes Franchise Owner since 2007
“Being part of the travel industry,
“I started in business with another
the most fantastic and exciting
franchise for six years. After three
industry in the world, has offered
years, I realized that I needed more
us opportunities beyond our wildest
support with a better booking
dreams. CruiseOne has given us the
system and website. I decided on
tools and resources to be a part of it. We have realized
CruiseOne, because they have it all. Once I switched
our dreams by implementing the direction and path
to CruiseOne, I regretted that I had not done it earlier,
CruiseOne has set us up for.”
everything is better.”
Cheryl & Ron Scavron Franchise Owners since 1999
Daejin Suh Franchise Owner since 2011
FRANCHISEE TESTIMONIALS CruiseOneFranchise.com 800.892.3928 9
provides; a proven support system and an established brand. Now more than ever, you know the importance of creating your own legacy in a world of opportunity. If you have an unwavering entrepreneurial spirit and a passion for travel, we are more than happy to welcome you to the CruiseOne Franchise family.
TOP
WHY A TRAVEL FRANCHISE? 10
Be in business for yourself, but not by yourself‌.that is what the CruiseOne Franchise model
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REASONS A TRAVEL FRANCHISE
I S YOU R B E ST OPT I ON
80% of all cruises are booked through a travel agent, 94% of travelers consider cruising a satisfying vacation experience. Cruise Line International Association
70% of tours and packages, 50% of airline tickets, 30% of hotels and 25% of car rentals are booked through a travel agent. PhoCusWright Travel Agency Report
Statistics show that 80% of Franchise Owners succeed in their business. International Franchise Association
Over the next three years, over 50 million Americans plan to cruise. To date only 24% of the U.S. population has been on a cruise. Cruise Line International Association
Franchise businesses generate more than $1.5 trillion in sales and continue to grow at 2.5%. International Franchise Association
AS A CR
UISEON
E FRAN
CHISE O WNER:
You have access to phenom unique p enal buy roduct o ing powe fferings r, exclus ive sales , pricing You are , promot able to o ions and ffer all o f your cli ents a 1 00% Bes You can t Price a operate nd Satis your bus faction G iness fro uarante m anywh e ere in th You are e world supporte with an d by a te Internet am of 10 connect 0 corpor ion ate head There ar q uarters e NO ter staff ritory re striction s You will earn 100 % of the industry ’s highes t paid co mmissio ns
HOW DO YOU EARN MONEY? With CruiseOne, not only are you able to deliver an experience of a lifetime to your clients but with the following vacation options, you can effortlessly maximize your ROI as well.
Cruise Packages Destination & Resort Packages All-Inclusive Resorts Escorted Tours Travel Insurance: TravelGuard Shore Excursions Hotels: Cruise-N-Stay Independent Tours Air Packages: SelectAir Car Rentals Override Bonus Program
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IN-DEPTH TRAINING
with and arm you n o ti a d n u fo business dustry. u build your o y lp e h gral to this in te to in th a ts c o u n d a ro e We mak es and p of the servic e g d le w o ort n k t a robus ted at our F
Center’ loca rt ‘Learning -a e th 40 years f-o te a our st m with over t a a te g ce in la p in a s tr g take Our expert ess while Initial trainin e travel busin rters facility. th a f u o q d ts a n e e n H o d p Worl training the core com Lauderdale, success. Each ucates you on r d u e yo ry re st u su d n in the ation. planning to e experience in e upon gradu and strategic is u ls o cr l to a l n a o n ti o ti pera ke an educa focusing on o lect classes ta se d n a s ip sh uise ntals of the class tours cr the fundame y, n a p m co e tion about th nds-on educa a h e d u cl in s following: asse and all of the All training cl ss ce ro p l a n o , our operati travel industry USTRY TRAVEL IND E H T F O S L FUNDAMENTA me rted From Ho • Getting Sta Presentation Association) l na io at rn te Line In • CLIA (Cruise tions ner Presenta rt a P l ve a Tr • FRANCHISE
TOOLS
eting • Online Mark eting • Field Mark eting • Offline Mark Overview • Technology w rvices Overvie • Support Se ontrol • My Cruise C ness Center • Virtual Busi uccess pproach for S A c ti a m te ys •S ESS
SALES PROC
les Tools
• Effective Sa
ications one Commun e Profits and Maximiz ll se p U to w • Ho
Ph • Compelling
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TRAINING, SEMINARS AND CONFERENCES • We guide you through the pivotal first steps of building your business from office set-up to preparing your marketing strategies. • Regional training is held throughout the year in a wide variety of locations nationwide (destination or cruise based). • Annual National Conference is a week-long training initiative taken place at some of the world’s most innovative destinations and aboard some of the best cruise ships in the industry.
ONGOING EDUCATION As part of our eLearning and Certification program, our continuing education tools offer self-paced courses that provide our franchisees with an on-demand learning
training
environment. Each franchisee can receive a multitude of certifications as well. In addition, we provide monthly webinars with our travel suppliers to discuss the latest and greatest happenings within the industry.
e-learning
regional trainings
seminars
FHUWLßHG
national conference
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AWARD-WINNING MARKETING
ONLINE MARKETING
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OFFLINE MARKETING
FIELD MARKETING
Email eSavers CruiseOne designs, builds and sends over a million emails a month for our Franchise Owners. On a weekly basis, personalized emails are sent to your clients automatically. Your contact information is enclosed in the email and all links within the email lead back to your website.
Customer Lead Program
eSend A complete opt-in email marketing tool which allows you to send customized emails to your customers and website subscribers. You gain instant access to cruise line logos, ship images, destination photos and promotional offers ready for you to use.
CONS
Social Media Paid Search & Third Party Advertising
We train you to use
CruiseOne purchases advertising in several
social media, provide you with guidelines, sample
online vehicles including all the major search engines and travel related websites. In addition
postings and more.
we also purchase advertising through third party travel companies to be included in their email marketing campaigns.
Your Customized Websites • CruiseOne.com
• Sealuxe.com
• Companycruises.com
• Family-Cruises.net
• Honeymoonships.com
• Membercruises.com
Direct Mail You have the option to opt-in to ALL of our 21 direct mailings for $700 a year. Where else can you mail out 2,100 marketing pieces at that price? That averages to $0.33 a piece, that’s less than the cost of a postage stamp! You pay only 25 – 50% of the actual production costs. These mailers are offered for as low as $0.25 each and at times are completely complimentary.
Magazines & Catalogs
CruiseCreate Plus
Brochures & Flyers
Your one-stop-shop for print and direct mail marketing programs. This
UMER
Local Access to Co-Op Funds
ordering feature allows you to securely upload a mailing list, manage current lists or create a new list of clients.
Personalized Marketing Plans With Field Marketing, you have a personalized marketing team helping you develop specialized outreach programs in your local areas.
Local Market Analysis A complete support team is available to assist you with local promotion events, analysis and marketing opportunities.
Niche Marketing Programs One-on-One Support & Assistance Searching for Local Marketing Opportunities
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WEB-BASED BUSINESS TOOLS
lows ROL T N O C n system that al E io at IS rv U se re R e C tiv MY innova Relationship prehensive and
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ol is a com as a Customer My Cruise Contr clients. Known ur yo r ntory. fo ns tio ous vaca d unlimited inve er an m g nu in ic ok pr bo e liv to you ss to with access to with instant acce you are provided y ), tit M en R g (C tin er un ag Man udes an acco system also incl ed pp ui eq l– el w This ss. s of your busine financial report
Customizable Rules
CRM
ofile, contact • Maintain customer pr tory and communication his • Eliminate paper trail
your clients
• Create client reports ormation • Import new client inf
Shopping Feature
to three • Shop and compare up aries different supplier itiner
Pricing • Quote and close your one transaction
Invoicing
support the way • Set-up reminders to you like to do business follow-up with • Set notifications for
client in
and eBrochure • One-click eInvoicing sent to your clients
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3 2
WEBSITES As a CruiseOne Franchise Owner, you have the ability to maximize your reach with multiple websites
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that are included in your costs.
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From luxury travel to family vacation planning, each website has a LIVE BOOKING ENGINE allowing your clients to book their vacation directly from you through your customizable site.
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2
1
Customizable
5 Promotional Tiles
Create custom pages on your website with our built-in content
Current and exclusive tiles are
management tool. You can also create your own unique web
displayed on your homepage as
address which will direct clients to your CruiseOne website.
the first thing your customers see. A variety of current promotions
Cruise Finder
rotate and reflect the latest deals
Search widget, which easily allows your clients to search for
that you are able to exclusively offer
a cruise by Cruise Line, Destination, Date, Cruise Length or
as a CruiseOne Franchise Owner.
Departure Port.
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4
6 Email
Unique Content
Your clients can sign-up for your
Each website includes thousands of pages with customized
eSavers email list directly from your
content that surpasses what’s found on many existing travel
website. Professionally designed
websites. Plus, our Resort and Destination section includes
emails with the latest Cruise &
property photos, descriptions, amenities and more.
Destination offers are sent to your entire customer database on your
Social Media
behalf every week.
Create a social and interactive relationship with your customers directly from your custom-designed website. You will be able to promote your Facebook, YouTube, Twitter, Blog and more. Also the Cruise Finder application and sample posts with the latest offers and promotions are available for your Facebook page.
CruiseOneFranchise.com 800.892.3928 12
AWARDS & TESTIMONIALS “Since 1992,
“CruiseOne brings
“Since their launch,
Royal Caribbean
true success to
in 1992, Norwegian
has recognized
its franchisees by
knew that the
CruiseOne as one of our
offering robust technology,
leading distribution partners
customized marketing materials
model would transform the way
and we continue to value the
and comprehensive training
vacations were sold. CruiseOne
professionalism and dedication
programs. CruiseOne would
franchisees have many great
to excellence that they deliver to
be an ideal partner for anyone
support services which clearly
our mutual guests.”
looking to start or grow their own
differentiates them in the home-
cruise sales venture.”
based travel business.“
Dondra Ritzenthaler
Andy Stuart
Vicki Freed Senior Vice President, Sales and Trade Support Services
Senior Vice President, Sales
CruiseOne business
Executive Vice President, Global Sales and Passenger Services
PARTNER OF THE YEAR AWARDS
CRUISE LINE & RESORT AWARDS Oceania Cruises CONNOISSEUR CLUB
Carnival Cruise Lines PINNACLE CLUB
Viking River Cruises PLATINUM CIRCLE
Uniworld TOP 20
Norwegian Cruise Line PRESIDENT’S ELITE CLUB
Celebrity Cruises ELITE TRAVEL PARTNER
Regent Seven Seas TOP PRODUCER
Funjet Vacations 500 CLUB
Apple Vacations PREMIER AWARD
Crystal Cruises PLATINUM PARTNER
Sandals TOP PRODUCER
Globus PREMIER PARTNER
Cunard Line INNER CIRCLE MEMBER
Holland America Line ELITE PRESIDENT’S CLUB
Disney Cruise Line OUTSTANDING ACHIEVEMENT AWARD
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