HOME-BASED TRAVEL FRANCHISE CruiseOneFranchise.com CONE_Brochure_2013_FIN.indd 1
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About CruiseOne
3
Why a Travel Franchise?
5
In-Depth Training
7
Award-Winning Marketing
9
Web-Based Business Tools
11
Awards & Testimonials
13
Table of contents 1
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THE
WORLD’S LARGEST
CRUISE RETAILER
Cruise Vacations
TRAVEL
s
®
OUr Family Of Brands
SKYMILES
CruiseOneFranchise.com 800-762-6778 2
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What is CruiseOne All About? CruiseOne is ranked in the top 1% among over 4,000 operating franchise systems worldwide.* Founded in 1992, CruiseOne is the leading travel franchise in the country. As part of World Travel Holdings (WTH), we maintain the position as the world’s largest seller of cruise vacations. Beyond our growing clientele base, we have mastered the art of unrivaled buying power, innovative marketing programs and dedicated franchisee support.
Undoubtedly, our Franchise
Owners stand out above the rest!
“I started with
“I made the right
“I definitely
CruiseOne in
choice selecting
made the right
1994 and the
CruiseOne. On
decision when
company has
a weekly basis, I
I decided to
since grown
receive access to
purchase my
tremendously. I am totally
ongoing training and educational
CruiseOne Franchise. My sales
dedicated to my business and
webinars. While most of the
have increased every year
would not have survived had
success will depend on you and
since and now I have a thriving
it not been for the consistent
the time you invest, CruiseOne
business with a flexible
support from CruiseOne
provides the best foundation to
schedule that I can operate
corporate staff. ”
build your business on and they
from anywhere.”
will continue to do so with new Ralph Barker Franchise Owner since 1994
opportunities.”
Debby Hughes Franchise Owner since 2007
Lucinda Belden Franchise Owner since 2010
*Source: Entrepreneur Magazine’s Franchise 500
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?
“Being part of the travel industry,
“I started in business with another
the most fantastic and exciting
franchise for six years. After three
industry in the world, has offered
years, I realized that I needed more
us opportunities beyond our wildest
support with a better booking
dreams. CruiseOne has given us the
system and website. I decided on
tools and resources to be a part of it. We have realized
CruiseOne, because they have it all. Once I switched
our dreams by implementing the direction and path
to CruiseOne, I regretted that I had not done it earlier,
CruiseOne has set us up for.”
everything is better.”
Cheryl & Ron Scavron Franchise Owners since 1999
Daejin Suh Franchise Owner since 2011
FRANCHISEE TESTIMONIALS CruiseOneFranchise.com 800-762-6778 4
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WHY A TRAVEL FRANCHISE?
Be in business for yourself, but not by yourself….that is what the CruiseOne Franchise model provides; a proven support system and an established brand. Now more than ever, you know the importance of being your own boss. If you have an entrepreneurial spirit and a passion for travel, the CruiseOne Franchise opportunity just might be the right fit for you.
TOP REASONS CRUISEONE IS YOUR
BEST OPTION
• Gain Repeat Customers CruiseOne Franchisees have increased repeat customers year-over-year and maintain a 96% customer satisfaction rating
• Increase Your Business CruiseOne’s multi-million dollar lead-generation program supports the growth of your business. Overall, our Franchise Owners have increased their sales year-over-year.
• Access Exclusive Promotions CruiseOne fully funds around $350,000 a year in promotions, on behalf of our Franchise Owners. This provides your clients with exclusive promotions found nowhere else
• Obtain Co-Op Dollars Our Field marketing team obtains supplier marketing dollars to support our Franchisee’s marketing initiatives
• Earn 100% Commission You’ll earn 100% of the industry’s highest paid commission
• Place Online Bookings Your customers can book travel directly on your multiple consumer-facing websites
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Are You
The Rig
Do you hav e
ht Fit?
a passio
n for tra
Do you wa nt a bu
vel?
siness w
Are you so
ith a larg
cial & fe
e untapp
el comfo
Are you th
e family
rtable ta
lking wit
travel pla
h people
nner?
Are you se
?
lf-motiv ated in y our wor
Do you wa
k?
nt to con
Would you
ed mark et?
trol your
like a low
Do you wa nt
future?
-overhea
d busine
the flexib
ss?
ility to cr eate a w ork-life
balance
you desir e?
HOW DO YOU EARN MONEY? With CruiseOne, not only are you able earn commission from the sales of exciting cruise vacations, but you are able to effortlessly maximize your ROI with a wide range of travel products.
Cruise Packages Destination & Resort Packages All-Inclusive Resorts Escorted Tours Travel Insurance Shore Excursions Hotels: Cruise-N-Stay Independent Tours Air Packages: SelectAir Car Rentals Override Bonus Program Weddings and Special Events
CruiseOneFranchise.com 800-762-6778 6
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IN-DEPTH TRAINING
g: Initial Trainin
our World ter located at n e C g in rn a core f-the-art Le s you on the at our state-o te ca ce u la d p e s m ke a te g ta ert tr aining Initial tr ainin gic planning ale. Our exp rd e d u a L ols and strate to rt l o a F n o in ti ra rs e e s-on, Headquart cusing on op include hand ness while fo d si n u a b l s, ve a ip tr sh e e of th es tour cruis components the industry, aining class tr ll A . ss damentals of e n cc fu e su th r , u e yo is to ensure tr avel fr anch t operating a u o b a n o ti ca du in-the-field e cess. perational pro o r u o f o cs si and the ba RY
T AVEL INDUS S OF THE TR L TA N E M A D FUN me rted from Ho • Getting Sta tions ner Presenta • Travel Part ow ndor Tradesh • Preferred Ve FRANCHISE • Consumer
TOOLS Marketing
eting • Field Mark Overview • Technology w rvices Overvie • Support Se ) ontrol ooking Engine • My Cruise C Manager & B elationship
R (Customer
enter
usiness C • B
) (Virtual Office
uccess
pproach for S
A Systematic •
ROCESS
THE SALES P
les Tools • Effective Sa unications Phone Comm g in ll e p m o C • ize Profits ll and Maxim e -s p U to w o •H
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ONGOING AND CONTINUOUS EDUCATION: Learning resumes long after initial training is complete. As part of our eLearning program, our continuing education tool offers self-paced courses that provide our franchisees with an ondemand learning environment. In addition, we provide weekly webinars with our travel suppliers to discuss the latest and greatest happenings within the industry.
• National Conference Our Annual Conference is a week-long training initiative held at the world’s greatest destinations and largest, most innovative cruise ships. National Conference supports a 22% sales increase to Franchise Owners who participate.
• Regional Training Seminars Regional trainings are held throughout the year in a wide variety of cruise and land-based locations. These valuable seminars support a 15% sales increase to Franchise Owners who participate.
training
• Sales Certifications Each franchisee has the opportunity to earn a multitude of certifications designed to help you increase your sales performance.
• Boot-Camp
e-learning
This intense 5-week program will help jump-start your business. We guide you through the pivotal first steps such as building a marketing plan, goal setting, prospecting and preparing your website.
• Franchise Accelerated Success Training Program Our Franchise Accelerated Success Training
regional trainings
seminars
certified
national conference
known as FAST TRACK starts before your initial training, and continues for 180 days with over 50 free and low-cost marketing ideas, coaching and business building tips.
CruiseOneFranchise.com 800-762-6778 8
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AWARD-WINNING MARKETING
ONLINE MARKETING
OFFLINE MARKETING
FIELD MARKETING
Email Marketing
Social Media & Video
CruiseOne designs, builds and sends 1.5 million emails a month on behalf of our Franchise Owners. On a weekly basis, personalized emails are sent to your clients automatically. These emails include your contact information and all links within the email lead back to your website. We also provide an opt-in email program with all the necessary tools to create and send emails on your own.
Social media and video have become a great resource for generating leads and engaging with your customers. We train you to use social media, provide you with content for your postings and share best practices. Videos are professionally produced and ready-touse on your personal website, in social media and as television commercials in your local market.
Our shopping cart abandonment program automatically followsup via email with customers who shopped on your website but did not complete a purchase; this will captivate the customer and encourage them to return to your website or contact you to learn more about the vacation they were researching.
CONSUME Custom Niche Websites
Customer Lead Generation
If you plan to pursue a niche book of business, our website template program will allow you to create an independent website, unique from our free customizable websites.
• CruiseOne purchases online advertising through all major search engines, and third-party websites. These avenues allow us to increase brand awareness, generate leads and ensure web traffic is continuously increasing.
Free Customized Websites
•O nline search engine display advertising attracts vacation seekers who are researching on your website, but did not place a booking, and encourages the prospect to return to your website.
• CruiseOne.com
• SeaLuxe.com
• CompanyCruises.com
• Family-Cruises.net
• MemberCruises.com
•W hen customers in your local area are researching vacations online or looking for a travel agent, it’s important your website appears on the first page of their search results. Our online search engine advertising program provides the tools necessary to increase your online reach and customer awareness of your business within your local market.
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Direct Mail You have the option to opt-in to ALL of our direct mailings for less than $500 a year. You pay only 25-50% of the actual production costs. These mailers are offered for as low as $0.34 each and at times are completely complimentary. Plus, with our semi-annual World Traveler magazine, your customers have the chance to win a free cruise.
Magazines, Brochures & Catalogs
CruiseCreate Plus $5.95
ONSUMER
Your one-stop-shop for all your marketing collateral and printrelated needs. Print professionally designed flyers and coupons instantly – for free! Order your direct mail, business cards, stationery, and tradeshow and event materials. And, the list manager allows you to securely upload a prospect list, manage current lists or create a new list.
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Local Access to Co-Op Funds Niche Marketing Programs
We’ll help obtain supplierfunded marketing dollars to support your local events
One-On-One Support & Assistance An experienced support team is available to assist you
Local Market Analysis & Personalized Plans With Field Marketing, you have a team supporting your specialized outreach programs in your local areas.
Tradeshow & Local Event Support
CruiseOneFranchise.com 800-762-6778 10
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ontrol innovative reservation system th MY Cruise Cco d d mprehensive an to live pricing an
WEB-BASED BUSINESS TOOLS
at allows
ol is a with access My Cruise Contr You are provided s. nt anage your ie cl ur yo r allows you to m tions fo e ca fic va of ok ck bo ba to st u yo lines. The robu the major cruise l al to y or nt ve in s. ack your succes business and tr
p Manager Customer Relationshi (CRM)
ofile, contact • Maintain customer pr tory and communication his ent lists • Create customized cli ts to most effectively • Categorize your clien uct business manage how you cond notifications for • Customize rules and ents follow-up with your cli support the way • Set-up reminders to you like to do business
Shopping Feature
Invoicing & Emails
th just one click
• Send an e-invoice wi of a button
d emails which link • Customize automate bsite to your personalized we
s Managing Your Busines
e your client in one
• Price – Quote – Clos transaction
and robust reporting • Business dashboard les to track and monitor sa instant access ccounting entity with •A your business to financial reports of
clusive • Take advantage of ex pricing and amenities d availability • Real-time pricing an lines with all the major cruise deck plans • Product information, y ilit and cabin availab to three different • Shop and compare up a time supplier itineraries at
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3
As a CruiseOne Franchise Owner,
4
you have the ability to maximize your reach with multiple websites that are included in your initial fee, with no ongoing maintenance fee. Each website includes a LIVE BOOKING ENGINE allowing clients to book their vacation directly from you through your
5
1
customizable site.
6
1 Cruise Finder
5 Email
Search widget which easily allows your clients to search and
Clients can sign-up for your email
book a cruise on your website. Clients are able to search by
list directly from your website.
cruise by Cruise Line, Destination, Date, Cruise Length or
Professionally
Departure Port.
with the latest cruise & destination
k
ng
2
WEBSITES
2 Custom Search Results Search results are displayed with dynamic pricing based on current inventory and include all bonus and exclusive offers that are applicable to each particular sailing.
3 Exclusive Promotions Current promotions rotate to display on your homepage as the
4
designed
emails
offers are sent to your entire customer database on your behalf each week.
6 Customizable Create custom pages, and add your photo to your website with our built-in content management
first thing clients see. Current promotions reflect the latest
tool. You can also create your own
deals that you are able to exclusively offer as a CruiseOne
unique web address which will
Franchise owner.
direct clients to your CruiseOne
Social Media W e provide extensive social media training so you can engage in a
website.
social relationship with your clients directly from your customdesigned website. The ‘Cruise Finder’ application and sample posts are provided for you to promote sales and exclusive offers on your Facebook page.
CruiseOneFranchise.com 800-762-6778 12
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AWARDS & TESTIMONIALS “Since 1992,
“CruiseOne brings
“Since their launch,
Royal Caribbean
true success to
in 1992, NCL knew
has recognized
its franchisees by
that the CruiseOne
CruiseOne as one of our
offering robust technology,
leading distribution partners
customized marketing materials
would transform the way
and we continue to value the
and comprehensive training
vacations were sold. CruiseOne
professionalism and dedication
programs. CruiseOne would
franchisees have many great
to excellence that they deliver to
be an ideal partner for anyone
support services which clearly
our mutual guests.”
looking to start or grow their own
differentiate them in the home-
cruise sales venture.”
based travel business.“
Dondra Ritzenthaler
Andy Stuart
Vicki Freed Senior Vice President,
Sales and Trade Support Services
business model
Senior Vice President, Sales
Celebrity Cruises and Azamara Cruises
Executive Vice President,
Global Sales and Passenger Services
PARTNER OF THE YEAR AWARDS
CRUISE LINE & RESORT AWARDS Carnival Cruise Lines PINNACLE CLUB Celebrity Cruises ELITE TRAVEL PARTNER Crystal Cruises PLATINUM PARTNER Cunard Line INNER CIRCLE MEMBER
Disney Cruise Line OUTSTANDING ACHIEVEMENT AWARD Holland America Line ELITE PRESIDENT’S CLUB Norwegian Cruise Line PRESIDENT’S ELITE CLUB
Oceania Cruises CONNOISSEUR CLUB
Apple Vacations PLATINUM PARTNER
Regent Seven Seas TOP PRODUCER
Funjet Vacations PLATINUM PARTNER
Uniworld TOP 20
Globus PREMIER PARTNER
Viking River Cruises PLATINUM CIRCLE
Sandals TOP PRODUCER
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Affiliations
“CruiseOne is
“I highly
“CruiseOne recognizes
a truly valued
recommend you
the value in land-
business partner
to join CruiseOne.
based vacations and
of Carnival Cruise Lines and
We work closely as partners
has been leading the way with
our organizations have many
and CruiseOne is a highly
their initiative to broaden their
remarkable synergies. They
professional organization. I
franchisee’s customer base.
are leaders with a focus on
welcome you to come onboard as
They are leaders in providing
innovation, training and success.
a CruiseOne Franchise Owner.”
support, from training and
CruiseOne has mastered the home-based franchise model.”
technology to marketing and sales techniques. ”
Kristin Karst Executive Vice President, Co-Owner
Susan Donegan
Lynn Torrent
Vice President, National Accounts
Executive Vice President, Sales and Guest Service
INDUSTRY AWARDS
#12 TOP FRANCHISES TO START Since 1998
Since 2009
Since 2009
Since 2008
Top 100
TOP 100 VET FRIENDLY FRANCHISE #15 Since 2010
Since 2010
LOWEST COST FRANCHISE 2013
AMERICA’S TOP GLOBAL FRANCHISE 2013
TOP HOMEBASED FRANCHISE 2013
FASTEST GROWING FRANCHISE
Entrepreneur
Entrepreneur
Entrepreneur
Entrepreneur
Since 2009
TOP FRANCHISES FOR VETERANS
VET FRIENDLY FRANCHISES
5 BEST BUYS IN HOME-BASED FRANCHISES
Top 50
FRANCHISES FOR MILITARY VETERANS
TOP 10 MILITARY FRIENDLY FRANCHISES
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800-762-6778
CruiseOneFranchise.com
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