attitude noun
[ at-i-tood ] 1. manner, disposition, feeling, position, etc., with regard to a person or thing; tendency or orientation, especially of the mind.
“The difference between an ordeal and an adventure” - Bob Bitchin
2023
MEDIA KIT LATITUDES & ATTITUDES IS A COMPANY OF
#
1
CRUISING LIFESTYLE MAGAZINE
ON THE PLANET
TOP SELLING PUBLICATION ON MARINE NEWSSTANDS!
who we are Latitudes & Attitudes® is the #1-selling cruising lifestyle print magazine on the planet, committed to reaching cruising boaters wherever they are – on newsstands, in mailboxes, online, and on the water! With over 50K readers of our print version and over 30K more getting their boating fix on our digital platforms, it’s no wonder we’re so popular. We feel that popularity is well earned. When lifelong sailor Bob Bitchin created the magazine in 1997, he designed it to be an engaging and fun creative outlet for boaters looking to break free from the drudgery of daily life, find adventure, and celebrate the community and its accomplishments. It’s a tradition that Latitudes & Attitudes® is proud to continue into its 25th year and beyond. Our magazine strives to make the dreams of all boaters tangible – from the adrenaline junkie to the relaxed sightseer and everyone in between, Latitudes & Attitudes® reaches a dedicated group of enthusiasts who constantly seek to learn more, experience more, and be more.
Advertising with us is advertising a lifestyle.
OVER 50K READERS
our reader Age: • 25–50: 37.1% • 51–65: 53.6% • Men: 87.3% / Women: 12.3% Employment: • Professional/Self-employed: 37.1% • Employed: 42.7% • Retired: 18.4% Approx. HHI: • $50K–$100K (annual): 40.1% • $100K–$250K (annual): 39.5% Length of time Boating: • 10–20 Years: 14.9% • Over 20 Years: 51.0% Own a Boat: • Yes: 80.8% Type of Boat: • Sail: 65.7% • Power 11.7% Boat Size: • 25’ or under: 20.4% • 26’–35’: 30.2% • 36–50: 28.5% How you access Latitudes & Attitudes: • Monthly Subscription: 60.5% • Read online: 29.9%
reaching boaters
• subscribers
wherever they are
• newsstands
In your mailbox or on to go...
Let’s face it, people (boaters are people, too!) are looking for content and entertainment everywhere. And while everyone may have a favorite magazine to hold and read at their leisure, we all spend a lot of time on our favorite websites, reading emails, and even listening to music while doing all the above. We’re there with them. What about you?
• new boat owners • boat show distribution • online/digital
• Largest page count in the industry • Ad content never exceeds 40%
• social/email
• Event sponsorships • Published quarterly
• radio/broadcasting
featuring: • influencer content • user generated content • destinations
latsatts.com 60,000 unique users, more than 110,000 sessions, with an average session duration of 4 mins 6 secs – twice the national average for publishers!
Purchase a web banner or tile ad: 1. Premium Top Right 300w x 200h pxl .................. $500/mo 2. Right Hand Column 300w x 120h pxl
................
$300/mo
3. Right Hand Column 125w x 125h pxl
................
$200/mo
cruiser
social following +13.7K +2.6K
+1.3K
events
25 years ago we started staging free events at boat shows. People come to shows just for the party! You can be an integral part by sponsoring these incredibly fun gatherings, or donate something to the very popular raffle (with proceeds benefitting a maritime non-profit). Either way, your business gets to be associated with fun!
+800
emails/newsletters 27,000+ confirmed email list
personalized emails The national average open rate for publishing companies is 23%. When we send a Lats & Atts e-newsletter to our opt-in list of more than 27,000 boaters, the open rate can exceed 35%! Our average for the last two years is 28%. And as we do with the print magazine (no more than 40% ads) we keep the number of email ads to a minimum, with a CTR of 15%. Also above the average!
banner ads: 1 Size - 500w x 250h pxl - $300/mo
radio/broadcast/streaming With Pyrate Radio, you have the ability to reach boaters and charterers from the Caribbean to New England, and anywhere in the world.
What other boating magazine can offer you radio spots? Reach 30,000 online anywhere and Caribbean/SE USA broadcast listeners a month. Or buy commercials in the Latitudes & Attitudes® Radio Show which airs Saturdays at noon (EST) and repeats Wed evening at 8pm (EST).
ASK ABOUT RADIO COMMERCIAL PRODUCTION Pyrate Radio run-of-schedule (AM, afternoon, evening blocks) = $8–$15 per :30 commercial Latitudes & Attitudes Show –
8 spots/month starting at $150/mo
ad rates & sizes Color included in all prices
PREMIUM SIZES
PR E M I U M P O S I TI ON I N G 1x
4x
Two Page Spread
$3,000
$2,600
Full Page (bleed)
$2,500
$2,100
Half Page
$1,600
$1,400
15.75”w x 9.875” h (live area) 16.75”w x 10.875” h (trim size) add .25” min for full bleed
D I S PL AY R ATE S 1x
4x
Full Page (bleed)
$2,300
$2,000
Two Thirds
$2,000
$1,700
Half Page
$1,600
$1,400
Third Page
$1,300
$1,100
Quarter Page
$900
$750
Sixth Page
$700
$600
Eight Page
$450
$400
B O S U N’S B AG R AT E S / P E R I S S U E Quarter Page
$600
Eight Page
$350
B R O K E R AG E R AT E S / P E R I S S U E Two Page Spread
$2,000
Full Page
$1,250
Half Page
$750
Classifieds: Call for Rates
Two Page Spread (bleed)
16.75”w x 10.875” h
7.375”w x 9.875” h (live area) 8.375”w x 10.875” h (trim size) add .25” min for full bleed Full Page (bleed) 8.375”w x 10.875” h
Half Page 4.86”w x 7.35” h
DISPLAY & BOSUN’S BAG SIZES 7.375”w x 9.875” h (live area) 8.375”w x 10.875” h (trim size) add .25” min for full bleed Full Page (bleed) 8.375”w x 10.875” h
Two Thirds Vertical 4.80”w x 9.875” h
Half Page Vertical 3.55”w x 9.875” h
Third Page Vertical 2.30”w x 9.875” h
Half Page Horizontal 7.375”w x 4.812” h
Quarter Page 3.55”w x 4.812” h
Sixth Page Vertical 2.30”w x 4.812” h
Eight Page 3.55”w x 2.25” h
AD SUBMISSION GUIDELINES: Print Ready Ads: Ads must be in PDF, TIF, or JPEG format, sized correctly and 300 dpi at 100% size. Send full page with bleed, but without cropmarks. Submit to design@kylemediainc.com.
I S S U E D AT E S / D E A D L I N E S #41 WINTER 2023
#42 SPRING 2023
#43 SUMMER 2023
#44 FALL 2023
Editorial: 10/4/2022 Reservation: 10/10/2022 Ad Material: 10/14/2022 On Newsstands: 11/30/2022
Editorial: 4/4/2023 Reservation: 4/10/2023 Ad Material: 4/14/2023 On Newsstands: 5/31/2023
Editorial: 1/3/2022 Reservation: 1/9/2023 Ad Material: 1/13/2023 On Newsstands: 2/28/2023
Editorial: 7/3/2023 Reservation: 7/10/2023 Ad Material: 7/14/2023 On Newsstands: 8/31/2023
C O N TAC T U S :
7862 West Central Ave., Suite F • Toledo, Ohio 43617 latsatts.com
PUBLISHER Erik Kyle 419-699-0415 erik@kylemediainc.com
ASSOCIATE PUBLISHER/ SALES DIRECTOR David Levesque 877-775-2538 david@latsatts.com
OFFICE
EDITORIAL
DESIGN
877-775-2538 Ext. 100 info@kylemediainc.com
877-775-2538 Ext. 600 editorial@kylemediainc.com
877-775-2538 Ext. 400 design@kylemediainc.com
To provide an effective meeting place for marine businesses to connect to boaters using the most productive combination of print and digital platforms. Photo Credit: Aquila 55