CryoGas International Media Guide 2015

Media Guide 2015

CryoGas International Reporting on the business and technologies driving today’s industrial gas industry

www.cryogas.com

2015 Editorial Planning Calendar Submitting Editorial CryoGas International welcomes your news and articles relating to our topics. Please note: we need to receive notice of interest to submit editorial eight weeks prior the date of publication. Email editorial directly to one of our editors below.

Please send all text as MS Word documents. Please send all photos as high resolution (300 dpi) files saved as JPG, TIFF, or PDF.

5 Militia Drive, Lexington, MA 02421 USA Tel: 781-862-0624 • Fax: 781-863-9411 cgi@cryogas.com • www.cryogas.com

Month

Theme

Focus Report

Market/Regional Report

January Editorial Due Nov. 14

2015 Market Drivers

Trends in Automation and Fabrication Bulk Supply Equipment

Air Gases Report

February Editorial due Dec. 12

Life Sciences

Equipment in Biotech Markets Growth Markets

Gases Used in Life Sciences

March Editorial due Jan. 16

Welding Trends

Robotics and Automation Trends in Laser Cutting

Cutting and Welding Gases

April Editorial due Feb. 13

Oil Field Services

Equipment & Gases for Oil Field Services Enhanced Oil Recovery Trends

Hydrogen Report

May Editorial due March 13

Food & Beverage

Microbulk/Small bulk CO2 Supply Chilling and Freezing

Carbon Dioxide Report

June Editorial due April 17

Focus on the Customer

Supply Chain Efficiencies CI, IT, Tracking, Web Sales Support

Helium Market Report

July Editorial due May 15

Manufacturing in America

Composite and Additive Manufacturing Trends in US Manufacturing

Gases Used in Composite Mfg.

August Editorial due June 12

Distributor Issue

Cylinder Filling and Related Equipment Packaged Gases Report

US Market Report

September Editorial due July 17

25th Anniversary Issue

Then and Now: A 25 Year Retrospective of the US Industrial Gas Industry

Changing Gas Markets

October Editorial due Aug. 14

Basic Industries

Energy Efficiency Trends in Manufacturing Transportation Markets for LNG/CNG

Argon Market Report LNG Market Report

November Editorial due Sept. 11

Electronics

Pockets of Power – R&D Centers Electronic Manufacturing in the US

Helium Market Report

December Editorial due Oct. 16

Rare Gases

The Lighting Market The Insulated Glass Market

Rare Gases Market Report

EDITORIAL

ADVERTISING

Agnes H. Baker, Managing Editor, abaker@cryogas.com JJ Koczan, News & Features Writer, jkoczan@cryogas.com Jon Evans, Design & Production, jon.evans@gasworld.com

Tim Rice, Media Sales Manager, trice@cryogas.com

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2015 Print Advertising Rates and Specifications PRINT ADVERTISING RATES (US Dollars)* 4-Color Rate

1X

3X

6X

Full Page

$3,370

$3,120

$2,865

$2,700

12X

Two-Thirds Page

$2,920

$2,730

$2,580

$2,465

Half Island

$2,475

$2,380

$2,235

$2,145

Half Page Horizontal

$2,340

$2,165

$2,000

$1,860

One-Third Vertical

$2,040

$1,900

$1,735

$1,670

Square Third

$2,040

$1,900

$1,735

$1,670

Quarter Page

$1,475

$1,365

$1,255

$1,200

One-Sixth Page

$1,095

$1000

$930

$830

Two-Page Spread

$6,345

$5,870

$5,400

$5,100

*Ads will be invoiced in the month of production, electronically, with a PDF copy of the ad and payment terms of 30 days.

Quarter page 3 5/8” x 4 5/8”

• Required Proofs: A high-resolution color print proof of all ads must be supplied to CryoGas to guarantee the accuracy of ad reproduction.

• Contact: Include ad contact name, phone number, and email in case CryoGas has any questions.

Half page Horizontal 7 3/8” x 4 5/8”

• General Rate Policy: All advertising is subject to the terms and provisions in CryoGas’ media guide.

CryoGas reserves the right to reject advertising which it views as not in keeping with our publication’s standards.

Trim size 8 3/8” x 11”

Two-Thirds page 4 7/8” x 9 1/2”

• Media Accepted: Press-ready PDF files with fonts and graphics embedded. (CryoGas does not accept ads built in Microsoft Word, Microsoft Publisher, PowerPoint, or Corel Draw.)

Island 4 7/8” x 7 3/4”

(All specifications are shown as width x height)

Full page non-bleed 7 3/8” x 10”

• Ad Size: Crop marks for page-size ads should be at trim size. Bleed ads (full page ads only) extend beyond trim by 1/8 inch on each side. Fractional ads should be set up exactly to sizes shown on left (Ad Size Specifications).

• Charges: Production charges will be incurred if changes must be made to your ad files due to error in ad size, unacceptable fonts, or unacceptable file formats. Charges are subject to an hourly rate, with a $100 minimum.

PRINT AD SIZE SPECIFICATIONS Full page bleed* 8 3/4” x 11 1/4”

Print Ad Specifications

One-Third Vertical 2 3/8” x 9 1/2”

5 Militia Drive, Lexington, MA 02421 USA Tel: 781-862-0624 • Fax: 781-863-9411 cgi@cryogas.com • www.cryogas.com

Special Advertising Programs Contact our advertising representative for availability and specifications for the following programs: • Two-page spreads or frequency schedules in excess of 12X • Covers: All covers sold as 4-color units on a 12X frequency basis only • Inserts: Preprinted brochures, spec sheets, technical bulletins, etc., may be inserted into select issues of CryoGas International

For all advertising inquiries, contact: Tim Rice, Media Sales Manager Tel: 781-778-7544 • trice@cryogas.com

One -Sixth page 2 3/8” x 4 5/8”

Square Third 4 7/8” x 4 5/8”

Fractional ads should be set up exactly to sizes shown

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2015 Online Advertising Rates and Specifications 5 Militia Drive, Lexington, MA 02421 USA Tel: 781-862-0624 • Fax: 781-863-9411 cgi@cryogas.com • www.cryogas.com

Revolving Leaderboard (header) Prime position, top of the page.

Size (pixels) 728 x 90

Specifications for Online Ads • For more information or to place an ad, contact Tim Rice, trice@cryogas.com.

• Send all ad materials to Tim Rice.

• Ads should be fixed pixel (728 x 90 or 180 x 150).

Infomercial (Video advert) Size (pixels) 212 x 120

• Please allow five business days for ads to post; submit ads accordingly.

• Please provide a specific URL for linking purposes.

Revolving Button Button space, ideal for logo Size (pixels) 180 x 150

• Agency commissions not accepted for online ads or job postings.

Advert size

1 month 3 Months 9 Months

12 Months

Revolving Button*

–––

$350

$900

$1,100

Revolving Leaderboard*

–––

$1,325

$2,235

$2,545

$1,000

$2,625

$3,400

Revolving Skyscraper Infomercial (Video Advert)

$1,000

$2,775

$7,200

$8,400

MPU (Middle Page Unit)

$750

$2,080

$5,400

$6,300

Job Posting

$350

–––

*Revolving Button and Leaderboard ads require 3 months minimum booking.

For all advertising inquiries, contact: Tim Rice, Media Sales Manager Tel: 781-862-0624 • trice@cryogas.com

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4%

5%

Readers

6%

42% 8% 9% 13% Owner/Principle Sales Operations Customer Service

4%

4%

2015 About Us CryoGas International is the leading business journal covering the North American industrial, medical, and specialty gases industry, published in print and digital formats, 12X per year. We cover breaking industry news on our website, www.cryogas.com. Industry news, columns, and feature article summaries from our monthly journal are also posted each month online, where a digital sample of our magazine and our complete Media Kit are always available.

5 Militia Drive, Lexington, MA 02421 USA Tel: 781-862-0624 • Fax: 781-863-9411 cgi@cryogas.com • www.cryogas.com

13% Administration Purchasing Engineer/Production Marketing or Communications

Actions 38%

13% 14% 27% Contacted an advertiser Forwarded an article to a colleague Made business contacts Requested a copy of an article Ordered new product or service Responded to an article

Value to Reader 29% 42%

29% Contacted an advertiser Forwarded an article to a colleague Made business contacts

Our Audience

Our Content

Our Benefits to You

CryoGas International has a total print and digital circulation of over 6,000. Our estimated pass along readership is over 9,000. Our audience includes: • Decision makers from the major international gas producers, some of which have digital site-licenses that open up readership to thousands of employees.

• Owners and general managers of the world’s private independent gas producers, and account executives at nearly all the industrial gas distributors in North America.

• Decision makers from the world’s design/ builders of production, distribution, and applications systems and technologies for industrial gases and for LNG and CNG markets.

• Process developers related to industrial, medical, specialty gases, and LNG and CNG markets.

• A growing number of the largest end-users of gas in the US and abroad.

• Key financial players with interests in the industrial gas space

CryoGas International is a content-rich journal. We provide readers with insider market data and strategies and provide advertisers with a platform that reaches well-informed customers. Our industry coverage includes: • In-depth industry news on projects, applications, companies, and emerging markets.

• Special market reports on industrial, medical, specialty gases, and LNG and CNG markets, including air gases, carbon dioxide, helium, hydrogen, specialty gases, and LNG. • Company profiles that illustrate successful business models and practices that improve operational efficiencies and market penetration within industrial gas markets.

• Business profiles that bring readers inside companies that are developing new markets in gases segments with advanced cryogenic and gas processing systems and applications.

• Supply Chain analysis of US production and distribution channels, including coverage of “Best Practices.”

• Analysis of emerging markets such as LNG and CNG, photovoltaics, composite manufacturing, enhanced oil recovery, alternative energy sources, and energy efficiency technology and applications.

CryoGas International works with readers and advertisers to expand their reach and understanding of industrial gas markets through print, digital, social media, and web formats. Send your press releases for inclusion in our magazine, online and social media platforms where leading industry executives and analysts will see your news. Advertisers receive complimentary announcements in our news pages.

Contact Us John Raquet, Publisher john.raquet@gasworld.com Agnes Baker, Managing Editor abaker@cryogas.com JJ Koczan, News & Features Writer, jkoczan@cryogas.com Tim Rice, Media Sales Manager trice@cryogas.com

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2015 Contacts CryoGas International Offices

5 Militia Drive, Lexington, MA 02421 USA Tel: 781-862-0624 • Fax: 781-863-9411 cgi@cryogas.com • www.cryogas.com

5 Militia Drive Lexington, MA 02421 • Tel: 781-862-0624 • Fax: 781-863-9411 • www.cryogas.com

Publisher John Raquet john.raquet@gasworld.com

Staff Agnes Baker, Managing Editor abaker@cryogas.com JJ Koczan, News & Features Writer, jkoczan@cryogas.com Tim Rice, Media Sales Manager trice@cryogas.com Jon Evans, Design & Production jon.evans@gasworld.com

Change of Address Print: Mail old and new address including zip code and address label from a recent issue to: CryoGas International 5 Militia Drive, Lexington, MA 02421 Digital: Send old and new email address to trice@cryogas.com.

2015 EDITORIAL CALENDAR ISSUE

DEADLINE

TOPIC

January

Friday, Nov. 14

2015 Market Drivers/Air Gases

February

Friday, Dec. 12

Gases & Equip in Life Sciences

March

Friday, Jan. 16

Welding Trends

April

Friday, Feb. 13

Oil Field Services/Hydrogen Report

May

Friday, Mar. 13

Food & Beverage/CO2 Report

June

Friday, April 17

Helium Market Report

July

Friday, May 15

Manufacturing in America

August

Friday, June 12

The Distributor Issue/US Gas Market

September

Friday, July 17

25th Anniversary Issue

October

Friday, Aug. 14

Basic Industries/Argon Report/LNG Report

November

Friday, Sept. 11

Helium Market Report

December

Friday, Oct. 16

Rare Gases

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SGR

SPECIALTY GAS REPORT

5 Militia Drive, Lexington, MA 02421 USA Tel: 781-862-0624 • Fax: 781-863-9411 cgi@cryogas.com • www.cryogas.com

Now A Supplement to CryoGas International CryoGas International has merged with its sister publication, Specialty Gas Report (SGR) in order to broaden our coverage of the specialty gas market and extend the reach of SGR to a much larger audience.

SGR will continue to have the same look and format, including targeted and rich content that examines specialty gases from all perspectives – markets, gases, equipment, etc. Not only does CryoGas International benefit from an expanded coverage of the specialty gases market, SGR gains access to an even bigger

circulation – including industrial gas distributors that are increasingly interested – and active – in the specialty gases business.

Please send your news and product releases and editorial to Aggie Baker at abaker@cryogas.com.

We look forward to bringing readers of CryoGas this exciting product and continuing to serve our SGR audience with the excellent specialty gas coverage you have come to count on.

2015 EDITORIAL CALENDAR Issue

Topic

Editorial Due

Advertising Due Published with CryoGas

Q1

Ultra High Purity Air Gases and Process Gases

January 9

January 16

February 2015

Q2

Ultra High Purity Hydrocarbons

March 13

March 20

May 2015

Q3

North American Specialty Gas Markets & Drivers July 17

July 24

August 2015

Q4

Environmental Markets and Industrial Hygiene

September 18

November 2015

Print Ad Specifications • Ad Size: Crop marks for page-size ads should be at trim size. Bleed ads (full page ads only) extend beyond trim by 1/8 inch on each side. Fractional ads should be set up exactly to sizes shown on the right.

• Media Accepted: Press-ready PDF files with fonts and graphics embedded are required.

• Required Proofs: A high-resolution color print proof of all ads must be supplied to guarantee the accuracy of ad reproduction.

• General Rate Policy: All advertising is subject to the terms and conditions on this page. Gasworld Publishing reserves the right to reject advertising which it views as not in keeping with our publication standards.

September 11

Full Page with bleed 8 3/4˝ W X 11 1/4˝ H

One Third Vertical 2 3/8”W x 9 1/2”H

Island 4 7/8” W x 7 3/4” H

Square Third 4 7/8”W x 4 5/8”H

Half Page Horizontal 7 1/2˝ W X 5˝ H

Quarter Page 3 5/8”W x 4 5/8”H

Half Page Vertical 3 5/8˝ W X 10˝ H

Product Showcase Ad Sixth Page 2 3/8”W x 4 5/8”H

Advertising rates SIZE

4X

3X

2X

1X

Outside Back Cover

$2,750

$2,950

$3,050

$3,450

Inside Covers

2,650

2,850

2,950

3,200

Full Page

2,400

2,650

2,750

3,050

Island

1,900

2,000

2,150

2,250

Half Page

1,450

1,600

1,650

1,850

Third Page

1,150

1,200

1,250

1,450

Quarter Page

900

950

950

1,100

Sixth Page Showcase Ad

450

Advertising Contact

Editorial Contact

Tim Rice Media Sales Manager Email: trice@cryogas.com Phone: 781-868-0624

Agnes Baker Managing Editor Email: abaker@cryogas.com Phone: 781-862-0624

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