C R Y S T L H O / S P O R T F O L I O 2
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C R E A T I V I T Y & POSSIBILITIES
How to look taller Author & Book Designers: Crystal Ho Ching Lam
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VICTORIA HARBOUR ICON COMPETITION Student Group Finalist Entries TYPE Identity YEAR 2011
D E S C R I P T I O N
The government in order to develop a unique, dedicated and consistent visual identity for the Harbour organized the “Eye - On Victoria Call for Victoria Harbour Icon Design�. The design reveals the special coastline of the Harbour and its aesthetics by using water bubbles to form the shape of the Harbour in between Hong Kong & Kowloon.The bubbles also mean pearls representing the Pearl of Orient, which refer to Hong Kong.
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2 NU FAMILY Eat Heatherir, Eat Together TYPE Interactive Media/ UI Design/Service Design YEAR 2012
DES C R I P T I O N
In line with MoneyBack will take family as
“You are what you eat.� Nu Family aims at providing consumer-centered information of the family monthly nutritional intake. It turns inefficient nutrient label into a playful, informational, knowledgeable, and engaging family activities, by promoting healthy diet and lifestyles.
basic unit. The system includes: 1. Highly customized content, 2. Up-to-date consumercentered information, 3. Healthy advice and suggestions based on their in-store purchase record. To avoid difficult terminology and complex data conversion methods, the system will provide instant advices and recommendations in layman’s term so as to help the family best choose food and recipes based on their health, nutritional intakes and preference.
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INFRASTRUCTURE
MOBILE APP
O N L I N E G A M E
M O N T H LY R E P O R T
3 UP & DAWN Night Hiking Service TYPE Branding/ Visual Identity YEAR 2012
Up & Dawn is a night hiking activity organiser for adventurous young adults who are looking for great sceneries of Hong Kong natural environment. Unlike other hiking organisers, we provide safer, easier and
D E S C R I P T I O Nmore playful experience to participants. “Up & Dawn” can be “Up & Down” imitating the action of hiking. ”Dawn” means the first appearance of light in the sky before sunrise.Using the shape of letter A,W, N to indicate mountains.
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EXPERIENCE YOUR NIGHT HIKING!
EXPERIENCE YOUR NIGHT HIKING!
FIEELL THE DOWN A
www.up&dawn.com
EXPERIENCE YOUR NIGHT HIKING!
FIEELL THE UP
www.up&dawn.com
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HOW TO LOOK TALLER TYPE Publication Design/ Illustration YEAR 2013
DES C R I P T I O N A book teach people how to look taller in both practical and funny ways. In order to match with the content and make it funnier. The clear graphics style is used and illustraion is exaggerated.
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Flared, high waist pants give the illusion of longer legs. Flare jeans are flattering because they elongate your leg when paired with chic heels. The higher the better!
Here’s another way to look taller that also helps you look thinner: wear tighter clothes. No one is talking about so tight you can’t sit down (or bend over) but tight enough to show off your body and create, say it with me, long lines.
Wearing a skirt/dress with a slit up the side (or up the back or front for that matter) will definitely make you look taller.
5 RE.吧 Brewery & Bar TYPE Identity YEAR 2013
DES C R I P T I O N
RE. 吧 is a bewery and bar that will
The name originates from the words
hold the core elements and values of
renew, redevelop, redesign, reborn,
the old historical Kwun Tong. The busi-
reused to promote the idea something
ness provides a pleasant experience
being used or done again. ‘巴/吧’ is
for customers whether they either want
the same pronounciation with ‘bar‘.
to: relax and/or share their collective memories. Furthermore, it aims to restore and retain the image of Kwun Tong as it was between1950’s-1970s until it started to deteriorate.
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PICTOGRAM & SUPERGRAPHICS FOR INNOVATION TOWER TYPE Information Design YEAR 2013
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DES C R I P T I O N
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The Innovation Tower of Hong Kong
The set of pictograms is designed by
Polytechnic University will be opened
using outlined stroke with gap. it is
soon. Design for wayfinding system
wanted to be casual and innovative
and pictogram are needed.
but at the same time it is a tower of an education institute. Therefore, rounded strokes and corners collaborating with some right angles mainly form the pictogram. The simple stroke and composition are aimed at enhancing the legibility and communication of the pictogram meaning.
DES C R I P T I O N
The 4 disciplines supergraphics
teristics. Bilingual design (English and
are designed according their own
Chinese) is suitable and one of the
charateristics with using the picto-
special culture in Hong Kong. As a
gram grids and black, outlined idea.
Hong Kong Design Institute, bilingual
The english short form and chinese
design is also frequently used so it
name of the disciplines form the
is interesting and unique to have a
whole supergraphics. It is easy to
bilingual supergraphics in the tower
recognized and understand by using
to indicate the design disciplines.
topography with the streams charac-
THANK Y O U
Crystal Ho Hong Kong Tel. : +852 9613 0325 E-mail : crystal_ho325@hotmail.com