“Now What?”
One thing, I realized last year was that I wasn’t able to attend all the sessions... Of course I’m not cloned (though imagine if you had time travel capabilities... Now that would be productive!) OK, so back to the present... I would appreciate it if you would share your notes on the Creatives’ Cupboard Facebook page (www.facebook.com/creativescupboard). Use your camera phone and upload away! I will be posting mine!
Keep in Touch: E-mail: crystalink@me.com
www.creativescupboard.com
After you have had a chance to read and review what I have collected and shared, I would love to hear from you. What resonated with you? What were your eye opening moments this weekend and
Notes
I realized this energy I felt, the connection to what my creative potential can bring was something I had to share with other designers whom, like me, don’t see the amazing creative value they have and those that we aspire to all started from the beginning with an idea and a passion to follow it through, wherever it would take us.
At the end there is a set of blank note pages for your doodles and notes and inspirations from your HOWmazing experience. The idea is that at the end you will have a tangible reference to look back on when you take a moment after and think “What the hell just happened?”
Schedule
After leaving the closing keynote last year the one thing going through my head was:
What is next... Well I hope this starts the conversation to a point where I look forward to sharing your story so it can in turn connect with other designers for more insight and an industry that respects and appreciates what each one of us can bring to the table.
what are you now inspired to take on? I will be on the twitter all weekend at @CreateCupboard!
Conference Tips
Last year in Chicago was a completely new experience. Let’s just say compared to 3 people I met over 50 that I still keep in touch with via twitter, Facebook and weekly google+ hangouts, all the while making more connections each week. What can I expect from this year? Well the event is my oyster so to speak. I had been interviewed by Ilise Benun and she commented that I am quite the extrovert, which I replied HOW brought it out in me. I think if you feel like you aren’t one to ‘network’, well HOW isn’t about that - it’s about ‘connecting’ with your creative peers so you can see your own potential through their challenges and accomplishments.
There is a theme you will be reading here and in order to get the most out of your conference experience is to meet your creative peers. Take it to heart, even if stepping out of your little box is hard, I promise you the outcome will be great (though if not, please just quietly throw their business card in recycling).
Insights
This is my third HOW conference, and it looks like each experience has been completely different. My first was San Francisco in 2001. I was working in-house and had just begun my foray into design. I was intimidated being surrounded by an industry of creative professionals. I connected with a total of three other creatives by first stalking a fellow Calgarian from our flight as we collected our bags. If you are interested to hear that full story please feel free to ask! She took me under her wing and we managed to connect with two more. My memory has recollection of the talk from the UMBRA creator, my arms falling off from carrying the obscene amounts of paper books and schwagg and then one night on the town where we had an amazing dinner and stood on the sidelines as a movie was being filmed.
Creative Dreamer
What you hold in your hands
is the outcome of my HOW experience in Chicago last year.
For the past year I have interviewed both speakers and attendees I met and those I never did! I am looking forward to meeting the opening keynote this year, Sam Harrison, he was gracious to answer my questions and an amazing cheerleader. You can read about that on page 4. I have to mention Dyana Valentine! Now there is a true rock star when it come to getting the kick in the ass us procrastinators need. Look her up and tell her Crystal sent you (not sure it will get you anywhere, but say hi for me!).
www.creativescupboard.com • @CreateCupboard
Now What?
So this notebook is my gift to you - to spread the word that we all have value and the work we do shapes the world around us.
Crystal Reynolds
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Boston 2008
Insights Conference Tips Schedule Notes 2
Please upload and share your pictures online at: www.facebook.com/ CreativesCupboard
HOW mazing reflections!
a couple great ‘blue s’
gals Pattie Glen n and
Gill Chung
Notes
Nate Voss and Donavan Beery of
36Point.com
@nsquaredesig n with
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the closing keynote.
Conference Tips
@jdml_tweet on the stage after
Insights
#HOWlivePosse at the conference closing party.
Chicago 2011
I would love to see more great moments from you - please share with the poignant details associated!
www.creativescupboard.com • @CreateCupboard
Here are a few snapshots of images I had taken, others that were shared by other HOWies and some provided by Kelly Parke from the last HOW event in Boston.
@vonster and @stefa nmumaw with a guy... sorry guy no clue who you are, but you look good!
3
Sam Harrison:
Insights
I had asked Von Glitschka to answer some questions for my project, he suggested a few other speakers from HOW, one of which was Sam Harrison. Sam’s session, Galumphing, Goats on the Roof and Other Revelations for Inspiration occurred at the same time as the Martha Stewart talk on their magazine digital APP. I was thinking that I should learn more about the digital revolution in magazine publishing and unfortunately just learned that Martha Stewart had the money to hire someone to make it awesome. No tips, tricks or how to’s to get into the arena. While being disappointed during this ‘portfolio presentation’ I was following my other #HOWie friends who were in the other session presented by Sam. If only I was sitting near the back I would have swapped sessions. Everyone I talked to raved about Sam’s session – the ability for him to bring an ‘energy’ to start the day was brilliant. I am psyched this year to be able to see him at the HOW kick off. I was nervous about making the ask to Sam and ask him to answer some of my questions about his experience with HOW and speaking expertise? After some twitter chat between Cami Travis-Groves, Sam and myself. Cami referred me to being Riker (Number One) from Star Trek Next Generation, for those who don’t get he immediate reference, and I followed
Schedule
Conference Tips
The ‘Q’ to my #1
y e-mail
Notes
lied to m Sam rep
4
w ith:
ve l! ays, so I’ Hi Crysta r a few d se were fo d a ro off the nd the I’m finally your questions - a uestions. Great q d l u re tf sigh answe e good, in m o s y ll a re oncept, job! and the c e tl ti g in HOWmaz ject. I love the luck with your pro f o t so be s Boston. ee you in Hope to s ging! Keep zin Sam. Warmly,
After get ting home from HO WLive, I ordere Amazon. They d two of Sam are bri llia nt rea ’s books on ds!
up to say if I was Riker, then she was Captain Picard in my books. And in follow, Cami then suggested if that was the case, Sam was ‘Q’ the master of time of space. Then once he started following me I was able to drop him a DM and ask. What could he say? No? Well anyone who disregards your inquires are not worth your time. As it turns out, Mr. Harrison is definitely worth my and anyone’s time. Being on the travel circuit at the time he offered to answer via e-mail. I proceeded to send him an introduction into some detail about my project and then followed up with questions. My nerves were on edge as I was waiting to hear what he had to say.
What is it about HOW that sets it apart from other events?
If you were to summarize what you intended the audience to get out of your talk... What would that look like? The “Goats on the Roof” talk was for the first general session on the first morning — so while I wanted attendees to leave with plenty of tips for creative inspiration, I also wanted to help them get fired-up for their first day. So the final product included people tossing paper and bouncing giant red balls in the air. From all reports, I think attendees learned some new things and had a lot of fun in the process.
I speak so often that I can usually sense the energy of a room even before I even get up to talk. And, by the way, for HOW Conferences the energy of the room is usually amp 11 from the minute attendees walk in the door — an amazing level of creative energy that’s there for the speaker to use or lose.
Nice www.mel829.blogsp
You know, that’s another great question — because the voice in the head you’re talking about is the same internal voice of judgment that often restricts creativity. I talk a lot about this voice in my creativity keynotes and workshops — I call it the Negative News Network — that internal broadcast telling us we can’t do something or people don’t want to hear from us. What I recommend in those sessions is to recognize when the Negative News Network is broadcasting — is to change the channel by laughing if off and moving ahead. This would definitely apply to approaching speakers. After all, what’s the worse that can happen? As far as I know, none of us are packing firearms, so the worst that can happen is you get snubbed. And in the unlikely event that takes place, you’ll instantly learn more about the speaker as a person than from anything he says in his talk. But I’ll bet you’ll never have that occur, especially at a HOW Conference. Speakers participate in HOW events because they love design and creativity and because they love giving back. I really relish people coming up after my session to say hello or stopping me in the hallways. I would be seriously bummed out if that didn’t happen. So, as the saying goes, feel the fear and do it anyway!
ot.com
g forward to I am sooo lookin th e halls of accos tin g yo u in HOW B os to n!
Notes
This is a great question, because audience awareness is so important — and it’s one of the key things I emphasize when coaching people on presentation and pitching skills. I observe lots of presentations, and it’s amazing to me how many presenters don’t pick up on body language. You need to really look at the people
Photo from Operation
Schedule
As an experienced speaker I can only assume you have had a variety of experiences when it comes to connecting with the audience. I can see from the videos, images and re-tells of your session that the audience was very active and vocal which of course is a sign that you are connecting with them... Are there specific signs you look for in your talks to know if/when you are making an impression?
What is your advice or insight to help us intimidated people get past that voice in our heads saying our questions and comments for speakers and other we admire are just so silly or unimportant worth mentioning?
Conference Tips
Don’t breathe a word of this to my other clients, but HOW is without doubt my favorite conference. Heather Griffin and the rest of the conference team do an amazing job. I love speaking at a conference where the attendees are passionate, creative and enthusiastic. I love hanging out with my fellow speakers and getting to meet attendees. It doesn’t get any better than that.
I write in IdeaSelling that I always look for the nodders and the nappers in my audiences. The nodders nod in agreement throughout the talk. And the nappers (which are almost always guys) may sometimes have their eyes closed, but most often appear to simply be lost in space. I look to the nodders when I want reassurance that I’m on track. And these nodders also serve as my canary in the coal mind. If they quit nodding, there’s trouble in paradise. I need to either up my energy or move on to the next point. And I also watch the nappers and try hard to connect with them. If I capture their interest, I’ll definitely have the rest of the audience.
Insights
HOW and I go way back. My first article for HOW magazine appeared in the December 2003 issue. Since then, I’ve written HOW pieces on creative process, finding inspiration, the value of drawing, creativity and cooking, best creativity books for Christmas gifts, selling ideas, you name it. I’ve also provided countless pieces for HOW blog and spoken at seven of the last eight HOW Conferences. HOW Books has published my last two books, IdeaSpotting and IdeaSelling. So this has been a wonderful, sympatico relationship. HOW feels like family to me. They are a remarkable group of fun, talented people who have all become dear friends.
in your audience. You need to watch their body language and make eye contact with them.
www.creativescupboard.com • @CreateCupboard
What is your history with HOW?
Smart idea s!
Sign up for Sa
m’s e-newslew tter at www.zin gzon e.com
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e
5
aw during their intervie
w with 36 Point. Photo
ntine cour tesy of @DyanaVale
Get RAW with Valentine www.creativescupboard.com • @CreateCupboard
Dyana Valentine:
Insights Conference Tips Schedule Notes 6
an Mum Dyana Valentine and Stef
I was like many first-time conference attendees… I had no clue who Dyana Valentine was. The woman who exudes confidence when she first took the stage with Ilise Benun in the opening session it was apparent she belonged on stage. She helped us walk through the concept of ‘networking’ and meeting new people. Dyana made it look so fun! Then I made it to a 6 am networking walk on the 2nd day of the CFC and had the opportunity to walk and talk with this dynamo. Honestly I sure wish I could recall what we talked about – but I do remember how she was excited about getting ready for her workshop – she had the perfect outfit selected and was just excited to get into it with her HOWies. At the end of that day, Dyana hosted the session on ‘Now What’ and she asked the
question who didn’t have a plan on what to do next. She asked the question if anyone didn’t know what their next move was and after the first few overwhelming days of travel, connecting with so many people and the information overload – I wasn’t shy to put up my hand. I looked around and it seems I was the ONLY one. Dyana was sweet to address me and there I stood with this microphone in my hands croaking out yes and no answers because of the lack of sleep and cold I had been fighting the entire trip. She gave me a plan to and a take home project. Get a very obnoxious friend to ask me five intense questions about my company and answer them. Yeah… I got a couple questions and they at this time are still unanswered. The full interview can be found on online at creativescupboard.com. But I wanted to share some highlights here with you.
The way I really like to be approached is just come on up. I think that a lot of times people feel nervous and awkward. So they will do really odd social things like they’ll just come up and interrupt me in midconversation with someone else, and they can’t help themselves and blurt something out, which is totally fine. I do understand. I do it to when I have a little moment, “Oh my god, I get to talk to this person I am so excited.” I totally have fan moments. So I usually just kind of like receiving them into the group. Fill them in and say this is what we are talking about, and just ask them to hold for a moment. Stay here and breathe, I want to talk to you just hold on a second. The fact is dork moments happen, that’s OK. I also find that people can get really self-conscious about being emotional because the work I do is so intense. I know how I feel about my business; I know when I am taking risks, because this is a huge. This is like a gambler lifestyle, especially us entrepreneurs and/ or freelancers. You don’t necessarily have to be an entrepreneur to be a freelancer. But independent people who work, it is a daily gamble.
Photo by: @DyanaValentine
Smart idea s!
Wak e up with Dyana! www.wokeup knowin g.co m Follow Dyana on Twitter @DyanaValen tin e
Conference Tips
So in terms of what I set out as an intention… anytime I am gonna be sharing something with a group of people. I wanna make sure that it’s useful, that I actually have something to say from a personal level. I don’t present other people’s material or aggregate. You know I don’t do a full on aggregation talk where I’m not an expert in any particular subject matter. So my positioning is to cultivate my own inspiration, share that with other people and figure out how we can practically apply it. That’s my ultimate kind of goal. If in the process we are laughing and having fun, and there is a high vibration and I can take a room of people and just elevate the frequency then I’m in heaven and I feel like the cosmos is smiling down on me going “That’s what we want!” I have had many people come up to me and say, “I just came to be in the room. I just wanted to feel the rush of a room full of energized people.”
Insights
yourself. What kind of tips do you have for other people to work on?
www.creativescupboard.com • @CreateCupboard
How would you summarize what you wanted the audience to get out of your talks?
So are you going to Boston next year? Is this a regular thing for you?
Knowing that you seem to have this innate ability to connect and really focus on somebody and talk to people, maybe you have some insight into how you handle
Photo by: @DyanaValenti
So you heard it here. See Dyana in the hall? Walk up and say hi! Then just enjoy the way she can ignite a fire in your creative journey.
Ilise Benun wit
ne
h HOWie Julie
Goldsberry. Pho
to by: @DyanaVa
lentine
Notes
Thank you for that, because I really appreciate that I am intimidating to people. Like people are like afraid that I am gonna make them do homework on the spot, which I mean I think, I understand how you got that impression. I admit I can be a total whip cracker. But I always feel so bad because then I feel like, “Oh my god, I have terrorized 300 people!” But you know I love talking to people, and I love hearing stories. It is why I am doing what I’m doing. You know I wouldn’t be who I am if I didn’t really find out what the truth is. You know I am impossibly curious about the truth. And the real truth. The, what moves you to physically be right here right now, I really want to know.
Bryn Mooth with Dyana.
Schedule
You have an intense vibe that is both intimidating and supportive. I found I really had your attention. You were listening to whomever came up and were very open, which I think really helped someone to say OK, I can talk to this person because she is so friendly.
Yes. I am going to do InHOWse and a HOW workshop with Jim Krause who wrote the design index books. Jim and are doing a fun yet playful collaboration of 30 creativity ideas in 60 minutes. It will just be hilarious. I have to say that is a show I would want to see. Like sometimes I’m giving talks and I will do it because it is important to people. Maybe people haven’t experienced it or something that is one I would love to be in the audience for that one.
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Stefan Mumaw: th e d n Fi JOY!
www.creativescupboard.com • @CreateCupboard
Insights Conference Tips
Video inter view with Stefa
n on iChat
What do you intend your audience to get out of your talks?
Schedule Notes 8
I interviewed Stefan last fall and through the whole thing I started to re-experience the HOW high. Everything he had to share was electric. If you haven’t had a chance and have some time to kill or need a jolt of HOW energy please check all three parts out. It was all so good – I just couldn’t edit it down! We talked about many things but here I wanted to highlight a couple parts. As you read I hope I have done Stefan justice. He is eloquent and kind. Two things that make what he has to say resonate so well.
My talks are centered on creativity that I will admit are really intended to inspire, more so than educate. There is a little education with any talk, but for instance when you are dealing with HOW you have to look at the very purpose of HOW, what niche HOW represents, what they fill, and why people come to the HOW conference. People come to the HOW conference for a certain level of education and skills they will learn, but to me, my experience at HOW, the people that attend, come to find the joy that they had when they first started in this industry. It is to be inspired and to be motivated to be the best designer or creative they can be. To just be reminded about what they love in this industry. They find that in the connections they make and the networks that exist inherently in HOW. So when I get up on stage and when I talk, my goal is for people to leave inspired to be better than they were when they walked in.
I may not give them a technique in order to do that. But what I might give them is getting them to think about their own process and how they can relive that joy. When I get on stage I try to provide not necessarily technique but to remind all of us that what we do for a living is emotionally based. It’s artistically charged and in that there is something innately within us that we fell in love with in this industry and so reminding people that joy is always there regardless of how daily life and responsibilities of working for someone else or yourself, paying the bills or whatever it is that replaces that joy or beats it out of us, that doesn’t mean that is gone. It mean’s that it is only buried. I help pull that to the surface and people leave fired up again about what they. Whether it is process orientated or simply inspired. There is a difference between inspiration and motivation. Many times we don’t need inspiration, we need motivation – a kick in the butt. And we need someone to motivate us to say that is something I want to do! When you speak to people at the HOW conference, generally speaking most creatives’ have a project, something they have always wanted to do or that they started and didn’t finish or that they need to get going. All of us have that side project or thing and often times people leave HOW, they get motivated to do that thing. It spills over into their daily work if they work as an in-house designer it will spill over into their daily work. Their business will see an advantage from it. They will see increased production increased passion, increased energy. But really in the side stuff that is for us that we see the greatest need for motivation. So when I speak because I am talking about subjective topics like creativity. We talk about things like how to generate great ideas in quality and quantity.
What do you want to hear and talk about with attendees?
Best piece of advice I can give is “Don’t think of us as speakers.”Don’t draw that line in the
This boo k ROCKS!
Insights
sand because we don’t draw that line in the sand. We are no different than you. The only difference is there is a spotlight on us when we are speaking. There really is no speaker/ audience separation in this industry. There are a few people that I can understand it becomes intimidating. People who have certain accomplishments and you go “Man I will never reach that.” As in any industry we make our own heroes, but in this industry one of the beauties of being in the here is that we all create, and because we all create that makes us all equal. I desperately want to learn as much from you as you want to learn from me.
That is what I love about the HOW conference. In most part the speakers stick around and go to other sessions and all sit with one another and you see us. Like at three o’clock in the morning in the lounge of the hotel and no one wants to go to bed. They love the interaction between everyone. As far as what I want to learn from you – well I don’t know, but I know that I want to.
Example.
Last year in Chicago was the best HOW I had ever attended. I got more out of this one than all the others. Because I understood for the first time really that the power isn’t in what people are saying or that they are saying it. It’s not the person on stage it is the network and the people you are sitting next to. Things that I took away from the conference that I have applied to my own career, my own path, my own business. Isn’t anything anyone said on the stage it was things said in the lounge afterwards, standing in the halls afterwards, having lunch or dinner afterwards, that you take away the most. Perfect example it was the last night around midnight and I am old, I can’t stay up that lake anymore. You just don’t want to go to bed. You don’t want to let it go. And we sat talking about process. There must have been 15 of us just sitting down in chairs at the hotel lobby and we were just talking about the process and what ours looks like. I have been fascinated with the creative process since I started this industry. How different people can have different processes and come up with viable solutions. Everyone’s individuality comes through.
If you find the time - I encourag e you to watchin g the full vide o interview. Stefa n has so man y amazing things to share and say s it so well . You can find all my interviews here: http s://vime o.co m/ crystalin k/videos
Notes
The HOW conference is there for us to find connections. It is there for us to learn from one another. Not just the people on stage and to find the value in the connection. The great experience I have had from a conference standpoint has been 2011. Because I went in with they eyes wide open – what can I gained was from everyone else.
! M A B
Schedule
While she was talking, I was looking at it metaphorically. When perspective changes in the context of our audience and we put ourselves through an experience from a client standpoint, we change how we look at the problem we are trying to solve. In that hour she taught me way more than I did her. I was much more interested in hearing from her than anything I could offer. It isn’t until you turn the badge around and break down that boundary and realize we are all trying to solve problems. I can learn as much from you as you can from me. By talking about the problems we have, there might be advice that I have because I have certain experience level, I have been in the industry long enough to be ale to share with you. But there will be experiences you have to share with me. It’s my job as a speaker, and yours as an attendee that if you want to come talk, come talk.
What did you get from the past conference?
Conference Tips
I get there and I have one person signed up, who as a competitor I look over at Justin Ahren’s table and he is filled up and I am cursing the man. But in the end we grab a bench in the sun with our box lunches. She didn’t know anything about me, which she really shouldn’t; I’m not that impressive. What was interesting was during that time when we talked and I started asking her what it was she did. Her primary job description was as a freelance designer for zoos. She created wayfinding systems designing zoo signage. She talked about how it wasn’t until she sat down on the ground and looked at that way finding system from the eyes of a four year old that she understood that most people who come to the zoo are families. The child drives most of the things they do and she had been designing for the adults. And so changing perspective changed the success rate of how she viewed the success rate of the work she did.
www.creativescupboard.com • @CreateCupboard
Last year I did the “lunch with a speaker” where one could pay to have lunch us, which I thought was a bit odd. You don’t need to pay to have lunch with me, let’s just go have lunch. You like to eat… I like to eat… it’s time to eat… let’s go eat!
9
Nancy Sinsel:
Following up with past attendees is like keeping the HOW vibe alive. Since HOW my social networking opened up an opportunity to join an online accountability group and I was thrilled when I learned one of the designers would be Nancy Sinsel. I had the pleasure of
meeting her during the pub crawl and found her honest no-nonsense attitude a treat. When I had asked her one piece of advice for a solo-preneur – her response was, “Get half the cash up front!” Great tip!
www.creativescupboard.com • @CreateCupboard
Insights Conference Tips Schedule Notes 10
Get ½ Up Front! A little back story on Nancy I have learned is she has been in the design industry in both an in-house and entrepreneurial capacity for over 15 years. She started in house and then moved to freelance full-time. After a few years she and her husband created their own print house and her focus was to be the in house designer there. After a few years she had found the work requested/ expected to be of a ‘print-house’ quality of project so she has since been working on disconnecting her design company as a separate entity to once again be able to garner the more creative and budget appropriate projects. Nancy has attended three HOW conferences and has been alternating between attending the CFC one year and then the HOW the other year. Basically she alternates between focusing on her business and then re-energizing her creative zip with HOW. It is the creative energy that has helped to keep her going.
Nancy’s top three sessions from the 2011 HOWLive conference were: 1. Sam Harrison’s the ‘Galumphing, goats on Roofs and other Revelations to Spark Inspiration’ It was Sam’s ability to give ideas on how to look at things in a new way – a twist of perspective to help one’s creative process. 2. Chris Elkerton’s session on “Creative Stuff: The comprehensive bullet list’ made an impression. His story of starting his own company and then his journey to becoming an in-house designer showed how one can make a terrible situation better. His ability to showcase his creative ideas within an inhouse position was inspiring. 3. Armin Vit’s ‘Turning Your Creative Obsessions into Opportunities’. Walking through how one can take a personal passion into a blog can bring the spirit back into design. It is so easy to be bogged down by client work that we lose sight of our own creative needs. Nancy ultimately found the message, “find different outlets to express yourself creatively.” To hit home.
after hours experience
The for Nancy:
“The after hours are just as important as the conference itself. It gives you a chance to network with other designers, a chance to talk to them, ask them what they do… just an exchange of how you are doing business and dealing with issues.”
connecting, not networking. They are two different experiences.
As a previous HOWie, it is no surprise to Nancy that she garners a creative boost and energy after the conference.
Video interview with
I asked Nancy if she garnered any new creative connections this past year. She has found there are a select group of people that she looks forward to seeing each year. Making the effort to make dinner and lunch dates with them. Her trick to meet new people was to fly under the radar during the breakfast round tables. Sitting at a table full of people she didn’t know and exchange business cards. None of the new people she met this time around turned into much more – but the fact that she has some new contacts that she can refer to in the future is beneficial. I love how she referred to the experience of this size of a conference akin to Junior High… standing around like a wallflower – hoping to see someone you know. The fact is EVERYONE feels this way… and if we all can realize that I think that helps us to push ourselves to risk it and introduce ourselves to people that we normally wouldn’t.
Yo u heard her! Everyone is in th e sam e boat as yo u. .. Feelin g a ? little intimidated Like th e saying til goes : Fake it un it! yo u mak e
Nancy on iChat
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“HOW is a way to rejuvenate my batteries every year. Whether it is the CFC or HOW. For me personally for the money I get more out of the CFC. Drilling down to it as a designer this is what you need to be focused on. It’s not just making money. What clients do I want? What clients make me happiest?”
I agreed with this review. I myself found their to be limited sessions for the solo professional which is what the CFC is focused on… but to have creatively driven sessions for solopreneurs is an untapped subject still to be pursued.
Conference Tips
When the keynote was all said and done, Nancy found herself sitting down at Hooligan’s pub with a bunch of designers who were working in-house. They tended to talk as though they were the victim at the office. As a previous in-house designer, Nancy found herself sharing her experience of “working the floor” to her advantage. She learned to make the politics work for her. It was this experience that gave her the boost to realize she had some experience and wisdom to share. “Wow, I really do have something to contribute to this community!” This began to translate into a hobby/obsession to create a blog to troubleshoot issues for in-house designers.
Insights
Her final comment was key to my own perspective… the idea that we were
“I have found the general HOW conference to be more of a portfolio review to individuals who are so established that they have the choice of the three F’s. Fame, fortune and Fun. The fact is I would be jumping for joy if I could get a client based on just one of those F’s. Some of the speakers seem to be on a higher playing field. There are some nuggets of advice you can garner from them, but they tend to talk ‘over you’ so you try to get what you can.”
www.creativescupboard.com • @CreateCupboard
“My favorite time was at the beer garden – kicking back having a beer, listening to some horrible karaoke in the background. Playing musical chairs and meeting people in person whom I met on the HOW forums… finally! We got past the get to know you and figure out whom to hangout with.”
Smart idea s!
Chec k ou t Nan cy’s Prin t Com pany at www.reddo gbytes .co m Follow her on Twitter @RedDog Grap hics
Notes 11
Dream it - Do it:
Insights Conference Tips
HOWinspired Not unlike this book - there have been many follow up HOW inspired projects. There are MANY HOWie inspired collaborative projects... This is just a few. Ask around and see what other inspired projects have and will be coming out of HOW conferences.
Tracey Bailey Spa
tes Newell posted
her collection of
doodles!
While in Chicago I met up with a fellow HOWie Jasmine Wabbington (@sweetdreamer) and she informed me of a couple great HOW inspired projects which I just had to share. The first is Jasmine’s own
HOW Poster Series!
Doodle Swap! The next one was a group I joined in on The Doodle Swap. Now this has been pretty fabulous. The organizer sets it up so you have 7 other creatives’ to send your own personal created doodles. Getting back to creating with pen/pencil/and paper. No two are alike and you send original designs to fellow doodlers. A great way to reconnect with where things begin. www.facebook.com/groups/doodleswap
12
Keeping Connected
www.creativescupboard.com • @CreateCupboard
Notes
Schedule
http://doodleswap.blogspot.ca
HOWies keep connected throughout the year with the HOW online forum and with that petering out Facebook stepped up with a HOWies Group page (www.facebook.com/groups /179971122021860 or on Twitter @HOWnewbs) as well as a HOW Newbies Group page. (www.facebook.com/groups/ 210240475687374/) both groups you need to be added to by a current member - so consider that your challenge this weekend... Find someone how is in that group and get them to invite you in!
www.howiezine.com
Just check it out!
www.howiecookbook.com A collective cookbook!
Meandering thoughts... You’re not as fat as you imagine.
Do one thing everyday that scares you. Don’t be reckless with other people’s hearts, don’t put up with people who are reckless with yours. Floss
Don’t waste your time on jealousy;
sometimes you’re ahead, sometimes you’re behind… the race is long, and in the end, it’s only with yourself.
Remember the compliments you
Don’t feel guilty if you don’t know what you want to do with your life…
Enjoy your body,
use it every way you can… don’t be afraid of it, or what other people think of it, it’s the greatest instrument you’ll ever own..
Dance…even if you have nowhere to do it but in your own living room. Read the directions, even if you don’t follow them.
Do NOT read beauty magazines,
they will only make you feel ugly.
Be nice to your siblings; they are the best link to your past and the people most likely to stick with you in the future. Understand that friends come and go,but for the precious few you should hold on. Work hard to bridge the gaps in geography and lifestyle because the older you get, the more you need the people you knew when you were young.
Travel Accept certain inalienable truths, prices will rise, politicians will philander, you too will get old, and when you do you’ll fantasize that when you were young prices were reasonable, politicians were noble and children respected their elders.
Don’t expect anyone
else to support you. Maybe you have a trust fund, maybe you have a wealthy spouse; but you never know when either one might run out.
This is just the beginning. You are the interesting designer that I would love to showcase in upcoming issues - everyone has a unique story that inspires us all to strive for our own potential - finding your passion and pursing dreams is what we are here to do. Connect with me and I would love to hear your story.
Sign up and be part of the beginning.
“Im perfectio n ha s on e thin g perfectio n does n’ t: th e potentia l to be more.” -Crysta l Reynolds
If yo u were to add or edit this list for th e creative p rofessiona l... Wha t would yo u advise?
Notes
A real first issue of the Creatives’ Cupboard magazine. Interested? Sign up for the Creatives’ Cupboard newsletter at www.creativescupboard.com and be notified of the upcoming release of the first issue. This publication will be created for you the creative and as such will be funded by subscriptions.
-Cami Travis-Groves
Schedule
receive, forget the insults; if you succeed in doing this, tell me how.
Maybe you’ll marry, maybe you won’t, maybe you’ll have children,maybe you won’t, maybe you’ll divorce at 40, maybe you’ll dance the funky chicken on your 75th wedding anniversary… what ever you do, don’t congratulate yourself too much or berate yourself either – your choices are half chance, so are everybody else’s.
Get to know your parents, you never know when they’ll be gone for good.
Conference Tips
Don’t worry about the future; or worry, but know that worrying is as effective as trying to solve an algebra equation by chewing bubble gum. The real troubles in your life are apt to be things that never crossed your worried mind; the kind that blind side you at 4 pm on some idle Tuesday.
the most interesting people I know didn’t know at 22 what they wanted to do with their lives, some of the most interesting 40 year olds I know still don’t.
“You are NOT your designs!”
Insights
As I was running the other day, the song by Baz Luhrmann - Everybody’s Free (To Wear Sunscreen) popped on and I have always found the advice to be brilliant and something we all need to remind ourselves about. I found the lyrics and below have highlighted my favorites.
13
Nikita Prokhorov
After making some online connections with other HOWies. I met Nikita - a recent lover of ambigrams. I had noticed how his new passion included a collaboration with other designers and I asked him to share.
Ambigrams are mysterious, magical and illusive. They draw you in almost instantly, causing you to stop what you are doing and try to figure out how they work.
www.creativescupboard.com • @CreateCupboard
Insights Conference Tips Schedule Notes 14
Ambigreat The first time I was introduced to ambigrams was via Dan Brown’s book Angels & Demons. The ambigrams for that book were created by John Langdon, one of the two or three artists who are solely responsible for creating ambigrams & bringing them into the limelight. While sitting in a coffee shop, I stopped reading the book mid-page and began to rotate it trying to figure out what was this blend of typography, design and, what seemed like it at the time, magic. Although it took mere seconds to become enthralled by the ambigram, it took me many weeks of research, exploratory sketches, pencils and erasers to finally create an ambigram of my name that was semi-legible and somewhat readable with an acceptable aesthetic. But as I was thinking of the next ambigram and sketching it before I had finished the first one, it became obvious that I found a new passion.
As a designer, I took an instant liking to ambigrams because I saw it as a clever manipulation of typography, and couldn’t pass up the chance to experiment and see how far that manipulation can be pushed. I began to research other ambigram designers and started to get in touch with them via e-mail to see what kind of a community is out there for ambigrams: it seemed to be a very small-niche following. However, every day I kept finding new artists to get in touch with, and eventually realized that there is a very big
international community that loves ambigrams as much as I was beginning to. The only logical step to unite this
community was a blog, so I started one and began acquiring content: it consisted of my own step-by-step process for ambigram design, interviews with other designers & ambigrams from various international ambigrammists (as ambigram designers are known.) About a year after I started running my Ambiblog (catchy, no?), I was contacted by Mark,the owner of the domain Ambigram. com. Mark purchased it after it has been dormant with virtually no content, and asked me to come and write for his web site. Considering how passionate (and to a point, obsessed!) I became about ambigrams, I could not pass up this opportunity. In 2009, I started writing for Ambigram.com, and so far, the results have been amazing. In four years of collaborating with Mark on Ambigram.com, we have accomplished the following:
such as John Langdon, Scott Kim and Douglas Hofstadter have published their individual works, there has never been a
tlight house ted sion oat e urious eum
inflated incus fashion fortune distant thunder disruptive wonder clouds clothes superstitions super stitchers deflated droplets
c o v e r b y a n n e s m i t h
P R I N T E D
stay sharp
I N
C A N A D A
a magazine for the creative and curious cover 12 working.indd 1
11
www.uppercasemagazine.com
11-09-13 7:11 PM
c o v e r b y e l o i s e r e n o u f
ISBN 978-0-9878987-1-5
P R I N T E D
12
12
a magazine for the creative and curious
UPPERCASE MAGAZINE
11
porridge pigeon burlesque brownie philatelist fools cartolina camera papier passion adventure aces ISBN 978-0-9878987-0-8
$18 s u g g e s t e d p r i c e
www.uppercasemagazine.com
in this issue:
UPPERCASE MAGAZINE
UPPERCASE MAGAZINE
b y c h a u
in this issue:
I N
C A N A D A
$18 s u g g e s t e d p r i c e
eye spy
cover 13 final.indd 1
Schedule
on
UPPERCASE
U P P E R CAS E
U P P E R CASE
is issue:
One of my local creative inspirations UPPERCASE magazine continues to inspire me. If you ever have the chance please check out Janine’s blog and web site and learn about other creatives around the world.
www.uppercasemagazine.com
Conference Tips
publication of an ambigram book! While several individual artists
Insights
The biggest result so far of our collective community is the upcoming
published collection of ambigrams from various international artists, as well as tutorials, case studies, and an amazing judging panel to review all the work. Although the idea for the book has been brewing in my mind for several years, it truly gained momentum once I started to develop it along with many other designers from different parts of the world. Without all the amazing work I’ve seen from our community, this book wouldn’t have been possible: it is truly a testament of the unique nature of the ambigram and the amazing community of designers that share the same passion as I do.
www.creativescupboard.com • @CreateCupboard
• Created the biggest online community dedicated solely to ambigrams • Brought together international ambigrammists from all around the world • Became a central hub for all topics that have to do with ambigrams • Started several ambigram challenges which attract new artists every month and keep making our community bigger.
13
13 silver linings
a magazine for the creative and curious
11-12-12 8:28 PM
12-03-02 11:36 AM
Thanks Janine!
Notes
BONUS! A discount on a su bs criptio n! S U B S C R I B E TO D AY AT W W W. U P P E R C A S E M A G A Z I N E . C O M U S E T H E CO D E “ C U P B OA R D ” FO R $ 5 O FF YO U R O R D ER !
15
Insights
Sm
il e
HOWt0HOW!
!
I posted on the HOWies Facebook page asking for tips and insights into attending HOW conference and got an amazing response. There is a trend in the comments and hope you can figure out what that is! Keith Bowman @BureauLovesYou • Alcohol. Katie Hall @katiehall • To newbies I’d tell’em that you are welcome to session hop and are not restricted to the sessions you signed up for. • Earn your sleep and never eat alone (unless you want to) are the two things I learned my first HOW.
Conference Tips
• Be open. Don’t have dinner plans? Hop on Twitter or text message and see what’s going down. Thought your group was going to Place A but their talk of going to Bar B? Go for it. • Always carry enough cash for a taxi.
• Be generous.
• Explore the city you’re in. The studio tours are great for this, but so is just walking around. If you can swing it, stay for an extra day or two after the Con. • Bring comfortable shoes. • Get paper samples shipped to you by paper companies.
Notes
Loo k into HOWie grou p s o n Faceboo k: HOWies & HOW Newbies
16
moves pretty fast. If you don’t stop and look around once in a while, you could miss it.
www.creativescupboard.com • @CreateCupboard
Schedule
• Stop and breathe. The con
Judith Saul @naturedog • I carry a tiny l uggage scale, get one at a travel store, mine is like a handle with a hook. Year one I came in right under the wire after moving a few things to my carry on, but rules are getting even stricter. Year 2 I turned down catalogues and most vendors then offered to mail them. Nonetheless, my bag was so crammed full that it literally split apart as I put the last thing in it. The hotel graciously sent maintenance up to my room at midnight with a big roll of duct tape. I arrived with a red bag and left with a silver one. haha. • Anyone carrying a HOW bag is a friend with whom you have something in common.
Nancy Sinsel @RedDogGraphics • Yes, I’m very selective about what I take home for swag. One year I incurred $60 in shipping costs - for a bunch of toys, paper samples and catalogs? I do come armed with my own UPS and FedEx account numbers since my company gets a discounted rate on shipping. Another tip if you are going to ship your swag - don’t wait until the last day of the conference. The lines get a bit long. • HOWies are constantly tweeting about where the action is. So if you’re sitting in your hotel room at night with nothing to do check out Twitter for the latest update on the pub-crawl. Darcy Hinrichs @darcyleadesign • Don’t buy books UNLESS you are buying them to get signed while there, • Twitter for the happenings (I felt like the only one in Austin one year that wasn’t “connected” so my theme was ‘Lost in Austin’), ibuprofen, water, Visine, sunblock... • While every session has its merit, if you find yourself in one that doesn’t seem to be suiting you. You do have the option to try out another one. • I have learned that it’s worth introducing yourself to the people that intrigue, motivate and inspire you, to surround yourself with those kind of people. Bruce Schneider • Plan in advance to do some things with people you know. • Leave time for being spontaneous. • Meet at least 10 new people (no, I don’t mean babies, I mean adults you haven’t met before). • Keep in touch with people AFTER the conference.
Nicholas Nawroth @nsquaredesign
• Never eat alone.
If you are at the conference alone, tag along with someone and learn from each other at lunch or dinner.
• Ask questions! All the speakers I’ve met have been very nice and gracious about answering questions either right after their session, or if even if you track them down later. • Remember, everyone is your peer here. Be nice, ask questions, trade stories, share what you know and you will be rewarded with answers, new friends, and inspiration. • If there are two sessions you want to go to that are at the same time, ask one of your new friends to take notes and then swap them after.
HAVE FUN!
• Be selective on the swag. I make sure to always get the Veer Shirt, and French Paper booth. I make sure that everything I get can fit in the one UPS box I ship back. Yes, it’s extra to ship the box of swag back to you, but it’s easier than taking it on the plane. Don’t go for the paper samples and swatch books, you can have the paper company mail them to you or ask your local rep for them when you get back. • Try to collect cards only from 12 people that you really connect with and then follow up with those folks and after the conference. Take notes on the cards to help you remember details later. • If a session isn’t for you, leave and find another. It’s your money, spend it wisely. • The real networking happens at the Pub Crawl and in the hallways and at lunch and dinner.
Kelly Parke @petalgeek • Together with Darcy Hinrichs we came up with our own survival tips at: www.howiehaven.com
• Also, for most, it’s a trip, so don’t be afraid to leave to conference at some point and see something new. Josh Beaton @JoshBeaton As a newbie last year, I would say the sessions are great, but the number one reason to go to HOW is the people you’ll meet. This is not the place to be shy.
June Lien Abichandani
@jdmltweet
• Talk to everyone. Anyone who is walking beside you or sitting beside you. Vendors, speakers, all of the above. • Carve out some free time and skip a session or two to explore the city or connect with a fellow HOWie. There is only so much information you can consume. You will need a break.
Be open and honest and try not to judge--you’ll
Bryan Konieczka @Bryan_Konieczka • Don’t be shy. Talk to everyone. • Look for extracurricular activities. • Sign up for Twitter and use it (you’ll miss half of the conference if you don’t). • No matter how tired you are, drag yourself to the early sessions.
You can sleep when you get home.
• Oh, and smile! It will be the time of your life, both professionally and personally.
So here are my words of wisdom for How to HOW: Do: • Walk up to total strangers and introduce yourself. You never know, this person may end up one of your new best friends and a resource for you (this is true of everyone I met last year).
BUY ‘Creative Stu ff ’ a t th e HOW Bookstore!
book www.creativestu fft he
.co m
• Prepare to not get a lot of sleep. • Utilize twitter – check the hash tags to see what your fellow HOWies are saying. Don’t: • Be intimidated by the veteran HOWies: They aren’t bad people, they’re just loud. • Be afraid to approach the speakers when you see them elsewhere at the conference. They are all super rad
people who would love to talk to you.
I think that about covers it. Oh, one more Do – Do follow me on twitter! @juliegoldsberry – can’t wait to meet you!
Keith Smith - a true Veteran of HOW @smitcat If I had to put my name behind one piece of advice based on my 13 YEARS of attending the HOW Design Conference, it would be this simple nugget:
This is my advice. I wouldn’t have gotten to know the 100s of HOWies that I consider close friends if I wasn’t willing to branch out and meet others.
Notes
Network, Network, Network. Mix and mingle with a WIDE variety of people. Push yourself outside of your comfort zone. If you’re an agency creative, reach out to in-house folks. If you have always worked for someone, network with a few freelancers. If you’re in a niche market (health care, financial, entertainment, sports) find someone from a field that’s the polar opposite of yours. If you’re a seasoned veteran, befriend and mentor someone who’s just starting out in their career. At HOWLive, you’re in the company of literally THOUSANDS of creative professionals. Take FULL advantage of every opportunity that this conference has to offer.
For thos e of yo u veterans ou t there mak e sure to ex pand your circle to includ e th e newbies!
Schedule
have more fun and meet more people that way.
PEOPLE!
@juliegoldsberry
Greetings fellow HOWie! Are you ready for this year or what? I know I am. This is my second HOW and I can not wait! I was a newbie last year, not sure what I had gotten myself into, but excited at the prospect of HOW. So let me say right here that HOW is more than a conference. HOW is a way of life. And HOW will impact your creative path if you let it.
Conference Tips
Steph Doyle Make sure the art museum is in fact, the art museum. Denver still haunts me. The whole story here: http://bit.ly/doctRe
If you see a speaker in the hall you want to talk to, go say hi! James Victore was complaining last year that no-one came up to shoot the shit with him. Most importantly, don’t be shy! Talk to anyone and everyone! The best experience you will have is with fellow attendees at lunch / dinner / drinks. It’s your chance to be around like-minded peers who know what you’re going through; feel your pain; understand your job! Incase it wasn’t clear: TALK TO
Julie Goldsberry
Insights
• Also, as Steve Gordon would say, “Earn your sleep.” You’re there to learn for the speakers and your peers, so go out at night and get up in the morning.
Chris Elkerton @opieshuffle Bring a sweater to the sessions. The AC is so fucking cold in most places you’ll freeze regardless of what’s happening with the weather outside.
www.creativescupboard.com • @CreateCupboard
David Ashcraft @bdeyescreative • I agree with/ Nicks dining idea. It’s an additional perk to chat with peers over a beer.
17
#HOWParties.
Twitter Hash tag:
Insights Conference Tips
Pub crawl!
Boylston Street Boston, MA
Thursday, June 21 6:30 - 8:00 pm Whiskey’s 885 Boylston Street Grab some grub to absorb the alcohol that will be consumed. 8:00 - 10:00 pm McGreevy’s 911 Boylston Street I’m thinking of calling and reserving the VIP area depending on how many pre-conference RSVPs I get. (HOWies can also hit neighboring Lirand Pour House for a little variety)
18
12:00 am - close Kings Bowling Alley/Lounge 50 Dalton Street www.kingsbackbay.com
www.creativescupboard.com • @CreateCupboard
Notes
Schedule
11:00 - 12:00 am Dillon’s * 955 Boylston Street It would be cool if we can get the top floor for the crawl. I’ll reach out to them before hand.
Follow Keith Smith @smitcat for any and all last minute details.
Across from the Sheraton and next to the Hilton. I love the retro feel of this place and ending the night with a Rat Pack Era Martini will be way cool. Thursday is karaoke night, but I don’t want to give the impression that we’ll get to sing. (Plus some people may just opt to head back to hotel bars)
This is the general time line and plan as of print date, May 15th. Make sure to check #HOWParties on twitter for current details.
Insights
Get Social www.creativescupboard.com • @CreateCupboard
There are so many things to see and do during the conference. Here is a space for you to note down the events and places that other HOWies suggest you check out... Use it wisely!
Conference Tips Schedule Notes 19
Bring HOW Home
Insights Conference Tips Schedule
Connect with your locals! You have found your peers at HOW and then you need to head home... Find your HOW experience in your own backyard.. One of the many things going through my mind after HOW was realizing that there had to be just as awesome creatives back home. I already had a few connections with copywriters, illustrators and web designers. So I set up a lunch with my creative friends and realized that we need to add to the group. I put out the invitation to other creative professionals. Get one started in your neck of the woods: 1. Find a restaurant that is cool with large groups and providing separate cheques. 2. Spread the word. It doesn’t have to be big, it all starts with one other and make it a regular get together. I had watched a webinar by an amazing illustrator and noticed he lived close so I sent him a twitter invite. He said yes! You will be surprised how many solo creative professionals are out there looking to get out of the office.
with ine creator and one-woman show Janine Vangool, UPPERCASE Magaz photog rapher Gudru n Schult z Ebbing hoff, stock
3. One thing I have found everyone appreciates is pre-arranged seating. Once things go after awhile - always good to mix people up to shake up conversations as well as make newbies feel welcomed. The
feedback
:
“Such a great event - thanks for organizing it, Crystal! I left feeling quite inspired!”
Notes
—Jennifer Stack, copywriter
“I’m always up for hanging out with other creatives, if my schedule permits. I think that would be fun, so you can count on me being there, and thanks for the invite.” —Cheers, Patrick LaMontagne www.cartoonink.com
20
2. Make it a theme chat - what is on your mind? What are you looking to solve? 3. Google + is quiet - so utilize the other social media options like twitter and Facebook to promote your next hangout.
Arizona
Notes
Maria Singleton from Surpri se,
Schedule
1. Check your hair - no need to wear pants unless you are that limber ;).
Conference Tips
All the way from tomorrow in Brisbane, Queensland - Kirsten Jackes
Online Tips:
Insights
After a while the other HOWies and I re-started it up and make a point of meeting up once a week. Not all can make it, life is life. But the best part of these get togethers is being able to bounce design and work related issues off of each other. Basically a mini version of what you experience at the conference.
So while you are around - make a point of adding your new friends to your circles and start up your own! Then again, feel free to join my HOWie hangout circle look me up at crystal.reynolds@gmail.com
with non-locals!
Google+ just began after we got back from Chicago. The designer hangout started with Von Glitschka as a ‘Design Rant’. A few of us chimed in and got a feel for this new frontier of video conferencing.
Online Connections
You have/will make some amazing connections at HOW, now keep them alive.
21
Insights
One of the things I found that would have been helpful was to have a calendar style schedule to be able to view my conference day. Here is a basic outline of the conference sessions to map out your day. Plenty of space to add in specific details like the where and if there have been changes in the schedule since this went to print May 15.
Thursday, June 21 CFC
IHMC
6:00 Netwalking 8:00 Welcome & Introduction
Networking Breakfast Dyana Valentine
9:00 Options for Growth
Opening Keynote: Becoming Chief Cultural Officer Grant McCracken
Conference Tips
Ilise Benun
Luke Mysee
10:45 Positioning Yourself as if you Were Outside Looking In David C. Baker
Planning for the First Year of Freelance Shane Pearlman.
Hungry, Will Work for Groceries Tim Cox
Schedule
12:00 LUNCH - Find a Friend and Share Bread 1:00 Live Audit with Ilise Benun
Workflow and Project Management Tools: A Primer Jackie Schaffer
Ilise Benun
2:00 Why a Bigger Business Isn’t Always
Building Your Prospect List: Quality vs. Quantity Allen Murabayashi
Establishing and Leveraging Your Value David C. Baker
3:45 Skillful Communication with Clients
Is Your Web site Generating Business? Mark O’Brien
Bridging the Great Divide riCardo crespo
Better Adelaide Lancaster
Notes
Marcia Hoeck
5:00 Happy Hour: 5-Minute Presentations from Attendees
22
Happy Hour
CFC
IHMC
Additional
6:00 Netwalking 8:00 Morning Round tables
Breakfast Roundtables
9:00 The Nuts and Bolts of Pricing and Negotiating
This Old InHOWse Emily Cohen & Jennifer Miller
Sarah Durham
Time (Radically Streamline Your Business in the Cloud) Patrick McNeil
Getting Your Money Right: The Most Important Things You Should Know Once You’ve Been Paid Martin Kamenski
Conference Tips
10:45 Top Ten Tools to Save You
Insights
Friday, June 22
In-House Interpersonal: Giving and Receiving Feedback on Creative Work Mark McGuinness
12:00 LUNCH - Find a Friend and Share Bread 1:00 PANEL: Perspectives on Money and Pricing
Johnathan Cleveland, Sarah Durham, Cameron Foote, Shane Pearlman
2:00 How to Create and Execute Your Marketing Plan Ed Gandia
Pitch Perfect Dyana Valentine
Ilise Benun
In-House Inspiration: How to Generate Ideas in Greater Quantity & Quality Stefan Mumaw
DPDC Design Matters Live: Debbie Millman Mr. Wally Olins
Dieline Package Awards 2012
Schedule
3:45 Your Post CFC Action Plan
Speaker Panel Andy Epstein
5:00 Networking Kickoff
8:00 Opening Reception, Exhibit Hall Opening
Notes
6:30 Opening Keynote: Coltrane, Concord, Cook Kids and Other Creative Choices.
HOW has many additional tours and workshops during the Friday which I opted to not mention here - but left a space in the schedule where you can write in your plans.
23
Insights
Saturday, June 23 HOW
8:00 Breakfast 9:00 Under the Covers with Chip Kidd Chip Kidd
TBD TBD
Color Management for Designers John Scott Thorburn
DPDC
IHMC
Breakfast
Breakfast
Yes is More: the Need for Optimism in an Age of Anxiety Brian Collins
Top Down Development: Soft Skills Equals Hard Results Corporate Etiquette & Communication Skills Jonathan Ford
At What Price Does Good Design Become Great?
Schedule
Conference Tips
10:30 10:45 Current 11:00 Trends in
Web Design
10:15 Patrick McNeil
Becoming a Design Leader David Sherwin
Process as a Competitive Advantage Alina Wheeler
30 in 60 Jim Krause
The INs and OUTs of Working inHouse Johanna Björk
10:30 10:45
Designers, the Book & the opportunities that multiple platforms present Ben Clemens
2:00 Web
Balancing Your Freelance Workload Willo O’Brian
Be the Best in Your Own Backyard Jake Lefebure Pum Lefebure
What is ‘Good’ Design? Christopher Simmons
Drawing Conclusions: How Drawing Improves Design Von Glitschka
Add Another Dimension to Your Design Work Barton Damer
Design Death Match - It’s Your Design Versus Your Life Steve Cullen
3:45 Getting
The Alternative Design Career Bryony GomezPalacio Armin Vit
Chasing the Monster Idea Stefan Mumaw
Typographic Lessons from the Young Guns Allen Haley
Going it Alone Glenn John Arnowitz
Selling Time the Best Way Possible Philip Sunderland
The Future of DoIt-Yourself: Just Add Water Kristin Heist Heather Reavey
Typography NOW: The Future of Typography Jason Cranford Teague
400
Unstuck: Finding the FLOW in Workflow Kelly Goto
Getting Over Your Douch-Bag(gage) Angela Bryant John Nunziato
5:00 Exhibit Hall Open, Happy Hour Sponsored by New Page Happy Hour
Presented by Sappi Fine Paper Kit Hinrichs & Gerald Richards
Notes
Private Brand Package Design Alex Blake & Andy Kurtts
12:00 Lunch
6:30 The Standard 5: Special Effects
24
A Weird & Wonderful Odditorium of the Curious, Risky & Creative World of Pearlfisher Johnathan Ford
The Art and Science of Designing an Abundant Life Peleg Top
Top Down Development: Coaching HighLevel Creative Performance from your team Mark McGuinness
HOW
DPDC
8:00 Breakfast 9:00 Overcoming Idea Killers to Create Killer Ideas Tom Fishburne
10:45 Designing with
Business Etiquette: The New Rules in a Digital Age Donna Farrugia
Managing Client Expectations Terry Lee Stone
How to Make Killer Logos and Identities in the 21st Century Armin Vit
Typographic Hat Trick - Three Designers, Three Perspectives Dan Rhatigan
Creative Story Telling for Designers and Unicorns Chrisopher Chapman
Tablet Design in 30 Minutes or Less with Mag+ Matt Cokeley
Breaking Down Walls: CoCreation with Consumers DeeDee Gordon
9:00
Small Budget, Big Impact? Yael Miller
9:55
Brands: It’s Not You, It’s Us Dan Formosa
10:35
The In’s and Outs of Print Production Brennan Higgins
11:30
12:00 Lunch
12:00 How to Work With Multiple Brands InHouse Nicolle Mueller
Red Flag City: Learning to Say No to Bad Clients Jason Adam Tim Lapetino
Will Work for Work Mikey Burton
Making Stuff Happen: How Writing a Book Kept 2 Designers Sane Chris Elkerton Dave Gouveia
Can Great Design by Templated? Chris Korbey
Hatchlings: The Power of Developing Your Own Brands Katie Jain Joel Templin
2:00
3:45 We Believe in
Branding Made Personal Kim Higdon
Tall Tales from a Large Man Aaron James Draplin
The Visual Brief Joseph Duffy IV
How to Survive Your Soul Crushing Day Job Melissa Morris Ivone
Decorative Effects for Your Brand Presented by: Richard Ainge
What Women Want to See, Feel and Understand about Brand Packaging Terry Goldstein
3:00
Design in the Age of Wikibrands Anni Gaudreault
400
the Creative Trebuchet Kidy Chamberlain
Magic Claudia Bernett
Schedule
2:00 Cranking
Conference Tips
HTML5 and CSS 3 Todd Zaki Warfel
Brand Thinking and Other Noble Pursuits Debbie Millman
Insights
Sunday, June 24
4:30 Design School Expo 6:00
Portfolio Review
6:30
9:00 Closing Reception
Notes 25
Insights
Monday, June 25 HOW & DPDC
8:30 Continental Breakfast
9:45 Matters of Wonder
Notes
Schedule
Conference Tips
Justin Ahrens
26
How Print Design is the Future of Interaction Mike Kruzeniski
11:15 Closing Keynote: Release Your Brilliance Simon T. Bailey
NEXT Now What?
Future Trends: The Unity of Color, Presented by HP Graphic Arts Leatrice Eiseman
Thank You
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