AnaOno: Revolutionizing Lingerie for Breast Cancer Survivors

Dana Donofree, a breast cancer survivor and fashion design graduate from Savannah College of Art and Design, founded AnaOno in 2010 with a mission to create beautiful and comfortable lingerie for women who have undergone breast surgery. Her personal experience with breast cancer at a young age led her to recognize a significant gap in the market for stylish, well-fitting intimates designed for survivors.

AnaOno stands out as a pioneering “boob-inclusive” lingerie brand, catering to individuals with one breast, two breasts, no breasts, or new breasts. The company’s innovative approach to design and fit has earned recognition from major media outlets, including USA Today, The Today Show, and The New York Times. Vogue has praised AnaOno for modernizing bras, while Dana herself has been honored as an INC 100 Female Founder and named to the Forbes NEXT 1000 list.

What sets AnaOno apart is its commitment to changing the way the world perceives mastectomy and breast reconstruction. The brand’s proprietary fit and signature materials offer comfort and style without compromising on functionality. Dana’s decade of fashion industry experience, combined with her personal journey through cancer, has resulted in a product line that truly understands and addresses the needs of breast cancer survivors.

AnaOno’s collections go beyond traditional mastectomy bras, offering a range of options that celebrate diversity in body shapes and surgical outcomes. The brand’s philosophy is rooted in the belief that inclusion extends beyond size and skin tone, embracing all chest types and promoting body positivity.

For Dana, the most rewarding aspect of her work is the positive impact AnaOno has on people’s lives worldwide. She is dedicated to advocating for Stage IV Metastatic Research and spreading the message of body acceptance and empowerment. Her goal is to ensure that no one feels alone or unsupported in their post-surgery journey.

AnaOno’s success story is not just about creating adaptive clothing; it’s about transforming the patient experience. Dana’s vision extends to changing the emotional aspect of lingerie shopping for breast cancer survivors, aiming to replace tears of frustration with tears of joy in the dressing room.

As the first truly chest-inclusive brand in the market, AnaOno continues to innovate and expand its offerings, ensuring that all breast surgery outcomes are supported with comfort, style, and dignity. Through her work with AnaOno, Dana Donofree has not only filled a gap in the lingerie market but has also created a community of support and empowerment for breast cancer survivors worldwide. https://www.anaono.com/