Tips From A "Non-Cookie Cutter"

Twin Mom Social Media Influencer

Hey there, amazing creators and aspiring influencers! I’m so excited to dive into one of the most talked-about topics in the social media world—growing your audience! With 14 years of experience as a Full-Time Content Creator, a thriving community of over 342,000 YouTube subscribers, and more than 44,600 Instagram followers, I’ve been around the block a few times and have seen it all! Today, I’m here to share some of the “real talk“ about growing an audience and, of course, some killer strategies to help you conquer them!

“The Real Deal” with Growing Your Social Media Audience Growing your audience on social media can sometimes feel like you’re climbing a never-ending mountain. I’ve been there! Whether you’re a newbie or a seasoned pro, the journey is filled with ups, downs, and plenty of learning curves. But don’t worry—I’m here to break it down for you and help you navigate those tricky terrain spots with some tried-and-true strategies!

Frequently Asked Questions About Growing Your Social Media Audience

1. How often should I post on TikTok and Instagram? Ah, the age-old question! Let’s get straight to the heart of it: TikTok: You should aim to post at least 1-3 times per day. Yep, you heard that right! TikTok thrives on fresh, frequent content, so the more you post, the more opportunities you have to be seen by new audiences. Just make sure you’re not sacrificing quality for quantity. Instagram: For Instagram, 3-5 times per week is a solid posting schedule. This includes a mix of feed posts, stories, and reels. Instagram’s algorithm loves consistency, so stick to your schedule and keep your content varied and engaging!

2. What types of content work best for growing an authentic audience? Let’s dive into what really gets the engagement and helps you grow: Authentic and Relatable Content: People aren’t looking for perfect Instagram feeds or flawless TikTok videos. (hence why I don’t consider myself your average cookie-cutter influencer… I like to show real and authentic content, because that is what’s going to resonate more with the average person.) They want real, relatable content. Share your personal experiences, behind-the-scenes moments, and genuine reactions. Your audience wants to connect with you, not a perfectly curated persona!

Engaging Stories and Reels: On Instagram, Stories and Reels are your best friends! Stories let you show off those daily snippets of your life, while Reels are perfect for reaching new followers with fun and creative videos. On TikTok, focus on trends, challenges, and creative storytelling to grab attention.

Interactive Content: Think polls, Q&As, and challenges. This type of content invites your audience to participate and engage with you, creating a sense of community and connection. Educational Content: People love to learn new things! Share tips, how-tos, and tutorials in your niche. For instance, I’ve shared everything from funny parenting moments and parenting hacks to delicious recipes and Holiday decorating, and it’s always a hit because it’s helpful and informative!

Tips for Overcoming Common Pain Points

Let’s address some common struggles you might face and how to overcome them:

1. Feeling Like You’re Not Growing Fast Enough

This is probably one of the biggest challenges! But here’s a little secret from me to you: Growth takes time. When I started, it wasn’t a straight path to success. But by staying consistent and focusing on creating great content, the growth came. Remember, slow and steady wins the race!

2. Balancing Quality and Quantity

It’s easy to get caught up in posting as much as possible, but don’t sacrifice quality for quantity. Instead, focus on creating content that you’re proud of and that you know your audience will love. Your authenticity will shine through, and that’s what will keep people coming back for more.

3. Dealing with Negative Comments and Criticism

Negative comments? Yep, they’re part of the game. But here’s how to handle them like a pro: Focus on the positive feedback from your supporters and use criticism constructively. Not everyone will love what you do, and that’s okay! Stay true to yourself and keep moving forward.

4. Finding Your Unique Voice

If you’re struggling to find what makes you stand out, remember this: Your unique voice is already inside you! Reflect on what you’re passionate about and what makes you different from others. Embrace your quirks, share your story, and let your personality shine!

How to Use Instagram and TikTok Algorithms to Your Advantage

Instagram Algorithm Tips: Engage Early and Often: Respond to comments quickly and en- gage with your followers. Instagram’s algorithm rewards posts that get early interactions. Use Relevant Hashtags: Mix popular and niche hashtags to reach a broader audience. Consistency Matters: Stick to your posting schedule to keep your audience engaged and to show the algorithm that you’re an active user.

TikTok Algorithm Tips:Jump on Trends: Trends are huge on TikTok. Participate in trending challenges and use popular sounds to get noticed. Post at Peak Times: Share your content when your audience is most active. You can find this info in your TikTok analytics.

Encourage Engagement: Ask questions, create call-to-actions, and interact with your viewers’ comments to boost engagement.

My Secret Sauce for Social Media Success

So, what’s the secret to my social media success after 14 years of full-time content creation? It’s all about staying authentic and loving what you do! I have always been a true believer in being your most authentic self, regardless of what people have to say about it… And you should do the same!

I absolutely love making people laugh and putting smiles on peoples’ faces, and so part of what I do regularly on my social media is find those funny quirky laughable moments in parenthood to share with my audience amongst the other topics I cover on my pages. After all, there is always someone that is going to be able to relate to everything that you share!

And even though I’m not what most would consider your average cookie cutter social media influencer, I’ve had the pleasure of working with incredible brands like Walmart, Target, and Lysol, and what’s helped me maintain those partnerships is my genuine approach and commitment to sharing real, valuable content!

Your unique voice and authenticity are your biggest assets. Don’t be afraid to show who you really are—your quirks, your passions, and your personal journey are what will connect you with your audience. And trust me, that’s where the magic happens!

Get Out There and Shine!

Alright, friends, it’s time to get out there and start creating! Embrace the highs and lows of growing your social media presence, and remember that you have the power to create content that’s both fun and meaningful. Don’t let the challenges get you down—use them as fuel to keep pushing forward and sharing your amazing self with the world.

I hope these tips have inspired you and given you a boost to tackle your social media goals. Stay tuned for my next article in the next issue where I’ll dive into more awesome strategies and insights to help you on your journey!

Keep being fabulous, and don’t forget to follow along for more fun and helpful tips. Let’s make this social media adventure amazing together!

Happy creating, and see you in the next issue!

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Want to keep up with all the latest tips and tricks? Don’t forget to follow me on Instagram @ SocialiteSande and TikTok @SocialiteSande, and hit that subscribe button on YouTube @TheSocialiteLifeTV or @TheSocialiteLife for more fantastic content!