PR TIPS WITH ANIKA

Here are 4 predictions we see that will have your socials lit this year.

#1 - VIDEO content reigns!

From TikTok, Reels, and IGTV —video content will expand your reach no matter the platform or format. So, go ahead, don’t be shy. Tap into the opportunity and jump on the bandwagon. The great thing is your content reaches beyond your followers.

Consider using videos to tell your brand story, daily business practices, How to’s, or what you believe makes your business stand out from the rest. The best tools that I find most effective and easy to navigate are:

• IG Reels • IG LIVE • FB LIVE • Snapchat • TikTok

#2 - Social shopping (normalize it) How many times have you heard someone say they saw an ad on IG and instantly made a purchase!? Now that TikTok and Shopify recently partnered, they’ve made it super easy to make purchases without leaving the app. #3 - Purpose is powerful — It’s no secret that brands on a mission sharing ethical, social and environmental information for the betterment of society will go viral. We are eager to support a voice of impact. Share where you stand and create change. We are here for it!

#4 - Educational posts continue to top engagement —Talk about the perfect hacks!

Shareable and savable content is so important and available to everyone. Inspiring others to share amazing resources won’t fade any time soon. Sharing guides and great tips are on the rise and if you are feeling strong go ahead save this post, also share with your business besties.

Sources: Oberlo, Social Media Today, and Hootsuite