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In this issue, we are bringing you tips from Zhe Scott, aka “The SEO Queen.” Search Engine Optimization (SEO) is such a mystery to most of us - yet it is one of the essential tools you can use to ensure that your business appears in searches. In this unique time in history, most people are at home looking for the best resources they can find to make this athome life more pleasant. Thus as a business owner, it is more important than ever for businesses to have a mobile-friendly website that can be found in the following searches: social media, video, image, website, news, and shopping (if appropriate).

Here, Zhe shares a list of 10 steps that you can take to improve your visibility and obtain free website traffic. As a business owner, with a new or existing website, you can take these ten steps to boost your website’s visibility and brand online right now.

10 SEO Tips to Get You Closer to or On Google Page 1

Know Your Target Keywords

It is crucial to identify the keywords that your prospect will use to find you online. You can find your target keywords by keeping a record of how people find your business online. You can do this using keyword tools such as The SEO Queen’s Keyword Suggestion Tool https://theseoqueen.net/ seo-tools/keywords-suggestion-tool/ or using a platform called Spyfu: https://www.spyfu.com#theseoqueen The best keywords are keywords that have low competition and high numbers of people searching for them. When I find a keyword with thousands of monthly searches and only a few hundred or thousand websites aiming to rank for that word, I get very, very excited.

Proper Keyword Use for Meta Tags

Once you have identified your best keywords, it is important to use the best keyword, aka the focus keyword in your Meta Tags. An SEO best practice is to use the target keyword for the page at the beginning of both the Meta Title and the Meta Description. You can visit this page on my website and use this tool for free to craft the perfect Meta Tags: https://theseoqueen.net/seo-tools/ meta-tag-generator

Proper Keyword Use in Content

It is important to use your target keyword in the content of your target keyword page. You don’t want to use it too much. You want to use it naturally. In fact, there are tools that can help you check that your content is unique and has your target keyword in it 3-5% of the time. This means if you have a website page with 300 words you want to use your target keyword phrase no more than 15 times if your target keyword is one word. If your keyword phrase is 3 words then you don’t want to use it more than 5 times. If you are not sure what your keyword density is, you can always refer to The SEO Queen’s Keyword Density Analyzer Tool. You can view and use it here: https://theseoqueen.net/seo-tools/keyword-density-checker

Google My Business

sure that you claim or create your Google My Business entry. You can request your listing even if you do or do not have a brick and mortar building for your office. Please ensure that you completely fill out your profile and use images that have your company name in the file name and target keywords. Use your target keywords in your company descriptions. You can create your account and learn more by visiting: https:// www.google.com/intl/en/business/

Google Webmaster Tools

Google Webmaster Tools is a very important place. This is where you communicate with Google, and Google communicates with you about your website’s status. You can submit your sitemap, test your robots.txt file, check for website errors, and more. Google Websmaster allows you to double check your website and ensure it is being indexed properly with google. You can learn more about the Google Webmaster Tools by visiting: https://www.google.com/webmasters/

Make sure that your URLS are clean and use your target Keywords

A great way to increase the SEO power of your website is to change your website’s URLs. If you have a website focused on services, incorporate your target keywords into the URL or slug. For example, if you sell makeup, specifically lipstick, it is good to name the page with your products: www.example. com/lipstick-color. This is a winning strategy when coupled with the right content and meta tags.

Each Page Needs 300-900 Words

Google is in the business of selling traffic. This traffic only comes to Google because people trust Google with the right information. You need to create high quality, keyword-optimized, unique and helpful content, and in your brand’s authentic voice. The more value you deliver, the more your content is shared, the higher in search engine results you will go. If you need a way to count the words on your existing pages, please check out my word counting tool here: https:// theseoqueen.net/seo-tools/word-counter

Secure Your Website

The worst thing to do is to optimize your website for high traffic and still not see results. One reason this happens is due to a compromised website. Securing your website from hackers is a reality that every website owner has to face. Have you updated all of the plugins that your site uses? Do you have any third-party applications that need updating? Are you using the latest version of your content management system for your website? If you are using a hosted solution like Wix or square space, it is still essential to make sure that any third-party plugins or software that you are using are updated. If you are not sure if your website has malware on it you can scan it using this tool: https://theseoqueen.net/seo-tools/google-malware-checker

Link to Pages Properly

Another way to boost the visibility of your website is by using every opportunity to link to internal pages as much as possible. Remember that you want to link to relevant pages as frequently as possible. This aids search engine spiders in determining what pages are important.

Get Easy Social Media and Backlink Wins

Sharing your entire website on both Pinterest and Facebook are additional ways to boost your website’s visibility. Pinterest is a great website that gives you both social signals and backlinks to your site.

In conclusion, if you do these 10 steps, you will definitely see a boost in your website’s visibility and gain more free website traffic from people that are looking for you.

About Zhe Scott: Zhelinrentice L. Scott, The SEO Queen, is a creative, yet technical marketing & search engine optimization coach who achieves authentic success through building credible, visible, and profitable brands. She is the Chief Digital Strategist for the Seo Services company TSQ Marketing Inc. With an MIT degree in the science of information technology management, Zhe is a sought after digital marketing partner who procures tangible results for client companies. Wins on Key Performance Indicators (KPIs) are transparently tracked, monitored, and evaluated. Return on Investment is always considered when any digital marketing strategy is crafted. Zhe not only has her finger on the pulse of today’s ever-shifting tech scene, but also offers a credible track record. She has 20+ years of experience in business development and entrepreneurial experience. Reach her at zhe@theseoqueen.net