PUBLIC RELATIONS & MARKETING TIPS
Crafting and Creating Your Story
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Photo by Social.Cut
In the last issue, I talked about storytelling being at the heart of public relations. Here are some things to consider when crafting your story for marketing materials or a public relations pitch. Hint - these are also really useful for social media posts and blogs!
scene is dragging, you introduce a gun. That immediately raises the stakes because someone could get killed,” says Nick Morgan in the Public Words blog. “How can you make your story about life and death?” A compelling story must be emotionally involved.
Understand what a story is.
Tell your own story.
Stories are not product pitches or lists. Stories are narratives about something that happened to someone, stresses business storytelling expert Paul Smith, author of “Sell with a Story,” in Fast Company. Stories have a time, a place, a main character, and tell something interesting that happened.
Telling a story about someone else’s experience lowers the value of the story. Telling someone else’s story isn’t as powerful as telling your own, says Jay D. Krasnow, a public affairs professional, in his post “10 Essential Elements of a Successful Story” posted on govloop.
Make the stakes high enough.
“There’s an old Hollywood nostrum that, if a
Speak the truth. The truth is more effective than fiction. If people
