WOMEN TO WATCH
Natasha Valley
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Natasha Valley is the Head of Brand Strategy at Kiddie Kredit, an innovative app that helps children learn financial literacy through chores. She is a trend-setting brand strategist who has led creative marketing, digital media, social media, and public relations strategy for world-class athletes, entertainers, influencers, and brands. Growing up in England with American parents gave her a global view of sports, entertainment, and business, which lit her flame for branding. After receiving her Bachelor’s & Master’s from Florida A&M University in 2009, she began increasing the profitability of brands through strategy and storytelling. In the past few years, she has joined the founding team of three incredible tech startups. At Kiddie Kredit, she is the Head of Brand Strategy. She is also the Chief Marketing Officer at Solace, a virtual therapy app for Black people with Black providers. And, she served as the Chief Marketing Officer at THE MOST (a startup disrupting the hair
care space with tech-enabled tools for women with textured hair), for a year. In December 2020, she founded a social media marketing company called Atus, which provides and implements strategies for startups, professional athletes, and other unique brands. Valley also serves on the Board of Directors for Empower Fives, a foundation dedicated to changing the college basketball landscape. What are some challenges, if any, have you found in your career, specifically related to being a woman? My entire career has been in male-dominated spaces. Unfortunately, men often talk over me or repurpose an idea I mentioned minutes earlier. Thankfully, that’s not Kiddie Kredit’s culture. But, I’ve experienced it too many times in other spaces. On the flip side, I had to learn not to apologize for
