@properties Christie's International Real Estate | Brand Book

A Brand Like No Other

a world of LUXURY

Luxury properties demand the most sophisticated marketing.

From beautiful collateral to an array of initiatives and programs that create maximum exposure, @properties Christie’s International Real Estate leverages the industry’s best marketing resources to showcase your home and attract qualified buyers.

No one knows the luxury market better than we do, and we look forward to getting acquainted with you.

It all began in Chicago in the mid-1990s, when Mike Golden and Thad Wong met at a small brokerage firm and quickly became the city’s top-selling real estate agents. Recognizing the need for better service and support for both agents and clients, the duo set out on their own to establish @properties in 2000.

Integrating cutting-edge technology with best-in-class marketing, the company grew into one of the largest brokerage firms in the country, leading to the acquisition of the Christie’s International Real Estate global luxury network in 2021. Today, @properties Christie’s International Real Estate is widely considered the most innovative company in the industry.

#1

IN LUXURY

IN ANNUAL LUXURY SALES

#9

$4.9billion IN THE NATION

expand your REACH

@properties Christie’s International Real Estate showcases your home to the largest audience of homebuyers through marketing programs built around EXPOSURE.

Exposure through an expansive network of top-producing agents; through an endless array of sophisticated print and digital marketing materials; and through our membership in global networks such as Christie’s International Real Estate and Luxury Portfolio International®.

The story of your home is already written…it’s all about properly sharing it.

market within a MARKET

Our powerful network creates exposure for your home even before it is officially listed.

As the #1 luxury brokerage firm in Chicagoland and several sub-markets, @properties Christie’s International Real Estate has a vast network of agents with affluent clientele. This powerful “market within a market” not only generates more exposure for sellers, but also offers unmatched boots-on-the-ground insights into luxury trends and pricing activity, resulting in the most efficient transaction environment in the marketplace.

Source: MRED, #1 luxury brokerage firm in Chicagoland based on closed sales volume for transactions over $1 million, 1-1-2021 to 12-31-2021

print marketing & SIGNAGE

Professionally produced brochures highlight the key features of your home and surrounding area. And bold, head-turning signage makes your home stand out from the crowd.

Targeted direct mailers capture the attention of potential buyers and strategic, local media placements create more visibility in publications ranging from newspapers to upscale lifestyle magazines.

award-winning website & DIGITAL MEDIA

Our website showcases our listings prominently and gives buyers insight into the community.

E-campaigns and social media ads featuring attractive designs provide another effective way to market your home and engage potential buyers directly through email and targeted directly on Facebook and Instagram.

And lastly, adwerx puts a digital listing ad of your home in front of prospective buyers on hundreds of top websites.

engaging

Social media can go a long way in creating more exposure for luxury properties, and we use it as another tool to inspire and engage buyers all over the world. Through Facebook, Twitter, Instagram, LinkedIn, TikTok, and Pinterest, we connect with millions of users per month in 150 different countries.

394k

social media followers

150 different countries

atproperties @properties atproperties

christiesrealestate christiesinternationalrealestate

christiesintlrealestate

local roots, global EXPOSURE

ChristiesRealEstate.com

Our luxury listings receive additional exposure on ChristiesRealEstate.com, and also benefit from syndication to major publications including The Wall Street Journal, Financial Times, Mansion Global and James Edition

With property descriptions translated into 19 languages, ChristiesRealEstate.com reaches an audience of millions through sophisticated search engine marketing and inbound campaigns. High-definition videos and SEO-optimized content greet qualified visitors, 60% of whom are outside of the United States.

industry-leading TECH

The ultimate pl@tform™

Selling a home today involves technology at nearly every turn. That’s why @properties developed pl@tform™, the industry’s premier brokerage-tech solution. With a variety of digital tools, pl@tform™ makes the selling experience more seamless every step of the way – from listing to marketing to closing.

exclusive features and online RESOURCES

Every @properties Christie’s International Real Estate listing receives its own property detail page, which is prominently displayed in advertising and on For Sale signs, property brochures, “Just Listed” postcards, and more.

And with photography and video being among the most important marketing tools when selling a home, every single one of our listings includes a professional photography package, optimized for both print and web.

instant scheduling

With our Instant Scheduling feature, buyers have the ability to request a showing directly from the listing detail page. This ensures every lead is captured.

closing milestones

Provides buyers a digital portal to access transaction documents and keep track of all their important tasks and deadlines from contract to close.

@home report

The @home report provides a data snapshot of your home, comparable properties, and your local market, so you always know where you stand in the market.

on the MARKET

Proper pricing is the backbone of any successful home-selling strategy.

What is your home worth? @properties Christie’s International Real Estate is in the best position to answer that question accurately thanks to experience and technology like our Digital Comparative Market Analysis.

Updated in real time, this interactive report helps us gauge market activity and determine the appropriate list price, so you can achieve the most lucrative and time-efficient sale.

The Digital Comparative Market Analysis takes into account:

Supply and demand

Market activity

Market time

Price/status changes

Economic factors

Competition

Price

Comparison to third party pricing estimates

Room count and square footage

Condition of property

inside and out

Lot size

Location

before your home is SHOWN

One of the keys to success in today’s competitive market is to position your home as the most desirable property in its price range.

KARA MANN

Making sure your home is in optimal showing condition will set it apart from the competition and could be the difference between a timely and productive sale or a long, drawn-out process.

eliminate excess

or oversized furniture so the room doesn’t feel overcrowded

remove clutter

from all surfaces in the kitchen, bathrooms and throughout the home

brighten your home

by opening draperies and shades, removing unnecessary blinds, and moving any items that may obstruct windows

minimize personal items

so potential buyers can focus on your home and envision it as their own

boost your curb appeal

with manicured landscaping, plants or potted flowers, and other items that will enhance your property’s exterior

contract to CLOSE

Guiding your real estate transaction from contract to closing is a multi-step process that requires proactive management and thorough attention to detail.

Our emphasis on communication, organization, and follow-through ensures that deadlines are met, documents are distributed, and every item is in place to make your transaction efficient and seamless.

We will guide you through each step of the process, including:

Earnest money and escrow account management

Distributing contracts

Distributing required disclosure forms

Collecting important documents such as condominium declaration and required disclosures to fulfill contract contingencies

Updating you when contingencies have been satisfied

Coordinating tasks such as:

Home inspection*

Attorney review*

Appraisal*

Walk-throughs

Closing

*if applicable

@gives BACK

is the unity in our community.

Real estate is about so much more than buying and selling homes; it’s about bringing people together and strengthening our communities.

We embrace this role in a variety of ways, from giving local artists a platform for expression, to supporting local organizations, to partnering with small businesses on special marketing initiatives.

We draw inspiration from our communities, and we try to return the favor every chance we get.

FEATURED: INTERIOR DESIGNER

karamann.com

Kara Mann is the founder and creative director of KARA MANN, bringing with her 20 years of experience designing high end residential and commercial spaces. Her approach finds the perfect juxtapositions between classic and contemporary, and beauty and functionality.

While continuing to expand her portfolio of luxury residential projects across the US, Kara founded and launched KEPT, a line of utilitarian home products that takes a fresh approach to home-keeping.

In Summer 2020, Kara launched her first of two collections with CB2. The KARA MANN CB2 collection takes her signature subversive style to sophisticated new heights. It’s high-end design meant for living in.

Renowned for creating interiors that are illustrative of how life should be lived.

FEATURED: INTERIOR DESIGNER

summer thornton

summerthorntondesign.com

Known for fearlessly bold and colorful interiors that give homes life.

Her work has been featured in Architectural Digest, Elle Decor, House Beautiful, The Wall Street Journal, NY Times, Traditional Home, Modern Luxury Interiors, and more, including several national cover stories. Most recently she was named one of the top 50 interior design firms in the world by 1st Dibs on their ‘1stDibs50’ list. Headquartered in Chicago, the firm works on projects throughout North America.

In addition to being a Traditional Home “New Trad,” Summer was named Chicago’s “Best Transitional Designer” by Modern Luxury and a “Rising Star” by the Fashion Group International. She debuted her first book “Wonderland: Adventures in Decorating” in March 2022, highlighting her design philosophy that each client’s home should reflect their soul, passions, and quirks.

wheeler kearns architects

Wheeler Kearns Architects’ design process requires an uncommon level of attention, curiosity, and devotion. Their clients use the word “partner” to describe them as often as “architect,” and they are proud of that. It reflects their belief that along with a lofty vision, sometimes you need someone willing to tackle the mundane.

Established in 1987, Wheeler Kearns Architects is committed to retaining an environment that fosters life-long learning. Each employee equally share the roles of designer, technician, and manager. Every individual is fully immersed in a project from inception to post-occupancy evaluations, cross-training over different market sectors to exercise the firm’s comprehensive model.

Designing spaces that resonate with your deepest intention, for a lasting and powerful impact.

gold coast // designed by:

WHEELER KEARNS ARCHITECTS