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OUR NEW CHAMBA our new job
A once nationally owned airline, Aeroperú flew the skies, connecting the world to Perú and its people. After a difficult journey ridden with mismanagement and corruption, can Aeroperú see a new dawn by finding it’s purpose and soul? An important idea that sprung early on during the research process, is that Aeroperú owed its success in part to it’s strong claims to national pride. I believe it’s important to consider Aeroperú as being heavily influenced by Perú’s own national branding and positioning. In light of this link, a natural extension of Aeroperú’s brand is hospitality
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