Trueperú Brand Strategy

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TRUEPERÚ 01

TIMELINE

In an effort to find Aeroperú’s soul and new mission, we must first study its history. The brand’s trajectory, accomplishments and failures can give us great insight into what makes this company tick.

1973

1978

Completed the purchase of larger aircrafts, including Fokker F-27’s and larger crafts such as the wider Lockheed L-1011 Tristar.

The Peruvian government creates Aeroperú from the former military owned SATCO (Servicio Aéreo de Transporte Comercial).

1974

1990

Failed joint venture with Faucett, another Peruvian airline.

Aeroperú flies its first international routes Lima-Santiago and Lima-Guayaquil.

Faucett boarding pass c.1960. Faucett was Perú’s oldest airline.

Magazine ad c.1980.

Aeroperú’s first flight in 1973.

Timetable c.1974.

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