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Timeline
In an effort to find Aeroperú’s soul and new mission, we must first study its history. The brand’s trajectory, accomplishments and failures can give us great insight into what makes this company tick.
1973
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The Peruvian government creates Aeroperú from the former military owned SATCO (Servicio Aéreo de Transporte Comercial).
1974
Aeroperú flies its first international routes Lima-Santiago and Lima-Guayaquil.
1978
Completed the purchase of larger aircrafts, including Fokker F-27’s and larger crafts such as the wider Lockheed L-1011 Tristar.
Aeroperú’s first flight in 1973.
Magazine ad c.1980.
1990
Failed joint venture with Faucett, another Peruvian airline.
Faucett boarding pass c.1960. Faucett was Perú’s oldest airline.
1993
Peruvian government privatizes a portion of the company, selling it to the Mexican corporation Cintra, which controls Aeroméxico and Mexicana.
1996
On October 2, flight 603 on route to Chile crashed in the Pacific Ocean, killing all 70 people on board.
The crashed was ruled to have been caused by technical failure and improper maintenance of the aircraft.
1999
After three years of low sales and financial crisis, Continental Airlines withdraws it’s offer to purchase the airline; this deal had been proposed as the saving miracle needed to avoid ruin.
1999
On August 18, the company officially closes down and liquidates all assets, leaving behind a mountain of debt.
The executives in charge attributed the problems to poor management from Aeroméxico and Cintra.
Re-brand after Cintra purchase.
Aeroperú’s last flight on March 9, 1999.
The crashed aircraft, a Boeing 757-23A had been flying for 4 years.
