VERBERO SPORTS BRAND GUIDELINES V.2.2017
BRAND GUIDELINES
CONTENTS
INTRODUCTION THE CORE OF VERBERO
LOGO BRANDING LOGOTYPE
LOGO BRANDING OUR NAME
LOGO BRANDING ACCEPTABLE USES
LOGO BRANDING OUR ICON
LOGO BRANDING UNACCEPTABLE USES
TYPOGRAPHY PRIMARY TYPE
PHOTOGRAPHY LOOK AND FEEL
TYPOGRAPHY SUPPORTING TYPE
VISUALS BACKGROUNDS AND TEXTURES
COLORS COLOR USAGE
INTRODUCTION
THE CORE
OF VERBERO
INTRODUCTION
TECHNOLOGY INNOVATION AND CREATIVITY
INTRODUCTION
QUALITY SUPERIOR CRAFTSMANSHIP
INTRODUCTION
DESIGN FUELED BY PASSION
INTRODUCTION
SERVICE A PLEDGE TO LISTEN
INTRODUCTION
VALUE DIRECTLY TO YOU
LOGO BRANDING
OUR LOGO
AND ICON
LOGO BRANDING
OUR NAME AND ICON MEANING AND STORY
VERBERO TO LASH, SCOURGE, WHIP, BEAT
Verbero™ Sports was founded in 2009 with the mission of developing the worlds most advanced hockey equipment and providing it at a value. In the spring of 2010 Verbero™ launched the Aero Puck, which quickly became the most popular inline puck. We chose the name Verbero because it reflects our passion for developing superior hockey equipment. We are a team comprised of industrial and graphic designers with a passion for hockey. No board of governors. No committees. We focus all of our attention on the product and are fueled by our love of the game. We make the greatest gear on the planet, and provide it at a value. This is possible because we offer everything directly to our customers, no middleman.
LOGO BRANDING
TYPOGRAPHY
PRIMARY AND SUPPORTING TYPES
PRIMARY TYPEFACE
SUPPORTING TYPEFACE
VERBERO Oksana
News Gothic Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()
News Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()
COLORS
COLOR USAGE VERBERO GREEN AND BLACK
C 46
PMS 375C
M 0
Y 100 G 202
R 151
K 0 B 61
HEX #97d700 Icon
C 70
PMS Process Black C
R 0
M 50
Y 30 G 0
HEX #000000
K 100 B 0
Word Mark
LOGO BRANDING
LOGOTYPE
CORE LOGO AND MEASUREMENTS
CORE LOGO
MEASUREMENTS 0.5” / 48px
0.5”
0.5”
48px
48px
0.5” / 48px
LOGO BRANDING
LOGOTYPE
ACCEPTABLE USES
Logo against light backgrounds
Black and white logo on light and dark backgrounds
Logo against dark backgrounds
Icon only in color and black and white
LOGOTYPE
ADDITIONAL ACCEPTABLE USES
supporting visuals.
A
EY
Additional Icon display. Used for backgrounds and
RO HO E C RB
K
VE
LOGO BRANDING
UT
HENTI
C
Verbero Authentic. Used in apparel, specialy hats and custom creations. Brand name without icon. Also an acceptable use.
LOGO BRANDING
LOGOTYPE
ADDITIONAL ACCEPTABLE USES
Thicker weight variables. Used for stitched and varied applications that may require more volume.
LOGO BRANDING
LOGOTYPE
UNACCEPTABLE USES
THE FOLLOWING ARE EXAMPLES OF HOW NOT TO USE THE VERBERO LOGO. IF YOU FIND YOURSELF DOING ANY OF THE THINGS MENTIONED HERE, PLEASE REFERENCE THE PREVIOUS PAGE FOR INSTRUCTIONS ON HOW TO PROPERLY USE THE LOGO.
Do not warp, skew, or scale unproportionally
Do not apply gradients, text effects, or unspecified colors
Do not rotate, mirror, or reflect
Do not alter the color scheme
PHOTOGRAPHY
PHOTOGRAPHY
LOOK AND FEEL
VISUALS
EXTRA GRAPHICS
BACKGROUNDS AND TEXTURES
V.2.2017