MESSAGE FROM TMA EXECUTIVE DIRECTOR CELIA BESORE Parallel to “Good to Great”, the authors identify three major groups and nine strategies. These are:
From Good to Great to Beyond Great It is most likely that you have heard of Jim Collins’ book, Good to Great: Why Some Companies Make the Leap... and Others Don’t, published in October 2001. The book identified three main factors that successful companies shared, which are:
n They see technology as a way to accelerate achieving that one goal. n They avoid distractions and pursue steady and consistent progress towards the goal.
But, is being great enough today? Will it be enough tomorrow? Boston Consulting 1. Disciplined People Group (BCG)’s Arindam Bhattacharya, n They have “Level 5” leaders, Nikolaus Lang, and Jim Hemerling leaders with intense determination explained in their book, Beyond Great: and profound humility that are Nine Strategies for Thriving in an Era of focused on long-term success. Social Tension, Economic Nationalism, n They get the right people “on the and Technological Revolution. that “Great bus” in the right “seats.” is no longer good enough.” 2. Disciplined Thought n They confront the brutal facts, While “Good to Great” may have assessing potential and emerging worked 20 years ago, three powerful problems inside and outside and disruptive forces (social tension, the company. economic nationalism, and technological n They adopt “the Hedgehog revolution) have altered the path to concept,” doing one thing better success. Rather than focusing singly than anyone else. on shareholder value, the goal should 3. Disciplined Action now be to build a sustainable business n They exhibit a culture of advantage that benefits all stakeholders. discipline, where resources are focused on the area of strength. TMA Dispatch | Summer 2021
1. Growing beyond, by redefining what great growth looks like n Doing good, growing beyond, successfully integrating activities that have a positive societal impact and benefits all stakeholders. n Streaming it, not shipping it, by using technologies to deliver electronic solutions and experiences that fulfill unmet needs. n Refining your global game by concentrating on fewer markets and deepening engagement in those, while using asset-light or technology-based solutions. 2. Operating beyond, by rethinking how your company operates n Engineering an ecosystem. n Flexing how you make it by being responsive and resilient in the face of disruption and delivering services quickly and at low cost. n Letting the data run through it, which will shed light on future performance or consumer behaviors, while also driving the right decisions. 3. Organizing beyond, by constantly reinventing how their company is organized n Getting focused, fast and flat, by developing agile, customer-focused teams with the right tools and shunning bureaucracy. n Thriving with talent that is digitally savvy and engaged. n Embracing always-on transformation to compete and win in volatile, rapidly-evolving business environments. As life and work return to a modicum of normality, companies should reflect on whether the changes made due to the pandemic can facilitated their path to becoming “beyond great.” I believe we will find that is the case.
continued on page 7
[5]
