TEEN NEGOSYO 2010 LECTURES

Am I Born to be an Entrepreneur?

What is the Real Deal in Becoming an Entrepreneur?

By Anthony Pangilinan

You must know you have something to offer

You must see those willing to buy Inspire Leadership Consultancy

You must be able to do it over and over again

You must understand you are not designed to do it alone

The real purpose of business is not business

1. You must know you have something to offer 2. You must see those willing to buy 3. You must be able to do it over and over again 4. You must understand you are not designed to do it alone 5. The real purpose of business is not business

Online Responsibility: Respecting Copyright 5th Teen Negosyo Teachers Camp, Baguio City 08 August 2010 Atty. Louie Andrew C. Calvario Intellectual Property Office of the Philippines

ENTREPRENEUR one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods From Wikipedia

INNOVATION - introduction of something new - involves generation of ideas - greatly facilitated by Internet

INTERNET - facilitates communication - access information - marketing

Entrepreneurship + Internet = MORE PROFIT! Demand of justice: those who contributed to enhance profit (e.g. authors of works) should also share in the profit.

7 Commandments of Copyright Online Responsibility

1. Consider everything as copyrighted

COPYRIGHT - legal protection granted to the rights owner in an original work - protected by the sole fact of creation, irrespective of the mode/form of expression, as well as their content, quality & purpose - duration: in general, lifetime + 50 yrs

Copyrighted works: Original literary & artistic works - books/writings; plays; music; visual arts; designs; films; ads; computer programs; other literary, scholarly, scientific & artistic works

Derivative works - alterations; collections/compilations of works

Also copyrighted: - works in electronic form or disseminated through the Internet - bases: irrespective of mode of expression; WIPO Internet Treaties (updates & improves the protection afforded by existing copyright treaties)

Not copyrighted - ideas, concepts, principles - procedure, system, method/operation - discovery/mere data - news, items of press information - official text & translation of laws - works of the government

2. Search for the copyright owner

Copyright Ownership - general rule: author (natural person) - under employment contract: - if part of regular duties: employer - if not part: employee - under commission contract: creator

3. Ask permission

Ask permission when exercising: - Economic rights: reproduction; transformation; sale; rental; public display; public performance; communication - Moral rights: attribution & integrity

No need to ask permission: - Free use: - making of quotations - inclusion in publication for teaching purposes - use by the government

No need to ask permission: - Fair use: - specific purposes (e.g. criticism) - factors to be considered - purpose & character of use - nature of copyrighted work - amount & substantiality - effect on potential market

4. Follow conditions

Conditions: - how the rights are exercised - duration of the agreement - royalty fees - etc.

5. Do not circumvent technology

Technological protection measures (TPM) - computer programs embedded by the copyright owner to prevent his work from being accessed - disabling or going around this program violates the WIPO Internet Treaties

6. Consider the possible consequence of your actions

Copyright Infringement - exercising any right without permission - aiding or abetting - possession for commercial purposes

Remedies for Copyright Infringement - Civil: injunction; damages; destruction - Criminal: imprisonment & fine (1-9 yrs; 50K – 1.5M) - Administrative: cease & desist; fine; damages

7. Do unto others what you want others to do unto you

THANK YOU! Happy Weekend! louie.calvario@ipophil.gov.ph

DATE

What Happened

1806

Humphrey Davy -Light Bulb

March 1876

Alexander Graham Bell - Patent for telephone

Oct 1, 1908

Ford Model T

1972

SAP

1973

Xerox creates PARC, 1st ever GUI based computer

April 1, 1976

Apple is Founded

Aug 12, 1981

IBM Introduces IBM PC

Jan 19, 1983

Apple lle is introduced and produced for 10.5 years

DATE

What Happened

Jul 15, 1983

Nintendo entertainment system

Aug 11, 1987

Microsoft releases Windows 1.01

1992

IBM releases OS/2 2.0

April 1994

Netscape goes IPO

December 3, 1994

Sony Playstation

March 1996

Google

Nov 15, 2001

Microsoft XBOX

Nov 19, 2006

Nintendo Wii

2008

Apple iPhone

`

The branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as

industrial arts, engineering, applied science, and pure science.

`

Extremely fast change

`

Unpredictable

`

High turnover rate of staff

`

`

World becoming more interconnected Speed of communication

`

Technology eliminates old businesses ◦ ◦ ◦ ◦ ◦ ◦

`

Palm Æ Blackberry, iPhone Yahoo Æ Google Netscape Æ Mozilla, Internet Explorer Book Stores Æ Amazon Magazines/Printed Media Æ Blogs Xbox, Playstation Æ Wii

New ways of building old things or doing old things

`

` `

Tech has changed the way we perceived things Different type of management Different type of product releases

`

Transfer of data around the world becomes quicker ◦ snail mail Æ e-mail Æ chat Æ voice chat Æ video chat

`

Communicate easily

`

New industries being developed as a result ◦ Call centers ◦ BPO’s ◦ Distributed Software Teams ◦ Distributed Research teams

` `

Building on new technologies Chance to enter old industries in new ways

` `

`

Risk/Reward Factor Entering new ideas is the highest risk but also gives a high reward Now is a great time to take some risk

An Idea

`

An idea is only worth as much as its execution

`

BUSINESS PLAN

`

This is how I will execute my idea

` ` ` ` ` ` `

Partnerships Funds Loans Colleagues Friends Family Venture Capitalists

` ` ` `

Now what?

Continue to innovate Competitors can phase you out A smart kid with a bright idea could one day take down entire industries

How to Market Your Business

By Ed Pilapil Jr.

The Session in Brief The objective of this session is to inform and inspire the participants to market their products effectively by covering the following subjects: (1) A definition of marketing, (2) The Importance of Segmenting and Aiming at a particular segment, (3) The Critical factor of Differentiation, (4) Some Guerrilla Marketing Tactics, and (5) The Power of Passion in Reaching the Customer. Please also note that the 4 Ps of Marketing are Imbedded in the presentation.

What is Marketing?

• It is the act of attracting your target market to buy your product or service as often as possible • It involves research, strategies, tactics and activities • It is like “buying” your customers so that they will “buy” from you

Aim at the Target • • • • • • • • • •

You cannot aim at everybody!

Define your target segment How do they think?

Where do they work?

Describe their lifestyle How do they buy?

What is the age range?

Would they love your product?

Is price more important for them or quality?

Is it about the place?

What’s the Difference?

• Be aware of the competition – Direct rivals – Substitutes – New entrants

• • • • •

Do you plan to compete head on?

What are the consequences of doing so?

Do you plan to differentiate?

What are the advantages?

What do most business gurus and coaches recommend?

HIGH

Demand

Many customers but many competitors

High Chance of Success: unique business with many customers

Sure Failure: few Unique business but customers with many few customers competitors

LOW

Differentiation

HIGH

Magnetize Positioning: a mind and emotional game Strengthen your brand Hard sell does not always work!

Effective Marketing magnetizes the customers.

• Use Guerrilla Marketing • • • •

Trial

Testimonial

Flyers & Posters

Small Events

DJ Recommends

FREE

Word of Mouth

Magnetize

Website

Be Passionate • Be passionate about your product or service • Be passionate about serving your customers • Be passionate about improving your product or service • Be passionate about having fanatic customers.

FREE Stuff • Breakthrough Leadership!

• Monthly Breakthrough Lessons on Leadership • Visit http://www.LeadershipCircles.net

• 7 Ways to Motivate Your Team • A mini‐course on team motivation delivered at your inbox • Visit http://www.EduardoPilapilJr.com • Click FREE Stuff

• How to Market Your Business • Email ed@leadershipcircles.net • Message: Short Feedback, Market Your Biz, then full name

Impact of Blogs and Social Networking Sites to Business (Magic Eight Balls) Jane>e Toral h>p://www.bloggingfromhome.com

What is a blog?

#1 A person can derive income from blogging.

Ukaymanila.com

#2 Blogs can be a tool to promote your business.

#3 Business can adverNse in blogs. Bloggers can earn via ad networks, display ads.

Links per post Text link is added within a blog post

Review or feature Write about a product, service, event or experience

Sitewide ad Image or text ad viewable on all pages in the site.

Join adverAsing network that pays per impression or click like Google AdSense

#4 Dominate social media.

Social media is changing the rules of engagement

Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-­‐Nielsen Net Index 2010

Do you know what people say about you?

#5 Use social networks to influence.

New e-­‐mail markeNng systems like Flowtown.com has also integrated social media component.

Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)

1st place: Mommy Talks by Precious BahinNng h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html

Winner of DigitalFilipino Social Networking Awards 2010 (Media VoNng category)

BACKGROUND

Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST

Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)

#6 Users can leave reviews about you, good and bad.

#7 Users through blogs and social networks can influence search engine results.

Twi>er stream

h>p://developers.facebook.com/plugins Â

#8 GlobalizaNon of the individual

Thank you! h>p://www.e-­‐commercephilippines.com h>p://www.searchprofileindex.com

Preparing Yourself For Online Entrepreneurship Facebook.com/JomarHilario JomarHilario.com

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Learn How

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30 days!

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JOC

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RM

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scc

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Bo Sanchez

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World Internet Summit

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Stephen Pierce

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80% Tell others that they can learn Online Business from http://www.jomarhilario.com

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P 80,000 Tell others that they can learn Online Business from http://www.jomarhilario.com

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80% Tell others that they can learn Online Business from http://www.jomarhilario.com

15 22

Compute Your Goal Facebook.com/JomarHilario

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How much to go around the world, really?

P 133,087 (world)

Let’s travel from Manila.

P 145,172 world

A Business Instead of “Getting A Job”

Ideas can be life changing.

Sometimes all you need to open the door is just one more good idea.

- Jim Rohn

Before KC

Allowance

MEGA

After KC TV Shows

Shampoo Movie CD Sales

Mall Tour

Fans ni John Lloyd...:) Fans

Before

YOU

Today, income has 1 -2 sources

Sideline

Allowance

After

Do You Want YOU This?

Sideline

Blogs

Multiple Streams of Income

Allowance

Readers & Browsers

Sales Pages

Customers

Multiple Streams of Income

47

Here’s the pattern that most internet millionaires follow‌

Passion / Story

your diary

what people always say lots of time spent for you

blogger.com

Blog Interested People

49

Understand Internet Keywords Facebook.com/JomarHilario

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50

Pair Off.

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http://www.flickr.com/photos/15732690@N00/

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25 34

You’ll see a picture, write down as many words that come to mind when you see the picture.

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25 34

When done, compare with partner. Cross out the duplicates.

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25 34

Wolverine

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55 http://www.flickr.com/photos/melissaclark

Keywords Attract Readers Facebook.com/JomarHilario

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Avail of the Online Workshop Club

57 Tell others that they can learn Online Business from http://www.jomarhilario.com

Avail of the Online Workshop Club

58 Tell others that they can learn Online Business from http://www.jomarhilario.com

Problem / Passion / Email Catcher Story Emails of Interested people. your diary

what people always say

feedburner.com

lots of time spent for you

Blog blogger.com

Interested People

Understand Email Capturing Facebook.com/JomarHilario

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Feedburner + Blogger Facebook.com/JomarHilario

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Facebook.com/JomarHilario

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Facebook.com/JomarHilario

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Single reason why you’re putting up a site?

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Single reason why you’re putting up a Facebook Page?

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Yes you want to sell stuff Facebook.com/JomarHilario

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But first you need to get their emails!

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Problem / Passion / Email Catcher Story Emails of Interested people. your diary

what people always say

feedburner.com

lots of time spent for you

Blog blogger.com

Look for Products to sell paydotcom.com clickbank.com

Interested People

Why will people buy from you?

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Gain trust by giving info away Facebook.com/JomarHilario

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Problem / Passion / Email Catcher Story Emails of Interested people. your diary

what people always say

feedburner.com

lots of time spent for you

Blog blogger.com

Look for Products to sell paydotcom.com clickbank.com

Interested People

Problem / Passion / Email Catcher Story Emails of Interested people. your diary

what people always say

feedburner.com

lots of time spent for you

Blog blogger.com

Look for Products to sell

Interested People

paydotcom.com clickbank.com

Create your own product doc2pdf.net

podomatic.com / youtube.com

Create an Outline for an Ebook 72

Problem / Passion / Email Catcher Story Emails of Interested people. your diary

what people always say

feedburner.com

lots of time spent for you

Blog blogger.com

Look for Products to sell

Interested People

clickbank.com

Create your own product doc2pdf.net

podomatic.com / youtube.com

Create an Outline for an Ebook Record, Transcribe, Edit 73

Compute Your “Cost” Facebook.com/JomarHilario

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COSTS P 999/monthly Internet Access (DSL) P 500/yearly per Domain Name P 10,000/monthly x employee / VA Your Time

FREE Blog (blogger.com) List Builder (feedburner.com) Store (ebay.com, multiply.com) Credit Card Acceptance (paypal.com) Communications (google docs, dropbox.com)

Other costs Incorporation: P 10,000?

Lawyer Accountant Your IPOD

Be Smart Pass on the work!

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Don’t be “too busy” Facebook.com/JomarHilario

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Hire employees Facebook.com/JomarHilario

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Hire Virtual Assistants!

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Get a Marketing Mindset!

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Read this book first.

Read the “end point”

Change your music to “seminars�

Invest in an IPOD + Audiobooks

Download Internet Marketing Jim Rohn, Zig Ziglar, Yaro Starack FREE Audio Recordings

Listen / befriend entrepreneurs who are more successful than you.

X

TV Shows - The Philantropist

TV Shows - Royal Pains

TV Shows Comedies Overcoming great obstacles.

STOP Watching CRIME shows.

X

Use Youtube for “inspiration”.

To gain access to my Marketing Secrets Website, we’ll have a....

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Quiz Facebook.com/JomarHilario

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Get Another Partner Nearby Facebook.com/JomarHilario

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I’ll show you a question Facebook.com/JomarHilario

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Tell each other what you would do in response to this quiz Facebook.com/JomarHilario

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If you answer, you get access to my “secrets” Facebook.com/JomarHilario

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Quiz Facebook.com/JomarHilario

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Assume: You want my Marketing Secrets revealed to you.

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Top 10 Yahoo Searches For 2009 Facebook.com/JomarHilario

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1. Michael Jackson 2. Twilight Saga 3. WWE 4. Megan Fox 5. Britney Spears 6. _____ 7. American Idol 8. Kim Kardashan 9. NASCAR 10. Runescape Facebook.com/JomarHilario

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Choose One and click Submit a. facebook b. twitter c. sanalika d. new moon e. lady gaga f. windows 7 g. iphone h. dantri i. tintin j. billy mays k. naruto l. swine flu m. stock market n. patrick swayze o. jaycee dugard p. cash for clunkers q. transformers r. plurk s. apple t. glee u. charice

SUBMIT SUBMIT

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Tell each other what you would do in response to this quiz Facebook.com/JomarHilario

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Choose One and click Submit 1. Michael Jackson 2. Twilight Saga a. facebook b. twitter c. sanalika 3. WWE d. new moon e. lady gaga 4. Megan Fox f. windows 7 g. iphone h. dantri 5. Britney Spears i. tintin j. billy mays k. naruto 6. _____ l. swine flu m. stock market 7. American Idol n. patrick swayze o. jaycee dugard 8. Kim Kardashan p. cash for clunkers 9. NASCAR q. transformers r. plurk 10. Runescape s. apple t. glee u. charice Facebook.com/JomarHilario

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SUBMIT SUBMIT

109

1. You’ll google/ask someone for the answer.

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2. You’ll look at the HTML Code (view source) to find out the answer page.

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3. You’ll do nothing.

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4. You’ll pick one answer and click submit.

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Choose One and click Submit 1. Michael Jackson 2. Twilight Saga a. facebook b. twitter c. sanalika 3. WWE d. new moon e. lady gaga 4. Megan Fox f. windows 7 g. iphone h. dantri 5. Britney Spears i. tintin j. billy mays k. naruto 6. _____ l. swine flu m. stock market 7. American Idol n. patrick swayze o. jaycee dugard 8. Kim Kardashan p. cash for clunkers 9. NASCAR q. transformers r. plurk 10. Runescape s. apple t. glee u. charice Facebook.com/JomarHilario

JomarHilario.com

SUBMIT SUBMIT 114

Choose One and click Submit 1. Michael Jackson 2. Twilight Saga a. facebook b. twitter c. sanalika 3. WWE d. new moon e. lady gaga 4. Megan Fox f. windows 7 g. iphone h. dantri 5. Britney Spears i. tintin j. billy mays k. naruto 6. _____ l. swine flu m. stock market 7. American Idol n. patrick swayze o. jaycee dugard 8. Kim Kardashan p. cash for clunkers 9. NASCAR q. transformers r. plurk 10. Runescape s. apple t. glee u. charice Facebook.com/JomarHilario

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SUBMIT SUBMIT 115

But Jomar, I’m afraid it’ll be the wrong answer!

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Redefine Fear Facebook.com/JomarHilario

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Redefine F E A R Facebook.com/JomarHilario

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Redefine False Evidence Appearing Real Facebook.com/JomarHilario

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Redefine Fail Early Act Responsibly Facebook.com/JomarHilario

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Redefine Fail Early Act Responsibly Facebook.com/JomarHilario

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Online Business: Don’t waste time reading “reviews” Facebook.com/JomarHilario

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Online Business: Don’t waste time reading “reviews”

Try it out!

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Online Business: Don’t waste time “making it perfect” Facebook.com/JomarHilario

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Online Business: Don’t waste time “making it perfect”

Try it out!

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If you endlessly ask “is this legal”?

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Become a Lawyer!

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Tip: Remember 10 commandments Facebook.com/JomarHilario

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Tip: Go ask a mentor! (jomarhilario.com) Facebook.com/JomarHilario

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Choose One and click Submit 1. Michael Jackson 2. Twilight Saga a. facebook b. twitter c. sanalika 3. WWE d. new moon e. lady gaga 4. Megan Fox f. windows 7 g. iphone h. dantri 5. Britney Spears i. tintin j. billy mays k. naruto 6. _____ l. swine flu m. stock market 7. American Idol n. patrick swayze o. jaycee dugard 8. Kim Kardashan p. cash for clunkers 9. NASCAR q. transformers r. plurk 10. Runescape s. apple t. glee u. charice

SUBMIT SUBMIT

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Get your own copy of this presentation startup.jomarhilario.com Facebook.com/JomarHilario

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Q Facebook.com/JomarHilario

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A Facebook.com/JomarHilario

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Did you get any good ideas?

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Ideas are immortal Facebook.com/JomarHilario

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Are you inspired?

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Inspiration expires Facebook.com/JomarHilario

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Act immediately.

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Live Events you can attend: Aug 11 (Taguig, Manila, 1pm - 6pm) Work from Home as a Virtual Assistant Sept 3-4 (Cubao,Manila, 10am-530pm) Hands On Internet Marketing Workshop manilaworkshop@gmail.com cebuworkshop@gmail.com Facebook.com/JomarHilario

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Live Events you can attend: Aug 13 (Maxwell Hotel, Cebu, 9pm-5pm) Work from Home as a Virtual Assistant Aug 14-15 (Josh Internet Cafe, Cebu, 9am-5pm) Hands On Internet Marketing Workshop manilaworkshop@gmail.com cebuworkshop@gmail.com Facebook.com/JomarHilario

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DO YOU WANT TO KNOW MORE? Enter your name and email at http://www.jomarhilario.com

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Saan makikita ang kita? prof. luis t. cruz, jr Nego-Seminar Go-Negosyo!

only by seeing the INVISIBLE can we do the IMPOSSIBLE

ang mga nakakakita ng hindi nakikita ng iba ang siyang kikita!

saan ba makikita ang kita?

• Ang negosyo ay hindi nagsisimula sa kung hindi puhunan.

•

sa mga ito, Hindi nagsisimula sa eh“business saan?plan” isang

• Hindi nagsisimula sa produkto (kahit gaano ito kaganda)

oportunidad!

a n g n i l a g a g a m g n a y a r u e n e r p e r t n e a s y a s u h ma a g m g n p a n a h g pa d a d i n u t r opo

Mga Posibleng Pagmumulan ng Oportunidad

saan ba makikita ang kita?

1. pagtugon sa pangangailangan ng kustomer na hindi pa natutugunan • kung may pangangailangan ang kustomer, may oportunidad para kumita! • humanap ng pangangailangang hindi pa natutugonan ng mga produkto sa kasalukuyan

mga bagong pangangailangan • delivery • laundromat • review center

mag beer muna tayo Nung simula, isa lang ang San Miguel Beer...

saan ba makikita ang kita?

2. mga suliranin ng lipunan • hindi dapat matakot sa suliranin! • iba’t ibang uri ng oportunidad ang dala ng mga suliranin ng lipunan • mas malaki ang suliranin, mas madaming pwedeng oportunidad!

tubig!!!

polusyon!!!

saan ba makikita ang kita?

3. mga maliliit na problemang pang-araw-araw • hanapin ang mga maliliit ng problemang nararanasan ng mga tao • humanap ng paraang malutas ang mga ito • ang matatagumpay na negosyo ay tumutugon sa problema ng kustomer

sari-sari store

saan ba makikita ang kita?

4. pagbabago sa teknolohiya • Mabilis magbago ang teknolohiya at dala nito ay maraming oportunidad! • Ang e-Commerce at e-Business ay mga katotohanan na ngayon!

saan ba makikita ang kita?

5. pagbabago sa kapaligiran at pagbabago ng kustomer • pag nagbabago ang kapaligiran, nagbabago ang kailangan ng kustomer • anong mga pagbabago ang nangyari na pwedeng lumikha ng oportunidad?

pati mga kustomer nagbabago!

3pcs for US$12

saan ba makikita ang kita?

6. panibagong gamit (lugar) sa mga pangkaraniwang bagay • Humanap ng ibang gamit sa mga produkto • Humanap ng ibang lugar o ‘di kaya ibang kustomer • Minsan mas maganda pa ang oportunidad sa ibang gamit ng produkto

mga bagong gamit

Glutathion

mga bagong lugar

saan ba makikita ang kita?

7. pagandahin ang mga pangkaraniwang produkto • ok lang manggaya - basta may improvement! • ang improvement ay dapat nasa larangan ng mga katangainan na gusto ng kustomer.

gaya-gaya...

Imitate Assimilate Innovate

saan ba makikita ang kita?

8. Tumingin sa nakaraan para makakita ng produktong pwedeng buhayin. • Minsan, pwedeng mapa-uso ang mga laos na. • Tumingin sa mga produkto ng nagdaan at tingnan kung ito’y pwedeng pagkakitaan ngayon.

Retro!!!

pagbabalik ng dating uso...

noon...

ngayon...

gawing bago ang luma

saan ba makikita ang kita?

9. minsan hindi mo man hanapin, ang oportunidad, ikaw ang hahanapin nito! • maging bukas sa mga pahiwatig ng tadhana. • buksan ang isipan at tanggapin ang mga darating na ideya

ang kuwento ng Hapee

g n i m a r a k a p na d a d i n u t r o p o g n i t a sa ! n a r i g i l a p ka

kung marunong kayong maghanap...

alin ang magandang pasukin?

tatlong antas ng pagsusuri mayroon bang bibili ng produkto?

Meron bang nangangailangan ng produkto?

Sila ba ay magbabayad para dito?

kaya kong gawin o kakayanin?

Ito ba ay kayang gawin sa quality na gusto ng kustomer sa halagang pwedeng pagkakitaan?

ito ba ay hilig ko o kahihiligan?

Ito ba ay hilig mo o bagay na maaaring kahiligan?

alin nga ba ang maganda? sa dami ng oportunidad...

mayroon bang bibili ng produkto?

kaya kong gawin o kakayanin?

ito ba ay hilig ko o kahihiligan?

maraming salamat po prof. luis t. cruz, jr.

6/20/2010

Mga tanong. . . . . . . paano ba magDISENYO ng PATOK na PRODUKTO?

“Produkto at Serbisyo Ko Eto Na!”

ano ang ibig sabihin ng “VALUE” at paano nito napapaLAKI ang KITA ko? paano gumawa ng ASTIG na BRAND NAME?

Developing and Marketing Actual Products and Services by

the power of INNOVATION Prof. Reuel K. Virtucio

ano ba talaga, kuya? what is a product?

Ang PRODUKTO . . . . bow

may take any of the following forms:

GOODS

SERVICES

IDEAS

Solutions provided to address a problem of a specific target market Ang PRODUKTO ay angkop na SOLUSYON sa PROBLEMA ng isang natatanging GRUPO ng mga TAO

1

6/20/2010

ang PATOK na produkto what is a winning product idea?

Elements of a Winning Product Idea 1. real-world problem

2. appropriate solution 3. Clear & substantial target market

The target market

Focus

H E A L T H

C O N S C I O U S

+ missing meat taste

2

6/20/2010

Aling Linda

Elements of a Winning Product Idea 1. real-world problem

2. appropriate solution 3. clear & substantial target market

PRODUCT IDEA GENERATION

paano ba ‘to, kuya? how to generate winning product ideas

MacGyver Method a.k.a PROBLEM – SOLUTION method Brainstorm on a problem Determine the target market Design the solution

3

6/20/2010

A product is a solution

The American Inventor

Naku, saan ako Ang beautiful naman ng kukuha niyan. anak ko! na!

Gabing-gabi

Papa, kailangan ko ng black cartolina para Welcome home, Papa! sa school bukas ng umaga.

PRODUCT IDEA GENERATION

NBA Method

PRODUCT IDEA GENERATION

NBA Method

EW

USINESS

PPLICATION

Serendipity walk Look for any object that strikes your attention Develop a new business application Brainstorm on a problem Determine the target market Design the solution

4

6/20/2010

Product Concept Example

Product-Market Fit Product benefit: • safety gear • project image as environment friendly

Empty water bottle

NBA: Water bottle life vest

Product Concept Example

Target market: • resorts • hotels • leisure parks

Product Concept Example

Empty wine bottle

5

6/20/2010

Product-Market Fit

The StairCASE

Product benefit: • ashtray • project image as environment friendly • promotional material Target market: • restaurants • pubs • clubs • liquor manufacturers

Steady Tray

Umbrella . . . ella . . . ella

6

6/20/2010

Value Chain paano palakihin kita? how to increase product value?

E S

P R I C E

C E S V I R D‟ L AD S

54x P27

PRODUCT T C P E RODU S E R V I C

5x P2.50

P0.50 McDonald‟s Coffee

Coffee Beans Farming

Nescafe Sachet Processing Packaging

Brewing Serving Table & Chair

200x P100

Starbuck‟s Coffee Brewing Serving Table & Chair (comfortable) WiFi “”PRESTIGE”

INTENSITY OF ACTIVITIES

VALUE vs. PRICE

VALUE vs. PRICE

HALAGA vs. PRESYO

HALAGA vs. PRESYO

Is VALUE = PRICE?

DIESEL WARS • Premium price (+P0.20/li.)

• 4 pumps / 6 attendants • 3x bigger area • Jeepney terminal

46% SOM

• Low price (-P0.20/li. vs. list price) • 3 pumps / 3 attendants

25% SOM

SET BY THE EXPERIENCED

BY THE

BUYER

VALUE • Lower price (-P0.25/li.

Vs. CALTEX price) • 3 pumps / 3 attendants

29% SOM

SELLER

PRICE

Price is what you pay for, value is what you get

7

6/20/2010

USP – unique selling proposition

ibahin mo ‘to! differentiating your new product

stand out from the crowd

USP – unique selling proposition stand out from the crowd

ER

USP – unique selling proposition ER

sa IYO?

sa Iba?

• nearER • fastER • cheapER • bettER qualty •etc.

Bakit sa iyo bibili at hindi sa iba?

8

6/20/2010

sa ngalan ng produkto naming your new product

Top 10 most valuable brands 2009 (in millions US$)

Brand Value

Brand Name Generation

1

100.04

6

63.11

2

76.25

7

61.28

3

67.62

8

59.79

4

66.62

9

53.73

5

66.56

10

49.46

• Easy-to-pronounce (madaling sabihin)

“If you take away all the cash, investments & physical assets of the company, what will be left is brand equity”

9

6/20/2010

Brand Name Generation Easy-to-remember (madaling tandaan)

K,Q,V,X,Z

Brand Name Generation Easy-to-remember (madaling tandaan)

alliteration

Brand Name Generation Communicates the value (sinasabi ang halaga)

ang galing ng naiba the power if innovation

10

6/20/2010

Banana chips, anyone?

Orlando Dulay Business:

G&B Noodle House Bagabag, Nueva Vizcaya

P100,000 revenues/day Innovation: First to offer BUKO PIE == Initial Capital: =P 5,000

Butch Salvador Business:

tanong kayo . . . tanong kayo... „wag mahiya.

auto body repair Metro Manila

Innovation: “Call us and we will repair your car at home”

Initial Capital: after 2 years

=P ==100

16 franchises P2million/month

REUEL K. VIRTUCIO Executive Director reuel.virtucio@punla.org Tel. No. (02)927-5839

11

Just a click away Teen Negosyo

iPod & iTunes •

A New Way of Listening to Music

2001

American Idol •

World’s Most Popular TV Show

2002

Facebook •

The Social Networking Phenomenon

2003

Google •

Organizing the Way We Look for Information

2004

YouTube •

Everyone Is A Star

2005

Nintendo Wii •

Reinventing Video Games

2006

iPhone •

All New Applications

2007

Hulu.com •

Online TV

2008

Farmville •

Online Gaming Community

2009

iPad •

The Next Step?

2010

Values-driven entrepreneurship

Real LIFE Foundation

Habitat for Humanity

Center for community transformation

VALUE

VALUE is the importance or worth of something.

Values Driven = Heart Driven

www.naturalhealth.ph

www.naturalhealth.ph

Attention to Detail / Craftsmanship

Materials Used

Function / Purpose

Rarity

Maker

People

People are most valuable.

This is about people.

Focus on bringing value to people.

Respond Now that you’ve heard...

Need Respond to what?

Opportunity Respond to what?

Love Your motivation.

Vision Your guide.

Discipline Your practice.

Joy Your strength

Faith Your hope.

• “It

is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better...

• ...

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again...

• ...because

there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause...

• ...who,

at the best knows, in the end, the triumph of high achievement, and who, at worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.�

•-

Theodore Roosevelt

Introduc)on to Technopreneurship (12 Commandments) Jane9e Toral h9p://www.digitalfilipino.com

“The use of technology as an integral and key element in the transforma6on of goods or services.” – Randall Stross

#1 Thou shall give quality content.

#2 Context is king.

#3 Be relevant to your audience.

#4 Encourage par@cipa@on, add fun.

#5 Be a guide, remove frustra@on.

#5 Be a trusted solu@on and community.

#6 Provide convenience.

#7 Keep tes@ng and measure.

#8 Build an audience.

#9 Get inspira)on from others.

Photo credit: PinayAds.com

Internet Search emerges as the top online ac)vity.

Ac@vi@es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na@onal Urban Philippines Source: Yahoo!-­‐Nielsen Net Index 2010

#10 Know what’s hot?

#11 Change the rules of the game.

#12 Keep innova@ng.

Have fun!

Download handout at h9p://www.slideshare.net/jane9etoral h9p://www.e-­‐commercephilippines.com h9p://www.searchprofileindex.com