Tech Tips Opportunity is Knocking on Nextdoor

By Robbie Turner, Public Agency Partnerships Lead, Nextdoor and Ryder Todd Smith, President, Tripepi Smith

Nextdoor is the neighborhood network where neighbors, businesses, and public agencies connect to the neighborhoods that matter to them. As a purpose-driven company, Nextdoor leverages innovative technology to cultivate a kinder world where everyone has a neighborhood they can rely on — both online and in the real world.

California Special Districts Association (CSDA) played a significant role working with Nextdoor to help in its policy development related to special districts. This multi-year effort began after receiving a wide range of inquiries from CSDA members, as well as anecdotes at CSDA conferences. Special district leaders clearly saw value in gaining equitable access with cities and counties to the platform to ensure communities served by special districts would receive the same access to information and resources they need.

Special districts on Nextdoor are able to geo-target specific neighborhoods and create custom service areas within district boundaries to geotarget subsets of the district. Such flexibility enables micro-targeting of messages for service interruptions, public information for events such as maintenance activity in an area, or emergency alerts.

Now special districts can turn to Nextdoor to target their messaging among a built-in audience of real residents using a free Nextdoor for Public Agencies page and can also advertise on Nextdoor with flexible budgeting options for districts of all sizes.

Ryder Todd Smith, of the communications consulting firm Tripepi Smith.

To apply for a Nextdoor Public Agency page or for ads, click Get Started at Nextdoor.com/agency.