CUSTOM.SUGOI.COM
SUGOI’s head office is based in Vancouver, British Columbia, and employs 230 people. Our building’s parking garage can house only 7 cars, but the lot is never full. Our bike locker, however, is always packed. The vast majority of our employees bike, walk, or take public transit to work each day. As we move forward, we are continuously making changes in our workplace to become a greener company. From the simplest things, like changing to recycled paper in our restrooms, to larger corporate changes, like printing our catalogues on FSC certified paper (www.fsccanada.org), SUGOI and its staff are dedicated to reducing our carbon footprint.
workbook
spring 2010
americas
toll free phone: 800.432.1335 toll free fax: 800.864.7646 phone: 604.875.0887 fax: 604.879.9106 144 East 7th Avenue Vancouver, B.C. Canada, v5t 1m6
europe and u.k. toll free phone: 00800.4321.3350 toll free fax: 00800.8647.6461 phone: +1 604.875.0887 fax: +1 604.879.9106
international phone: +1 604.875.0887 fax: +1 604.879.9106
spring 2010 workbook
SUGOI Comfort System As every athlete’s body requires different layering for ultimate comfort, protection, and performance, SUGOI has taken a back-to-basics approach with the SUGOI Comfort System. This system works from your skin to the outer surface of your apparel, and provides an optimal climate for your body, balanced temperature regulation, maximum comfort and performance that can be personalized for each individual.
S1
Bust & Cup
Actively transfers perspiration without dehydrating the skin; close-fit comfort and unrestricted freedom of movement.
S2 Insulation
Regulates core temperature – whether in hot or cool weather – ensuring the best possible thermal balance of the body.
EQUIPMENT CULTURE
Womens Mens
bike
Mens Womens
20 42 48
EQUIPMENT CULTURE 52 62
EQUIPMENT CULTURE EQUIPMENT CULTURE
72 80
shells
Womens/Mens
32
layering
Womens/Mens
38
tri
accessories
S3
S3+Protection +
merchandisers
LAYER
2XL
3XL
32.5” / 83 cm
34” / 86 cm
36” / 91 cm
39” / 99 cm
42” / 107 cm
44” / 112 cm
−
30B - 32A
32B - 34A
34B - 36A
36B - 38A
38B - 40A
40B - 42B
−
25.5” / 65 cm
27” / 69 cm
29” / 74 cm
32” / 81 cm
35” / 89 cm
37” / 94 cm
−
Laguna
Sapphire
Midnight
Tank Green
Lime
Apple
Hip
35.5” / 90 cm
37” / 94 cm
39” / 99 cm
42” / 107 cm
45” / 115 cm
47” / 119 cm
−
(LAG)
(SPH)
(MID)
(TGR)
(LME)
(APL)
Inseam
28.5” / 72 cm
29” / 74 cm
30” / 76 cm
31” / 79 cm
31.5” / 80 cm
32” / 81 cm
−
MEN
XS
S
M
L
XL
2XL
3XL
Chest
35” / 89 cm
37” / 94 cm
39” / 99cm
41” / 104 cm
44” / 112 cm
47” / 119 cm
49” / 124 cm
Waist
28” / 71 cm
30” / 76 cm
32” / 81 cm
34” / 86 cm
37” / 94 cm
40” / 102 cm
42” / 107 cm
Hip
34” / 86 cm
36” / 91 cm
38” / 97 cm
40” / 102 cm
43” / 109 cm
46” / 117 cm
48” / 122 cm
Inseam
30” / 76 cm
31” / 79 cm
32” / 81 cm
33” / 84 cm
34” / 86 cm
34.5” / 87 cm
35” / 89 cm
Imperial
Magenta
Chili Red
Grapefruit
Garnet
Canary
(IPL)
(MGN)
(CHI)
(GTP)
(GNT)
(CNY)
26
28
30
32
34
36
38
40
Chest
30” / 76 cm
31” / 79 cm
32.5” / 83 cm
34” / 86 cm
36” / 91 cm
38” / 97 cm
40” / 102 cm
42” / 107 cm
Waist
23” / 58 cm
24” / 61 cm
25.5” / 65 cm
27” / 69 cm
29” / 74 cm
31” / 79 cm
34” / 86 cm
37” / 94 cm
Hip
33” / 84 cm
34” / 86 cm
35.5” / 90 cm
37” / 94 cm
39” / 99 cm
41” / 104 cm
44” / 112 cm
47” / 119 cm
Titanium
56.5” / 144 cm
58” / 147 cm
60” / 152 cm
62” / 157 cm
64” / 163 cm
66” / 168 cm
68” / 173 cm
(CCT)
(TTM)
White (WHT)
55” / 140 cm
Gunmetal (GNM)
Concrete
Torso
Black (BLK)
Supernova (SNV)
28
30
32
34
36
38
27-29” / 69-74 cm
29-31” / 74-79 cm
31-33” / 79-84 cm
33-35” / 84-89 cm
35-37” / 89-94 cm
37-39” / 94-99 cm
XS
S
M
L
Womens:
35-37
38-40
41-43
11-13
86
Mens:
-
38-40
41-43
S1
Womens:
5.5-7.0
7.5-9.0
9.5-10.5
Mens:
-
5.5-7.5
96
8-10.5
100
S1
114
S3
118
WEATHER PROTECTION
GobiLite Gobi FinoLite
Helium
FinoTech Piston 140 Piston 200
MicroFine
FinoCarbon
Europe
S3
HexLite Hydro-Shifter
Mobil Carbon
Helix NeoTech Wallaroo 170
116
UNISEX
SHELL
MOISTURE TRANSFER
S2
S3+
FinoTherm Wallaroo 290 MidZero
Majik Shell Resistor Firewall 220
SubZero
North America
Fabric Icons
FALL
S
M
L
XL
Europe
40 - 42
42 - 44
44 - 46
46 - 48
North America
7 - 8.5
8.5 - 10
10 - 11.5
11.5 - 13
XS
S
M
L
XL
-
6.5”-6.75”
44 - 46
46 - 48
-
GLOVES WOMEN MEN
Breathable
Moisture Transfer
Warm Wick
Wind Resistant
Perméable à l’air
Transfert del’humidité Feuchtigkeitstransfer
En tissu chaud favorisant l’évaporation Warm und schnell trocknend
Atmungsaktiv
Water Resistant
Water Proof
Résistant au vent
Résistant à l’eau
Imperméables
Winddicht
Wasserabweisend
Wasserdicht
44-47
BOOTIE UNISEX
HydroLite
Wallaroo 210
INSULATION
John Kelly (and Shawn O’Connor)
XL
SOCKS
Cannondale, GT Bicycles, Diadora, Smith Sport Optics, Catlike, Bicycle Sports Pacific, The Bike Barn, Smith + Co, Sammy the Lab, Avia and La Sportiva
Photo Credit:
L
Waist
Waist
Firewall 320
Special thanks to:
M
MEN
A combination of layers that provide superior protection under any sort of weather conditions.
S3+
pop
S
WOMEN
Provides good protection against the elements and allows air circulation, promoting optimal breathability for thermal regulation of the body’s temperature.
S2
fabrics
XS
SWIM
Protection
MOISTURE ACQUISITION
timex
8
PROTECTION
RUN
4
+
Womens/Mens
PROTECTION
COMPRESSION
WOMEN Chest
Moisture Acquisition
spring 2010 colors
SIZING
Anti-Odor
Wool
Compression
Reflective
Wired
Propriétés Déodorantes
Laine
Compression
Réfléchissant
Branché
Anti-Geruch
Wolle
Kompression
Reflektierend
Verkabelt
Fit Icons
-
16.5-17 cm
17-17.75 cm
17.75-18.5cm
-
7.5 “- 8”
8“ - 8.25”
8.25”-8.5”
8.5”-8.75”
8.75”-9.25”
19-20.25 cm
20.25-21 cm
21-21.5 cm
21.5-22.25 cm
22.25-23.5 cm
Mens Fitted
Womens Fitted
Mens Semi Fitted
Womens Semi Fitted
Mens Relaxed
Womens Relaxed
Hommes Ajusté
Femmes Ajusté
Hommes Semi-ajusté
Femmes Semi-ajusté
Hommes Coupe Relaxe
Femmes Coupe Relaxe
Eng anliegend für Männer
Eng anliegend für Frauen
Figurbetont für Männer
Figurbetont für Frauen
Relaxter Style für Männer
Relaxter Style für Frauen