#1. Your Company: Hoop It Up 3on3 Tour
Logo Tag Line: The world’s largest 3 on 3 basketball tour
Advertisement: Print
Web
The innovative logo has a loud feel, but the flow of the overall design
#2. Competitor 1 Gus Macker 3on3 Basketball
Logo Tag Line: Original
Advertisement: Web #3. Competitor 2 Nike 3on3 Basketball Tournament
Logo
Advertisement: Print
Web
#4: Compare & Contrast Hoop It Up and Nike 3on3 are both competition tournaments while Gus Macker is a family/charity event. Hoop It Up experiences tours internationally and is involved with the FIBA, Gus Macker tournaments tours Nationally, while Nike 3on3 tournaments only take place in L.A. Each holds their tournament during the summer. All three allow registration, contact, FAQ’s, and following through Facebook, Twitter, etc. to take place through the website. Once registered, each team receives their event packet. Based on ranking, #1. Hoop It Up, #2. Gus Macker, the Olympics are becoming part of the tour.
Hoop It Up’s form of communication is behind, leaving the audience unaware of what all is capable of taking place. In order to speak out to the audience, the logo and advertising campaign of the brand must be clear and impressive versus mumble jumble and dull. The web doesn’t inform the viewer of background history. The site appears more created for a boys basketball club, knowing its purpose is for basketball players ready to win a world tournament. Without speaking to someone with knowledge/experience of the program, you may miss out on something important.
Gus Macker expresses themself through the website, letting the viewer feel welcome and at home throughout the entire site. Feedback is received from the audience by using blogs. Being family oriented, Gus Macker Basketball is very in favor of charities. The brand has adapted by allowing the brand mascot to upgrade over the years without losing the naturalness. The campaign is simply structured but strong at the same time.
Nike 3ON3 holds one big special event in one location but averages the same amount of numbers as competition. Wheelchair and Special Olympics divisions are offered during the summer event. The impression received from the brand is excitement from all perspectives (web, print, live, etc.). This feeling is what draws the crowd in.
#5: Variances between your Project Company and the competitors Form of Communication –Gus Macker stands alone in form of communication. If you have questions, the answer awaits. Nike, being second and Hoop It Up trailing. The regular routine of televised commercials, magazine and radio seem to no longer exist. In order to discover the tournament, one must hope the tour stops in their city. By developing commercials displayed online, a brand app, even a personal sports channel one can become aware If the tour doesn’t arrive.
Advertisement -Hoop It Up is ranked the best tournament, Gus Macker second and Nike around the top. Being the best, Hoop It Up slacks presenting the brand to the world and has died down in appearance. For those that know of the brand, remembering it has become another issue. Nike stands out already being involved with the sports league. The
tournament as part of such a popular name brand makes it easier to discover. Gus Macker basketball is remembered year after year because of its symbolism and involvement. Having a mascot that speaks out to all ages which appears not only in basketball tournaments, but charity events and fundraisers helps more to know of the existence of the brand. Hoop It Up is International, works with fundraisers and has many sponsors but isn’t displayed in the best way.
Locations and Fees -Hoop It Up is located in more places after touring Internationally without showing the fees to enter the tournament. Gus Macker and Nike 3on3 are nationally known brands. Gus Macker makes their way around America gaining more cliental each year charging under $150.00 to participate. Hoop It Up is able to do this but gets more cliental from also being over seas. The Nike 3on3 tournament, only being in one city, charges up to $200.00 to play and may gain more cliental, but having, as many to compete with competition won’t take place unless the others no longer exist.
#6: The struggle of getting all to be aware of such an opportunity can be nipped in the bud by changing the overall form of communication. By developing a more unique appearance, advertisement will contribute to keeping the brand number one. Having a true basketball tournament vibe can help the vision flow smoothly. In conclusion, the Hoop It Up 3on3 Tour Tournament brand will remain superior and memorable due to reaching out to the audience from the targets perspective.
Image References:
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https://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1440& bih=780&q=Macker.com+homepage&oq=Macker.com+homepage&gs_l=img.3...4879.5 2649.0.55461.37.28.2.7.7.0.108.1671.27j1.28.0...0.0...1ac.1.2.img.OIMMPWUIoEY#hl= en&tbo=d&site=imghp&tbm=isch&sa=1&q=macker++2013&oq=macker++2013&gs_l= img.3...13246210.13250254.1.13250798.2.2.0.0.0.0.240.299.1j0j1.2.0...0.0...1c.1.2.img. Ra7wAZC2rw&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=387afb6967365c22&biw=1440&bih= 780 http://www.macker.com
http://hoopitup.com
http://nike3on3.com