Media Design Master of Fine Arts Degree Program MDM530 Brand Development | Project Brief
MDM 530 -‐ Project Brief, 3.4.3 Brand Development Media Design MFA Student Name: Chris Freeman Date: 8-‐4-‐2013 Project: MDMFA Campaign Thesis Project Draft Version #: 1 Version Date:
Project Brief - DRAFT 1. Company Name Name: Hoop It Up 3 on 3 Tour Industry: Non-‐Pro0it / Fundraiser Basketball Category: Tournament & Fundraiser
3. Campaign Project Objective
2. Primary Products or Services List items below
International 3on3 basketball tour tournament all experienced outdoors. Players receive the opportunity to reveal their streetball skills around the world.
4. Big Goal (BHAG) or Project Outcome and how it will be measured for success
E.g., To rebrand Company A by completing X & Y, for the purpose of Z, etc.
E.g., To increase brand awareness toward a new target group, increase sales by 2% vs. year ago, ROI & Sales, etc.
Growth by developing a new era. Enriching the experience of participation.
Creating a way that Hoop It Up can be remembered without the brand name being stated. Starting a visual/symbol form of communication. Hoping to increase the sales by 14% in 4 years.
5. Primary Deliverables Draft
6. Key Tenets
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