TSX - Measure your Website using Google Analytics

TSX Webinar: Measuring your Website using Google Analytics Wednesday, January 20, 2016.

Today’s Agenda Measuring your Website using Google Analytics (GA): Section 1: Setting up your GA account Section 2: Creating reports to measure your website performance Section 3: Customizing your account

Section 4: Analyzing & leveraging data to enhance user experience Q&A – Ask your questions throughout!

TSX Webinar Presenters

Grant Patten

Sarina Visram

Communications Specialist CSIO

Manager, Member Relations & Communications CSIO

Member Survey – April 2015

How do you measure your brokerage’s online traffic?

Approx. 50% of brokerages do not measure their website’s online traffic.

Website Measuring Tools Several free web analytics tools available: Google Analytics (GA) Bing Webmaster Tools Clicky All these tools will help you to:

Measure your Success Monitor your Website’s Progress Identify Areas for Improvement

“Taking 15-20 minutes a day to review your Analytics statistics will help you make better business decisions, inform smart marketing choices and tell you what is working and what is possibly preventing business success online and off.”

– Canadian Insurance Top Broker

Why measure website performance?

Understand your customers better

Provide a quantitative benchmark where goals can be clearly set Improve your web presence over time, potentially leading to increased sales

Section 1: Setting up your Google Analytics Account Visit: www.google.ca/analytics OR Google “Google Analytics”

Once account has been created, SIGN IN

Section 1: Setting up your Google Analytics Account

Once signed in, go to “Add Google Account” and enter your company website URL

In Summary ď ? Identify the GA reports that are most relevant to your business and analyze them regularly to generate ideas for website improvement

In Summary ď ? Make the necessary account customizations to improve data and get the most accurate data, e.g., internal IP exclusion, country segmentation

In Summary ď ? Consider whether an AdWords campaign makes sense for your brokerage and, if so, measure it through GA

In Summary ď ? Consider setting up goals and tracking their conversions

In Summary ď ? Measure the changes in your traffic over time

Learn More: Get Found Online Faster with SEO Check out the CSIO SEO white paper & how-to video series‌

Visit: CSIO.com/search-engine-optimization

Learn More: Create a CSIO Member Account Free Member Resources: Broker Corner 

Advisory Hub

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SEO white paper & videos

Twitter: @CSIO Email: info@csio.com

Thank you for attending our Talk, Share, eXchange!

A link to the recorded webinar will be emailed to all participants shortly.

Stay tuned for the next TSX! Visit CSIO.com