2020 CSMFO Conference Magazine

Page 33

C S M F O

Yesterday, Today and Finance’s Keynote Speakers David Cain, Retired Director of Finance – Adjunct Professor CSUN, CPP & CSULB For those of you that may have missed a keynote or two due to the need to make it to the newest Disney attraction “Rise of the Resistance” we wanted to provide a briefing on all three keynote speakers. By the way, (and don’t tell anyone I told you this) the new ride is not just a ride but an experience. From getting your boarding number at exactly 8 am inside the park, to the que, to the actual ride and then an amazing ending. So, now let’s get back to the stories and lessons learned from our three keynote speakers. All three of our keynote speakers provided us with some practical advice that we have been able to take back to our own finance world. We heard from Jeffery Barnes talking about “Making Choices” using the Wisdom Walt Disney to Rebecca Ryan defining for us Strategic Foresight and Future Trends we should pay attention to in our organizations. With a Friday wrap-up from Steve Gross on “Life is Good”.

JEFFERY BARNES – The Wisdom of Walt $40, a single suitcase and a one way ticket . . . . Where is your life taking you? What is your dream? Jeffery used the five original A, B, C, D, E coupons to share with us about “Five Life Changing Choices” which include: • Keep moving forward • Use courage to confront conflict • Stop looking and start leading • Let go of limiting beliefs • Dismiss your doubts and doubters We also got to learn about the Walt park bench, choosing our favorite Disney ride (Rise of the Resistance) and Disneyland song (It’s a Small World After All)! We were reminded about the importance of other people in our lives such as Walt’s brother Roy. We all know that Disneyland will never be complete. Walt Disney lived his dreams because he took steps – action – towards making those dreams come true. How many steps are you from your dream, but you must take action—any action—to bring you one step closer. List, right now, the steps you need to take to make your dream a realization.

REBECA RYAN – The Future is Yours to Create Well the “Human Sparkplug” did not let us down as she energized us to be “Futurists”. Aka Ready, Set, Future! Rebeca talked about how foresight can give our communities and organizations an advantage in the future. Also, we need to look at top trends with low impact and uncertainty and focus on those with high impace and greater certainty on our organizations. We looked at the six step foresight process as a tool that can give our communities a competitive advantage. She noted that senior executives use the 40/30/20 rule and therefore devote less than 3% of their time to building a perspective on the future. Where is your organization spending its time?

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CSMFO Conference Magazine


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