CSR & COMPETITIVENESS JAN 2014

Postal Registration No. 041/RAIGARH/2014-2016

01

7

January 2014

INDIA IS

POLIO FREE INDIA CELEBRATES THREE YEARS WITHOUT POLIO

W

e India have a reason to smile. Our country is going to join the ranks of Polio-free countries. As no case of polio was detected in the country for the third consecutive year and finally we have declared ourselves as a polio-free country.

Our country succeeded in defeating Polio diseases through pulse polio immunization programme launched in 1988. Interestingly, our country accounted for half of all the cases of Polio reported globally in 2009. Within four and half years, we have been able to eradicate the crippling disease. Good bye Polio!

Full Report on page nos. 6, 7, 8 & 9

EDITORIAL

www.csrcompetitiveness.com

Dear Readers,

Rusen Kumar Editor & Director rusenk@indiacsr.in

The changing times, technologies, legal environment and regulatory regime will optimally inspire and compel the corporate world towards transformational innovation/s which shall facilitate the process of combating global challenges to emerge as leaders by enhancing the global competitiveness of the organization.

The Indian economy is witnessing a transition from the existing regime to an era where it is mandatory for the corporates to spend 2% of their average net profits in the previous three years on CSR activities. The biggest challenge being faced is the challenge of change management. The government, policy makers and the corporates together will have to make concerted efforts to leverage the new CSR era more from the lenses of opportunities than from the view angle of problems.

The government and its stakeholders will soon clear the clouds of confusion prevailing over the various finer details, processes, procedures, regulations, reporting mechanisms etc. The finance minister has envisioned that the process of mandatory CSR spend will give a catalytic boost to economy as it will have its own share of multiplier effect. The changing times, technologies, legal environment and regulatory regime will optimally inspire and compel the corporate world towards transformational innovation/s which shall facilitate the process of combating global challenges to emerge as leaders by enhancing the global competitiveness of the organization.

The companies are required to adopt and innovate the business best practices in the domain of CSR. The most important dimension to be kept in mind is to keep a dynamic overview of the changing times and regulatory framework and a competent team to focus on planning, implementation and control of the CSR activities on an ongoing basis with a focus on ensuring highest levels of compliance of internal policy and external environment in the process of achieving the goals and objectives of the organization.

The success of the CSR journey shall be greatly enhanced by the participative, collaborative, creative, competitive, transformative and innovative approach in the process of accomplishing the vision, mission and objectives of the organization as well as that of the CSR department. I take this opportunity to extend my best wishes to the corporate world in their mission to accomplish success in the modern era of dynamic CSR environment.

CSR & COMPETITIVENESS

JANUARY 2014

EDITORIAL

www.csrcompetitiveness.com

CSR is an Opportunity The integrated efforts of the government, regulators, public sector organizations, business organizations and CSR professionals are collectively being reoriented towards giving new shape, direction, and actions. The CSR activities must be a culmination of an optimal integration of the requirements and compliance which have become mandatory as well as the inner drive of the organization to deliver new benchmarks of excellence in delivering services and facilities to the various stakeholders of the society to bridge the gap of social inequalities.

Dr (Prof.) Rana Singh Executive Editor ranasingh@indiacsr.in

The organizations must have a clear focus of planning and implemention of CSR activities in time bound and controlled mechanism with focus on delivering excellence integrated with technology enabled review and control mechanism.

The time has come that the top management of the leading organizations start working on integrating CSR at all levels in the process of strategic planning, implementation and control. The guidelines on CSR and sustainability for CPSEs gives an initial direction to be adopted by the various central public sector enterprises. The government would gradually increase the accountability of the various organizations in various sectors by enhancing the level of transparency in the planned and actual implementation levels achieved by various organizations. The success of the various planned activities of CSR in various organizations depends on institutionalizing an optimal level of authority and responsibility at middle level management with suitable checks and balances so that they get an optimal blend of powers and responsibility.

The organizations must have a clear focus of planning and implemention of CSR activities in time bound and controlled mechanism with focus on delivering excellence integrated with technology enabled review and control mechanism. The CSR initiatives must have focus on integrating modern technologies in various areas of environment sustainability, social welfare, disaster management, alternative energy, and various other allied areas.

It would be an opportune time for the various state governments, central government and the leading corporates to accord highest degree of importance to disaster management to include it in the CSR agenda with enhanced priorities. The recent spate of disasters in the economy has impacted people, social fabric, corporates and the economy at large phenomenally. The government and the corporates must make a concerted plan and effort to evolve dynamic financial model to channelise and earmark a stipulate percentage of CSR funds for the Disaster Management activities in the country.

CSR & COMPETITIVENESS

JANUARY 2014

NEWS Editorial Board Rusen Kumar Editor rusenk@indiacsr.in Dr Rana Singh Executive Editor ranasingh@indiacsr.in Anil Jaggi Executive Editor anil@indiacsr.in Dr (Prof.) Saurabh Mittal Sub-Editor, New Delhi saurabh@indiacsr.in Triambak Sharma (Renowned Cartoonist) Editor-Cartoon D.D. Mishra (Disability & Development Consultant) Associate Editor dd@indiacsr.in Advisory Board Jatinder Singh Secretary- Innovation, CSR, Education & Skill Development Committee PHD Chamber of Commerce and Industry Vijay Kapur Eminent CSR Consultant & Author Director – Kohana CSR Enakshi Sengupta Eminent CSR Consultant & Author Director – Kohana CSR Prof BD Singh Renowned Academician & Author Dr K K Upadhyay Head CSR-Ficci Aditya Birla CSR Centre of Excellence Monaem Ben Lellahom Co-Founder & Head of Sustainability Advisory Services Sustainable Square Consultancy and Think Tank UAE Editorial Office CSR & COMPETITIVENESS 222, Krishn Vatika, Near Shalini School, Church Road, Boirdadar, RAIGARH-496001 (CG) csrcompetitiveness@gmail.com Advertisement/Circulation/Subscription enquiries 222, Krishn Vatika, Near Shalini School, Church Road, Boirdadar, RAIGARH-496001 (Chhattisgarh) P: 99810 99555, 73897 70011 E: info@csrcompetitiveness.com Northern Region Office 24/1-2 Circular Road, Dalanwala Dehradun- 248001 Uttarakhand, E: anil@indiacsr.in P: 94120 09273

www.csrcompetitiveness.com 05 CONTENTS

PAGE No.

Bye Bye Polio!

Coal India Penalized for Misusing Monopoly CSR Mandatory for From April - 2014 Oil India Plans Dairy Cooperative In Assam To Promote CSR, IICA Signs MoUs with FICCI ONGC Secures Golden Peacock Award for CSR Shankar Venkateswaran as Chief Tata Sustainability Group NINL Donates School Building to Kalinganagar Tata Power Empowers Mumbaikars with Energy Efficient Practices Vedanta's Health Crusade in Lanjigarh Hindalco Organizes Health Camp at Hirakud Vedanta 'Khushi' Adopts 75 Child Care Centres Across India REC Launches Women Empowerment Programmes Interview of Adi B. Godrej, Chairman, Godrej Group Interview of Gunjan C Patel, Head CSR, SAP Labs India World's 85 Richest People Own Half of Global Wealth ASSOCHAM Survey 49% Organizations Have Sexual Harassment Cells in Delhi-NCR Interview of Dr Huzaifa Khorakiwala, Trustee & CEO, Wockhardt Foundation Nandan and Rohini Gift Rs 50 Cr for Research Ford India Unveils Roadmap for its Happy Schools Program JSPL Honoured for HIV/AIDS Control Mahindru Foundation Takes Big Strides in Blindness Eradication Dhirubhai Ambani Scholarship to 393 Meritorious Students Policy Week Out in Capital by Public Policy Students of IIM Bangalore NHPC Selects 70 Youths for Training Belgian Economic Mission's High Level Seminar Fosters CSR in Indian Businesses Profit-Making PSUs Fail to Comply with CSR Norms NTPC Kaniha Dedicates Library Room for School Children NTPC Rihand Distributes Solar Lamps to Students CSR: Academic Researchers - Your Time Has Come!

Book Review: 'Leading from the Top: Directors Who Make the Difference' 3Cs Capability Capacity Connects Training Workshop NTPC Sipat Programme Empowering Local Women Subscription Form

6-9 10 10 11 11 12 12 13 13 14 14 15 15 16-17 18-19 20 20 21-22 22 23 23 24 55 26-27 27 28 29 29 29 30 31 32 32 33

Subscription Service To subscribe, contact at info@csrcompetitiveness.com The current rate of subscription: Each Issue : Rs.100 I 1 Year : Rs.1200 I 2 Years: Rs.2400 I 3 Years: Rs.3600 I 4 Years: Rs.4800 5 Years: Rs. 6000 I Life Time: Rs.15,000 E-Subscription International: 50$ (Yearly) E-Subscription India: Rs.1000 (Yearly)

CSR & COMPETITIVENESS does not accept responsibility for returning unsolicited manuscripts and photographs. All unsolicited material should be accompanied by self-addressed envelopes and sufficient postage. Reproduction in whole or in part without written permission of the publisher is prohibited. All right reserved. The views and opinions expressed by the authors do not necessarily reflect those of the publisher or the editorial staff. Please inform us if any copyright has been inadvertently infringed. CSR INDIA CORPORATE SOCIAL SERVICES PVT LTD and CSR & COMPETITIVENESS is not responsible and liable for any comments and articles published by its contributors and will not be liable for any damages. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Raigarh, India.

On behalf of CSR India Corporate Social Services Pvt.Ltd. published, edited and printed by Rusen Kumar. Printed at Neha Offset, Bazi Rao Para, Near Church, Raigarh-496001, Chhattisgarh INDIA and published at 222, Krishn Vatika, Church Road, Boirdadar, Raigarh-496001, Chhattisgarh INDIA.

CSR & COMPETITIVENESS

JANUARY 2014

COVER NEWS

www.csrcompetitiveness.com 06

India Celebrates 3 Years Without Polio India marked a major success in its battle against Polio by removed from the World Health Organization's list of countries plagued by the crippling disease. India's progress and efforts have been lauded by both national and international experts and bodies. As per the global polio update report of WHO, 23 countries had reported polio cases in 2009 and 15 countries have reported polio cases in 2010. However, India is one of the four endemic countries for wild poliovirus. Health authorities are finalising a plan to end most cases of polio by late next year and eradicate the disease by 2018- if they can raise enough money to finish the work.

Bye Bye Polio Eradication of Polio in the Country India has a reason to smile. On January 13, 2014, it completes three years without reporting any case of Polio. It is only the second time in the history in India that a disease is being eliminated in India through immunization after small pox in May 1980.

The landmark is seen as confirming one of country's biggest public health success stories, achieving something once thought impossible, thanks to a massive and sustained vaccination programme. However, officially the World Health Organisation (WHO) will certify India as polio-free in February or March this year after the last of random samples picked up would be tested.

India's being declared Polio-free is particularly important because it was the only country in the South East Asian region with Polio cases. Once India is declared polio-free, the entire WHO region would also become Polio free. The WHO on February 24, 2012 removed India from the list of countries with active endemic wild Polio transmission.

India carried a large burden of Polio disease but has made impressive progress in the past 35 months. The number of Polio cases came down from 741 in 2009 to 42 in 2010 and just one in 2011 – from West

Bengal. No Polio case has been reported in the country since then. India won the war against Polio through intense Pulse Polio Immunization under the Global Polio Eradication Initiative in 1988 under which over 17 crore children were vaccinated in each round of vaccination with the help of 24 lakh vaccinators.

Polio has badly impacted socioeconomic condition of the polio-affected people and its family. Poliomyelitis is an infectious viral disease that typically affects children and is spread through contaminated food and water or through contact with the fecal matter of an infected person. It attacks the central nervous system, causing paralysis, muscular atrophy, deformity and, in some cases, death. A polioafflicted people dragging himself along the streets and begging at traffic lights has been an enduring image of a poor and diseased India.

CSR & COMPETITIVENESS

JANUARY 2014

COVER NEWS As per the global polio update report of WHO, 23 countries had reported polio cases in 2009 and 15 countries have reported polio cases in 2010.

However, India is one of the four endemic countries for wild Poliovirus In India three types of polioviruses i.e. p1, p2, and p3 – type 2 polio – has already been eradicated. The Government of India is adopting multipronged approach in identified high risk blocks of Western-Uttar Pradesh and Bihar by ensuring availability of clean water, sanitation improvement, improving routine immunization apart from conducting Supplementary Immu nization Activity.

It is pertinent to note that in 1985, there were estimated 2 lakh polio cases in the country in the wake of which polio vaccine was universalized and integrated in the Universal Immunization Programme for administration across the country. In 1995, when Pulse Polio Programme was launched, there were still an estimated 50,000 polio cases in the country. However 2010 was the turning point when only 42 polio cases were reported. Every year two National Immunisation Days (NIDs) are carried out in January and February. During each NID nearly 17.2 crore children are immunized.

Nearly 23 lakhs vaccinators under the

www.csrcompetitiveness.com 07

The President, Pranab Mukherjee launching the Nationwide Polio Round by administering polio drops to the Children, at Rashtrapati Bhavan, in New Delhi on January 18, 2014. The Union Minister for Health and Family Welfare, Ghulam Nabi Azad is also seen.

direction of 155,000 supervisors visit 20 crore houses to administer oral polio vaccine to children under the age of 5 years. The polio campaigns during the rest of the year cover polio endemic states and other areas at risk of importation of poliovirus.

The Government is also focusing on vaccination of migrant and mobile population. Further, Bivalent oral polio vaccine (effective against p1& p3) has also been introduced during pulse polio campaigns in 2010 to eradicate the disease.

As per the recommendation of India Expert Advisory Group on Polio, India is on right path to eradication. However, it is not possible to mention a time frame for the same.

As per the global polio update report of WHO, 23 countries had reported polio cases in 2009 and 15 countries have reported polio cases in 2010. However, India is one of the four endemic countries for wild poliovirus.

State-wise Confirmed Polio Cases in India during 2009 and 2010: State

2009

2010

West Bengal

-

5

Jammu & Kashmir

-

1

Maharashtra

-

1

Uttar Pradesh

602

10

Bihar

117

6

Haryana

4

1

Delhi

4

-

Punjab

4

-

Jharkhand

2

-

Rajasthan

3

-

Uttarakhand

4

-

Himachal Pradesh

1

-

TOTAL

741

24

Source : Ministry of Health, Govt of India

“Our ultimate objective is and as it must be to achieve full immunization for all our children. We must ensure that every Indian child, rich or poor, whether living in Ladakh or in Delhi has equal access to the best immunization. To this ambitious task I commit our government.”

Dr. Manmohan Singh The Prime Minister of India (addressed the Polio Summit in Delhi on February 25, 2012)

CSR & COMPETITIVENESS

JANUARY 2014

COVER NEWS

www.csrcompetitiveness.com 08

Wild Poliovirus Cases Increased by

The President Launches the Pulse Polio Immunization Programme 2014

68% Globally According to World Health Organization Report, as of 10 December 2013, the number of cases of disease due to wild poliovirus had increased by 68% compared to the same time in 2012 (359 cases compared with 213 cases), with 8 countries reporting cases of Poliomyelitis compared to four at this point in 2012.

This increase is driven by disease outbreaks due to new international spread of polioviruses from Nigeria into the Horn of Africa (183 cases in Somalia, 14 in Kenya, 6 in Ethiopia) and from Pakistan into the Middle East (17 cases in the Syrian Arab Republic). Four cases due to an imported poliovirus have also been detected in Cameroon. To date, cases of endemic poliomyelitis increased by 32% in Pakistan (to 74) compared with the same time in 2012. In the other two countries where the virus is endemic, Nigeria and Afghanistan, cases declined by 58% and 68%, respectively. In 2013, all cases detected in Afghanistan occurred in the Eastern Region and were due to polioviruses that originated in Pakistan. Wild Poliovirus of Pakistani origin was also detected in environmental samples collected in Israel and the occupied Palestinian territory.

For the first time in the history of the eradication initiative, in 2013 all cases of poliomyelitis caused by a wild virus were due to a single serotype e, type 1; the most recent case due to wild poliovirus type 3 occurred on 10 November 2012 in Nigeria. Cases due to circulating vaccine-derived poliovirus type 2 (57 cases in seven countries) declined by 16% compared to 2012, with most cases being either in Pakistan or the border area of Cameroon, Chad, Niger and Nigeria.

(World Health Organization Report)

NEW DELHI: The President of India, Pranab Mukherjee launched the Pulse Polio Immunization programme 2014 at the Rashtrapti Bhavan, on January 18, 2014 in the presence of the Ghulam Nabi Azad, Union Health Minister and Smt. Santosh Chowdhary, Minister of State (Health). Six small children were administered polio vaccine by the President of India.

Mr Azad pointed out that in this round more than 17 crore children will be vaccinated. Also, 23 lakh frontline workers and volunteers will fan out in every nook and corner of the country to reach every child up to five years of age so that we maintain high immunity of our children against the polio virus. Besides setting up 102 polio vaccination posts along international borders, it has been decided that any case of wild polio shall be treated as public health emergency, the Health Minister added.

Mr Azad said that India has not recorded even a single case of wild polio in the last three years, which is a historic achievement.

Narrating the journey India took to arrive to this feat, he said that as Poliovirus transmission in some parts of the country was intense, experts believed that India was the most difficult place in the world to stop Polio. India however, accepted the challenge, he pointed out. In 2010, India launched bivalent oral Polio vaccine with the President of India administering the first drops of the new vaccine to the children. Intense effort results in covering all children, no matter where they were.

This also saw the lakhs of vaccinators braving difficult conditions to reach children in the remotest parts of the country, the Health Minister stated.

The Health Minister stated that the programme had the immense support of the religious and opinion leaders as well as

social mobilizers who won over resistance through effective communication of benefits of polio vaccination. Community ownership of the program was fostered.

The managers carefully mapped high risk habitations, particularly mobile and migrant populations, so that all underserved populations were reached, the Minister pointed out. He added, that this required close monitoring and door to door vaccination so that no household was missed. Children were immunized on trains, in buses, in melas, in religious congregations and along the international borders. This was done again and again with never - say - die spirit, Azad added.

This resulted in coverage rates of unprecedented levels.

The Health Minister noted that the response to the last Polio case in Howrah in West Bengal was razor sharp and is globally cited as the fastest response time. The Ministry stepped up surveillance so as not to miss even a single case of polio, he added.

Mr Azad stated that from a position when India had more than 2 lakh children getting crippled by Polio each year, we have come to a time in history where not a single child has suffered wild Polio for the last three years. This is monumental victory- and has paved the way for India's formal certification by WHO as a polio free nation, he informed. He thanked various partners such as the State governments, lakhs of supervisor and vaccinators, volunteers, WHO, UNICEF, Rotary International, World Bank, USAID, DFID and many more who have made this achievement possible.

Also present at the occasion were senior officials from the Ministry of Health and Family Welfare, representatives from international partners such as WHO and DFID and media.

India has not recorded even a single case of wild polio in the last three years, which is a historic achievement

Ghulam Nabi Azad Union Health Minister Govt of India CSR & COMPETITIVENESS

JANUARY 2014

COVER NEWS

www.csrcompetitiveness.com 09

India has set an example with the highest level of political commitment to the pulse polio eradication programme which reflects in its resource allocation, continuous efforts to identify and reach out to the most vulnerable children with tailored strategies for maximum reach, optimum use of available vaccines under the guidance of top national and international experts, an extra-ordinary communication strategy and strong partnership.

Rs 12000 Crore Spent on Pulse Polio Programmes In 2010 the bivalent oral polio vaccine was introduced which helped curtail both Type 1 and Type 3 polioviruses simultaneously and as efficaciously as the monovalent vaccines. campaigns in 2005 which helped curtail the most dangerous type 1 Polio strains to record low levels by 2009. In 2010 the bivalent oral polio vaccine was introduced which helped curtail both Type1 and Type3 polioviruses simultaneously and as efficaciously as the monovalent vaccines.

As per the ministry of health, India has as yet spent more than Rs 12000 crores on the Pulse Polio Programmes till 2010. India took a lead in introducing bivalent polio vaccine (bOPV) in January 2010.

Despite global shortage of both bOPV and trivalent Polio vaccine, India tapped domestic market for timely supply of vaccine to ensure pulse polio rounds without interruptions. The prorgamme has been in the forefront of adopting technological innovations.

The more efficacious monovalent oral polio vaccines were introduced in the Pulse Polio

The surveillance for Poliovirus in India is among the most sensitive in the world. As many as 35,325 reporting sites across the county report Acute Flaccid Paralysis cases for collection of stool samples and testing in the laboratories for poliovirus. The progress also results from focused and tailored strategies to vaccinate children in the highest risk areas and helped ensure 99% coverage in each vaccination round.

The strategies and programme response has also become sharper in the last few years. As per the recommendation of the India expert Advisory Group on Polio Eradication, every case, anywhere in the country is being responded to as a public health emergency.

In the year of 2010 India touched a milestone of being Polio free for one whole year first time. India has not reported any case of Polio since January 13, 2014. Progress is indeed remarkable considering in 2009, India with 741 cases accounted for nearly half the global cases. This giant leap towards Polio containment in a short span of few years is an endorsement of India's tireless and persistent efforts.

Last Case of Polio Seen in 2011 The lone case of polio in 2011 in Howrah is an example of rapid response – with the first immunization round being held within seven days and three rounds in seven weeks In contrast, a case the same time in 2010 in Murshidabad, saw the first immunization response in five weeks and three rounds spread over 17 weeks. The rapid and intense response in Howrah helped stop polio transmission and no other case was reported.

The program is also a shining example of successful partnership and collaborative work – the strong technical support from WHO National Polio Surveillance Project (NPSP), communication lead by UNICEF and advocacy by Rotary International. The entire government machinery at all levels is geared towards pulse Polio immunization.

While India has made unprecedented progress, the threat of Polio persists.

India exported Poliovirus to other countries in the past and is now at risk of poliovirus importation into the country through the same migration.

The program now not only needs to continue to maintain its present thrust and force, but also further strengthen efforts and be more vigilant. The key challenge now is to ensure any residual or imported Poliovirus in the country is rapidly detected and eliminated.

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 10

'Coal India' Penalized for Misusing Monopoly The fair trade regulator has also directed the company to cease and desist from anti-competitive practices.

NEW DELHI: Fair trade watchdog Competition Commission India (CCI) has imposed a penalty of Rs 1,773 crore on Coal India for allegedly abusing dominant position in supply of the dry fuel - its first major penalty on a state-owned company.

The fair trade regulator has also directed the company to cease and desist from anticompetitive practices.

CCI has found that Coal India is operating independently of market forces and enjoys an undisputed dominance the market for production and supply of non-coking coal in the country. Coal India is in a d o m i n a nt p o s i t i o n a s i t accounts for about 81 per cent of coal supply in the country.

country's power generation.

According to the CCI order, Coal India abused its dominance and did not try to evolve/draft/finalise terms and conditions of fuel supply agreements (FSAs) through a mutual bilateral process. "The same were sought to be imposed upon the buyers without seeking, much less considering, the inputs of the power producers," the CCI said.

Fair trade watchdog Competition Commission Slaps Rs 1,773 cr Fine for Unfair Ways

CCI in its order on December 9, 2013 said that Coal India is operating independently of market forces and enjoys an undisputed dominance in the country for production and supply of non-coking coal. It is the first time the CCI has penalized a public sector company. The 101-page order was put up on the CCI website on December 10, 2013.

The quantum of penalty- Rs 1,773.05 crore is equal to 3% of Coal India's average revenue in 2009-10, 2010-11 and 2011-12, which was Rs 52,252.09 crore, Rs 55,101.42 crore and Rs 69,952.33 crore respectively. Touching upon a host of issues related to coal supplies, including sampling and testing procedures, the regulator also ordered Coal India to modify the fuel supply agreements (FSAs) after consulting stakeholders.

The order came on complaints filed by Maharashtra State Power Generation Company and Gujarat State Electricity Corp against Coal India and three subsidiariesMahanadi Coalfields, Western Coalfields and South Eastern Coalfields.

The ruling assumes significance since in recent times, Coal India has drawn flak for fuel shortages that have been hurting the

The Commission said that Coal India was "imposing unfair/ discriminatory conditions in FSAs with power producers" that violate fair trade norms. Besides, the CCI has directed Coal India to ensure parity between old and new power producers as well as between private and public sector power producers, "as far as practicable".

In deciding on dominance, the CCI took into consideration various factors including that the company's conduct is "affected and constrained by directions received from various stakeholders" including Coal and Power Ministries.

However, the Commission also said that despite overarching policy and regulatory environment Coal India has sufficient flexibility and functional independence in carrying out its commercial and contractual affairs.

Observing that the country barely mines 540 million tonnes of coal annually whereas the reserves are over 250 billion tonnes, the CCI said "effects of various anticompetitive factors identified in the coal sector on the rest of the economy are widespread and create systemic risk".

Emphasising the need to carry forward coal sector reforms, the Commission said that more number of players should be allowed.

"Bringing the coal sector under the independent regulatory oversight would only help if there are enough players in the market," it added.

CSR Mandatory From April 1 CHANDIGARH: Mere compliance with rules or carrying out welfare initiatives for the staff does not fall in the ambit of corporate social responsibility (CSR), a senior functionary said here on January 29, 2014.

Under the new Companies Act, CSR will become mandatory for companies with profit of Rs 5 crore and more, said Bhaskar Chatterjee, director general and chief executive officer of the Indian Institute of Corporate Affairs, Ministry of Corporate Affairs.

Chatterjee said "CSR, which is made compulsory under the Companies Act and was passed by parliament, comes into effect from April 1, 2014" "All companies with turnover of Rs.1,000 crore and more - or a net worth of Rs 500 crore and more or net profit of Rs.5 crore and more - will have to spend at least two percent of their three-year average profit every year on CSR activity," he said.

"From April 1, all 16245 registered companies have to nominate three members for their CSR committee from their board. Companies cannot do whatever they want and claim it as a CSR activity according to the new law," Chatterjee said.

"Under the new rules coming into effect, anything done the employees is not CSR, it is a human resource activity.

Compliance with any rule or regulation is not CSR. Companies should take up this role and voluntarily do it beyond the rule," he said.

"Any activity done must have been the part of the CSR policy of the company which must also be made available on the company's website. CSR must be conducted by professional implementation using implementing agencies," Chatterjee pointed out.

He added "The project should have a starting time and an ending time. �

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 11

Oil India Plans Dairy Cooperative in Assam Oil India and IRMA has Inked a Pact for Study on Dairy Development in Assam. OIL has planned to develop the project on the lines of the Amul model under Corporate Social Responsibility initiatives.

GUWAHATI: Public Sector energy major, the Oil India Limited (OIL) on December, 18 2013 signed an agreement with the Institute of Rural Management, Anand (Guajarat) (IRMA) to carry out a feasibility study on dairy production in two districts of Assam for developing a cooperative dairy development project for the PSU. The MoU was signed by IRMA's Director Prof. Jeemol Unni and NR Deka, General Manager of Oil India Limited, in the presence of senior officials of IRMA and OIL. The study is expected to pave the way for a roadmap and a long-term vision plan while focusing on the prospects of developing a cooperative dairy development project in these two districts Dibrugarh and Tinsukia of Assam. It is also expected to stimulate employment and infrastructure supporting the processing, procurement, and marketing of milk in a cost-effective way.

The bottom line involves improving the social, nutritional, and economic status of residents in and around OIL's operational areas.

Indian National Oil Company engaged in the business of exploration, development and production of crude oil and natural gas, transportation of crude oil and production of LPG. Institute of Rural Management, Anand is leading school in rural management and is committed to act as a catalyst and facilitator of rural prosperity. IRMA educates those inspired to work with organisations serving the rural sector and

engaging directly with rural communities.

IRMA will prepare a Detailed Project Report after the study in the two districts Dibrugarh and Tinsukia of Assam. The study would pave a way for a roadmap for the plan for development of a cooperative dairy project.

The project is planned to be developed on the lines of the 'Amul' model. 'Through this MoU, OIL aims to formulate a DPR on the basis of baseline survey for implementing the company's 'Dairy Project'.

To Promote CSR, IICA Signs MoUs with FICCI To Raise Awareness on Corporate Regulation and Governance and for Promoting the Corporate Affairs Agenda

The feasibility study will focus on quantitative, qualitative, and participatory methods of inquiry where secondary data will be collected from various sources. This would help IRMA's research team to identify dairying as an alternative source of livelihood. IRMA has a Center for Rural Infrastructure and CSR and this happens to be the first MoU signed on behalf of the institute for a CSR initiative of a Navratna PSU. Oil India as a CSR initiative has decided to step into dairy sector. OIL is a premier CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 12

ONGC Secures Golden Peacock Award for CSR BANGALORE: Oil Maharatna ONGC received Golden Peacock Award for Corporate Social Responsibility for 2013.

ONGC's structured approach in delivering tailored CSR projects for communities around its operational areas got it the coveted award.

Golden Peacock Awards, founded by the Institute of Directors, have emerged as one of the prestigious corporate recognitions in various fields. The award was given in Bangalore, in the presence of prominent leaders from various sectors during the

'8th International Conference on Corporate Social responsibility-2014', on January 17, 2014. Kerala Governor Nikhil Kumar handed over the Golden Peacock Award for Corporate Social Responsibility to ONGC Head CSR Ms. Vaneeta Kumar.

Kerala Governor Nikhil Kumar hands over the Golden Peacock Award for Corporate Social Responsibility to ONGC Head CSR Ms. Vaneeta Kumar.

Golden Peacock Awards are now regarded as Holy Grail of Corporate Excellence Worldwide. The award to ONGC was decided by a distinguished Jury under the Chairmanship of Justice P.N. Bhagwati, former Chief Justice of India.

Tata Sons Appoints

Shankar Venkateswaran as Chief Tata Sustainability Group Shankar Venkateswaran will lead group level initiatives in the sustainability space, and guiding Tata Sons and the group companies on sustainability and corporate responsibility initiatives MUMBAI: Tata Sons has appointed Shankar Venkateswaran as Chief Tata Sustainability Group with the responsibility of driving group level initiatives in the sustainability space, and guiding Tata Sons and the group companies on sustainability and corporate responsibility initiatives. He will report directly to Dr. Mukund Rajan, Member Group Executive Council, Brand Custodian and Chief Ethics Officer, Tata Sons.

Before joining Tata Sons, Shankar was with PricewaterhouseCoopers (PwC) India as Director Sustainability. A mechanical engineer from IIT Madras and an MBA from IIM Calcutta, he has over 31 years of experience of working in the corporate & development sectors.

Shankar started his career at A. F. Ferguson & Co and moved on to the Corporate Sustainability and CSR sector as Chief Executive of Partners in Change.

He has also served as Executive Director India of the American India Foundation, Director of SustainAbility and most recently as Director in the Sustainability and Climate Change practice of PricewaterhouseCoopers.

One of the leading thinkers and speakers in the areas of sustainability and corporate responsibility, he has held board positions at Mobile Crèche, Srijan, ActionAid India, ActionAid Ghana, Tata Chemicals Society for Rural Development, Tata Power Community Development Trust and Aatapi Trust. He was also a Member of the Guidelines Drafting Committee for the National Voluntary Guidelines for Responsible Business.

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

NINL Donates School Building to Kalinganagar

JAJPUR (Odisha): New school building of Neelachal High School, Nadiabhanga in Kalinganagar area of Odisha's jajpur district was inaugurated by Prafulla Chandra Ghadei, MLA, Sukinda, on January 21, 2014 in presence of P.K. Mishra, Managing Director, Neelachal Ispat Nigam Limited (NINL). The newly built building was donated jointly

by Neelachal Ispat Nigam Limited (NINL) and its promoter Metals and Minerals Trading Corporation of India (MMTC).

The building has been built in reinforced concrete form in one story with total expenses of Rs 22 lakhs in one year period having three class rooms and one office room. Others present on the occasion were C.K. Podder, Executive Director, (HR/IR) of NINL; S Rout of MMTC; BDO, Tahasildar and Block Chairman of Danagadi Block, Jajpur district.

MLA praised the corporate run by govt. agencies for their contribution for the school. Ghadei himself had laid the foundation of the school last year on last year in January. Mr. Mishra, MD, NINL said that NINL will continue its corporate social responsibility in the peripheral villages.

www.csrcompetitiveness.com 13

Tata Power Empowers Mumbaikars with Energy Efficient Practices MUMBAI: Tata Power, India's largest integrated power player has undertaken several initiatives to promote energy conservation practices. With consumer interest as priority, Tata Power has continuously endeavored towards reduced distribution losses while improving efficiency management.

Anil Sardana Managing Director Tata Power Tata Power is committed to 'responsible growth'. We focus on the production of clean and green power, invest and implement ecofriendly technologies, reduce our carbon footprint and join global initiatives to combat climate change.

DSM fits into the overall strategy of Tata Power as it minimises adverse environmental impacts, lowers the cost of energy, reduces power cuts and shortages, and conserves energy thus helping us in carrying forward our green legacy. .

Club Enerji programme aims at empowering school children to participate and lead in energy conservation, and has reached out to more than 400 schools across India, sensitised more than 5.2 million citizens and saved more than 8.7 million units till date. This saving is equivalent to saving 8700 tonnes of CO2 and is enough to light up approximately 4090 houses for a year.

With a customer base of more than 4 lakhs in Mumbai, Tata Power has built a reputation of providing reliable and uninterrupted power 24X7 to the city of dreams for over 9 decades. The Company's energy efficiency sensitization efforts are focused on shifting power usage away from the peak consumption period, more intelligent use of high power using devices such as air-conditioners, responsible electricity consumption behaviour such as switching off devices at the plug point when not in use - and encouraging consumers to use energy efficient devices.

Tata Power has several Demand Side Management (DSM) initiatives for their customers and was the first utility in India to introduce the Demand Response Programme - practiced widely in developed countries wherein consumers are promoted to voluntarily reduce their load at a pre-determined time. Tata Power initiatives for consumers are specifically designed to create awareness about latest energy efficient appliances, help the consumer to replace his old inefficient equipments promote large energy efficiency projects and offer incentives for energy saving.

As a part of its energy conservation and efficiency initiatives, Tata Power conducts special Energy Audits, targeting its industrial and commercial consumers in the city. Under this program, customer's premise is audited by a certified Energy Audit Agency and recommendations are provided by this agency for achieving further reduction in energy consumption. The consumer pays only 25% of the fees, while the remaining is borne by Tata Power.

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 14

Vedanta's Health Crusade in Lanjigarh

No Malaria Death for 2 Consecutive Year What was once considered as an uphill task has become a reality now.

Continuous efforts and dedication has made it come true. Not a single case of death due to malaria has been reported in the Lanjigarh block of the district in the past two years. Moreover, the cases of pediatric malaria have gone down by around 50% over the past few years.

LANJIGARH : Joint efforts by the district medical unit and Vedanta at Lanjigarh have been able to script this success story. According to Dr. Sabita Swain, Chief Medical Officer, Vedanta Aluminium Limited, “The medical unit from Vedanta Aluminum and the medical team have been working relentlessly on spreading awareness about the ill-effects of mosquito biting and the benefits of keeping their surroundings clean. This has resulted in a sharp drop in cases of malaria amidst children and pregnant women.”

According to experts, the block is a part of the malaria endemic zone and most adults here carry traces of malaria parasite in their blood. Thus, reduction in pediatric malaria cases is a critical indicator of a better future as it confirms that the future generation will not have to live with the parasite being a permanent feature in their blood stream.

"Zero malaria death in the block is a great achievement. The awareness programmes taken up jointly by the health department and Vedanta Aluminium have been able to deliver good results," says Dr. Swapna Sarit, Block Medical Officer, Lanjigarh.

The malaria awareness campaign launched by Vedanta Aluminium has played a vital role in achieving the feat in the block, and it is well supported by the Vedanta Hospital at Lanjigarh. The hospital has an outreach of 50 kms across Kalahandi and Rayagada

Highlights of VEDANTA HOSPITAL Lanjigarh Over 129,000 patients treated since December 2010 More than 5,000 health cards distributed among people of 34 villages The hospital has an outreach of 50kms across Kalahandi and Rayagada districts Over Rs 45 lakh spent towards free medical tests and medicines per annum Cases of pediatric malaria has fallen by 50%

districts and provides state-of-art facilities to tribal and local communities of the region. Moreover, each family from the core villages have been provided health cards to maintain health history. Over 5000 such cards have been distributed so far in 34 villages.

Hindalco Organizes Health Camp at Hirakud HIRAKUD (Odisha): A day long Mega Health Camp was organized by Hindalco Industries Ltd under its Corporate Social Responsibility Programme, at Jamda UP school, Hirakud on January 19, 2014. The camp was aimed at treating and providing medical attention to inhabitants of Plant peripheral area besides an open invitation to all residents of Hirakud NAC. Over 14 Medical Specialists Doctors from Medicine, Eye, Orthopedics, ENT, Obstetrics and Gynecology, Pediatrics, and Surgery from Veer Surendra Sai Medical College Hospital Burla and Sambalpur attended the camp. Over 1100 patients were given free treatment and medicines.

Dr Kodanda Rao, Chief District Medical Officer, Sambalpur together with Rakesh Mishra Head HR Hirakud FRP and Shivanand Mohanty DGM-Corporate Affairs Hindalco Industries, inaugurated the Health camp. Speaking during the inauguration Dr Rao praised Hindalco for the Health Interventions under CSR programme in which the general public gets benefited.

Present during the day Rakesh Mishra, Head HR Hindalco FRP said, “We have been organizing Health Camps for the benefit of our community and people and we have got huge success in meeting the expectations of the people in such Health camps. The sense of ownership that people from the community show during such camps by facilitating, participating and benefiting out of this is tremendous.”

With a vision to change the ground realities related to health issues in Kalahandi district, which is infamous for malnourishment, poverty, malaria deaths and poor medical infrastructure, the Vedanta Hospital aims at providing quality healthcare facility to all and educate people about the necessity of maintaining hygiene and sanitation. The hospital also conducts regular health surveys to obtain health history of every family in and around Lanjigarh which has been quite helpful in better treatment of people of the area.

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 15

'Khushi'

REC Launches Women Empowerment Programmes

Vedanta

Adopts 75 Child Care Centres Across India

“Our Child Care Centres are located in deep rural areas and the intervention by Khushi project of Vedanta will bring awareness and motivate about 2500 rural children. The children are less and are not exposed to schools. Motivating these children to come to Centre will take a lot of efforts. Khushi has currently adopted 12 child care centres in Tamil Nadu, 18 centres in Rajasthan, 10 centres in Chattisgarh and 35 centres in Odisha.”

Pavan Kaushik Head, Corporate Communication Vedanta Group

UDAIPUR: Vedanta Group has a clear focus towards the care for the underprivileged children in India, the education should reach in deep rural areas and engaged in promoting various programs for the underprivileged children.

In the same focus, Vedanta launched its child care awareness campaign, 'Khushi', in 2012, which has the objective to spread the message towards care for the underprivileged children, their education, nutrition and health, and give them a life of dignity. With more than 35,000 members on facebook, this project of Vedanta has now moved ahead and adopted 75 child care centres in Rajasthan, Tamil Nadu, Odisha and Chhattisgarh. The campaign

uploads success stories on the blog which is touching about 500,000 page views. The campaign connects people of similar minds and thoughts.

The children are below 6 years of age and would be provided nutrition, regular health check-up and will be taught through play-way method.

These children need to be exposed to colourful books, colourful posters, toys, cleanliness in terms of sanitation & hygiene, besides finally upgrading them to join formal schools”, says company in a statement.

‘Khushi' will also focus on enrolling as many girl children in the centres. It is is looking to have a minimum 50% girl child in each Centre and will ensure they are attended on priority. Each centre is expected to enroll about 30 children and right from the weight measurement, the height, an overall growth chart will be prepared of each child. The centre would also keep their parents involved so that within the process they also learn the importance of education, health and nutrition in family.

These child care centres have been named as 'Khushi Vedanta Child Care Centres' and the community relations executives of the company are working door to door in villages for sending the children in the centres.

NEW DELHI: Rural Electrification Corporation Limited (REC), the Navratna PSE under Ministry of Power, Government of India, on January 17, 2014 launched Skill Development Programmes for poor and underprivileged women in urban slums of Chhapra in Bihar under its CSR initiatives, with the objective of reducing poverty and bringing socioeconomic empowerment by enhancing their choices and opportunities for better livelihoods, higher incomes and a secure future for their children.

Initially, 400 women will be trained in the domains of Aari-Zardozi, apparel and dress making, handicrafts, and beauty culture. A Memorandum of Understanding in this regard was signed between P.J. Thakkar, Director (Technical), REC, and Dr. Neelam Gupta, President and CEO, Aroh Foundation (Aroh), the implementing agency, in the presence of Rakesh K. Arora, General Manager (CP/CSR), REC, and other officials of REC and Aroh.

CSR & COMPETITIVENESS

JANUARY 2014

INTERVIEW

www.csrcompetitiveness.com 16

CSR is for Using Managerial Talent and Economic Strength for Improving Society Adi B. Godrej, Chairman, Godrej Group shares his views with Harsha Mukherjee on Corporate Social Responsibility initiatives of the group. Edited excerpts:

Most remarkable change by the CSR activities of Godrej?

The 2% CSR was budgeted in the group much before the law came into existence. Although the spent of full 2% is in the process the social investment made is yielding a lot of benefits to the business visible. Although the outcomes are difficult to measure but the strong CSR positioning has carved a niche in the all the stakeholders mind such as consumers, employees, investors mind about Godrej.

Attracting new talent has become easier, people are motivated when company is doing well in CSR. The prime change is in the ease of doing Business and acceptance at various levels due to the 3 fold CSR activities Environment friendly,

Training and building Good-Green Products.

A little brief about the Good Green Products and CSR in R&D? Godrej has compelled it's R&D team to make Good Green Products which are also economic and help to curb diseases. These products are cater to the people at the bottom of the pyramid “Good night fast card” which you can put on the saucer burn for 3 minutes and the place would be mosquito free for 4 hours. It's for Rs. 1 each and is cheaper than the mosquito coil which spreads smoke and is not the healthiest means.

It is also safe and prevents accidents which may occur due to child touching the mosquito coils.

The product is already successful in Indonesia and now has been introduced in India. Another product is 'Chotu Cool' which is under test marketing. We are working with Gates Foundation to use them for preserving vaccines since they don't need a compressor and work on a scientific principal called “Peltier effect”and even after the electricity goes out it stays cool for 5 hours.

Does Godrej implements it's philanthropic activities different from CSR? There are 2 different arms philanthropy is done by the charitable foundation which is entirely supported by the family members and the CSR arm which is done by the company. That expenditure is completely done by the promoters of Godrej and not the shareholders.

The foundation works in Education, health care and other such activities but big focus is the Environment.

Adi B. Godrej Chairman, Godrej Group

For example: The foundation has set-up together with CII, the CII-Godrej Green Business Center in Hyderabad that teaches Indian Business that how Sustainable Business can be very good for not only the country and society but also the business. Godrej has also conserved 1500 acres of mangroves reserves surrounding their company. Prince Charles who had visited Mumbai earlier in November was taken for a tour in the area filled with greenery and wild life.

The real jungle build in the concrete jungle city is frequently visited by the school and college CSR & COMPETITIVENESS

JANUARY 2014

INTERVIEW

www.csrcompetitiveness.com 17

students. The foundation has also supported the wild life foundation in India.

Your thoughts on the current state of CSR mandate?

CSR Exit Strategy?

I was the first one to support in spite of the reluctance from many business houses.

Earlier many rules were laid down on the areas of expenditures but after a lot of discussion with Mr. Sachin Pilot it was finalized that every company would have a CSR Committee of the Board and whatever they decide will be acceptable and you need to put everything on the website for transparency. It has been overruled that the funds can be given to the political parties or CM funds.

We do believe in making our CSR activities self sustainable. The training program has to be self sustainable and scaling up is essential.

Has the Business slow down affected the CSR activities?

No, but Godrej hasn't been much affected by global recession. Last year the GDP growth was 5% and Godrej growth as a company was 28%. Our objective is 10 by 10 i.e. to be 10 times in 10 years which was started in 2011. In order to achieve that the compounded annual growth needs to be 26% which includes inorganic growth that is by means of acquisitions. Godrej has done large acquisitions in Godrej Consumer products especially internationally.

When the acquisitions are done, is CSR of the company looked at and does the parent company forms the CSR strategy for the branches or is it localized?

We don't look at what CSR they do while acquiring but once they are under Godrej their CSR activities formed based on the local needs. Presently, we have spread in Indonesia, Bangladesh, Sri Lanka, South Africa, Mozambique, Kenya, Nigeria, Argentina, Chile, Uruguay and others.

Godrej develops the CSR strategy based on the local needs of the host country especially for Africa which has a lot of Social issues more than India's.

What are your business activities in Africa and CSR activities surrounding them?

Godrej has 10,000 employees in Africa and 80% of them are women in the factories across the African Continent. We introduce CSR as soon as we enter a new market. One of our business in Africa is ‘Hair Extensions’ where we employ many women and we train them in Hair styling.

I was the first one to support in spite of the reluctance from many business houses.

Earlier many rules were laid down on the areas of expenditures but after a lot of discussion with Mr. Sachin Pilot it was finalized that every company would have a CSR Committee of the Board and whatever they decide will be acceptable and you need to put everything on the website for transparency.

work related issues.

What is the Succession Planning and the role of women in business?

My wife, Ms. Parmeshwar Godrej is the Director at Godrej Properties who is also insistent on Sustainability. All the buildings at Godrej Properties are committed to be LEED certified. The CII Godrej Green Building in Hyderabad is the 1st Platinum rated building outside the USA.

CSR holds a lot of cultural relevance, is Godrej active in that space?

My 2 daughters have also joined the business. Since olden days, in Godrej family women have inherited in the same manner as men. So in the 3 children everything is equal and also in terms of leadership and management whoever is the best takes the charge irrespective of their gender.

Godrej runs a Culture Lab headed by Parmesh Shahani who holds discussion on diverse topics such as Arts, Women Empowerment, Science and others every Friday. In one of the sessions they discussed about pregnant women and

According to Boston Consulting Group (BCG) if women join workplace fully in India, it would add a percentage point in GDP of our country. Godrej largely employs women and has many women at the senior most position.

Do you forsee CSR Manpower crunch in near future?

It could be but CII is largely supporting the industries to achieve their goals. CII has collaborated with India@75, they had a major PR launch on 14th November 2013.

This movement was supported by Prof. C. K Prahlad who passed away last year. It is his vision of what India should be in it's 75th year so it's a very good program which wants to project what India should be and what CII foundation will do is to enable the smaller members to help direct CSR funds fruitfully.

But yes we would require CSR managers in near future. I would like to say that there is no unemployment in India but it's only un employability. We are short of all kinds of people and CSR Managers. In fact it is very heartening to see that we have a lot of people who want to do that, I have senior managers who tell us we want to work for 2-3 years then we want to go in to some CSR work. It is very good to see people with such dedication.

How would you define CSR as?

CSR is for using corporate managerial talent and economic strength for improving society in various fields.

[Harsha Mukherjee is a Guest Contributor]

CSR & COMPETITIVENESS

JANUARY 2014

INTERVIEW

www.csrcompetitiveness.com 18

Our CSR Policy is Well Integrated with Our Larger Business Strategy CSR at SAP is strategic: having defined goals, objectives and a heightened focus to extend optimal benefits to the underprivileged and socio-economically weaker sections of society. The CSR focus for SAP in India is well-aligned with SAP's global CSR strategy while keeping the local context in perspective, Gunjan C. Patel, the Head Corporate Social Responsibility of SAP India said in an Interview with Rusen Kumar, Editor, CSR & COMPETITIVENESS. He shared views on CSR of SAP Labs and explained how the company is empowering people in education, entrepreneurship and enables technology for humanitarian endeavors.

Excerpts from an interview: Kindly brief us about SAP Labs India's Vision, Mission and Objectives as well as historical backdrop?

SAP CSR Vision is embedded with SAP's Vision of helping the world run better and improve people's lives. Thus, organizationally and culturally, our developmental efforts and endeavours are intertwined with the company's vision.

SAP CSR Vision is two pronged: One, to positively impact the lives of underprivileged, marginalized and socio-economically weaker section of society by imparting Science-Technology-Engineering-Mathematics (STEM) education. Two, to enhance and create economic opportunities by strengthening the entrepreneurship ecosystem by working closely with start-ups, emerging entrepreneurs, growth stage ventures and engineering students Our Mission is to synergize employee skills and SAP technology to establish SAP as a thought leader in education, entrepreneurship and in enabling technology for humanitarian endeavors. Objectives of the organization is to positively impact society in India by imparting education amongst underprivileged children and youth, to enhance the pool of talented and job-ready resources and foster economic growth.

As Leader you are responsible for the company's strategic management and direction, how much Corporate Responsibility is attached to your company's business and operations?

CSR at SAP is strategic: having defined goals, objectives and a heightened focus to extend optimal benefits to the underprivileged and socio-economically weaker sections of society. Our CSR model is based on employee volunteering with deep rooted community based impact. The CSR focus for SAP in India is well aligned with SAP's global CSR strategy while keeping a local context in perspective. This alignment helps us leverage our competencies to work towards the betterment of the society and helps SAP to have a unified CSR focus to optimize impact on communities. All our CSR projects and activities utilize our core strength Human Resources and Technology.

Has SAP Labs India framed any CSR policy? When it was adopted?

Gunjan C Patel Head-CSR, SAP Labs India

SAP CSR projects and activities are implemented per the guidelines of its CSR Policy, which is monitored and regulated by a CSR Governing Board. The India CSR Board comprises senior leadership including the MDs from the Labs and the Field organization; the CFO; Heads of Compliance, Legal, HR, and Marketing. The board regulates the framing of CSR policy across SAP entities. This policy is regularly reviewed and assessed every year and has a set planning cycle which helps make it more relevant and applicable for local socio-economic indicators and requirements. Our CSR has been implementing various projects and initiatives based on these policy guidelines for several years.

CSR & COMPETITIVENESS

JANUARY 2014

INTERVIEW

www.csrcompetitiveness.com 19 youth.

Project Prayas is an adaptive learning programme for children with Autism Spectrum Disorder. SAP employees have developed applications which aid autistic children in their learning. These applications (Bol V 1.0) are now available on iPad, while Bol V 2.0 will be available soon on Android platform. We also have a technology donation programme.

Mentorship of Entrepreneurs and Engineering students through the Emerging Entrepreneur Mentorship Programme, SAP executives engage in mentorship of emerging entrepreneurs and growth ventures. Our executives work closely and mentor the entrepreneurs and engineering students by sharing business acumen and insights along with technological know-how.

Gunjan C Patel, Head-CSR, SAP Labs India

SAP is also committed for response to natural calamities. SAP employees are extremely passionate about and sensitive toward disaster relief efforts. SAP has extended its support to victims of the Uttarakhand floods, Tsunami and Kutch Earthquake.

In 2013, the SAP CSR policies were reviewed by our board to include imparting STEM education and bolster entrepreneurship ecosystem so as to leverage on SAP's core competencies while addressing some of India's critical socio-economic needs and challenges.

Brief us about major CSR initiatives?

Project Lakshya is a Computer literacy programme. It aims to bridge the digital divide amongst the underprivileged

With SAP's support, around 40 growth ventures were provided mentorship support for the growth of their businesses. We aim to touch the lives of 10,000 engineering students by ingraining the spirit of entrepreneurship and innovation into them.

Mainly Your CSR projects are focused on Education & Computer Literacy and Entrepreneurship. Why such kind of programme is needed and how society is benefiting from the projects?

From a demographic perspective, India is the world's youngest country with more than 50% of its population in the working age group, with an average age of 29 years. The industry requires 500 million skilled people and 250 million graduates to achieve/sustain double-digit GDP growth. There are several unmet needs from an education and employment perspective. Our CSR initiatives are aimed at enabling India to benefit from the demographic dividend and to make the country a powerhouse when it comes to employable talent.

What is your Annual CSR budget?

Our annual CSR budget helps us to successfully execute all our projects.

Do you have a CSR team to implement projects?

employee driven. The CSR Programmes are primarily implemented by our NGO partners while the execution is done jointly by committed SAP employees and the NGOs. As mentioned earlier, our CSR programmes are devised, monitored and evaluated by a governing board.

Do you have any tradition to publish Annual CSR report?

Yes, SAP publishes an annual CSR and Sustainability report.

Kindly share your innovative CSR project?

SAP CSR programmes are really unique as they are employee driven. Project Lakshya and Project Prayas have been the innovative initiatives. A couple of new Technology Donation initiatives are in the pipeline, which we believe have the capacity to greatly impact the lives of children and youth.

What is your perception about Government of India's emphasis on CSR? SAP already focuses on a few areas are being outlined in the Companies Act of 2013. We are reviewing and assessing the Companies Act and the provisions contained in it to tailor our programmes toward the prescribed guidelines.

CSR has positive impact on overall development of organization. Do you think that CSR needs to be integrated into the heart of business policy and strategy?

The CSR policy for SAP is well integrated with our larger business strategy. Like any other line of business, CSR has been a strategic imperative. This is very crucial to harness an optimum outcome of our CSR programmes.

What are the Corporate Social Responsibility guidelines and reporting standards followed by SAP India, does your company believe in 3rd party assurance on Sustainability report?

We have sustainable reporting at a global level, which covers the CSR work done in all market units that SAP operates in. The India Market Unit's CSR reporting is an integral part in the global sustainability report.

CSR programmes at SAP are highly CSR & COMPETITIVENESS

JANUARY 2014

REPORT

www.csrcompetitiveness.com 20

World's 85 Richest People Own Half of Global Wealth DAVOS: A tiny elite comprising the richest 85 individuals hold wealth equivalent to that owned by the bottom half of the world's population, a report says.

This massive concentration of economic resources in the hands of fewer people presents a real threat to inclusive political and economic systems, and compounds other inequalities – such as those between women and men. Left unchecked, political institutions are undermined and governments overwhelmingly serve the interests of economic elites – to the detriment of ordinary people.

The report by worldwide development organisation Oxfam, titled 'Working For the Few', published ahead of the World Economic Forum meet in Davos, details the impact that widening inequality is having in both developed and developing nations.

Almost half of the world's wealth is now owned by just one percent of the population, and seven out of ten people live in countries where economic inequality has increased in the last 30 years. The World Economic Forum has identified economic inequality as a major risk to human progress, impacting social stability within countries and threatening security on a global scale.

Oxfam calculated that almost half the world's wealth – $110trn – is owned by just 1% of its population. It said that 70 per cent of people live in countries where the gap between the rich and poor has widened in the last 30 years.

The tiny elite of multibillionaires, who could fit into a double-decker bus, have piled up fortunes equivalent to the wealth of the world's poorest 3.5bn people, according to a new analysis by Oxfam.

Indian Billionaires The report further added that in India, the number of billionaires increased tenfold in the past decade, aided by a highly regressive tax structure and the wealthy exploiting their government connections, while spending on the poorest remains remarkably low.

Moreover, seven out of ten people live in countries where economic inequality has increased in the last 30 years.

Besides, the richest one per cent increased their share of income in 24 out of 26 countries for which we have data between 1980 and 2012. The richest 1% increased their share of income in 24 out of 26 countries for which we have data between 1980 and 2012.

"Wealthy elites have co-opted political power to rig the rules of the economic game, undermining democracy and creating a world where the 85 richest people own the wealth of half of the world's population," Oxfam claimed.

It further added that since the late 1970s, tax rates for the richest have fallen in 29 of the 30 countries for which data are available, meaning that in many places the rich not only get more money but also pay less tax on it.

As per the report, in the last 25 years wealth has become even more concentrated in the hands of fewer people so much so that 1% of the world's families own almost half (46 per cent) of the world's wealth.

“It is staggering that in the 21st Century, half of the world's population own no more than a tiny elite whose numbers could all sit comfortably in a single train carriage," Oxfam Executive Director Winnie Byanyima said.

ASSOCHAM Survey

49% Organizations Have Sexual Harassment Cells in Delhi-NCR NEW DELHI: In the aftermath of horrific Nirbhaya case in the national capital, there has been unprecedented corporate India setting up institutional mechanism in place to deal with the cases of sexual harassment at work places as per the Vishakha guidelines, reveals the ASSOCHAM latest study.

The study undertaken by the ASSOCHAM Social Development Foundation has found that, with regard to grievance redressal mechanism within the organization, nearly 49% of Delhi-NCR private organizations have sexual harassment cell against women, reveals the ASSOCHAM survey. After the Supreme Court guidelines, many companies l i ke B P O, I Te S , To u r i s m , t e l e c o m , research/KPO, media, management, FMCG, Infrastructure have set up such type of committees. Mumbai (38%), Kolkata (42%), 46% in Bangalore etc. have grievance redressal mechanism.

D.S. Rawat Secretary General, ASSOCHAM said, “a sexual harassment complaints committee must be separately set to deal with cases of sexual harassment. As per the Supreme Court ruling, it is necessary and expedient for employers as well as other responsible persons and institutions to observe certain guidelines to ensure prevention of sexual harassment of women.” “ The guidelines suggest creation of a complaint mechanism for redressing complaints. The complaints committee should be headed by a woman and half of its members should be women. To prevent the possibility of any undue pressure or influence from senior levels, such a Committee should involve a third party, either an NGO or anybody who is familiar with the issues of sexual harassment”, he added.

The study also mentioned some companies in Delhi-NCR corporates have responded positively to government advice to increase their overall budget by 25% in the last one year for safety and security especially of women in the sectors such as BPO, IT/ITes sector, financial and other services, real estate, hospitality, tourism, FMCG and infrastructure, media & advertising, manufacturing and textiles etc.

CSR & COMPETITIVENESS

JANUARY 2014

LEADERSHIP INTERVIEW

www.csrcompetitiveness.com 21

To Motivate Others it’s Important to be Emotionally Sensitive Dr. Huzaifa Khorakiwala is a committed social worker from heart. He is an inspiring speaker, a thinker and a prolific writer.

He leads the non-profit organization, Wockhardt Foundation, promoted by Wockhardt Group - a leading pharmaceutical and healthcare group. He is also Executive Director of Wockhardt Limited and is also part of the promoter family of Wockhardt Group. Dr. Khorakiwala feels that to motivate others it's important to be emotionally sensitive to them. He believes that emotional intelligence is very important for leadership. He also feels that a large part of motivation doesn't come necessarily from intelligence, good strategy; it also comes from being sensitive and compassionate. Dr. Khorakiwala shared his views and thoughts on leadership with Rusen Kumar, Editor, CSR & COMPETITIVENESS. Edited Excerpts from an Interview: What goals have you set for Wockhardt Foundation?

The goals for Wockhardt Foundation are to serve the underprivileged, especially in areas where the need is the most.

Why did you choose rural India as key area to work?

We have chosen rural India because that is the area where the need and poverty is the most.

How do you encourage creative thinking within your Wockhardt Foundation?

My favourite business leader is my father, Dr. Habil Khorakiwala.

The one characteristic that every leader should possess is the ability to motivate people and get along with people.

What is the most important decision you have made recently?

I have made many decisions and cannot term one of them as most important.

Do you lead from intuition?

I lead from a combination of intuition and intelligence.

How do you react to criticism?

Criticism always happens at the top level of leadership, so it's not something you should worry about. As long as you lead with fairness, justice and good values, you should not worry about criticism.

Creative thinking at Wockhardt Foundation is encouraged through regular knowledge enhancement workshops, through innovation and recognition etc.

What makes you passionate about social work?

What type of recreational activities do you enjoy?

I have had a passion for social work quite a long time back and that is the reason why my father gave me to head the CSR in 2005 and then in 2008, we formed Wockhardt Foundation.

Some of my recreational activities are going for drives, movies, coffee.

What steps do you take to motivate others?

Can you name a person who has had a tremendous impact on you as a leader? Maybe someone who has been a mentor to you? Why and how did this person impact your life?

The person who has made a tremendous impact on me as a social leader is Prof. Muhammad Yunus and I have followed his work

for the last 4 years. I have followed his idea of Social Business, a concept which has deeply inspired me and I'm committed to it.

Dr. Huzaifa Khorakiwala Trustee & CEO, Wockhardt Foundation

To motivate others it's important to be emotionally sensitive to others because I believe that emotional intelligence is very important for leadership. A large part of motivation doesn't come necessarily from intelligence, good strategy; it also comes from being sensitive and compassionate.

CSR & COMPETITIVENESS

JANUARY 2014

LEADERSHIP INTERVIEW Should a decision maker be right all the time?

www.csrcompetitiveness.com 22

In the past one year, I've learnt to try and be as calm as possible.

A decision maker should try to be right What are you most proud of? but it's not possible to be I'm proud of our initiative right all the time. A good Mobile 1000 which decision is always a started off with 1 mobile balanced decision, it is well medical van and today thought out and it's not we operate 500 mobile made without the right medical vans across 12 amount of analysis and states in India. thinking. It's not impulsive.

To grow and develop as What is your favorite a leader, you What are other ways of color and why? communicating aside from continuously learn, not White, because it stands speaking? How do you only from what the for peace. utilize non-verbal mission of your communication?

What does sustainability organization is and the mean to you?

The other ways of issues you are handling, communicating aside from Sustainability means the but you also learn about speaking are the non ability to have long term people management. verbal forms which viability in the economic, includes eye contact, social and environment through body language, space. writing etc.

How do you incorporate technology What do you do to ensure you continue to grow and develop as a leader?

To grow and develop as a leader, you continuously learn, not only from what the mission of your organization is and the issues you are handling, but you also learn about people management.

What is one characteristic that you believe every leader should possess?

The one characteristic that every leader should possess is the ability to motivate people and get along with people.

What is your perception about Government of India's emphasis on CSR? The Government of India's emphasis on CSR is a welcome step.

Who is your favourite business leader?

My favourite business leader is my father, Dr. Habil Khorakiwala.

How do you define social leadership success?

A social leader is one who makes an impact in the lives of people especially the people at the bottom of the pyramid and the poor people and improves the quality of life and standard of living.

change into your personal file?

Technology is always changing, you have to change yourself. You have to keep changing to adapt to new technology.

If you could meet any business leader from the present or past, who would it be? What would you ask if you had only one question?

I would love to meet Bill Gates and I would ask him why he is so passionate about philanthropy.

Do you think CEO engagement on social media helps communicate company values, shape a company's reputation, and grow and evolve corporate leadership in times of crisis?

Social Media is very important; a CEO must communicate via social media because it's a very effective form of spreading one's message.

Wockhardt Foundation is a national, secular, non-profit organization engaged in human welfare and social service activities. It is headed by its inspiration – the noble philanthropist, inspiring thinker, voracious writer, and spellbinding orator Dr. Huzaifa Khorakiwala.

Nandan and Rohini Gift Rs 50 cr for Research “Rohini and I are excited about contributing to a national institution of NCAER's stature, helping it build further on its durable legacy of almost six decades of service to the nation, and supporting its rejuvenation in ways that will make it even more vibrant.”

Nandan Nilekani NEW DELHI: Infosys co-founder and UIDAI chairman Nandan Nilekani and his wife Rohini have gifted Rs 50 crore to the National Council of Applied Economic Research. In what is one of the largest private gifts to an independent economics research organisation in the country, Nandan and Rohini Nilekani have gifted Rs 50 crore (around $8.08 million) to the National Council of Applied Economic Research (NCAER) from their personal wealth. The amounts will be used to fund a new India Centre of the institution in the national capital along with furthering new research and knowledge capabilities at NCAER, the oldest economic think tank of country that was set up in 1956 at the behest of Jawaharlal Nehru, the first prime minister.

In a statement on December 18, 2013, Nandan Nilekani said from its early days in the 1950s, NCAER's empirical research and data collection have contributed immensely to economic policy thinking in India.

The governing body of the institution includes Reliance Industries chairman Mukesh Ambani, economist Surjit Bhalla, banker Naina Lal Kidwai and economic affairs secretary Arvind Mayaram among others. NCAER Director-General Shekhar Shah added the country needed institutions like it more than ever before.

Can you tell about something you have learned in the past year?

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 23

Ford India Unveils Roadmap for its Happy Schools Programme

We always support the District Administration's effort to control and prevent HIV/AIDS in the district. This recognition to our effort would boost the morale of our team to go further and work for the wellbeing of our society.

Through our support of a dedicated venue for children at the Jaipur Literature Festival, we hope to inspire, educate and empower children to realize their potential. Education and literacy are the foundations for future success and we are thrilled to be working with such a renowned event.

Vinay Piparsania, Executive Director, Marketing, Sales and Service Ford India.

JAIPUR: Going further in its commitment to lay foundations for a Better World, Ford India on January 18, 2014 announced a roadmap for its 'Happy Schools' program -an initiative aimed to democratize access to holistic education - at the ongoing Jaipur Literature Festival 2014.

The Happy Schools program is Ford India's attempt to create enablers for improving access to holistic education in primary schools by addressing gaps in academic support, health and nutrition.

The vision was announced at a special session of Ford SAMVAD titled 'Bridging the Gap' that was attended by wellrenowned contemporary dancer Astad Deboo.

Ford will partner reputed NGOs working in the field of education to collectively conceptualize and design a social intervention model that will address the identified gaps. The expertise of the partners in related areas will work towards ensuring the sustainability and management of the program.

In the initial phase, a pilot model will be created and implemented in select Govt. primary schools in close proximity to Ford's areas of operations - Tamil Nadu, Gujarat and Haryana.

“Henry Ford once said that the business that makes nothing but money is a poor business. We at Ford abide by this philosophy. Ford's participation at Jaipur Literature Festival is a manifestation of Henry Ford's philosophy and is our

JSPL Honoured for HIV/AIDS Control

Dinesh Kumar Saraogi Executive Director - Angul and Location Head

attempt to work towards a Better World while designing Great Products backed by a Strong Business,” Vinay Piparsania added.

With unwavering commitment to the country and its people, Ford's community outreach initiatives are a reflection of the company's 'Go Further' journey in India - ensuring development through various volunteer-led engagement and involvement programs.

Ford India has undertaken several projects in the spheres of education, health and sustainability, to empower communities in and around its areas of operations. The company recently launched the first phase of its cohesive community outreach initiative in Sanand, Gujarat to improve access to safe drinking water for close to 1500 children.

Ford India has also reached out to more than 10,000 people within a short span of four years to highlight the importance of safe and responsible driving.

Ford has partnered one of South Asia's most influential literary platforms – Jaipur Literature Festival – with a vision to engage with influential thought leaders and drive conversations on empowering communities.

As the exclusive sponsor of SAMVAD, a dedicated space for children at Jaipur Literature Festival, Ford aims to empower and inspire the future generations of India through dialogues with renowned thinkers and topachievers from diverse domains.

ANGUL: Jindal Steel and Power Ltd (JSPL) has been honoured by the District AIDS Prevention and Control Unit (DAPCU), Angul for its HIV/AIDS prevention and control activities in the district. On behalf of the Company, Dr. Saroj Kumar Mahapatra, VicePresident (HR, P&A) received a citation and trophy from Prasanna Kumar Das, Sub-Collector, Angul at a function in Angul, organized on the occasion of World AIDS Day on December 1, 2013.

HIV/AIDS control programme has been one of the focus areas in JSPL's CSR Programme. Through an Integrated Counseling and Testing Centre at its premises, the Company has provided counseling as well as voluntary testing services to more than 67,000 people, including its employees, workers, local villagers as well as truck drivers.

“Pursuant to our social mission, we have taken a pledge to give our best to make the vicinity HIV free. We regularly organize counseling and awareness programme in our labour hutment area as well as in local villages. We encourage our workers for voluntary HIV testing as per national guidelines,” said Prashant Hota, Vice-President-CSR & Corporate Communications, JSPL, Angul. With this focused initiative the company has ensured 100% voluntary HIV/AIDS testing for all its workers and employees.

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 24

Mahindru Foundation Takes Big Strides in Blindness Eradication Mahindru Foundation's initiative of eradicating blindness has been gaining momentum with every passing year. It's been a journey of satisfaction and achievement for Mahindru Foundation, which started the YP Mahindru Niramaya Eye Bank in Gurgaon a decade ago, in year 2005. Mahindru Foundation, earlier known as Mahindru Charitable Trust, (formed on 25 July 2001), is a Public Charitable Trust set up under the guidance

& care of Late Yashpal Mahindru. His son Ashok Mahindru, as Chairman of Mahindru Foundation & CMD of Advance Group, has been carrying forward the legacy of his father. With only 16 Eye Transplants and 32 Retrievals 10 years back, Ashok Mahindruled Mahindru Foundation increased the number of people donating their eyes to 8 times, achieving a figure of 251 Eye Retrievals in 2013.

Eye Retreival and Eye Transplantation Even the number of Eye Transplants performed year-on-year basis, threw up encouraging figures from 16 Eye Transplants a decade ago, to 65 last year.

In order to increase eye pledges, Mahindru Foundation has helped organized Netradaan Chetna Abhiyaan in 2005, Walk For Vision in 2007, Run For Vision in 2009 (Virender Sehwag being the Brand Ambassador), Blindfold Walk in 2010 (that entered the Limca Book of Records), Gurgaon Carnival in 2011 (Shekar Suman being the Brand Ambassador), Walkathon in 2011, Color For Vision in 2013. With the help of various eventsorganized by Mahindru Foundation, YP Mahindru Niramaya Eye Bank has crossed a landmark figure 1000 Eye Retrievals in 2012. 673 Cataract surgeries were performed at YP Mahindru Niramaya Eye Bank compared to just 106 when the Eye Bank began its operations in 2005. In addition Mahindru Foundation also donates towards a charitable hospital - Arya Veer Netra Chikitsalaya, for all eye treatments and cataract surgeries.

Cataract Surgeries at YP Mahindru Niramaya Eye Bank Currently, there are more than 20 lakhs curable blind people in India while the number of eye donations in a year is meagre 35000. Lack of awareness and widespread prevalence of myths have kept the pledges at bay.

Mahindru Foundation aims to increase the number of pledges by r Setting up at least 50 Eye Banks r Educating the people to pledge their eyes r Removing myths r Organising more events to increase awareness Involving more Donee organisations in the programme:

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 25

Dhirubhai Ambani Scholarship to 393 Meritorious Students

Give the youth a proper environment. Motivate them.

Extend them the support they need. Each one of them has infinite source of energy. They will deliver.

Dhirubhai Ambani

Education has the catalytic power to transform lives and build a happy nation. Through the Dhirubhai Ambani Scholarships we are committed to celebrating the accomplishments of the brightest of our youth and providing them the impetus to be aspirational and excel. Each of our scholarship recipients represents the hope, optimism and potential of our great nation.

Nita M. Ambani Founder & Chairperson Reliance Foundation

Nita M. Ambani is the Founder & Chairperson of Reliance Foundation and the guiding spirit behind the Foundation's ambitious vision of becoming the leading vehicle for social development, empowering the underprivileged and infusing social transformation in India.

Reliance Foundation has touched the lives of over a million underprivileged across the country, reaching out to over 4,000 villages and various urban locations.

MUMBAI: Reliance Foundation awarded the Dhirubhai Ambani Scholarship to 393 meritorious students from across India to pursue their undergraduate studies. Out of these 393 scholars, 111 are differently abled and about fifty per cent are girls. The scholarships were awarded by Nita M. Ambani, Founder & Chairperson, Reliance Foundation during an award ceremony held in Mumbai on January 22, 2014. The award ceremony was attended by over 1,000 participants from across India including from far off states like Jammu & Kashmir, Nagaland, Manipur, Meghalaya, Lakshadweep etc.

Launched in 1996, the Dhirubhai Ambani Scholarship Programme has been working towards Dhirubhai Ambani's vision of breeding leadership within the future of the country, its youth. His

belief in the potential of youth is best captured through his words, “Give the youth a proper environment. Motivate them. Extend them the support they need. Each one of them has infinite source of energy. They will deliver�.

Every year the Dhirubhai Ambani Scholarship Programme provides opportunities to meritorious students to pursue their higher studies in diverse disciplines including medicine, engineering, law, science and other social sciences. The scholarship awarded to the students supports their tuition fees and allowances for the entire duration of the academic coursework. Cumulatively, the scholarship programme has supported over 10,000 students so far including 2,000 differently abled students across India into mainstream careers.

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 26

In the first event of its kind ever in the country, the public policy management students of IIM Bangalore went on a one week tour to the national capital to get a holistic perspective of public policy in India – its strengths, weaknesses and challenges, right from the planning of policies through all other levels of policy initiation, formulation implementation and amendments – by meeting executives in the parliament, supreme court, planning commission and multinational organizations.

Policy Week Out in Capital by Public Policy Students of IIM Bangalore The Post Graduate Programme in Public Policy and Management (PGPPM) is a public policy programme offered by a management school which is its unique strength. The program was flagged off in 2001 by Indian Institute of Management Bangalore (IIMB) with support from Department of Personnel and Training, Govt of India, and United Nation Development Programme (UNDP). It was started as a mid-career programme for the officers from All India and Central services and later extended to candidates from outside the government as well. The program is currently chaired by Professor G. Ramesh, who is also the chairperson of Centre for Public Policy at Indian Institute of Management Bangalore.

The Policy Week Out As a part of the course, the non-government candidates go on a one week tour called the Policy Week Out to National Capital Region and interact with all pillars of Indian Democracy – the Executive, The Legislative and The Judiciary. This year the policy week out, planned between 2-6th Dec, 2013, began ceremoniously with a visit to the parliament. The week was scheduled

to interact with ministries, bureaucrats, institutions like planning commission and senior consultants of multinationals and advocates to get a holistic perspective on policy planning, formulation, implementation, monitoring and regulation of policies and the challenges in achieving the desired goals.

The Executive The students interacted with Reddy Nagabhushan Rao, Principal Secretary to Deputy Speaker in the Lok Sabha. Rao had held numerous posts under Central Deputation to various Ministries like Coal, Non- Conventional Energy Resources, and Environment and Forests to name a few.

The students interacted on myriad topics ranging from the implications of land acquisition bill, the decision dilemmas and policy complications on matters like the tribal population of the Andaman, the structure of central policies, the gaps in their implementation and the steps to be taken towards plugging the gaps.

The students also visited the Lok Sabha, the Rajya Sabha and the Central Hall and understood the procedure of parlia mentary proceedings.

The Judiciary To understand the functioning of the Supreme Court and its operations, the students visited the Supreme Court in session and attended two proceedings presided by divisional bench. The students interacted with a Senior Advocate of the Supreme Court and discussed the different types of cases that are filed in the Supreme Court, which are mostly appellate jurisdictions, but also include cases involving interstate disputes, violation of fundamental right under article 32 of the constitution among others. They also learnt the procedure and the criteria of filing cases in the Supreme Court and the limitations in court procedures in the form of absence of consistency of processes between different courts within the country.

Other Ministries and Institutions Making the most of the election vibes in the city, the students met the Additional Commissioner, Chief Electoral Officer at Delhi State Election Commission and Special Commissioner Consumer Affairs at Vikas Bhawan, who had been on more than 15 election duties as an observer.

CSR & COMPETITIVENESS

JANUARY 2014

NEWS The dilemma of trade-off between quality of execution and outreach and the need for feedback mechanism to bridge the disconnect between planned formulation and implementation were discussed in detail.

They were briefed on different responsibilities of officers on Election Day such as the presiding officer, polling officer, security officer, awareness observer, revenue observer and general observers and discussed the election procedure from briefing of officers for poll duty up to counting of the ballot. The modification in the election procedures in the last two decades and the transparency and credibility of the existing system were debated.

The meeting with Advisors of Planning Commission at Yojana Bhawan gave an overall perspective on the procedure of formulation of five year plans, the benefits and challenges of proposing and formulating a plan, and matters of transparency, public accountability and visibility of plans and schemes. The dilemma of trade-off between quality of execution and outreach and the need for feedback mechanism to bridge the disconnect between planned formulation and implementation were discussed in detail.

The students also met the Director, Department of Personnel Training at the ministry of personnel, public grievances and pensions had a 120 minute interaction about concurrent subjects, state subjects and central subjects, the management and postings of personnel in the govt. services and limitations of anti-corruption bill which does not include private sector and corruption by foreigners in India.

To have a perspective of policies and their execution by international agencies, the students visited UNDP office and met

www.csrcompetitiveness.com 27 procurement & SCM specialist and Quality Assurance Officer. They had a deep insight on the UNDP relations with government with respect to the challenges faced in meeting the millennium development goals in India.

Public System Consultants In an era where development is increasingly directed towards a trend of public private partnerships, be it in the field of infrastructure or techno logy, it is of utmost importance to understand what the corporates think and how they act, when it comes to their business relationship with the government.

These executives gave them a first-hand perspective on handling of government relations and the challenges in terms of absence of best value analysis of tenders, limited evolvement in project structuring and selection criteria, limitations of the two bid system and systemic problem in lowest cost based bid.

Politics and Policies Politics plays a very important role in policies. The students concluded their policy week out with a detailed discussion with Nirmala Sitharaman, BJP Spokes person. Sitharaman gave them a direct political perspective on policy formulation, role of opposition when supporting or opposing a bill and the way a party prioritizes the issues it would like to undertake based on multilateral inputs and feedbacks and survival stock lines. She also spoke on the changing dynamics when an opposition comes to power and vice versa with respect to policy churn outs and the use of and dependence on technology. The week was an eye opening experience for the students.

Interactions with politicians, bureaucrats, corporate executives and international developmental agencies gave a very clear understanding of the dynamics and forces that shape the domestic and international environ-ment for public policy. This is one its kind and a unique way to integrate class room learning with practise in a complex area like policy making and public system management.

NHPC Selects 70 Youths for Training The training is part of NHPC's corporate social responsibility and sustainable development initiative under the Lower Subansiri hydro-electric project.

GUWAHATI: In an effort to win over people's trust, the CNHPC Limited (Formerly National Hydroelectric Power Corporation) has embarked on a social outreach programme for unemployed youths of Assam and Arunachal Pradesh by providing them with employment skills.

Construction of NHPC's 2000-MW Lower Subansiri hydro-electric project in Arunachal Pradesh has virtually came to a halt for the last three years due to stiff opposition from various sections of people who argue that the downstream areas in Assam will face the negative impact of the dam. Hence, it has become imperative for the NHPC to step up its social outreach programme to garner the support of the local people for the project.

The NHPC said as many as 70 youths from Assam and Arunachal Pradesh have been identified for the employment-linked skill development training programme. It said that a comprehensive selection process was conducted to select these local unemployed youths, who are to be provided training on masonry, bar bending, shuttering and carpentry among many other activities.

NHPC officials said that youths in remote and far-flung areas of Arunachal Pradesh and Assam have been targeted to be imparted the training.

The power company is seeking resumption of construction work at the project by reaching out to the anti-dam groups in the state through dialogues.

Last month, tripartite talks were held between central government representatives, the state government and anti-dam organizations.

CSR & COMPETITIVENESS

JANUARY 2014

EVENT

www.csrcompetitiveness.com 28

Belgian Economic Mission's High Level Seminar Fosters CSR in Indian Businesses MUMBAI: A high level seminar was hosted by the Consulate General of the Kingdom of Belgium on 'Corporate Social Responsibility – A true business case' at the SOFITEL Hotel, Mumbai on November 28, 2013. The seminar held in partnership with UNICEF, Global Compact Network Belgium, Global Compact Network India, the Indian Merchants' Chamber, the Tata Institute of Social Sciences, the IndoBelgian-Luxembourg Chamber of Commerce & Industry and the BelgoIndian Chamber of Commerce & Industry.

The panelists discussed how Belgian companies investing in India and Indian companies could build a more sustainable and inclusive economy.

This seminar brought together Indian, Belgian and international high level experts, academics and business leaders to discuss the opportunities and challenges of the sustainability agenda in India, including the mandatory policy for CSR spends under the new Companies Bill.

The seminar was a milestone in the CSR landscape in India, wherein diverse stakeholders at the highest level came together to discuss how businesses can engage to drive the CSR agenda forward.

Her Royal Highness Princess Astrid of Belgium received a warm welcome at the seminar. A key note speech in the context of the Belgian Economic Mission to India, given by Jan Van Dessel, Director General for Bilateral Relations of the Belgian Foreign Ministry, on behalf of Didier Reynders, Deputy Prime Minister and Minister of Foreign Affairs, Foreign Trade and European Affairs, was well received.

Deputy Prime Minister Didier Reynders, who had planned to attend the seminar but unexpectedly needed to return to Belgium, conveyed that “Trade and economic integration have been the most powerful vectors for peace and development in the world over the past 75 years, thereby directly contributing to the enhancement of human rights. Conversely, the promotion and protection of human rights and of the rule of law are also key conditions for the business climate.

Corporate Social Responsibility is thus not just a question of fairness and justice, but part of the best way a company can develop its sustainability in the long run. I am therefore encouraging all CEO's and business people to continue their efforts.”

The panelists discussed how Belgian companies investing in India and Indian companies could build a more sustainable and inclusive economy. The panelists talked about the challenges that companies were facing in developing and executing their strategy for fulfilling social responsibilities and how they could to improve simultaneously their company's bottom line as well as their social, environmental and governance performance.

Dr. Bhaskar Chatterjee, Director General & CEO, Indian Institute of Corporate Affairs, spoke about how and why CSR is the new game changer in India. According to Dr. Chatterjee “The CSR legislation is about what we can do to create facilities for those who do not have it. We know that the genius of the corporate sector, the companies, is the terrific efficiencies they have. The ability to deliver on the ground to get bang for the buck, to ensure that the money they put in is actually utilized for the best that rural communities deserve…that's the efficiency of the corporate sector”.

The seminar featured a panel discussion of panelists that comprised of Christian Leysen, CEO, AHLERS; Deepak Arora, CEO-CSR, Essar Group Foundation; Pooran Pandey, Chair, Global Compact Network India; Didier Malherbe, Vice President, UCB; Iris Van der Veken, Chair, Global Compact Network Belgium and Christine Ediers, Chief- Resource Mobilization, UNICEF India.

Karl Van den Bossche, Consul General of Belgium, Mumbai said, “The Belgian economic mission, led by HRH Princess Astrid of Belgium, Representative of HM the King, has been in Mumbai not only to cling deals, but to also reach out and integrate a human dimension in bilateral trade. This to the benefit of the further development of those communities in true need. I believe we have got an insight in how to do business and simultaneously generate benefits for the community. A Belgian business approach with a warm heart.”

CSR & COMPETITIVENESS

JANUARY 2014

NEWS

www.csrcompetitiveness.com 29

Profit-Making PSUs Fail to Comply with CSR Norms As many as 33 of 36 audited central public sector enterprises (CPSEs) did not meet corporate governance norms, while 47 of 110 had not met corporate social responsibility (CSR) requirements

NTPC Kaniha Dedicates Library Room for School Children

NTPC Rihand Distributes Solar Lamps to Students

KANIHA: NTPC Talcher Kaniha constructed a library room at P.M.High School, Kaniha under its CSR for encouraging education. The class room was dedicated to the school by VB Fadnavis, Executive Director in presence of Benudhar Sahoo, Sarpanch, Kaniha and other local representatives of school & NTPC Officials. The class room was constructed by NTPC with cost of Rs 14.50 lakhs. Earlier NTPC Kaniha also provided library books to the school.

ALLAHABAD: Under its corporate social responsibility scheme, NTPC-Rihand distributed solar lamps to meritorious students of nearby villages to celebrate the onset of New Year at a special function inaugurated by the chief guest, GM(I/C) Rihand P Ramesh.

In a another programme around 700 visually impaired and physically challenged persons were provided with winter clothes by NTPC Kaniha. The programme was organised by Utkalmani Gopabandhu Blind Relief Society, Kaniha in association with NTPC Kaniha. NTPC has been supporting this initiative since last 20 years. VB Fadnavis, Executive Director on this occasion said “to start the year with such a noble work gives NTPC immense happiness�. The warm clothes were distributed by Braja Kishore Pardhan, MLA, Talcher and VB Fadnavis, Executive Director.

During the function, 95 solar lamps were distributed among the students of Adarsh Rihand Shiksha Niketan Bijpur, High School Sirsoti, Goverrnment Inter College Chapki, Gurukul Vidyamandir Inter College Sewakadand, Prabhawati Singh Inter College Jaraha, Dakshinanchal Inter College, Babhani, Ambedkar Inter College, Jaraha Sonebhadra (Uttar Pradesh) and Government Inter College Chargoda Distt Singrauli. Ramesh appreciated the performance of students and congratulated the teachers and principals of the schools under whose guidance the students performed well.

CSR & COMPETITIVENESS

JANUARY 2014

VIEWS

www.csrcompetitiveness.com 30

CSR: Academic Researchers - Your Time has Come!

By Dr Nava Subramaniam While opinions and criticisms are abound on the passing of the new Company Bill in India that mandates CSR, a key factor in this critical debate that has the potential to inform and guide better corporate citizenship is - Academic Research.

Concentrated research is needed to address not just conceptual issues, but also to systematically study and provide objective evaluations on how CSR is best strategised and implemented and what are the social impacts. Leadership, risk management, partnership development, risk sharing, and organisational performance impacts of CSR are some major topics at hand that demand high quality research.

At the recent (12-13 December 2013) International Symposium on Corporate Social Responsibility (IS-CSR) – jointly organised by the Centre for Sustainable and Responsible Organisations (CSaRO) at Deakin University (Australia) and the Amrita School of Business at Amrita Vishwa Vidyapeetham University (India) – leading researchers from local and international universities presented various empirical papers on CSR. Additionally, the IS-CSR also brought together leaders and expert managers from business, Govt and not-for-profit organisations - who are also critical stakeholders in the evolving CSR landscape.

Their practical knowledge and day-to-day experience in facing various CSR challenges provided invaluable feedback to academicians for development of more holistic solutions for successful CSR implementation and outcomes.

Workshop-style sessions by leading CSR luminaries such as Dr. Wayne Visser (Head of Kaleidoscope Futures and Honorary Professor, Deakin University), and Dr. Bhaskar Chatterjee (CEO and Director General, Indian Institute of Corporate Affairs), provided an interesting start to the Symposium in a Roundtable session on building a Roadmap for CSR in India.

Following these were presentations by Ashok Pavadia (Joint-secretary, Department of Public Enterprises, Govt of India), Chad Kymal (Founder of Omnex), Bibhuti

Pradhan (Chief HR manager, IOC), Matthew Tukaki (Head of Sustain Group), and Dr Bimal Arora (CEO, Centre for Responsible Business) that provided further food for thought on issues of CSR leadership and implementation.

The academic papers presented by researchers from various institutions covered a wide ranging set of issues, particularly covering the factors affecting governance structures and performance management. Some key findings include the lack of strategic planning for CSR in many organisations, the need for more clear and accountable risk sharing between NGOs and funding companies, the need to develop more appropriate and meaningful performance metrics to assess social impact, and better quality corporate disclosure on CSR activities and outcomes.

Further, there were also a number of highly examplery cases provided by leading companies such as ONGC, BHEL, Bhavini, Airport Authority, GAIL, and IOC as well as NGOs such as Adani foundation. It was most inspiring to note the level of commitment within these various organisations towards developing some world-leading CSR initiatives including development of multi-level and specialised agencies to implement CSR activities, early co m m u n i cat i o n a n d i nte r ve nt i o n strategies involving multiple stakeholders, and low-cost and practical solutions from a rural perspective. What was also heartening was the socially inclusive approach adopted by many firms towards community development, highlighting the need for more responsive partnerships with local / regional governments. Further,

it was clear that CSR cannot be a one-size fits all, and that it is high time that Corporate India becomes more savvy in questioning its investment in CSR. A key lingering question is 'Do firms know whether their CSR funds are utlised in an effective and efficient way to fully achieve shared value?'.

Then again As Albert Einstein once remarked: "If we knew what it was we were doing, it would not be called research, would it?”

So to all academic researchers - your time has come....Please rise to the occasion!

Deakin University and Amrita University researchers look forward to meeting these challenges. We gratefully acknowledge the financial contributions committed by the Indian institute of Corporate Affairs (IICA), the OMNEX group and the Centre for Responsible Business (CRB) to several key research projects in this area, and look forward to sharing our findings in the near future!

Dr. Nava Subramaniam is the Director of Deakin's Centre for Sustainable and Responsible Organisations (CSaRO) and a Professor of Accounting in the School of Accounting, Economics and Finance at Deakin University in Australia. Her main research areas include corporate governance, risk management and organisational performance management. She is also an adjunct professor at Amrita Business School, Amrita Vishwapeetham, India.

CSR & COMPETITIVENESS

JANUARY 2014

BOOK REVIEW

www.csrcompetitiveness.com 31

'Leading from the Top: Directors Who Make the Difference'

Book on Corporate Governance

This book aims to encourage dialogue about leading corporations in an ethical and sustainable manner. A well governed corporation is generally in a position to produce and deliver goods and services cost-effectively.

By Rusen Kumar Renowned Professor Dr N Bala Balasubramanian has authored a new book titled 'Leading from the Top: Directors who Make the Difference'. In this book Author has explained the three pillars of governance the shareholders, the board and the executive management including the dynamics of managing board effectiveness through real life case studies and interactive examples. Professor Dr. N Bala Balasubramanian is undoubtedly one of the foremost thinkers in the field of corporate governance globally.

This book aims to encourage dialogue about leading corporations in an ethical and sustainable manner. In the wake of corporations like Satyam, Sahara, Sardha, SKS Microfinance, and National Spot Exchange making headlines for all the wrong reasons—Leading from the Top becomes essential reading for aspiring directors, budding professionals and the conscientious citizens.

Although corporations have been around for well over half a millennium, Corporate Governance as a distinctive field of study and specialization is of relatively recent origin. With corporate footprints escalating across industry and service sectors over different geographies around the world, governing the corporation has become an increasingly complex exercise. Professor Balasubramanian explains the three pillars of governance the shareholders, the board and the executive management including the dynamics of managing board effectiveness—through real life case studies and interactive examples.

The book, 'Leading from the Top: Directors who Make the Difference', takes you through nuances of the entire gamut of issues involved in governing business organization. The enormously rich

experience of the author comes through in the lucidity of the language and style of presentation. The highlight of the book is the extensive use of appropriate vignettes that capture the essence of ideas and concepts discussed. Samir K. Barua, Professor and Former Director of IIM Ahmedabad, who wrote the foreword for the book, underlined important of the book. These provide the readers with Author: Dr N Bala Balasubramanian anchors to navigate through the landscape Pages: 306 of governance. Emphasizing the urgent Publisher: Random House India; need for business to be ethical and observe December 2013 the high standard of probity. Author gives Price: Rs 299 valuable advices on how boards and individuals must conduct themselves to deliver on the expectations of stakeholders.

Professor Samir K. Barua says, “While the relatively junior Publisher Information executive will get to unravel the fuzzy world of top management, Random House Publishers India Pvt Ltd the senior executives will learn Windsor IT Park, 7th Floor, Tower-B, about how they ought to conduct A-1, Sector-125, Noida 201301, UP themselves in the near future www.randomhouse.co.in when they are given the reigns of Tel: +91 120 4607500 the governance. Incumbent Fax: +91 120 4607518 directors will also find the book Email: contact@randomhouse.co.in useful as a guide to enhance their board contribution.” The book is a must read for all domain of business leaders.

CSR Book Donation to INDIA CSR Library CSR India Corporate Social Services Pvt Ltd has set up a Library in its Head Quarter at Raigarh, Chhattisgarh. Readers, Publishers and donors are requested to donate CSR, corporate, business issues related books which should be recent edition besides being in good condition. Receipts of the books will be thankfully acknowledged by publishing the name of donors in CSR & COMPETITIVENESS.

CSR & COMPETITIVENESS

JANUARY 2014

TRAINING

www.csrcompetitiveness.com 32

3Cs

IBM sponsored, Supported by IICA, Samabhavana Society an ISO 9001:2008 registered Organization is organizing a series of workshops across India in four geographical zones (Mumbai, Bangalore, Bhubaneshwar, Delhi). It is a two day '3Cs (Capability, Capacity, Connects) Training Workshop' for NGOs and Social Enterprises.For more information please visit: www.samabhavanasociety.org /3cstrainingworkshop

Capability Capacity Connects Training Workshop IBM sponsored, Supported by IICA, Samabhavana Society an ISO 9001:2008 registered Organization is organizing a series of workshops across India in four geographical zones (Mumbai, Bangalore, Bhubaneshwar, Delhi). It is a two day '3Cs (Capability, Capacity, Connects) Training Workshop' for NGOs and Social Enterprises.

Our online partner is India CSR : www.indiacsr.in The first phase is going to be initiated from 17 and 18 February 2014 in Mumbai with a special session by Dr Bhaskar Chatterjee- DG & CEO Indian Institute of Corporate Affairs (IICA), Ministry of Corporate Affairs, New Delhi. The Company Bill-2013 has created an environment where businesses have to accept and embrace the idea of sustainable development and companies are not just expected but are increasingly being mandated to take responsibilities of the impacts they are making on society and the environment.

The series of workshops will work on bridging the gap between the partnership essential for NGOs for CSR partnership with Corporates so as to help them identify their core strengths to create shared value for sustainability, thereby

creating an enabling environment for strategic CSR and social innovation.

A special session is planned by IBM under their Service Grants to Not For Profits. An exclusive session will be taken by Google on Usefulness of Google Apps and implementing Google Tools for the benefit of Not For Profits. LinkedIn is also conducting a special session on ways to use LinkedIn for corporate connects in the workshop.

The 2 day workshop has a session by Regional Corporate Resource persons from top companies in India their discussion will focus on NGOs’ scope in CSR partnership, how to do Business mapping for CSR support, what a business wants and how to deliver.

NTPC Sipat Programme Empowering Local Women BILASPUR: NTPC Limited is running a skill development programme for unemployed women living in and around Sipat, where its power plant is located, enabling them to earn their livelihood.

Shila is a resident of village Janji. She suffers from cerebral palsy and comes under orthopedic disability category.

Despite her disability, she is capable enough to earn money and contribute to the family's income.

"Today, I am happy because I am earning some money, it happened all because of NTPC's stitching and embroidery training programme" said Shila, a trainee of stitching and embroidery training centre which is part of the corporate social responsibility and community development (CSR-CD) programme of NTPC-Sipat.

Idea behind the programme is to train the local unemployed women and make them self employed by setting up tailoring business for them. Three training centres are being run at village Sipat, Janji and Kaudia with an intake capacity of 20 trainees each under the banner of "Chief Minister Kaushal Vikas Yojana" of Chhattisgarh government.

Under the scheme, trainees are provided a government approved certificate from the women ITI training centre and a stitching machine by NTPC, an said a spokesman of the company.

CSR & COMPETITIVENESS

JANUARY 2014

The Magzine for CSR and Sustainability Leaders

www.csrcompetitiveness.com Your Knowledge Partner

Subscription Form Postal Registration No. 041/RAIGARH/2014-2016

Yes, I would like to subscribe CSR & COMPETITIVENESS

01

7

January 2014

Each Issue : Rs.100 1 Year : Rs.1200 2 Years: Rs.2400

INDIA IS

POLIO FREE

3 Years: Rs.3600

INDIA CELEBRATES THREE YEARS WITHOUT POLIO

4 Years: Rs.4800

W

5 Years: Rs. 6000 Full Report on page nos. 6, 7, 8 & 9

Life Time: Rs.15,000.00

Terms & Conditions :

Full Name:

Your subscription will start from the next available issue copies will be sent by ordinary post only. No ca n c e l l at i o n w i l l b e e nte r ta i n e d af te r commencement of the subscription. CSR India Corporate Social Services Pvt. Ltd. (CSR India) reserves the right to extend, cancel or discontinue the offer. CSR India will take utmost care to dispatch the copies safely. CSR India does not take the responsibility of any postal delays and damaged copies dispatched. The Company at its absolute discretion and without further notice may discontinue, publication of the magazine. In the event of discontinuation, we shall refund the subscription amount for the unexpired term only without any interest, cause and consequence.

Designation: Company: Delivery Address with Pin code: Contact No.: Phone / Mobile: E-mail: Payment Detail Cheque / DD No. with Detail To receive through courier kindly add Rs. 360/- Annual.

Kindly add Rs. 50/- for cheque payable outside Raigarh Kindly draw the cheque / DD in the favour of CSR India Corporate Social Services Pvt. Ltd.

To Subscribe, Please complete the order form and mail or send it a copy of this form below mentioned address : Subscriptions - CSR

& COMPETITIVENESS CSR India Corporate Social Services Pvt. Ltd. 222, Krishn Vatika, Church Road, Boirdadar, Raigarh, Raigarh - 496001 Chhattisgarh (India) Phone No. : +91 (0) 9981099555, E-mail : csrcompetitiveness@gmail.com

If you are heading CSR wing of your company

developments in CSR domain

ENHANCE COMPETITIVENESS

SHOWCASE CSR EXCELLENCE

Get Recognized as a Brand Leader Maximize ROI Maximize Heart Share to Increase Market Share Maximize Productivity Increase Social Engagement Maximize Stakeholders' Interest

CSR & COMPETITIVENESS Foremost Monthly Magazine on CSR & Sustainability Head Marketing CSR & COMPETITIVENESS CSR India Corporate Social Services Pvt. Ltd. Phone No. + 91 (0) 07309779911, E-mail : info@csrcompetitiveness.com, www.csrcompetitiveness.com