the cauldron
2009/2010 Adverting Rate Information
Cleveland State University 3100 Chester Avenue - 4th Floor Cleveland, Ohio 44115 216.687.2270 cauldronadvertisements@hotmail.com
INFORMATION & PROCEDURES
CIRCULATION AND MARKET THE CAULDRON serves as the weekly student newspaper on a campus of almost 16,000 students! In addition to our student population, over 2500 faculty and staff read THE CAULDRON as well. Although there are almost 1000 students living on campus, CSU is largely a commuter campus with full-time and part-time working students. CSU prides itself on being a diverse campus. The average age of a CSU student is 26 years old. Sixty percent of the enrolled students are female and 26.8% minorities. These unique demographics supply customers who inquire about your company. ADVERTISING POLICIES Regulations: THE CAULDRON seeks to comply with all applicable state and federal regulations governing advertising. All advertising must carry identification of sponsoring organizations. Rejection: THE CAULDRON reserves the right to reject any advertising it deems unacceptable. Nondiscrimination Policy: THE CAULDRON adheres to the following policy of Cleveland State University. It is the policy of Cleveland State University not to discriminate on the basis of race, color, religion, sex, national origin, ancestry, age, handicap, disability, veteran’s status or sexual orientation in it education programs, admission policies, employment policies, financial aid or other school administered programs. RATE & PAYMENT TERMS On Campus Departments must have an account number ready when placing an ad. For new advertisers, credit may be established with THE CAULDRON after five pre-paid ads have been placed by the same client. Prepayment is required if five or less ad inserts are ordered. Advertisements will not be placed unless payment is received prior the deadline of publication. Contract Terms are on a per-semester basis (16 weeks). A minimum of 5 advertisements must be placed in one semester to enter into a contract. Content of the ad can be changed within 5 days of publication date at no additional cost but ad size will stay the same. FOR PREPAYMENTS ONLY - Cash and Checks are accepted. All checks should be made payable to Cleveland State University - THE CAULDRON, 2121 Euclid Avenue - MC 106, Cleveland, Ohio 44115 to the attention of Marilyn Werner. Credit Cards are not accepted. FOR BILLED ORDERS - All billed orders will receive a confirmation receipt from The Cauldron. An invoice from CSU’s Treasury Services department will be sent separately. Buy one get one 50% off: Advertisers can buy one and get the same as in the next issue half price (one time per semester; prepaid only). Typesetting is usually free of charge for the production of an ad. However, ads requiring excessive typesetting will incur additional charges based on time and materials costs. There will be a $25.00 minimum charge. An estimate will be given before the work is done. Spot color is available at $110.00 per color. Advertisers must notify the advertising representative at the least one week before the deadline day if the ad requires extra colors. Four-color printing is $400.00. Additional space requested for a display ad is $7.00 per column inch for local an $14.00 per column inch for national.
ADVERTISING RATES FULL PAGE 9.25 x 12 inches $500 Local* $940 National*
9.25 x 12 inches
HALF PAGE 4.625 x 12 inches (Vertical) 9.25 x 6 inches (Horizontal) $250 Local* $470 National*
4.625 x 12 in. 9.25 x 6 inches
QUARTER PAGE 4.625 X 6 inches $115 Local* $235 National*
4.625 x 6 inches
EIGHTH PAGE 2.3125 x 6 inches (Vertical) or 3 x 4.625 inches (Horizontal) $70 Local* $120 National*
<-- 2.3125 x 6 in.
3 x 4.625 inches Preprinted Inserts $100 per 1,000 Extra Design Services $25
Color Spot Color: + $110.00 Four Color: + $400.00
* = Local advertising refers to all advertisers within the state of Ohio. National advertising refers to advertisers outside of the state of Ohio.
Placing Advertisements & Advertisement Savings HOW TO PLACE AN AD 1. Choose ad size and the publication dates desired. 2. Determine Method of Payment. 3. Note any special request (typeset or camera ready). PDF and JPEG files accepted. Minimum resolution for all images should be at least 150 - 300 DPI. 4. Contact your rep via phone 216-687-2270, via e-mail cauldronadvertisements@hotmail. com or fax 216-687- 5155.
Important - For best quality, THE CAULDRON does not accept faxed ads. SAVINGS Buy one get one 50% off: Advertisers can buy one and get the same as in the next issue half price (one time per semester; prepaid only). This offer is valid from August 25, 2008 May 11, 2009. Ads must appear in separate issues, must be the same ad and the same size. Offer good for
Mailing Address
Cleveland State University The Cauldron 3100 Chester Avenue, 4th Floor Cleveland, Ohio 44115
Contact Information
Jayson Gerbec Phone: 216-687-2270 Fax: 216-687-5155 Email: cauldronadvertisements@hotmail.com
Fall 2009/Spring 2010 Advertising Calendar
RELEASE DATES Fall Semester 2009 Issue 1………Monday, August 24 Issue 2………Monday, August 31 Issue 3………Tuesday, September 8 Issue 4………Monday, September 14 Issue 5………Monday, September 21 Issue 6………Monday, September 28 Issue 7………Monday, October 5 Issue 8………Tuesday, October 13 Issue 9………Monday, October 19 Issue 10………Monday, October 26 Issue 11………Monday, November 2 Issue 12………Monday, November 9 Issue 13………Monday, November 16 Issue 14………Monday, November 23 Issue 15………Monday, November 23 Issue 16………Monday, December 8
Spring Semester 2010 Issue 1………Tuesday, January 19 Issue 2………Monday, January 25 Issue 3………Monday, February 1 Issue 4………Monday, February 8 Issue 5………Tuesday, February 16 Issue 6………Monday, February 22 Issue 7………Monday, March 1 Issue 8………Tuesday, March 8 Issue 9………Monday, March 22 Issue 10………Monday, March 29 Issue 11………Monday, April 5 Issue 12………Monday, April 12 Issue 13………Monday, April 19 Issue 14………Monday, April 26 Issue 15………Monday, May 3 Issue 16………Monday, May 10
DEADLINES: All advertising information and/or payment must be made available by noon on Friday before issue release