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Social Media Standards
from CSU Brand Guidelines
by csumagazine
The Charleston Southern brand standards extend to social media. These profile pictures are to be used for every social media platform the college/department runs. The digital content specialist will provide the profile pictures after the college/department has completed the approval process for new social media accounts.
Need an official CSU profile image for your social media page?
Let us know. Fill out a Marcomm Request at csuniv.edu/marcommrequest
Official Social Media Accounts
Instagram: @charlestonsouthern
Facebook: facebook.com/charlestonsouthernuniversity
Twitter: @csuniv
YouTube: youtube.com/charlestonsouthern
LinkedIn: linkedin.com/school/charleston-southern-university
TikTok: @charlestonsouthernuniversity
Quick Response (QR) Codes are matrix barcodes that can be read by QR barcode scanners through apps or most smart phone cameras. These have been proven to be ineffective on digital materials, but work well in a printed format. QR codes should not be used in social media posts, website content, digital downloads, etc. Instead, it is best to use a direct web link.
Email Signatures
CSU employees must use a consistent email signature. See example below for formatting details. It is understood that not all will have these typefaces available to them. Alternate options for each are: Gotham = Verdana, and Adobe Caslon = Times New Roman.
Name
Font: Gotham
Weight: Medium
Size: 11pt
Title/Position
Font: Gotham
Weight: Book
Size: 10pt
Department
Font: Gotham Narrow
Weight: Book
Size: 9pt
School/Phone/Website
Font: Adobe Caslon
Weight: Regular
Size: 9pt Integrating Faith...
Font: Adobe Caslon
Weight: Italic
Size: 9pt
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Examples of the correct email signature formatting with and without the CSU Logo
The inclusion of the Charleston Southern logo is optional. However, do not embed alternate signature images. The logo must be used in its single color True Blue version, and must appear at 280 x 90px. Due to the dimensions and wide variety of devices an email may be viewed, it is advised that college and department sublogos not be used here. Because your CSU email account is a business email, no images, third-party logos, or quotes should be used. You may also include the CSU vision of Integrating Faith in Learning, Leading, and Serving. No other statements are to be added or used.
