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LOGO USAGE GUIDELINES
PRIMARY LOGO LOCATION:
The primary logo location is the primary place to represent the athletics brand and is used as the main identifying device. They are instantly recognizable symbols representing CSUSB Athletics. Reinforcement of the identity will build equity in our athletics brand.
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Only these logos can be used in the primary location.
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One of these should be most visible, front and center. It should be the first design to draw your eye. For example, it is to be used on the front of a shirt, hat or the corner pocket of a polo shirt. In print and digital design, it should be near the headline and be eye catching in the design.
SECONDARY LOGO LOCATION:
The secondary logo locations work closely in support of the primary location. Secondary is more flexible, while still making a connection to the brand. The back of a hat or sleeve of a shirt are perfect examples in appeal. In print design you might see these in the footer of the design.
