Our approach to behaviour change

To instigate a change in behaviour and increase cycling levels, we deliver a focused intervention that begins in the Spring, lasts throughout the whole Summer and ends in the Autumn. Cycling activities and services are offered for FREE at events. People who do not currently cycle are inspired to take the first steps towards change and people who cycle on a less regular basis are inspired to cycle more often. All participants are encouraged to join our local network of community groups and clubs to sustain regular cycling.

Spring - Summer - Autumn Intervention:

FREE events are offered to inspire and instigate first steps towards change for people who do not currently cycle on a regular basis

The theory behind our behaviour change approach:

The Big Bike Revival encourages people to get into cycling by providing solutions to perceived challenges and guides people towards regular cycling. Understanding behaviour is complex and we evaluate our programme to know which solutions work. The solutions we apply at events to enable change are aligned with theoretical models. It is the theory that provides us with confidence we are applying relevant solutions to encourage people to get into cycling. In other words, the Big Bike Revival’s approach to change is a structured and rigorous process.

The approach is guided by the COM-B model: a comprehensive theory of three interactive behavioural elements: Capability, Opportunity and Motivation. The Big Bike Revival events programme provides solutions to ensure:

1

People have the Capability to change

2

People have the Opportunity to change

3

People have the Motivation to change