T
CAI
LYN OUT
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Missguided Video Campaign Dreaming London Visual Merchandising Creative Direction & Styling Juniper Magazine Social Media CV
Missguided Vi
ideo Campaign Creating a video campaign for a brand of our choice, using concepts of macro trend forecasting from previous work. The product must match the brand’s image as well as the trend. Factors like music will be key to guiding the atmosphere of the video. The brand’s identity must be carried through the procuct well and should feel as if they had produced it.
Inspiration
Using our own trend names ‘Liquid Light’ which takes inspiration from sustainable alternatives for light. Being drawn to its calming aesthetic as we as it’s technology and art combination. We hoped that this trend would help drive sustainability towards a sustainable approach in order to help the well-being of the planet
Moodboard
Stills
(Click image to view video)
Dreaming Lo book and w
ondon lookweb design
The brand ‘Dreaming London’ is an independant brand based in Shoreditch, London that sells vintage and reworked clothes. With stores in Brick Lane Market and online on Asos Marketplace. All of the garments sold are made by hand The idea behind the lookbook was to bring out the heart of the brand, their creativity. Being located in such a creative part of London I wanted to bring this out by shooting in front of graffiti in Shoreditch. Varying the shots and poses to suit these unique garments. It is a very bright and bold shoot from the makeup and styling to the location of the shoot itself.
Inspiration
Lookbook
Lookbook
The website create the site shares an i share each image a The logo design ca bettering. I though
Home Page
Link to lookbook
web/ logo design
ed shared the same inspiraiton as the lookbook, bright, bold and creative elements. The background of image of grafitti where the shoot took place to keep it cohesive. The lookbook itself is in a grid layout to and product. When an image is selected it becomes larger and shares product information. ame from the label used in the garments but with the dots reversed in colour and adding the double ht this would give a sense of familiarity from the previous logo whilst also adding some new details.
Visual Merc
chandising
Seditionary In groups we were given the task to create a visual merchandising display that had to link with a selected word. Our word was ‘Seditionary’ which is associated with rebellion against authority and establishment. In our research we looked at the punk rock movement. Along with designers that we thought embraced sedition, they were ‘Vivienne Westwood and Stella McCartney. The idea behind choosing these designers, because they have shown throughout their careers rebellion. Our installation was a rebellion against fast fashion and consumerism. Displayed is a floor covered with overfilled shopping bags wiht the names of fast fashion brands, to symbolise the amount of waste that is produced from mass production. We also have quotes hanging from the ceiling which display different fashion revolution quotes. In a hope to shock those that see the display and change their own habits along with new brands and designers.
Artist Impressions
sed
dition display
Creative dir styl
rection and ling
sky shoot
About shoot/ in spiration
n-
A lockdown photoshoot inspired by others on instagram. A way to get outdoors and use garments deep in your wardrobe. The aim of ‘Sky Shoot’ is to test creativity whilst at home
sky
sky
Juniper M
Magazine
Meaning of junip Juniper Magazine was made to inform readers on the true meaning of sustainability. A place to find new independant brands and designers where sustainability is at the heart of what they create. Each article has a different aim, Whether that is simple tips to adapt to a more sustainable lifestyle. Brands that we have found that share our values. Or sharing new technologies that could be used in the future. This magazine is a place to learn and be inspired by what other creatives are doing towards the movement of slow fashion.
per
Harriet k
kjellman
Harriet k
kjellman
Articles
Here are a few articles featured in the magazine with an aim to appeal to multiple ages. Promoting new companies, events, influencers and brands that we like. The idea is that there is something in this magazine for everyone. Whether you are looking for styling inspiration or an interesting event to attend or some new people to follow on social media.
zara
zara
Onimos videos
Exclusive interviews with the brand owner of ‘Onimos’ were included in the magazine. On the magazine website and on youtube are a video version of the interview, as well as online exclusive content (click the images to watch)
SOcial media
cv Employment: - The White Company - Oct 2019/ Present Main focus is customer service, having extensive knowledge on all products and specifically best sellers, till trained - Hollister - June / July 2019 Working towards sales targets, bring customer experi ence throughout the whole shop journey, knowledge of all departments, fitting rooms (organising/ replenishment) - Primark - Dec 2016/ Sept 2018 Fast paced environemt requiring quick problem solving, efficiency, managing stock (new lines/ replenishment/ reorganising), fitting rooms (organising/ replenishment) assisting other departments (womenswear/ tills)
Skills: • Adobe Photoshop • Adobe InDesign • Adobe Lightroom • Adobe Premier Pro • Photography • Work Ethic • Communication • Efficiency • Time Keeping
experience: - Isobel Advertising Agency - Oct 2017 Shadowing a two-day video shoot for Hammerson’s Boxing Day/ January Sales
Studies: - University of East London - 2018/ Present Fashion Marketing BA(Hons) - Redcliffe Sixth Form - 2016/ 2018 A Levels - Geography/ Photography/ Media - St Mary Redcliffe and Temple School - 2011/2016 8 GCSEs - including English and Maths
Contact: - @ctout_fashion
@
- caitlyntout@hotmail.com - www.linkedin.com/in/caitlyn-tout