C
ube
Architects Planners Engineers
Architectural Consultants
Concept . Beyond
C
ube
Architectural Consultants
Prof. Dr.
Ashraf Abdel Mohsen Chairman
Associate Professor of Architecture Department of Architecture, Ain Shams University TEL: (+202) 2620 80 45 FAX: (+202) 2620 80 46 URL: www.cubeconsultants.org E-mail: cube@cubeconsultants.org 11 Hussine Shafik El-Masry St. El-Hijaz, Heliopolis Cairo, Egypt, 11351
Architects Planners Engineers
Chairman 1
| Cube Architecture Studio
S
tatement
I believe that the buildings we shape, thereafter they shape us. Thus we can utilize our urban and architectural local heritage to shape our values and future development. Since 1986, at Ain Shams University, Faculty of Engineering Department of Architecture (FEDA), I have been educating my students my philosophy of how to have a distinctive thoughts via the language of the future. From then on, I’m proud that most of my colleagues at Cube were my students at a time. I actually do love and believe in them all. After 20 years of strenuous efforts to convert dreams into reality, I have been fortunate, as an Egyptian architect, to be able - in collaboration with a creative team, to navigate through seven thousand years of great civilization and enable this heritage to raise the nation’s society level and consequently maintain its superior position worldwide, in an effort to restore Egyptian leadership. I believe that the more we indulge in localization and nationalism the more likely we can achieve international recognition. The formation of our houses and our urban architectural environment reflects on our community and the future generation. Thus architecture is basically a reflection of the society and its development mechanism. Also, I believe that the quality of architecture could impact quality of life. As we shape our shelters, hence we shape our future. All aspects that have an impact on our quality of life such as the surrounding environment, health, safety, freedom, all the related positive and negative issues, etc… should lead us to accomplish sustainability, progress and public development. The future is different and we should recognize how to deal with it, how to communicate and how to write in the future language of architecture.
Ashraf Abdel Mohsen
Cube Architecture Studio | 2
Vision « To become one of the World’s leading companies for Architecture and Planning services »
Mission -
Architecture and Planning designs in a new counterparty spirit. Time and quality control of our products. Achieve the client requirements and proposed budget. High-quality design and space solutions.
Objectives - To become a global international company in Architecture, Planning and Project Management. - To cooperate with expert houses in various fields providing high technology and intelligent solutions. - All members of Cube shall be partners in the company. - To achieve unique high-quality designs by hiring creative architects and designers. - To offer unique Customer Services in all project phases.
3
| Cube Architecture Studio
Overview CUBE firm is considered an Architectural consultancy firm involving distinguished experiences in various fields of integrated specializations from city planning, urban and architectural design, various engineering studies and consultancies to quality control, value engineering, development management and implementation supervision. Since we mainly seek to provide special services to our clients, we have cooperated with the largest international expert houses in various fields providing high technology and intelligent solutions promoting the ( Urban Environment ) concept and thus achieving the spatial and architectural quality using the new concept combining advanced technology with the urban and architectural local heritage roots. We believe that internationality is achieved through localization and reality and that forming our houses and urban architectural environment reflects on the formation of our community and the upcoming generations. Thus, architecture is basically the reflection of the society and its development engine. As a result, our work and planning designs are conceptually and philosophically unique using advanced technology within the local identity.
Cube Architecture Studio | 4
Cube Skeleton • • • • • • •
Chairman General Manager Chief Executive Senior Executives, Heads of Design Senior Executive, Chief Operating Officer Chief Financial Officer Executive Directors
Groups Skeleton: • Group Leader • Deputy • Partner • Associate Partner
7
| Cube Architecture Studio
Departments: 1- Architecture Design Department. ADD 2- Space Design Department. SDD 3- Graphics & Multi-media Department .GMD 4- Urban Planning and Landscaping Department. ULD 5- Construction Tender Documents Department. CTD 6- Construction Supervision Department. CSD 7- Project Management Department. PMD 8- Research & Studies Department .RSD
Cube Architecture Studio | 8
9
| Cube Architecture Studio
Departments
ADD - Architecture Design Department: Cube creative team in this department tries to find new meaning of form & space: 1- Architectural Design 2- In-Door space Design 3- Out-Door Space Design 4- Art Line & furniture Design ULD - Urban Planning and Landscaping Department: 1- Landscaping Architecture. 2- Urban planning. 3- Strategic planning. CTD - Construction Tender Documents Department: Cube technical team in this department transforms design into technical and construction documents, with cost and quality control: 1- Architectural working and shop drawing 2- Structural Design and Tender Documents 3- Electromechanical Design and Tender Documents MMD - Multi-Media Department: Cube multi-media team produces high quality Animation and interactive architectural films for presenting our projects. 1- Web design developments 2- Video Productions of our projects 3- Interactive and virtual presentation Equipments: 16 PCs, 5 Laptops, 2 Data shows, 7 Printers, 1 photocopy machine
Cube Architecture Studio | 10
CubeSquad
Team
11
| Cube Architecture Studio
Joint Venture Information
Joint Venture Information
Cube Architecture Studio | 12
Interior Projects & Product Design samples
Interiors
251 |
Cube Architecture Studio
2000 - 2010
Interior Design Projects
Projects - National Theater Complex - Cairo - OFIS Head office - Cairo - Campioni CafĂŠ - Riyadh - El Shorouk Bookshop - Cairo - El Dorado ... Cleopatra - Sokhna - El Ghandoor Head Office - Riyadh - Ain Shams University Pavilion - Cairo - Faculty of Commerce Council Hall - Cairo - Dar El Shorouk Pavilion - Cairo - Cleopatra Group Head Office - Cairo - Dar El Skorouk Bookstore - Cairo - INPREJET Petroleum Co. - Cairo - Dar El Shorouk Headquarter - Cairo - VIP Lounge - Cairo
Cube Architecture Studio | 252
Cairo 2010
The National Theater
Client: Ministry of Culture CUBE Consultation Service: • Concept design • Design development Location: Cairo, Egypt Plot area: Interiors
253 |
Cube Architecture Studio
The National Theater - Cairo
Cube Architecture Studio | 254
Cairo
The National Theater
Interiors
255 |
Cube Architecture Studio
Location: The National Theater is located in one of the most vital spots in Downtown area. It is also considered as a prominent artistic, cultural and historical landmark within the capital (Cairo).
EXTERIORS
Cube Architecture Studio | 256
The National Theater
Cairo
Restoration and Development of the National Theater:
The Main Hall
Interiors
257 |
Phase 1: - Eliminating all random buildings and slums around the theater, as well as all the detrimental externals within the original building. - Restoration of the Amphitheater. - Synchronize and managing location’s specifications for the first phase. - Coordinating Technical and Electromechanical work. - New establishment for the building based on a steel structure. - Realization of all essential services for the theater. Phase 2-a: - Mirror Building Plans - Assortment of the location for the second phase. Phase 2-b: - Elimination of any dilapidated buildings. - Expansion of the National Theater’s garden area. - Establishing a Culture Tower through a mirror building environment as a landmark for Ataba square.
Cube Architecture Studio
INTERIORS
Design Concept & Goals: Transparency, Restoration & Attractively The restoration and development of the National Theater had been planned according to its historical and artistic value. Moreover, demonstrating a mirror building plan had been schemed, in order to reflect the historic image and embrace the old building.
Cube Architecture Studio | 258
Cairo
The National Theater
Interiors
259 |
Cube Architecture Studio
Entrance Building
Interios
Cube Architecture Studio | 260
Cairo
The National Theater
Interiors
261 |
Cube Architecture Studio
Plans Cube Architecture Studio | 262
Cairo 2009
OFIS . Head Office
Client: OFIS Computer Company CUBE Consultation Service: • Concept design • Design development Location: Cairo, Egypt Plot area: Budget: $ 164,000 Interiors
263 |
Cube Architecture Studio
OFIS Head office - Cairo
Cube Architecture Studio | 264
Cairo
OFIS . Head OfďŹ ce
Interiors
265 |
Cube Architecture Studio
Concept Freedom lines in design and furniture is one of our aims now in office space design by using High Technology, light materials, 3 types of lighting systems and new lines of furniture. Less is more in design, colors & furniture.
INTERIORS
Cube Architecture Studio | 266
KSA 2008
Campioni Café
Client: Campioni Café Location: Riyadh, KSA Space area: 600 m2 Budget: 783,000.0 $ Construction Period: 6 months Capacity: 130 Seats Interiors
267 |
Cube Architecture Studio
Campioni Cafe . Redesign Spaces Riyadh - KSA
Cube Architecture Studio | 268
Café & Lounge
Campioni Café
Interiors
269 |
Cube Architecture Studio
Smooth, Fresh, Active, Dynamic
INTERIORS Owner Restrictions: -
The space shall be unique and dynamic New image for Campioni cafe It shall include open areas for singles and closed areas for families and VIP Interior facades should be attractive in a modern simple design
Design Concept & Goals: Smooth, Freshness, Active, Dynamic, Transparency -
Less is more, our statement in drawing a new brand for Campioni cafe Light covering materials in unique color scheme Flexible displaying distributions Seating area cafĂŠ as one of the attractions to bookstores Redesign for Campioni cafe approach
Cube Architecture Studio | 270
Campioni CafĂŠ
CafĂŠ & Lounge
First Floor Plan Space Capacity: High Tables: 32 Seats. Youth Lounges: 35 Seats. Green Island: 35 Seats. Seating Area: 15 Seats. Internet access monitors: 3 monitors. Plasma Screen: 5 Screen Service counter. Advertising banners. Finishing materials: Floors: Green Vinyl & carpet sheets Ceiling: Gypsum boards Walls: Paintings Lighting: Spot Light Tracks Space program: Colored Vinyl flooring sheets Ultra modern lighting system Ultra modern furniture Free Lines painted ceiling
Interiors
271 |
Cube Architecture Studio
Second Floor Plan Space Capacity: High Tables: 20 Seats. Family Lounges: 70 Seats. Green Island: 20 Seats. Internet access monitors: 3 monitors Plasma Screen: 8 Screen Service counter Advertising banners Finishing materials: Floors: Green Vinyl & carpet sheets Ceiling: Gypsum boards Walls: Paintings Lighting: Spot Light Tracks
Cube Architecture Studio | 272
Heliopolis . Cairo
El-Shorouk Bookshop
Client: Dar El Shorouk Location: Korba, Heliopolis, Cairo Space area: 210 m2 Budget: $150,000 Books Capacity: 10,000 – 13,000 books Interiors
273 |
Cube Architecture Studio
Shorouk Bookstore - Cairo Heliopolis, Cairo 2008
Cube Architecture Studio | 274
Heliopolis . Cairo
El-Shorouk Bookshop 275 |
Cube Architecture Studio
Interiors
Interiors
Owner Restrictions: Demolishing any walls, floors or ceiling is not allowed. Facades should not be changed. Bookshop should be attractive in a modern simple design. Owner had another bookshop in the same street. Seating area is preferable as a bookstore café. Kid’s zone should be attractive and dynamic.
Location: The Location of bookstore is extremely in one of the most important and unique commercial areas in Heliopolis area. Design Concept & Goals: Transparency, Creativity, Positivism & Attractively Less is more, our statement in drawing a new brand for Shorouk bookstores. Light covering materials in unique color scheme. Flexible displaying distributions. Seating area café as one of the attractions to bookstores.
Interiors
-
Cube Architecture Studio | 276
Heliopolis . Cairo
El-Shorouk Bookshop
Interiors
277 |
Cube Architecture Studio
Plans Cube Architecture Studio | 278
Mohandseen . Cairo 2008
El-Shorouk Bookshop
Client: Dar El Shorouk Location: Mohandseen, Cairo Space area: 310 m2 Budget: $250,000 Construction Period: 6 months Books Capacity: 10,000 – 13,000 book
Interiors
279 |
Cube Architecture Studio
Shorouk Bookstore - Cairo
Heliopolis, Cairo 2008
Cube Architecture Studio | 280
El-Shorouk Bookshop
Mohandseen . Cairo 2008
Owner Restrictions:
Interiors
281 |
Cube Architecture Studio
-
New image for Shorouk Bookstores Facades should be redesigned Bookshop should be attractive in a modern simple design Seating area is preferable as a bookstore cafÊ Kid’s zone should be attractive and dynamic
Location: The Location of bookstore is extremely in one of the most important and unique commercial areas in Mohandseen. Design Concept & Goals: Transparency, Freshness, Attraction, Brightness, Creativity. - Less is more, our statement in drawing a new brand for Shorouk bookstores - Light covering materials in unique color scheme - Flexible displaying distributions - Seating area cafĂŠ as one of the attractions to bookstores
INTERIORS Cube Architecture Studio | 282
Mohandseen . Cairo 2008
El-Shorouk Bookshop
Interiors
283 |
Cube Architecture Studio
Kids Zone
Plans Cube Architecture Studio | 284
Sokhna - 2008
EL DORADO – CLEOPATRA
Client: Cleopatra Group Location: Ein Sokhna, Suez, Egypt Plot area: 60000 m2 Budget: $ 425,000 Construction Period: 6 weeks Interiors
285 |
Cube Architecture Studio
El Dorado – CLEOPATRA Landscaping and Interior Matrix
Cube Architecture Studio | 286
Sokhna - 2008
EL DORADO – CLEOPATRA
Owner Restrictions: New image for El Dorado - Cleopatra Group. Facades should be redesigned with new Logos. El Dorado Landscape should be attractive in a modern simple design. Design the Factory Technical colored signage matrix. Location: The Location of El Dorado - Cleopatra Group is extremely in one of the most important and unique Investment areas in Ein Sokhna.
Interiors
287 |
Cube Architecture Studio
Landscape: Area: 60,000 m2 No. of Vertical Signage: 8 sign No. of Obelisk plantation: 12 Obelisk Steel structure wall: 15.0 m height with advertising screen Factory Interior: Floors: Epoxy Paintings on Concrete surface Lighting: Bottom Spot Lights
Interior Matrix
Design Concept & Goals: Landscaping and Interior Matrix Less is more, our statement in design the project Light covering materials in unique color scheme Flexible colored Signs distributions Redesign for El Dorado Landscaping approach
Cube Architecture Studio | 288
Riyadh 2007
El-Ghandoor Head Office
Client: El-Ghandoor Co. Location: Riyadh, KSA CUBE Consultation Service: • Concept design • Construction Tender Documents Space area: 400 m2 Budget: $100,000
Interiors
289 |
Cube Architecture Studio
El-Ghandoor Head Office - Riyadh
Cube Architecture Studio | 290
Riyadh 2007
El-Ghandoor Head OfďŹ ce
Interiors
291 |
Cube Architecture Studio
Concept Freedom lines in design and furniture is one of our aims now in office space design by using High Technology, light materials, 3 types of lighting systems and new lines of furniture.
INTERIORS Cube Architecture Studio | 292
Riyadh 2007
El-Ghandoor Head OfďŹ ce
Interiors
293 |
Cube Architecture Studio
Plans Cube Architecture Studio | 294
Client: Ain Shams University CUBE Consultation Service: Turn key Location: Cairo, Egypt Plot area: 7000 m2 Budget: $100,000
Ain Shams University Pavilion
Cairo 2004
Construction completed 2004
Interiors
Concept Modern Line with the Egyptian Spirit in Space Design. 295 |
Cube Architecture Studio
Client: Ain Shams University CUBE Consultation Service: Turn key Location: Ain Shams University, Cairo Plot area: 200 m2 Budget: $100,000
Faculty of Commerce Council Hall
Ain Shams University, Cairo 2003
Construction completed 2003
Concept: Classic line is done in a simple unique way
Cube Architecture Studio | 296
Construction completed 2002
Dar El Shorouk Pavilion
Egypt’s International Book Fair 2002
Client: Dar El Shorouk CUBE Consultation Service: Turn key Location: Cairo, Egypt Plot area: 400 m2 Budget: $50,000
Interiors
297 |
Cube Architecture Studio
10th of Ramadan City 2000
Cleopatra Group Head ofďŹ ce
Client: Cleopatra Group Dar CUBE Consultation Service: Concept Design Location: 10th of Ramadan City, Egypt Plot area: 2000 m2 Budget: $ 2 Millions
Concept Modern Line with the Egyptian Spirit in Space Design.
Cube Architecture Studio | 298
Client: Dar El Shorouk CUBE Consultation Service: Turn key Location: First Mall, Cairo, Egypt Plot area: 7000 m2 Budget: $200,000
Dar El Shorouk Bookstore
First Mall, Cairo 1999
Construction completed 1999
Interiors
Concept Modern Line with the Egyptian Spirit in Space Design. 299 |
Cube Architecture Studio
Construction completed 1998
INPREJET Petroleum Co.
Head office Cairo 1998
Client: INPREJET Petroleum Co. CUBE Consultation Service: Turn key Location: Cairo, Egypt Plot area: 1000 m2 Budget: $200,000
Cube Architecture Studio | 300
Construction completed 1998
Dar El Shorouk Headquarter
Cairo 1998
Client: Dar El Shorouk CUBE Consultation Service: Turn key Location: Cairo, Egypt Plot area: 4500 m2 Budget: $100,000
Interiors
301 |
Cube Architecture Studio
Client: Cairo International Airport CUBE Consultation Service: Turn key Location: Cairo, Egypt Plot area: 200 m2 Budget: $200,000
VIP Lounge
Cairo International Airport 1997
Construction completed 1997
Concept Modern Line with the Egyptian Spirit in Space Design.
Cube Architecture Studio | 302
Key Personnel
303 |
Cube Architecture Studio
C
ube
Architectural Consultants
Key Personnel
Cube Architecture Studio | 304
Ashraf Abdel Mohsen Chairman Associate Professor . Ain Shams University, Cairo
Credentials and Experience Scientific Degrees Associate Professor of Architecture, 2006 Department of Architecture, Faculty of Engineering, Ain Shams University PhD, 2000 Department of Architecture, Faculty of Engineering, Ain Shams University Title: The Search for new Architectural Language MSc, 1992 Department of Architecture, Faculty of Engineering, Ain Shams University Title: Analytical Comparative Study of some Workers Settlements in Sinai BSc, 1986 Department of Architecture, Faculty of Engineering, Ain Shams University Grade: Distinction with honors (Ranked First). Project Grade: Distinction. Achievements and Awards 2007 Certificate of Consultant Engineer from the Egyptian Engineering Syndicate. 2007 Award of Merit from Clemson University - USA, Cross-Cultural interdisciplinary Design Studio, Luxor Cross-Cultural Studio, 2007. 2006 Award of Merit from Ain Shams University, ARUP2006 conference. 2005 Awards of Honorable Mention from Om Dorman University, Architectural department, Sudan. 2000 Award of Honorable Mention from Madina Architecture Magazine. 1986 Award of Honorable Mention from the Egyptian Engineers Syndicate.
Key Personnel
305 |
Cube Architecture Studio
Professional Licensure 2007 - Present Registered Consultant Architect, Egyptian Engineers Syndicate. 1990 - Present Registered Architect, Society of Egyptian Architects. 1986 - Present Licensed Architect, Egyptian Engineers Syndicate.
Teaching : 2006 - present University. 2000 - 2006 University. 1992 - 2000 1986 - 1992 University.
Associate Professor of Architecture, Department of Architecture, Ain Shams Assistant Professor of Architecture, Department of Architecture, Ain Shams Lecturer of Architecture, Department of Architecture, Ain Shams University. Assistant Lecturer of Architecture, Department of Architecture, Ain Shams
Published Researches and Articles : 2007 « The Geniality of Pyramids Design». Fonoon Masreia Egyptian Culural Magazine - Cairo, Egypt 2008. 2006 « The Geniality of Pyramids Design Towards Discovering the Geniality of Khufu’s Pyramid’s Design 2550B.C». International Architectural Conference, Cairo University - Cairo, Egypt 2006. 2005 « Games in Architectural E-ducation « Azhar University Scientific Magazine - Cairo, Egypt 2005. 2004 1. « FUTURE Space Cities @ Universe – DIGI-CITY Vision» first International Conference in Architectural Design using Computers, King Fahd University , KSA 2004. 2. « Using Computer-Mediated Communication and Collaboration in Architectural Design Education: Investigating the Virtual Classroom» Azhar University Scientific Magazine, Cairo-Egypt 2004. 3. « The Management System for Regaining Egyptian Pioneer 2110» International Architectural Conference, Cairo University, Egypt 2006. 2003 1. «Architecture, Present and Future Predictions – Robotized Architecture» Azhar University International Conference - Cairo, Egypt 2004. 2. «Form, Space and Architectural Education in the New millennium» First International Conference - UIA, Architectural Education Commission – Alexandria, Egypt 2003. 2001 «The Holding field in the Islamic vision» National Arabian Conference of Holding fieldscommunity justice in the city - Cairo, Egypt 2001.
Cube Architecture Studio | 306
Somaya Bahy El Din Executive Manager and Cube Representative Lecturer & Teaching Assistant of Architecture, Ain Shams University
Credentials and Experience Scientific Degrees Lecturer and Teaching Assistant of History of Architecture Department of Architecture, Faculty of Engineering, Ain Shams University PhD, 2007 Department of Architecture, Faculty of Engineering, Ain Shams University Title: Architectural and urban conservation policies (development - management - funding) MSc, 2003 Department of Architecture, Faculty of Engineering, Ain Shams University Title: The strategy of restoration and conservation of monumental and historic buildings for development of the culture of society. Diploma, 1999 Historical and restoration architecture, Fine Arts, Helwan University, BSc, 1991 Department of Architecture, Faculty of Engineering, Ain Shams University Grade: Very Good Project Grade: Very Good Courses Quality control. History of Architecture. Architecture Restoration. Project management. Conferences Attended • 1st International Conference in Planning «Planning: Theory and Practice»2022- November, 2006 Al-Salt, Jordan •The Joint Symposium of IAPS-CSBE&HOUSING Networks, Istanbul • An shams university • Sittings globalization and beyond (Cairo university) • Ministry of housing conference Awards The Best Paper Award at the «1st International Conference in Planning; «Planning: Theory and Practice» which held at AL-Balqa Applied University 2022- November, 2006. Interests • Urban Architectural preservation Design. • Reading in Variety Domains. • Community Services. 307 | Cube Architecture Studio
Key Personnel
Muhammad Abu Serea Projects Manager
Credentials and Experience Scientific Degrees MSc research, Prepared Department of Architecture, Faculty of Engineering, Cairo University Title: The design of railway stations, and building technology. Pre-Master Studies Department of Architecture, Faculty of Engineering, Cairo University in the following disciplines: - Building Technology. - Assessment and analysis of buildings. - Maintenance and restoration of buildings. - Building Materials. - Prefabricated buildings. - Project management. BSc, 1989 Department of Architecture, Faculty of Engineering, Alexandria University Grade: Good Experience • Multifunction buildings design, such as railway stations, hotels, hospitals, office buildings .... • Coordination between all parties; customers, consultants, contractors. • Technical support, responsibility to lead and present all kinds of architecture work; concepts, landscape design, technical offers, preparing BOQ, projects management. • Preparation of all necessary schedules and reports. • Preparation of developing strategic plans. • Implementation and supervision for multifunctions projects.
Key Personnel
Cube Architecture Studio | 308
CUBE Architectural Consultants CUBE firm is considered an Architectural consultancy firm involving distinguished experiences in various fields of integrated specializations from city planning, urban and architectural design, various engineering studies and consultancies to quality control, value engineering, development management and implementation supervision. Since we mainly seek to provide special services to our clients, we have cooperated with the largest international expert houses in various fields providing high technology and intelligent solutions promoting the ( Urban Environment ) concept and thus achieving the spatial and architectural quality using the new concept combining advanced technology with the urban and architectural local heritage roots. We believe that internationality is achieved through localization and reality and that forming our houses and urban architectural environment reflects on the formation of our community and the upcoming generations. Thus, architecture is basically the reflection of the society and its development engine. As a result, our work and planning designs are conceptually and philosophically unique using advanced technology within the local identity.
www.cubeconsultants.org