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Liquid Gold, Italian Style!

Alberta’s Leading Olive Oil Brand Will Transform Your Food and Family’s Health this Holiday Season

If there’s one thing Albertans understand it’s oil. We know that not all oil is equal. We lead the world in knowledge and cuttingedge technology to produce the best oil and gas for our global customers. But our expertise is not only true for the oil that powers the world economy, it’s also true for the other liquid gold Albertans use every day in preparing our food. This holiday season, one Alberta family is championing Alberta’s brand for excellence by proudly raising the standard for the oil we use to feed and take care of ourselves and our families.

If you’re like most people, you probably don’t pay too much attention to the oil you use in food preparation. Sure, you may try and balance price and “quality”, but most people don’t really understand how consuming low-quality oil in your food not only diminishes the quality of the experience of the food we eat, but it can also be dangerous for your health.

Today, people want certainty of their food’s nutrition and taste profiles; they want to feel connected to the people in their community where they source their food and ingredients. That’s where Alberta’s Terrigno family comes in. Since 1878, long before future generations of his family immigrated to Alberta, Pietro Terrigno’s humble olive oil beginnings grew into a family tradition of passion and vision to perfect the olive oil production process, and for good reason.

Olive oil is probably the most popular and talked about oil in food preparation. Yet, most of the mass-produced olive oil on the supermarket shelves suffers from the same degrading production process, regardless of the brand label and the region. Oil molecules oxidize quickly when exposed to light and air. For the vast majority of mass-produced olive oils, by the time they are pasteurized and bottled they are already rancid; and this is before they are even shipped.

Often deodorizers are added to these oils to mask the rancid odour and flavour of the olive oil. Rancid oil that is deodorized not only lowers the flavour profile, but because it is oxidized, it increases the free radicals in your blood, contributing to chronic inflammation and disease. Once bottled they are shipped and often sit under the bright and degrading lights of supermarket shelves for weeks or months. This is the antithesis of “fresh”.

The Terrigno family’s pure, raw olive oil is bottled fresh at the source from their groves in Italy. It is bottled in small batches, is not heated and therefore is not oxidized, before it is privately shipped to order, direct from Italy to Alberta families, arriving at your table in a matter of mere weeks.

This Christmas, the Terrigno family is inviting Alberta’s families to experience their Inaugural Vintage. The Terrigno premium olive oil gift pack retails for only $75, and includes 1 litre of premium Terrigno olive oil, plus a reusable ceramic bottle. This exclusive opportunity to enhance your family’s meals with flavour and wellness is available to you at Lina’s Market, the Italian Street Market, and at www.terrigno.it.

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