The Origami of Art Fairs

The Origami of Art Fairs The Six Folds for a Festival Makeover

Presented by Cindy Lerick

Who What Where History

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Valley Fold

STAKEHOLDERS RELATIONS

Artists Sponsors Attendees City Officials Organization’s Members Volunteers Media

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Valley Fold

STAKEHOLDERS RELATIONS

Sun Sailor Newspaper July 9, 1995 “In a few weeks, more than 100,000 people will Jam the Minneapolis Uptown Area for the Uptown Art Fair.

Many of them will go away thinking that the art fair was lacking in stuff they’d call art…Only one festival lived up to its name so far this year.

The Basilica Block Party-it had plenty of Catholics”

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Mountain Fold

SAINT LOUIS ART FAIR BRAND

Product Experience Identity Association

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Mountain Fold

SAINT LOUIS ART FAIR BRAND “The mission of the Saint Louis Art Fair is to “create access to a broad array of visual and performing arts experiences, nurture the development and understanding of diverse art forms and cultures and encourage the expanding depth and breadth of cultural life in the Saint Louis area.”

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Mountain Fold

SAINT LOUIS ART FAIR BRAND

Product

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Mountain Fold

SAINT LOUIS ART FAIR BRAND

Product Increase our Stakeholders Relations.

How we were servicing?

Never say “no".

See what we can do.

Engage.

Activate.

Empower.

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Mountain Fold

SAINT LOUIS ART FAIR BRAND

Identity

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Mountain Fold

SAINT LOUIS ART FAIR BRAND

Associations

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Accordion Fold SPONSORSHIP

Revamp the sponsorship program.

Seek more dollars, less sponsors Title Retention rate increased Sponsor fulfillment reports Host sponsor retreat and conversations!

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Squash Fold

MARKETING AND PUBLIC RELATIONS Media – review outlets, got rid of some Collateral –theme based Created media stunt at least 6 weeks before the event.

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Squash Fold

MARKETING AND PUBLIC RELATIONS

Media Stunt

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Squash Fold

MARKETING AND PUBLIC RELATIONS

Theme Revamp the Art Fair theme Yearly

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Squash Fold

MARKETING AND PUBLIC RELATIONS

Social Media

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Squash Fold

MARKETING AND PUBLIC RELATIONS

Public Relations Changed Focus and Company Develop Media Strategy Pitched a certain Story to a certain media, and gave them right of refusal Set the stage for the media.

Did their homework for them.

Started very early, Planting the seed.

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Squash Fold

OPERATIONS AND LOGISTICS

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Squash Fold

OPERATIONS AND LOGISTICS

Set Up Plans for All Booth addresses Longer time to set up Reduced the number Comfort Stations

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Squash Fold

OPERATIONS AND LOGISTICS

Directional Information

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Fold Over and Over STAFF AND VOLUNTEERS

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover

Fold Over and Over STAFF AND VOLUNTEERS

Change environment, recognizable on event day.

Allow for mistakes – no public flogging!

Eliminate stress (we aren’t doing brain surgery) One for all, all for one!

Include them in the process (ownership) Empowered and thanked!

THE ORIGAMI OF ART FAIRS The Six Folds for a Festival Makeover