ISSUE ONE
PROUD PARTNERS WITH
PRINTED ON PAPER FROM WELL MANAGED FORESTS AND CONTROLLED SOURCES
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ISSUE ONE
C U L T U R E B Y
C U L T
JUNE 2021 Y.
B R A N D S
CONTENTS P04— Editors Letter: Michael Bacon P06— Teknia by Lakmé P12— The Summer Edit P16— Evo: What's New P22— Cult Cam P24— Let's talk Glitch P28— It's time to treat Dad! P30— Sit down with Stag P34— Cult Salon Sounds P36— Cultivate: Adam Murphy P40 — Make way for Ruve
Unit E2, Cosford Business Park, Long Lane, Cosford Bridgnorth, TF11 8PJ 0800 955 4285 sales@cultbrands.com P A G E
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BY MICHAEL BACON
Editor’s LETTER FOUNDED BY A HAIRDRESSER, FOR HAIRDRESSERS
W
elcome to Issue 01 of Culture by Cult Brands
The vision for CULTURE is to become our bimonthly magazine, designed to showcase our visionary brands and creative talent within our community, where we believe coming together is just the beginning. We are beyond excited to welcome you all back after the challenges we have all faced. We are immensely proud to be a part of a community and industry that during these difficult times came together to share their stories of both ups and downs, supported their local communities and
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our NHS. It may not be over yet, but whatever the outcome in the months to come, one thing we do know is that your community will be here to support you. In issue 01, you’ll have an insight into some of the industry’s leading pioneers (Glitch & Stag), as well as exploring what’s new in the world of our premium, front-running brands such as the exciting new launch of evo’s out of this world colouring system Hue verse, where your client’s health and yours is put first without compromise on performance and Lakme’s new sustainable and vegan haircare range Teknia that really sets a new bar for the future of our industry. In additional we’ve shared some P A G E
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summer beats in our very own “Cult Salon Sounds” Spotify playlist and our favourites social media creations. Remember to support your community and share the love with some follows and likes. Culture will now be a chance for us to directly share product knowledge, personal experiences from members of the Cult Brands community and tailored content making it a useful resource for the latest brand updates, trends and inspiration. We hope you enjoy the first issue and please do let us know what you’d like to see from the Cult Brands team.
“
COMING TOGETHER IS JUST THE BEGINNING
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TEKNIA is a natural, vegan haircare brand that is effective in caring for your hair. TEKNIA uses stimulating fragrances that generate true beauty rituals and experiences. Caring for your hair and boosting its natural beauty with organic and natural cosmetic products has become a life philosophy that is becoming more widespread every day. As this consciousness spreads, professionals and consumers are moving away from sophistication, opting instead for natural products and sustainability. The desire for natural and organic products is growing, supporting responsible and ethical consumption. The goal is to find products that are free from synthetic ingredients, silicones and that are biodegradable. Hair requires delicate, daily care to maintain and boost its original, nude condition and to keep it healthy. TEKNIA is the challenge. It’s a new way of thinking about the nature of haircare products.
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Like us on Social — media # C U LT B R A N D S
# C U LT U R E M A G
/ C U LT B R A N D S G R O U P
@ C U LT. B R A N D S
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TEKNIA
Ins p iring conscious beauty
T
TEKNIA product families are compatible with each other and answer to specific day-today needs and the situations to which hair is exposed. It’s crucial to correctly diagnose the type of ritual that the client needs. We recommend making the diagnosis by taking into account all the variables: type of hair, state of the hair fiber, what type of daily hair routine the client has, and what products they usually use. The more information obtained, the more successful the client’s ritual will be.The fragrances of each of the products, enhanced with
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“Sustainability is about satisfying the needs of society and living within the ecological limits of the planet without compromising the ability of future generations to meet their own needs.” BRUNDTLAND REPORT, OSLO 1987 essential oils, enrich this beauty ritual for hair with a feeling of comfort and wellbeing. Lakmé is implementing several tangible actions and its value chain, from design to distribution, is fully committed to those actions; including the choice of packaging, P A G E
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production process, supply of raw materials and recycling of the final product. Looking beyond those products that simply care for and beautify us, is a flow towards conscious beauty. And in that moment, the will to safeguard our own health and that of the planet come together and help sustain a common future.
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THE SUMMER EDIT
Attention all
passengers You might think you're all prepped up for summer, but how about your hair care?
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THE SUMMER EDIT
THE
—
SUMMER You’ll find everything from travel essentials to indulgent full-size products that are perfect for the next couple of months and beyond.
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THE SUMMER EDIT
EVO HAIR
EVO HAIR
HAPPY GO LUCKY
KILLER CAMPERS
Be here, be there, be happy, be lucky, get good hair and go about your day! Available in Hydrate and Repair.
Get great hair wherever you are with the limited edition evo Killer Campers Duo. This duo is the perfect set to refresh and treat all hair types.
THE SUMMER EDIT
The products we're using
all summer long
EVO HAIR
PLATINUM PALS
A super-strong purple shampoo and treatment duo that neutralises unwanted brassy, yellow tones in colourtreated blonde and lightened hair to leave it evenly toned, cleansed and revived.
LOCK STOCK & BARREL
TRAVEL MINIS
Trusted by the finest barbers since 2005. Lock Stock & Barrel provide a range of hair products to achieve the look you want. Discover travel-size haircare and shaving oils to nourish your skin and hair. P A G E
LAKMÉ
TEKNIA TRAVEL PACKS
Planning a quick weekend getaway? We've got options for you! Our TEKNIA travel sizes make it easy for you to take your favourite hair products wherever you're going!
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CREDITS HAIR STYLING: LAUREN MCCOWAN HAIR COLOUR: JAY KOWNACKI, MELISSA CHAPLIN, TOM SMITH AND OLIVIA TAYLOR PHOTOGRAPHER: JONATHAN VAN DER KNAAP MUA: SAMANTHA VLASSIS STYLIST: BELINDA HUMPHRIS
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permanent colour
features + benefIts
free from ammonia, ppd and resorcinol
complete white hair coverage
a full spectrum of 85 cream-based ammonia-free shades that provide complete coverage, controlled lightening and long-lasting results.
vibrant, uniform and long-lasting results
up to 4 levels of lift
unique viscosity for superior adhesion
low levels of allergen-free fragrance
the gentle formula and blend of natural ingredients preserves the integrity of the hair and scalp for vibrant colour with epic shine.
perfectly complimented by demi-permanent gloss shades
100ml tube
1:1.5 mixing ratio
demi-permanent GLOSS 48 zero-lift, liquid shades that provide vibrant and even, toneon-tone results. the acidic, ammonia-free formula and blend of natural ingredients preserves the integrity of the scalp, nourishes hair and provides out-of-this-world shine.
DEVELOPERS
features + benefIts
free from ammonia, ppd and resorcinol
even and vibrant tone-on-tone results
zero-lift, acidic formula doesn’t break the base
adjustable viscosity for easy brush or bottle application
blends greys
low levels of allergen-free fragrance
perfectly compliments permanent colour shades
60ml bottle + 350ml clear
1:1 mixing ratio
features + benefIts
hue-verse cream and liquid developers are specifically formulated to provide maximum performance, condition and shine when used across the hue-verse and bottle blonde portfolios.
cream developers provide creamy and thick viscosity for superior adhesion
liquid developer provides quick and easy bottle application with epic shine
yellow chamomile + plant-derived glycerine improves condition and shine
cream: 6.5 vol (1.95%), 10 vol (3%), 20 vol (6%), 30 vol (9%), 40 vol (12%)
liquid: 6.5 vol (1.95%)
1000ml bottle
ammonia, resorcinol, ppd-free/ vegan/ gluten-free/ gimmick-free/ tested on humans P A G E
evohair.com/pro — /evohair — @evopro — #hueverse
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powder LIGHTener
CLAY LIGHTener
colour remover
for all lightening applications, evenly lifts up to 9 levels while preserving hair strength and moisture.
for creative and precise free-hand lightening, evenly lifts up to 8 levels while preserving hair strength and moisture.
effectively removes direct dye, demi-permanent and permanent colour from colour-treated hair.
features + benefIts
features + benefIts
evenly lifts up to 9 levels
evenly lifts up to 8 levels
doesn’t dry out, swell or bleed
thick, creamy consistency adheres easily to the hair for easy and precise freehand application
grey colour allows for a clear visual of the hair during processing creamy consistency for easy and precise application fragrance-free formula reduces sensitivity on scalp suitable for all applications 500g + refill available
features + benefIts
forms a coating on the outside, while remaining moist on the inside to prevent dryness, crumbling, swelling or bleeding
effectively removes all types of hair colour unique combination of gentle persulfates and strong cleansing agents efficiently remove pigment 50g
fragrance-free formula reduces sensitivity suitable for all free-hand applications without the need for foil 400g + refill available
vegan / gluten-free / made without petrochemicals and fragrance evohair — @evopro — #evohair — #evopro P A G E
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@f rankie_inv @loveyohair @weareglitchoff icial
@njmhair @nataliemcleavy_haireducator
SHOWCASEYOUR
talent
Tag us in your epic creations for a chance to be featured in Issue Two! @CULT.BRANDS #CULTCAM
@f rankie_inv @loveyohair @weareglitchoff icial
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@liamrussel.hair for @issuetwelve
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@ joshwilliamshair @bimboshair
@liveandletdyestafford @liveandletdyecreative
@tomsmithhd @billicurrie
@hairandselina @weareglitchoff icial
@boulthair @hannjones_ @weareglitchoff icial
@thesalonwizard
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LETS TALK
GLITCH With Founder and Director STEPHAN VI 17 BRIGHTON SQUARE, BRIGHTON 48-49 OLD MARKET ST, BRISTOL @WEAREGLITCHOFFICIAL WEAREGLITCH.COM
T
ell us a little bit about your journey – what drew you to opening your own
salon?
My hairdressing story begins in 2003 and as a little revolutionary Leo I always wanted to be unique, to do something special or different. I opened Glitch because I was so tired of the classic salon experience, I wanted to have a place where you can feel at home, where you can come to have your hair done but also for a chat, for a drink, for a gig, or to buy a plant.
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I also wanted to bring inclusivity, no judgment and full creativity without prejudice in our industry. Glitch is a social space with far more going for it than just a hair cut – what’s the inspiration behind the salon? People overthink about this but it's been very easy to me, I just put all my passions under the same roof and I had few years to ensure the whole experience ran smoothly when I had a salon near Florence in Italy. The reality is that during these 4 years I heard so many people P A G E
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saying "wow I love your concept to know of how to make all of is exactly what I wanted to do these things running smoothly in my salon) and I also saw few between each other and also people try to copy and fail. I financially sustainable for a think it's totally fine because I business. It's been a long process love sharing ideas with others for me and lots of failures too. and it's also fine to fail. You started The reason hairdressing "I'm a very passionate why people when you person and my brand failed is were just 13 because they 1/2 years old... reflects my ethos" got excited how have about the you seen idea of the industry having a hair salon, cafe, a plant change over the years? shop, a music venue and an event space but it's really hard Omg, yes the industry has P A G E
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GLITCH changed a lot, the mentality, the technology in products, techniques, smartphone, social media, is a completely different world now compared with the early 00's. I can just say that the 1st iPhone was released in 2007 and I started in 2003! Why evo? Do you wanna know the truth? Because it's like glitch but with a different name. Genuinely with the same ethos and vibes, I love when I don't have to constantly find something that fits with the glitch branding ethos, marketing, ideas and in this case it's effortlessy organic. This is the main reason but of course I can't not mention the amazing products quality and variety that suits all our needs as creatives.
was incredible. I just saw and lived the best life, flying around Europe, staying in the best hotels, the gigs atmosphere, it was unbelievable.
3 pics because I needed to find a way to make the grid looks understandable and fluid having pictures of hair but also plants, food, gigs, interior etc.
Your social media is a dream - we can't get enough! What would be your top tips for other stylists/ salon owners when trying to be creative with content?
I would say first of all to have your own branding and identity, then to not post just hair but intermix with other pics to make the grid be not a boring one. Also be very present on the stories, being interactively present with your followers. Where did you source the inspiration for the salon interior? Travelling and browsing really, the thing that makes glitch unique for the interior design is that we always upgrade the shop, recycling and re-using furniture with different purposes. How do creativity?
Describe your style in three words...
define
We born creatives, it's on mother nature really. We can't become creatives I think, if you have it you have it.
I would use two words: Fashion Punk I love the elegant with a 50% of creative roughness Hair salons don't come more sustainable than Glitch, from recycling hair to using 100% renewable energy. Why has this ecofriendly ethos always been so important to you? Because I live on this planet and I want to leave this planet in the best condition for the future of my kids. The world is always changing and we must adapt and evolve with the best respect for it.
you
If you weren’t working in the hair industry, what would you be doing? Definitely something creative, a musician, a chef, a fashion stylist or an interior designer.
‘‘I also wanted to bring inclusivity, no judgment and full creativity without
You’ve collaborated with some incredibly well-known names, Charlie XCX, Robbie Williams, Vogue and iD magazine - who did you enjoy with working with the most the most? My dream has always been to create my own brand - but the experience with Robbie Williams
prejudice in our industry’’
I would say that social media today is a complete different job, if you wanna lead the game you need to have loads of time to dedicate, a bit of knowledge and being constantly on trend with the algorithm. My business it's very different from other hair salons so it's really hard to give a very good suggestion. I post in P A G E
What’s the best piece of advice you’ve ever received?
"You need to separate business from your personal life" So bloody hard hey, I'm a very passionate person and my brand reflects my ethos. What does 2022 hold for Glitch? The 2022 will be the first full back year to normality (we hope) and will also be the year where I'm gonna look into opening a third store. Glitch London is in the pipeline baby!
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DADDY — Curated just for you, this edit of new cb discoveries is destined to make Dad feel extra special this Father's Day.
C O O L
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CLEAN CUT Normal Persons daily shampoo, a deep cleansin g shampoo, Winn ers Fa ce Balm, a lightweight , oil-f ree fa ce m oisturiser design ed to be used post shavin g or any tim e th e skin n eeds hydration.
LSB FRAGRANCE C reate d to evoke t h e s oot , s p i ce , g re e n e r y an d ol d i n d u s t r y of t h e ci ty we cal l h om e .
HIGHLY GIFTED N o rma l Pe rsons da ily sha m poo, a d e e p cl ea nsin g sha m poo, box o' b o l l ox , a texture pa ste tha t p rov i d e s extra stron g h old a n d ma tte f i ni sh, a n d a rich shavin g c rè m e t ha t tra nsform s into a c u s h i o ni n g m ousse on th e skin.
PERFECT CLEANSE D eep l y cl ean ses th e h ai r an d sc al p, p rotec ti n g i t f rom i mp uri ti es, grease an d mi n eral s. R ef resh i n g wi th fen n el essen ti al oi l . An ti ba c teri al an d d etoxi f y i n g.
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STAG DIGBETH
SIT DOWN WITH
stag digbeth BIRMINGHAM, DIGBETH, CUSTARD FACTORY @STAGDIGBETH WWW.STAGDIGBETH.COM
Lid trimmers, coffee brewers, cocktail shakers!
S
tag Digbeth is a unique concept based in the heart of Birmingham’s creative quarter. Providing high quality grooming, delicious beverages and exclusive events all under one roof, whether it’s coffee, cocktails, craft beer, or a trim, they've got you covered! We caught up with Director Ethan Webb to get more of an insight into Stag and it's success so far. What's the story behind Stag? Stag Digbeth began as a two chair barbershop based in Birmingham’s iconic Custard Factory. Ben created a barbershop with good vibes, great trims and eclectic playlists. I joined him in 2016 and we worked together to push the shop forward and were soon bursting at the seams. We wanted to create an environment that was the same as the barbershop but with more barber chairs, a wide drinks selection and also a social hub, and music venue all in one as there was nothing of its kind in the UK. Myself, Ben and Xian opened Stag Digbeth in
March 2019 and haven’t looked back since. We transformed an old warehouse bar with a rich history of music into a venue, cocktail bar, barbershop and speciality coffeeshop. What has been the highlight of your journey with Stag so far? We’ve had some great events, including our signature 'Barber Sessions’ event, where we cut hair late into the evening and people can win a f ree haircut whilst the party is going on around them. We’ve had DJ’s playing anything from Funk and Soul to Jungle, House and Reggae. The main highlight has been meeting a wide range of people and being able to amplify the core principles f rom the old shop. Digbeth is a real hotbed of creativity and energy. What's it like having that on your doorstep? It’s amazing, we have a such an eclectic community around the shop meaning that we can collaborate with so many local people and businesses.
STAG DIGBETH
What made you strive to become an all-in-one destination?
Where does your passion for barbering stem from?
The community that was built around the original shop was so extensive that we knew there was something special about
I love meeting all kinds of different people with different stories and different passions.
‘‘We’ve got plans to throw bigger and better events, grow the barbershop and grow the community around us. Watch this space.’’ bringing people together. We knew that by building a social hub, with a wider selection of drinks, more barber chairs and a bigger sound system would definitely help grow the community even further. If you could pick anyone in the world to be in your barber chair - who would you pick and why? I’m into my food and also music so I think probably Action Bronson as he’s got a lot to say on both subjects!
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We really want to try a "Stagspresso" - what's your favourite Stag tipple? The house favourite at the minute has got to be the Southside Sunset. It’s a mix of vodka, tequila, gin, orange, peach and pineapple and is the perfect drink to enjoy in the courtyard. What is product?
your
go-to
The preptonic and supermatte spray are a firm favourite for all of the barbers at Stag. The volume and finish are amazing and these are our go to products when teaching our clients P A G E
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LSAB
how to style their hair. It's great how you champion small independents in Brum such as Lock Stock & Barrel, Sadlers Ales and even local DJ's. Why is this so important to you? Birmingham has a lot of great produce and hidden gems, and we wanted to be a place that showcases all the of the different things that the city has to offer. Something you’d like to see more of... We’d love to see more people engaging with local businesses and enjoying the unique products and services that are available on their doorstep!
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C S S
U A
O
L L
U
T O
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You’ll never have to scramble through endless songs on your iPhone again, thanks to our Ultimate Salon Playlist by Cult Salon Sounds — designed to take the headache out of managing your music.
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N D
S
C U LT S O U N D S
FAT BOY SLIM—
RABBIT HOLE—
DIRTY VEGAS—
PRAISE YOU
SOMETHING BEAUTIFUL
DAYS GO BY
THE XX— ON HOLD (JAMIE XX REMIX)
ANADA PROJECT —
FOLAMOUR—
SG LEWIS NILE ROGERS—
DEVOTED TO YOU
ONE MORE
JUNGLE—
JOSIE MAN—
MOBY—
ELDER ISLAND—
KEEP MOVING
GROW
PORCELAIN
KAPE FEAR
ALL SAINTS—
YACHT—
STEREO MC'S—
JOHN CUTLER—
PURE SHORES
DOWNTOWN DANCING
CONNECTED
IT'S YOURS (FEAT E—MAN)
FOUR TET—
GLY—
DAVID BOWIE—
RAYE, RUDITMENTAL—
BABY
CATCHING FLIES
UNDER PRESSURE
REGARDLESS
LOW ISLAND—
YACHT—
LOVEBIRDS, STE DOWNES—
TASH SULTANA—
DON'T LET THE LIGHT IN
DOWNTOWN DANCING
WANT YOU IN MY SOUL (CLUB MIX)
JUNGLE
THUNDERCAT— DRAGONBALL DURAG
KISS KISS KISS
To start listening, simply scan the QR code and away you go. Don't forget to follow us! P A G E
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ADAM MURPHY: THE SALON WIZARD
CULTIVATE "We want to push creative boundaries in order to create innovative, engaging hairdressing education"
S
traight out of birmingham, Adam Murphy will teach you colour, colour… and more colour. For this self-confessed movie geek, education is all about growing your confidence and giving you the ability to master technique and knowledge at the same time. Adam believes colour is everything when it comes to hair… and, he still holds his hopes high that a royal will, one day, rock a rainbow head of hair. Always humble, and always true to his beliefs, this colour wizard is about as soft, shiny and manageable as his hair with his go-to product being day of grace. but don’t be fooled… he takes his morning coffee in the form of spiced rum. J O I N
O U R
O N L I N E
C O M M U N I T Y
Education at your fingertips, every minute every hour of every day. Network with industry pioneers via live demos and other captivating content. Learn constantly, stay united and be influenced by the latest worldwide CULT events.
@ C U LT _ _ I VAT E
# C U LT I VAT E
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C U LT I VAT E E D U CAT I O N J O U R N E Y
Discover the foundations of CULT through introductory classes supported by online modules, demonstrations and product knowledge
1 ENROLL
Build your confidence through expert skills and deep product understanding through a perfect mix of theory and hands-on practical workshops
Through demonstrations, discovery and practical workshops, these courses provide you with the ideas and inspiration to confidently develop your client base
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ENGAGE
3 EXPLORE
Showcase seminars will help you grow your skills and knowledge with outstanding mentors
Create signature looks for your clients by perfecting your craft through advanced techniques, artistry and knowledge
2
4 EMBODY
5 E L EVAT E
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in the 80’s there was something terribly wrong with mousse. now, there’s something great. introducing the new and improved whip it good. new look, new formula, new skills.
now available in a handy 50ml travel-size
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/evohair - @evohair - #evohair - evohair.com
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HYGEINE ROLL/ HAND TOWELS / DISPOSABLE GOWNS / BLACK AND WHITE TOWELS /
RUVE SUNDRIES
TO PLACE AN ORDER PLEASE VISIT OUT WEBSITE OR CONTACT YOUR ACCOUNT MANAGER.
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EVERY RUVE PRODUCT IS MADE TO THE HIGHEST QUALITY STANDARDS TO ENSURE IT MEETS DEMANDS OF THE STYLISTS USING THEM EVERYDAY.
SOME OF THE BEST STYLISTS IN UNITED KINGDOM ARE USING AND ENDORSING THE PRODUCTS IN THEIR SALONS AS WELL AS RETAILING THEM TO THEIR CLIENTS.
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get the look happy campers wearable treatment
1.
spray happy campers wearable treatment through towel-dried mid-lengths and ends, work through with hands
2. blow-dry on medium heat, using fingers to separate and bradford pin bristle brush to set the fringe
3. section the top half of the hair,
twisting it into two buns and securing with clips
4. through the bottom half of the hair,
take small sections with a flat iron starting at the jawline. twist away from the face whilst gliding down the hair until a loose curl forms
5. release buns and repeat through the top half of the hair
6. blow-dry on low speed and cool air at
the top of the head before separating curls with fingers to form loose waves
creative tip: spray happy campers wearable treatment into palms and use as a finishing product on dry hair in any areas that need hydration vegan / gluten-free / gimmick-free / tested on humans / colour-safe /evohair - @evohair - #evohair - evohair.com
At CULT, we are proud to champion a curated portfolio of professional hair and beauty brands who care about doing the right thing.
CULT
CONSCIOUS.
For us, it’s essential to support cruelty-free, sustainabilitypromoting brands, helping us stay true to our values - and helping you create beautiful hair with a clean conscience.
COMING TOGETHER — IS JUST THE BEGINNING
0800 955 2858
SALES@CULTBRANDS.COM