Culture Magazine Issue 02 by culture.magazine

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ISSUE TWO P A G E

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PROUD PARTNERS WITH

PRINTED ON PAPER FROM WELL MANAGED FORESTS AND CONTROLLED SOURCES

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ISSUE TWO

C U L T U R E B Y

C U L T

AUG 2021 Y.

B R A N D S

CONTENTS P04— Editors Letter P06— Cult Salon Sounds Vol ll P08— Let's Talk Education P12— A New Dawn: Aura By Lakmé P18— Cult Cam P20— BTS With Bimbos P24— The Modern Mullet P26— Staino Skillz P30— Leave Your Mark With Staino P36— One Of A Kind: Lock Stock And Barrel P40— Welcome To The World Of Barberology P45— Inspiring Conscious Beauty: Teknia by Lakmé

Unit E2, Cosford Business Park, Long Lane, Cosford Bridgnorth, TF11 8PJ 0800 955 4285 sales@cultbrands.com P P A A G G E E

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notes from our founders: MICHAEL BACON HANNAH MEIR Welcome to Issue 02 of Culture by Cult Brands Have we got some exciting features to share with you!. In Issue 02 we have rounded up some of our favourites that will help keep your clients' (and yours) hair looking great during the summer staycation / vacation. We’ve teamed up with the incredibly talented, evo Educator Natalie Mcleavy to talk about reopening her business post-pandemic and her hair colouring heroes. Talking all things colour, this summer we wanted to bring in brighter days ahead with a spectacular double spread dedicated to some of the most epic head-turning Staino creations on Instagram right now. If dull, frizzy hair is getting you down, there is the perfect solution. Discover the world of AURA - the latest biotechnological hair smoothing treatment from Lakme. Banish that frizz and make every day a good hair day. Plus the products are entirely vegan,

A trailblazer for emerging talent, CULTURE is a a platform dedicated to all things hair.

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Wow!

so you can enjoy smooth, glossy hair with a clear conscience! Get the lowdown on some of the industry’s frontrunners (Barberology & Bimbos) as well as exploring what’s new in the world of men’s grooming from Director and Founder of Lock Stock and Barrel - Ben Snowdon. We have cherry picked some of our LS&B essentials we know will seriously elevate your mane game! Vol ll of our Cult Salon Sounds playlist is now live - making it feel like summer in the salon, even if the weather is not doing its bit. Enjoy summer beats that should please the ears of your clients so you can focus on pleasing their hair! Feel free to share the love with some shares, likes and song requests for Vol lll. We hope you enjoy the second issue and please do let us know what you’d like to see next from the Cult Brands team. @BOULTHAIR @WEAREGLITCHOFFICIAL

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C U LT S A L O N S O U N D S

CULT SALON

JETTA — LIVIN'

JAYDA G — BOTH OF US

To start listening, simply scan the QR code and away you go. Don't forget to follow us!

GROOVE ARMADA — EDGE OF THE HORIZON

KLANGKUENSTLER — MAN ON THE MOON

MARIBOU STATE — PORTRAITS

MIDLAND — FINAL CREDITS

HONEY DJON — THE BEST OF BOTH WORLDS

NEIL FRANCES — TEARDROPS

FATMINA YAMAHA — WHAT'S A GIRL TO DO

GREG WILSON — SUMMER CAME MY WAY

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SOUNDS VOL—02 ELDER ISLAND

FOLAMOUR

Bristol-based trio Elder

French DJ/producer Bruno

Island create music that

Boumendil (aka Folamour)

falls into a genre of its own.

takes the dazzling

A fusion of captivating

aesthetics of disco and

melodies, their songs are

adds a momentous

bejewelled with serene and

amount of house groove,

soulful vocal hooks and

making for laid-back but

stirring cello strings.

dynamic club tracks.

JE T TA

NEIL FRANCES

When Jetta characterizes

Sydney-born Jordan Feller

herself as a “DIY artist”, she really isn’t exaggerating. The Liverpool singer-songwriter deviates effortlessly

and Southern California LUPTA ET MA NON EUM SUNDA SOLOREM HILLAUT

native Marc Gilfry make up the LA-based duo Neil Frances. The pair brings

from alt-R&B to melodic,

together Feller’s hip

country-tinged pop.

hop connections and production talents with Gilfry’s ear for an charming melody for a winning dance pop medley.

HNNY

GROOVE ARMADA

HNNY’s music channels the

Over fifteen years Groove

nostalgic spirit of house

Armada has become

playfully paired alongside

ingrained as one of the

elements of the classic

planet's best-loved and

Chicago sound with a

biggest selling dance acts,

mellow Scandinavian edge.

the boys cross genres and

Celebrated for his unique

styles with ease, rooted

and hypnotic sampling

in dance music's original

techniques, HNNY is the

movements.

ideal soundtrack to a breezy weekend in the salon.

LUPTA ET MA NON EUM SUNDA SOLOREM HILLAUT

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@NJMHAIR @NATALIEMCLEAVY_HAIREDUCATOR

LET'S TALK EDUCATION

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LET'S TALK EDUCATION

Lets talk

EDUCATION WE SPEAK TO EVO EDUCATOR AND SALON OWNER NATALIE MCLEAVY, ABOUT CREATIVITY WITHIN EDUCATION, AND HER HERO PRODUCTS WHEN IT COMES TO COLOURING

Where does your passion for hair stem from? I think my passion for hair stems from my love of design, creativity and how happy it makes me to help people feel amazing. Why did you choose education? I didn’t choose education. Education chose me. Haha. Jokes. It felt like a natural progression in my career. Istarted my salon from a very young age and as much as I feel blessed to have such an amazing space I got itchy feet. Delivering education especially with the Cult team, allows me to keep current, pass on my knowledge and passion for hair whilst still having time to work with my clients in salon.

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LET'S TALK EDUCATION

When it comes to colouring, which are your hero products? I have new hero products when it comes to colouring. Bottle Blonde clay lightener- I always shied away from clay lighteners as I couldn’t find one that allowed me to create the techniques that I wanted to, but this amazing new product lets me freehand with confidence that it’s not going to transfer but still gives me the most gentle lift and with that hueverse demi glosses. My fave shade atm is 9.77. It’s bloody perfect to reduce orange/yellow tones but also gives a lush lilac finish. How do creativity?

you

say an amazing photoshoot or winning awards, but actually being able to reopen my salon after a global pandemic, with a thriving business and fab team behind me was a very humbling experience. What’s on your music playlist? So, my music playlist? It’s a wild ride. One minute you could be listening to old school R&B, with a bit of drum and bass or the latest dance track, followed by songs from the musical wicked, Hamilton & a bit of pitch Perfect thrown into the mix. I’m. Not. Ashamed.

define

I personally don’t think you can define creativity. One persons creativity can be different to the next. Just because one person may define the French bob as ultimate creativity the next person may think long flowing balayage is the best thing since sliced bread. I feel like It comes from the individuals passion and outlook and the observers ideals. Why is creativity within education so important? Creativity in education is super important, you need to adapt to your audience and have learn how to inspire different types of stylists. Individuals need a variety of things from you so it’s important to understand your surroundings and deliver as best as you can. What has been the highlight of your career so far? My highlight of my career so far isn’t as glamorous as many of those around me. I’d love to

‘‘Creativity in education is super important, you need to adapt to your audience and have learn how to inspire different types of

What makes you smile each day? My boy Stan. He’s the love of my life. The apple of my eye. He’s a mini dachshund crossed with a Havernese and has one blue eye and one brown. He also comes to the salon with me and gets more attention and treats than I do. If you weren’t working in the hair industry, what would you be doing? If I wasn’t working in the hair industry I’d most certainly be creating some wild designs around the house. I love upcycling, Either that or i’d earn the title for the worlds worst plant mom. I do try. P A G E

Why Evo? Why would you not? Not only is it a brand that delivers great results, originally in styling and fab pro , but now colour too. It also cares for everything! The stylist, the client and the environment. What more could you ask for? What makes evo different to any other hair brands you have worked with? I have worked with many other brands and whilst they were all fabulous, Evo has always stood out for me. Obviously I love the range but for me I LOVE the way that it allows me to be me. It allows you to be you. We are all individual with many different talents and it lets each one of those come out in what ever which way fits right for you. No pressure. How do you describe your style - personally, and as a hair stylist? My style both personally and as a stylist flow into one another. I like to think I’m a bit quirky, edgy and my love of brights and animal print is second to none. Actually my favourite colour is leopard print. Now obviously not every client who sits in my chair wants to walk out like that, but I hope that my sense of adventure rubs off on every client and they feel inspired to try something new. Whether it be bangs, a new cut, wild colour or change of tone. What is product?

your

go-to

evo

My go to Evo product has got to be haze the styling powder. It’s my life saver for many styles and works on all hair types and lengths.

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LAKMÉ

A NEW

DAWN

“AURA IS THE FIRST VEGAN BIOTECHNOLOGICAL HAIR TREATMENT FORMULATED WITH ORGANIC INGREDIENTS THAT STRAIGHTENS AND SOFTENS THE HAIR FIBER AND ELIMINATES FRIZZ. IT ENHANCES NATURAL SHINE AND ACHIEVES OPTIMAL HAIR HEALTH AND BEAUTY.” WWW.CULTBRANDS.COM/PAGES/AURA @LAKMEUK

ared-for hair is synonymous with health. Soft, shiny hair with impeccable ends is considered a sign of beauty. The degree of hydration is different in each case and needs to maintain its balance. Whether it is straight, wavy, curly, fine or thick hair, and regardless of sensitivity to humidity and unwanted frizz, all hair types need specific care. However, all hair types, without fail, “require” resistance to breakage, shine, volume, softness and long-lasting style. AURA is formulated with a premium complex of hyaluronic acid produced by fermentation. It is obtained through a high performance biotechnological method that is, safe and respectful of the environment. Applying this premium hyaluronic acid to hair offers intense hydration and protection. It increases shine and creates an anti-pollution barrier effect. Hyaluronic acid is an essential element found in the human body that acts like a sponge. Its main characteristic is its hydrating power. Its molecules are hydrophilic water-lovers that are able to store water in cells and tissue. Applying this essential element to the hair creates a hydrating layer over the hair fiber and offers intense hydration and protection of the hair. It increases shine and prevents external particles from getting trapped in hair by creating an anti-pollution barrier effect.

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A NEW DAWN: AURA BY LAKMÉ

Three phases Micellar Shampoo (’01) offers deep cleaning through micellar action, formulated with an alkaline pH to open the cuticle and help the Active Treatment (’02) penetrate the hair effectively and stimulate the antifrizz effect and straightening action activated by flat irons. The Hyaluronic Mask (’03) seals the cuticle to guarantee longlasting, protective results.

Benefits of AURA AURA offers immediate benefits upon application and extraordinary and visible results on the day of treatment: highly texturized, shiny, silky and soft hair. AURA is the key to achieving more manageable hair, faster and easier drying and to spending less time on styling each day. The results last for 4 to 6 months. AURA is an exclusive and safe* treatment. It doesn’t produce fumes or smells or cause unwanted itching. AURA is dermatologically tested. The AURA products are made with a customized fragrance to offer an enhanced experience for the senses. Dermatologically

Premium hyaluronic acid AURA is formulated with a premium complex of hyaluronic acid produced by the fermentation of the Bacillus subtilis microorganism. The fermentation process is safe and environmentally respectful. 100% free of raw material derived from animals and organic solvents.

tested products, not tested on animals, paraben-free and vegan friendly. *free of any animal products. *Formaldehyde free. Complies with European Regulation 1223/2009. P A G E

Premium hyaluronic acid is obtained via a high performance biotechnological method using natural and renewable resources and bioethanol as a pure solvent of biological origin.

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A NEW DAWN: AURA BY LAKMÉ

FAQ's Is hyaluroplasty safe for use on pregnant or breastfeeding women? There seem to be no contraindications, but just to be sure, we recommend checking with your doctor. Does hyaluroplasty contain formaldehyde or ammonia? No. It is 100% free of ammonia and formaldehyde. The product neither contains nor releases any of these chemical products during application.

We recommend cutting hair after the treatment because it will look more polished. How long should I wait after the hyaluroplasty to color hair?

Does the Hyaluronic Mask act as a neutraliser?

Hair can be colored 24 hours after treatment, prior to washing.

No. The Hyaluronic Mask acts as a hydrating treatment that restores the strength and elasticity of hair, providing exceptional softness and silkiness.

What maintenance shampoo do we recommend after this service?

Is it OK to wash hair the same day that the hyaluroplasty treatment is applied? Yes, you can wash hair on the day of treatment. What benefits does AURA offer in comparison to other treatments on the market? AURA not only straightens, but also softens hair fiber and eliminates frizz in extreme humidity. It enhances natural shine and achieves an optimal state of beauty and health for your hair. How much time should be dedicated to the hyaluroplasty? In general, about 2 to 3 hours, but hair length, type, thickness and texture should be taken into account.

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If the hair needs to be cut, should I do it before or after the hyaluroplasty?

P A G E

We recommend using Lakmé’s sulfate-free shampoos: Gentle Balance, Color Stay or BioArgan. Should a second application of hyaluroplasty be applied to the entire head or just on newly grown hair? The treatment should be applied to the whole head. Can the hyaluroplasty treatment be applied on hair treated with henna or metallic dyes? This treatment is compatible with all chemicals. However, we do not recommend applying hyaluroplasty on hair treated with henna or metallic dyes as these types of dye create a layer that prevents the product from penetrating

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# C U LT U R E M A G A Z I N E

/ C U LT B R A N D S G R O U P

@ C U LT. B R A N D S

GETsocial

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G E

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@CHRISDONOHUEHAIR @BILLICURRIE

@MELANIEMCDONALD_HAIR @MELANIERICHARDSHAIRANDBEAUTY

THE

@YUZUHAIRANDBEAUTY

it list :

@ABIGAILHAYLETT18 @ROCKETTESPARLOUR

@HOUSE_OF_KARIS_HAIRDRESSING

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@MOLLY_ANNA_HAIR

@BOULTHAIR @ WEAREGLITCHOFFICIAL

@PALMANDWAVE.HAIR

@MELANIERICHARDSHAIRANDBEAUTY @ _HAIRBYHONOR

@MILLIEGURRHAIRDRESSING @ROSIEBAYLISHAIR

@HAIRANDSELINA @WEAREGLITCHOFFICIAL

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Words: Robert Ito Photography:Emman Montalvan Styling: Jardine Hammond Hair/Makeup: Nicole Wittman Photo Assistants: Fred Mitchell and Patrick Molina

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‘‘W

What's the story behind B i m b o s?

I never thought I would have my own salon. But when the opportunity came, I ran with it. I wanted to create a space that was relaxed, down to earth, without any ego and could have a sense of humour. Most importantly doing sensational hair and delivering a great service. With all that in mind Bimbo’s was born… A salon with serious core values, good vibes and play on words.

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What has been the highlight was this important to you? of your Bimbo’s journey so far? Something so simple but my We believe that hair has no team. I am so grateful to have gender and is an important tool a fantastic bunch of people to in everyone’s self-expression. bounce off and be inspired by In our team’s eyes everyone is each day. equal, and They bring we bring that their own philosophy "I wanted to create a space individuality to life in a that was relaxed, down to a n d practical and personality transparent earth, without any ego" and I way through love that. our gendern e u t r a l At Bimbo’s, you operate a pricing. Not only do we believe gender neutral pricing policy that this is a fairer and more which we think is great! Why inclusive way of doing things, P A G E

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BTS WITH BIMBOS

BIMBOS HAIR WE CATCH UP WITH THE BRAIN CHILD OF BIMBOS HAIR DAYNA DAVITT, TO TALK EVO, SUSTAINABLE PRACTICES, AND GENDER NEUTRAL PRICING 6 ST JOHN'S ST, BURY SAINT EDMUNDS IP33 1SQ @BIMBOSHAIR WWW.BIMBOSHAIR.COM

we also feel it’s necessary because of how hair trends are changing. It’s common in our salon to have women with short crops and men with longer hair. Some shorter haircuts can often require more time, skill and precision than longer haircuts. Sustainability is also a fundamental part of day to day salon life at Bimbo’s, from towels to coffee pods, to toilet paper! You really are doing an amazing job - what advice would you give to other salon owners trying to make their salon more environmentally friendly? P A G E

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BTS WITH BIMBOS

the right time is now. With so much changing in our world we believe that even the smallest change can make a difference. Start to ask questions and challenge the norm, its not as

aim for every visit at bimbos to be relaxed, yet responsible. Sustainability has always been one of our most important core values and we consciously choose brands that share the same values and outlook. Both evo and Lakmé "Sustainability has always been not only do they both have fantastic values, the one of our most important products are awesome and deliver fantastic core values and we consciously results.

choose brands that share the same values and outlook." difficult as you may think. If you are not sure where to start there are some fantastic brands that can help you start your sustainable journey such as Green Salon Collective and Salon Sustainability. How important is it to you to be utilising cruelty-free, sustainability-promoting brands within the salon such as evo and Lakme? Utilising cruelty-free, sustainable brands is hugely important. We

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What are your top products and why?

Fabuloso Custom colour conditioner- It is the perfect match to any colour service. Wether you have a vivid or natural colour, fab pro has your back, keeping your colour fresh in-between salon visits. Day of grace- Day of grace is so underrated and we use this on everyone! Its the perfect primer, balancing the moisture content and prepping the P A G E

hair for styling. She-bang-abang- Our most used finishing product. So versatile, giving texture to the sleekest bobs or effortless undone vibes to waved hair. Which Instagram inspire you?

accounts

@2glstudio for colourful interiors. @going.zero.waste for sustainable tips. @selfcare4yu for self care. @humankindhair for fantastic education. What do you do when you are not inspired? I jump in my camper van and head back into the great outdoors

BTS WITH BIMBOS

If you weren’t a hairdresser, what would you be doing? Great question! Something creative or with people. A florist, interior designer or a psychologist. Favourite haircut? to get the creative juices flowing. You source a lot of your products locally, and support and contribute to lots of local small businesses’ - why do you think this is so important at the moment - especially after the year we have had? This year has been a tough one of all of us. We believe in collaboration not competition, we need to support each other in as may ways as possible. You never truly understand how even the smallest of contribution to a small independent business can make difference, until you have one of your own.

Im a sucker for a bob. It may be classic but I love how it can also be so versatile and you can totally give a bob a different vibe on each client tailored to suit them and their personality. What advice would you give someone who wants to start a career in hairdressing?/open their own salon?

future. For someone wanting to start a career in hairdressing, be prepared to work hard, have fun, be ambitious and go for it. Its the best career you can ever have! What album/track/genre do you listen to while you’re working? It is so varied anything from The Doors, Fleetwood Mac, Rolling Stones to The Stone Roses, Lime Cordiale or Skeggs. What are some of the key successes you’ve had in recent years? I have the privilege to be working on Lee Staffords education team at Lee Stafford Education. Such an awesome experience to be working with some incredible hairdressers. What’s next for Bimbos?

If your are opening a salonknow your numbers. If your not, outsource and get help with it. Being creatives this is often our downfall. I had not a clue about a lot of things and learning more of the business side has helped me grow confident and focus on the P A G E

You never know what will be next but we are focusing on growing our team and our salon space.

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THE MODERN MULLET

THE HAIRSTYLE OF 2021

THE MODERN

MULLET

Like it or loathe it, it's back. History’s most divisive haircut, the mullet, is having a moment.

hought the mullet was dead and gone? Think again. The mullet is a hairstyle that you either love or hate. However, one thing you can't deny is how iconic mullet haircuts have become. Few hairstyles are as dividing. It invokes such intense feelings that the look has actually been argued over legislators—banned in Iran in 2010 and banned in an Australian school just this March for being “untidy” and “nonconventional.” The mullet demands that you notice it, and as a result it’s been a continual choice for icons and rulebreakers over the decades. Made famous in the '80s by the likes of David Bowie and Rod Stewart, the mullet has long divided opinion - regarded by many as an edgy, androgynous fashion statement. Today, the bad-good haircut has experienced a revival, with hairstylists reporting an uptake in requests for the business-up-front, party-at-the-back style. The mullets maintenance-free promise has only increased it’s budding popularity during last spring’s lockdowns. It’s shape-shifting potential is a big part of its allure, the modern take is a disheveled and less severe version of the 70’s trim, with lots of texture. It’s a cut that encapsulates "freedom" and fearlessness. It's a look that's full of edgy, rockabilly chic, whilst its adaptability means that it is still standout even if everyone has one. So… are you bold enough to brave the chop? PHOTOS

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@CONSTANTINE_SPENCE

HAIR @LIAMRUSSELL.HAIR MODEL @MILLAFREY P A G E

P A G E

@CONSTANTINE_SPENCE @LIAMRUSSELL.HAIR @MILLAFREYA

@NJMHAIR @NATALIEMCLEAVY_HAIREDUCATOR

@LOVEYOHAIR @BABYCAKEHAIR

@BOULTHAIR @WEAREGLITCHOFFICIAL

THE MODERN MULLET

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@FRANKIE_INV @WEAREGLITCHOFFICIAL

@NJMHAIR @NATALIEMCLEAVY_HAIREDUCATOR

@MELANIEMCDONALD_HAIR @MELANIERICHARDSHAIRANDBEAUTY

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@TOMSMITHHD @BILLICURRIE

STAINO SKILLZ

EVO HAIR

STAINO SKILLZ

SOME OF THE MOST HEADTURNINGLY EPIC STAINO CREATIONS ON THE GRAM RIGHT NOW

STAINO SKILLZ

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@NJMHAIR @NATALIEMCLEAVY_HAIREDUCATOR

Photography by Alexandra Ashley

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@DANIELLEDAVIESHAIR @HATCHMCR

▶▶

▶▶ @C.SAW.HAIR

@BOULTHAIR @WEAREGLITCHOFFICIAL

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@VANESSAKOEB @WEAREGLITCHOFFICIAL

@NJMHAIR @NATALIEMCLEAVY_HAIREDUCATOR

▶▶

▶▶ @GREGORYBRYANT.HAIR

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@MELANIEMCDONALD_HAIR @MELANIERICHARDSHAIRANDBEAUTY

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I NT EN S E D IR E C T DY E leave your mark with staino by evo fab pro, a new intense direct dye. super-bright and long-lasting, staino isn’t an ordinary direct dye… it’s intense. staino brings a colour palette of 10 fully intermixable new shades (plus clear) of intensity to the evo fab pro offering. the super-high concentration of pigment in staino means results are super-bright and last up to an undeniably impressive 50 washes* that fade true-to-tone. staino direct dyes also comes in a nourishing conditioner base that helps to seal the cuticle, reduce frizz and add shine… handy. the best part… the intensity of staino can be can be maintained in-between salon visits with a perfectly matched intense colour maintenance conditioner. so, go on make your mark… and maintain it.

BE NE F I T S

size: 120ml

» IN T E N S E high concentration of pigment provides super-bright results

colours:

» L O N G - L A S T IN G colour lasts up to 50 washes* intensity maintained with a perfectly matched, fab pro customised colour maintenance conditioner * depending on hair condition and shade

» N OUR I S HIN G nourishing ingredients seal the cuticle and condition hair, reducing frizz and adding shine

NEON YELLOW

L AV E N D E R

FLAME

PLUM

FUCHSIA

C O B A LT

R U BY

U LT R A M A R I N E

LIME

CLEAR

JADE

*you know the drill…this is dependent on hair condition and shade.

vegan/cruelty free / made without sulfates, parabens or gluten.

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evohair.com — /evohair — @evohair — #fab pro C U LT B R A N D S .CO M

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LOCK STOCK AND BARREL

ONEof

kind

USING ONLY THE MOST EFFACIOUS INGREDIENTS, LOCK STOCK AND BARREL HAVE CREATED AN AWARD-WINNING AND HIGHLY INNOVATIVE LINE OF PROFESSIONAL HAIR GROOMING STAPLES SPECIFICALLY FOR MEN WORDS BEN SNOWDON PHOTOS @ETHANJONES.CO P @LOCKSTOCKANDBARREL A WWW.LOCKSTOCKANDBARREL.COM G C U LT B R A N D S .CO M

LS&B

Tell us a little bit about your journey – what drew you to creating your own men’s grooming

range? My father Mark and I established the Lock Stock & Barrel brand in 2005 at a time when it felt there was a distinct lack of modern men’s grooming products available in the salon industry. Having already established a background in cosmetics manufacture and having a passion for men’s grooming products for many years, developing and formulating a comprehensive men’s hair grooming range from the ground up was an easy decision to make.

term based on the components of an early firearm and denotes ‘all’, ‘complete’ and ‘everything’. Aside from my father Mark’s previous occupation as a sniper in the Royal Marines, being a Birmingham-based company, we were also aware of our city’s historical place at the very heart of British gun making for centuries. What better term to describe our aim to create a complete range of grooming solutions for the men of all walks of life.

What sets Lock Stock and Barrel apart from its competitors? Much has changed in our 16 years, back in 2005 the ‘metrosexual’ resigned supreme, and Lock Stock & Barrel enjoyed a strong point of difference in a men’s grooming a market still very much in its infancy. Today, the men’s grooming market is much more sophisticated, and we have adapted to that. The things I feel make Lock Stock & Barrel unique today are not things we used to shout about too much back in the early days, and today we are immensely proud of the fact we are independently owned, we manufacture all our products in-house, and we have a small-batch attention to detail I believe which many of our larger competitors lack Where did the name Lock Stock and Barrel come from? The term Lock Stock & Barrel is an old English idiom first penned by Sir Walter Scott. It’s a

Give us the perfect example of the model modern gentleman we’re going with Beckham! That’s a tough question. I think we embrace plurality much more as a society now than we once did, and I love that. The male ideal has of course changed over time, but we think it is a man’s state of mind, rather than the labels he wears, that is most important. Back in 2005 it was a grooming brand’s chief aim to convince men it was a good thing to embrace personal care, and stars like David Beckham were the perfect pin up to show men that they themselves could embrace a new grooming regime. In 2021 that has all changed, men are matching their female counterparts in pushing boundaries in fashion, grooming and make-up in ways we’ve never seen before, so the best example of a modern man for us is someone who is proud of who they are and knows how to express that to the world. What can you expect from a LS&B product?

What does being a distinctly British brand mean to you? Aside from the being very much a British manufacturer, we have always been inspired by the role post-war British fashion, music and culture has played on the world stage. We’ve always tried to bring that to the fore in our tone of voice and imagery, and we want to show that off as much as we can.

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We really care about the things we make; I think that is most important. All our products are made in a smallbatch method, so there is very much a human-made rather than machine-made element to all our products. Naturally, we’re very proud of the work we have put into all of our formulas, they’re also truly cruelty-free, paraben-fee and all suitable for vegetarians. One product from the range you couldn’t live without? My go-to product are between 85 Karats

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Supermatte. Supermatte is great in the summer for a more relaxed, textured style and 85 Karats for me is great on drier hair, its water-based which I prefer, but adds just a little bit of oil to the hair to make the hair more pliable.

of how we feel about ourselves on the inside. We’re getting ever closer to a time when all men can express themselves exactly how they choose, without fear. As a grooming brand, I hope we can play our very small part in helping to build that level of tolerance in society that is still needed.

How does it feel seeing the likes of Dan Levy and Nicholas Ralph using your LS&B products? It’s great to see, for a small British brand, we’re fortunate to have a wide international footprint. We’ve gained some unexpected fans a long way and in all walks of life, from a well-known Hollywood movie star to the prolific son of a Russian oligarch, to name a few. There’s a rare quality that small and great brand possess I think, and that has helped us to have been invited to provide products for some of the world’s greatest events, such as the MTV Europe Music Awards, Brit Awards and Grammy Awards; events that would have cost larger brands an inordinate amount of money to contribute to

"The drivers that define how men groom themselves have changed

Why is a personal grooming routine important for the modern man? The drivers that define how men groom themselves have changed dramatically over the decades and that really fascinates me. Today, more than ever I think, we are acutely aware that the ‘health’ of our outward expression is intrinsically linked to the ‘health’

dramatically over the decades"

What’s next for LS+B? We’re looking forward to launching our first Eau de Toilette in the coming weeks which is our very fragrance and is based on the brand’s signature scent used in the products since 2005. P A G E

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MISSION LS&B

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PHILOSOPHY Drawing on the ingenuity of British style and founded in 2005, we are an independent manufacturer of professional men's grooming products. Created specifically for hairdressers and barbers, we're proud of our independence; it has allowed us to create innovative men's grooming staples with a distinctly British personality. happiness, not pain or mindless self-indulgence, is the proof of your moral integrity, since it is the proof and the result of your loyalty to the achievement of your values.

Some say style never goes out of fashion. We concur. Some say that god is in the detail. They’d be right. Some say that there’s a proper way of doing things. An English way. Something we wholeheartedly agree with. But there are others. Those that say that the label on your clothes says everything about you. We’d say different. And there are those who maintain that everyone looks the same, that there’s no individuality. We beg to differ. And of course there are those who claim manufacturing is dead in England. Well, they’ve clearly never visited our factory. There’s a lot said. A lot debated. But while some are all talk, we prefer to be more about action. Making, doing, perfecting.

ETHOS To limit our impact upon the world by reducing our carbon footprint and to strive to create products that are clean, truly cruelty free and will leave no trace on the world. We are passionately against the principle of animal testing, and we believe our suppliers should feel the same. That’s why we are one of only very few certified cruelty free professional hair care brands.

BEHIND THE BRAND

LOCK STOCKED' AND READY TO GO A perfect blend of creativity and technical wizardy. For men's hair care you can depend on, it's got to be Lock Stock and Barrel every time. All LS&B products are formulated and made with pride at our factory in Birmingham, England. — LS&B use only efficacious ingredients of both science and nature. — All our products and ingredients are certified cruelty free by the Cruelty Free International Humane

Cosmetics Standard and the Leaping Bunny program. — LS&B are against the use of animal derived ingredients, we do not use animal derived fats, fish oils or waxes such as lanolin. — All but the following products are suitable for vegans: Ruck Matte Putty, Pucka Grooming Creme

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and Disorder Matte Clay which contain beeswax. — All LS&B products are phthalate and paraben free. — LS&B use only plant-based proteins. — LS&B use only natural colour agents, such as caramel.

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.01 LOCK STOCK & BARREL - DEFINING POMADE - 85G Defining Pomade adds high shine with steadfast hold and sharp definition. For high and tight or slicked back styles. Blended by hand in England.

THE VERY BEST OF LS&B

.02 LOCK STOCK & BARREL - ARGAN BLEND SHAVE & BEARD OIL - 50ML It might seem different from your usual foam, but we’ve found our combination of Argan and natural oils is the perfect way to get the ultimate fast dry shave. LS+B original blend works just as well as a nourishing beard oil to help keep the skin and beard looking their best. No oily residue or blocked pores, just soothed skin and beard and a properly good shave.

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.04 LOCK STOCK & BARREL RUCK MATTE PUTTY - 100G Lock Stock and Barrel Grooming Ruck Matte Putty gives you undone messy texture and volume with a matte finish and medium hold. It washes out easily with water so you are left with squeaky clean hair and no product build-up.

.03 LOCK STOCK & BARREL PREPTONIC THICKENING SPRAY - 100ML The problem – fine or thinning hair that feels wispy and lifeless after washing. The solution – LS+B fast-drying leave-in tonic delivering a shot in the arm for added life, volume and styling control. No stickiness or flakiness, just styleable light hold and texture.

.05 LOCK STOCK & BARREL - RECHARGE MOISTURE SHAMPOO - 8.45 FL OZ / 250 ML This refreshing shampoo has been formulated with natural polymers and powerful humectants to deliver intense hydration deep into the hair shaft. A combination of cationic agents cleanse hair from root to tip to remove dirt and grime, leaving hair calm and manageable.

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BARBEROLOGY

"NO SQUARE

NECKS, BAD BLENDS OR POLITICS" WE CATCH UP WITH FOUNDER OF BARBEROLOGY, ADAM GORE, TO FIND OUT MORE ABOUT THE AWARD WINNING BARBERSHOP CHANGING BIRMINGHAM ONE HAIRCUT AT A TIME 1 WARSTONE LN, BIRMINGHAM B18 6JE @BARBEROLOGY_UK WWW.BARBEROLOGY.CO.UK

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ell us a little bit about your journey – what drew you to opening your own barbers? After 14 years of cutting hair for other salons I decided the Barber life was for me, so the search for a shop that had good training and high standards and most of all a great vibe. But what I found was there just wasn’t that style of shop so that’s when Barberology was created an all round real modern Barbers. What's the story behind Barberology? Barberology was created to give amazing standards and education with a cool Pub vibe, a place that can give the customer a sense that they’ve really been to a special place with there friends and received the best possible service. 2015 we opened our doors after a long search and build to create the Barberology experience not just the shop but the area to match. What do you love most about being situated in the JQ? Birmingham’s historic and vibrant gem! It must be great having that on your doorstep. The JQ, basically the village in the city, was one of the most important parts of the brand. Vibes of old school gangsters and films that men love, we knew that we could be a part of this and fit in perfectly. What makes Barberology unique? Just looking at Barberology reviews you can tell that we are unique on a big scale compared to most Barbershops, such as we are not just focussed on great service and the best cuts we can guarantee a great vibe and that Pub like environment that men just want to keep coming back.

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Banter is king! What has been the highlight of your journey with Barberology so far? After the constant hard work and dedication all of the barbers that work for Barberology, the awards and reviews are the biggest highlights, we know we are doing great Where does your passion for barbering stem from? After working in Salons for years the Barbershop and mens hairdressing is just so different, but that aside working in a barbershop and creating cuts and styles that change mens life on a daily basis is where the passion comes from. What is your typical day like? Arriving early to set up the shop, turn the coffee machine on and make sure the shop is smelling and looking pretseen and inviting. Looking over the appointments and making sure the day will flow perfect is essential to the start as we tend to always be fully booked throughout the week. After that all the Barbers will arrive and we can make sure we are all happy and ready to dive in. What’s the best piece of advice you’ve ever received? Eduction and passion is key to being a barber, you can never stop learning, I’m still doing hair courses and learning from the Barbers who work in the shop. What would people be surprised to learn about you? Apart from been able to play the spoons I also worked in a Hair replacement centre now that’s a crazy before and after job if I do say so.

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How do you keep a work/life balance? I’ve got two kids and a great family who support my work life, I’m a bit of a workaholic but never let the family think I choose it over them. If you could pick anyone in the world to be in your barber chair - who would you pick and why? What a great question, it would 100% be Al Pachino, a great character and a film legend. What advice would you give someone who wants to start a

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career in barbering?/open their own barber shop? Eduction in every sense is key, don’t think your better than the rest when your still learning and always be humble. What album/track/genre do you listen to while you’re working? Dirt blues with Brummy rock legends, we like it loud What is your go-to evo product? The number one Evo product has to be Box o Bolloxs or BOB to our under 16 clients P A G E

Something you’d like to see more of More Barbers with the drive most Hairdressers have when they first start. What does 2022 have in store for Barberology? 2022 is going to see Barberology become the super Barbers and event space mixing with other brands.

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COMING TOGETHER — IS JUST THE BEGINNING

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