2022-23 P A R T N E R S H I P S
OVERVIEW CULTURS IS PROUD TO WORK WITH YOU Culturs Global Multicultural Philanthropic LIFESTYLE Network is dedicated to celebrating cross-cultural identity through media, products and experiences. Culturs connects users with the people, places, and products to help them unleash their inherent POWER. We give the cross-cultural community a home, one place to connect, share stories, learn, be inspired and empowered. We celebrate cross-cultural diversity, because everyone should feel like they matter. #WhereYouBelong
FOUNDER’S BIO I started Culturs Magazine to create commiunity and enhance human connection for in-between identities. As one who identified with seven cultures on four continents before age 19, the only place I felt like people understood me was, well – nowhere. Coming from a family with multiple cultures, living in even more cultures as I approached adulthood, and often not looking or thinking like those around me, led me to embrace the in-between. Today, more than 238 million people around the globe have similar experiences. In the United States, people of color under age 18 make up the majority population. By 2045, that will be the entire populace. Culturs provides the ONE. SINGLE. SPACE. That covers topics and people important to this pertinent and INCREDIBLY LARGE niche market. IT represents the People, Places, and Products to help our audience members unleash their inherent Power… It’s a place to understand and be understood - much like the feeling of warmth from being at home. WE look forward to welcoming you…
30 Second Spot: ABOUT US CLICK BELOW TO VIEW
2022 MISSION MISSION CULTURS ENHANCES COMMUNITY AND FOSTERS HUMAN CONNECTION FOR IN-BETWEEN CROSS-CULTURAL POPULATIONS. (Mixed-race, multicultural, multiethnic, immigrant, Third Culture Kid, etc.)
ABOUT US Culturs embodies a global multicultural philanthropic lifestyle that delivers cross-cultural excellence to culturally fluid and geographically mobile (including globally-mobile) populations who represent “hidden” and “visual” diversity.
WORDS WE LIVE BY “We are a purpose-driven organization with a goal to create community and foster human connection for those with liminal, or in-between identities. Empowering communication at the intersection of hidden diversity and social justice is the hallmark of our community and foundation of our brand”
people
places
products
power
CONTENT FOCUS
philanthropy partnerships human connection
travel art education gatherings
for and by cross cultured individuals
online digital print video
DISTRIBUTION OUTLET
MESSAGING
2022 VISION
Culturs GIVES
Culturs EXPERIENCES
Culturs MARKETPLACE
Culturs CONTENT
2022 CULTURS OUTLOOK
CULTURS brings content to enhance the lives of cross cultural people and those who surround them.
Our audience
Our mission
Our vision
cross-cultural or “in-between” identities who live in “shades of gray.”
increase human connection and enhance community by creating space for and covering topics of interest to crosscultural populations
For those whose cultural mobility made it difficult to find “home,” or answer the questions “what are you,” or “where are you from,” we provide answers
(Global Nomads, Third Culture Kids and racially, ethnically or culturally blended)
OUR AUDIENCE
2022 DEMOGRAPHIC PROFILE Almost half of millenials are MULTICULTURAL and make up 47% of U.S. Gross Domestic Product* 94 COUNTRY REACH
USER AGE 31% 25 – 34 28 % 18 – 24 18% 35 – 44 15% 45 – 54 6% 56 – 64 2% 65+
61% FEMALE 39% MALE
238 MILLION People living outside their Passport Countries
BUYING POWER
As of 2019, people of color make up MORE THAN HALF of the underage US population 63% DESKTOP USERS 29% MOBILE 8% TABLET
TOP 10 CULTURSMAG.COM READERSHIP COUNTRIES:
*Nielson 1/18/17 | www.cultursMag.com
$ ONE TRILLION
1. 2. 3. 4. 5.
United States U.K. France Japan Germany
47% RETURNING VISITORS
6. Canada 7. Trinidad and Tobago 8. India 9. Kenya 10. Australia
2022 READERSHIP PROFILE Digital reach: eNewsletter List: 5,000+ Web Users: 18,000 – 83,000/month; Digital readers 200,000+ XOTV.ME - 212 videos to launch– thousands of views pre-launch Facebook: 3000
Instagram – 16,000
Twitter - 2800
Pinterest - 900
Print featured in: • • • • • • • • •
Kroger Grocers Barnes and Noble Books-a-Million Sprouts Whole Foods University Bookstores Independent Bookstores Direct Subscriptions Currently negotiating global distribution
2022 LIFESTYLE CONTENT Though Culturs lifestyle content falls into many departments, we especially focus on areas important to the globally and culturally fluid (cross-cultured): Entrepreneurship
Human connection
Innovation in business and being your own boss are choices made by a large percentage of the TCK population, perhaps because of their “non-traditional” life experiences.
A sense of “home” and a sense of connection to like-minded individuals are important for all, but especially important to Global Nomads and those living “in-between.”
Education
Travel
TCKs, expats and globallymobile individuals tend to be more educated and pursue higher level degrees than the general population. Education is a great part of their experiences.
Given the global mobility of many of our population, travel and culture tend to be extremely important to our readership. Experiencing cultures and people around the world is essential to many in our audience.
EXPERT COMMENTARY CULTURS features articles, opinions and advice from hundreds of writers and experts around the globe
ADVISORY BOARD
100+ experts, backed by the best in their fields
GIVING BACK
Colorado State University: • First Generation Scholarship • Black/African American Cultural Center • El Centro
a
Families in Global Transition: a welcoming forum for globally mobile individuals, families, and those working with them. Netherlands
MEDIA OFFERINGS Our media products meet the specific needs of our niche market like no other publications or products WWW.CULTURSMAG.COM
MOBILE/DIGITAL
Cornerstone of our media brand and repository for thousands of digital-first articles, infographics, photo galleries, videos and audience-friendly content.
Essential mobile-friendly and digital editions of the online and print publications. eNewsletter distribution of exclusive content and highlights.
CULTURS PRINT • Stunning photography • Compelling Profiles • Unique Story-telling • The beauty of HUMAN connection.
BOOKS Coffee table and look books sharing the best of our global and cultural travel experiences
BRANDED PRODUCTS Original products created for and by our population, distributed in stores worldwide.
VIDEO/PODCAST CultursTV, formerly partnered with the Denver Post TV channel – relaunches on YouTube with essential original lifestyle content in a video format.
EVENTS • BEYOND COLOR Art Gallery Show • UNCLASSIFIED: The Military B.R.A.T. Art Show • Global speaking engagements with our expert contributors. • Global healing yoga retreats focused on clearing body and mind of stored feelings. • Sponsorship and partner events worldwide. • Partnership entertainment events • Highly-engaged university partners
MARKETING OPPORTUNITIES Culturs offers a full suite of multi-platform programs and experiential opportunities cultivating a deep connection with our community and can provide the meaningful engagement necessary for your brand.
INTEGRATED STRATEGY • Web • Print
• Television • Video
Media (what we do)
• CultursEVENTS • Experiences
• Events
People • Marketplace
PURPOSE (our vision)
• Sponsorships • Promotions • Public relations
(why we do it)
Marketing (how we promote it)
• Community giving
• Experts • Volunteers • Contributors
• Web • Advertising • E-marketing
• University classes • Public speaking
STRATEGIC ALLIANCES
PRINT AND DIGITAL EDITIONS
YEAR OF LATIN AMERICA CELEBRATION 2022-23 ON-SALE, AD CLOSE AND EDITORIAL DATES
SUMMER 2022 HOME: REIMAGINED 21ST CENTURY LIFE DESTINATION: ARGENTINA EDITORIAL CLOSE: MARCH 30 NATIONAL AD CLOSE: JUNE 15 MATERIAL DUE DATE: JUNE 30
JUNE 30 RELEASE
FALL 2022
WINTER 2022
SPRING 2022
THE “TITANS” ISSUE
CULTURALLY FLUID AWARDS
CELEBRATIONS!
THE NEW DIVERSITY
KENYAN/FILIPINO INFLUNCER’S
SOL TRUJILLO: FORTUNE 50 CEO
DESTINATION: MEXICO CITY
ARRANGED MARRIAGE
AND GLOBAL PIONEER
DESTINATION: COLOMBIA
DESTINATION: PERU
NATIONAL AD CLOSE: AUG. 30
EDITORIAL CLOSE: AUG 1
EDITORIAL CLOSE: OCTOBER 30
MATERIAL DUE DATE: SEPT. 15
NATIONAL AD CLOSE: NOV 20
NATIONAL AD CLOSE: JAN 15
MATERIAL DUE DATE: DEC 15
MATERIAL DUE DATE: FEB 1
DECEMBER RELEASE
MARCH RELEASE
EDITORIAL CLOSE: JUNE 1
OCTOBER 1 RELEASE
2022 ADS SPECS PRINT SPECS
DIGITAL ADS
PRINT ADVERTISING NATIONAL RATE CARD
DIGITAL ADS AND SPONSORSHIPS PARTNERSHIP OPPORTUNITIES
SPONSORSHIP PARTNER BENEFITS CUSTOM PACKAGES ALSO AVAILABLE GLOBAL EVENTS
DIGITAL
// Ultimate Presence
// Presence and distribution
• Signage • Logo on collateral • Complimentary VIP lounge passes • Red carpet step & repeat • Event welcome/presentation • Unveilings, global yoga events, launch parties, speaking engagements
• logo at CultursMag.com with 30K+ visitors • article in newsletter • e-newsletter ad to 270K+ • Social media shout outs to 8k+ • VIP advanced access to interactive digital edition ahead of print release
MEDIA RELATIONS COLLATERAL // Logo on materials • invitations • thank you cards • add item to swag bag • Advanced delivery & complimentary U.S. shipping of print magazines, qty = 1% of package • Tear sheets with logo (visionary or guru partners)
// Inclusion in materials • Logo on presentations • Museum show collateral branded • Partner mentions in press releases • Article in Print Publication with worldwide distribution • Custom content creation in print and online magazines* • 90 second Custom-created video (*visionary or guru partners)
THE PERFECT PARTNERSHIP CONNECT WITH OUR AUDIENCE FROM YOUR PERSPECTIVE: • Multiculturalism • Gen X, Millenials, Gen Z • GLOBALISM, 21st Century Cultural Diversity CUSTOM CONTENT AND RESEARCH PARTNERS: • Videos with specific focus • Articles with specific focus • Links to related research • Partners a top-tier research University • Connections with Universities worldwide EVENTS TO BENEFIT YOUR AUDIENCE: • Art Exhibits • Healing Yoga experiences • Custom workshops SPECIAL FEATURES AS VISIONARY OR GURU PARTNER • Creation of specific Culturs/partnership video • End of year custom partner + CULTURS lookbook • 8.5 x 11 full color tear sheets of specific articles customized with partner logo