2024 PARTNERSHIP OPPORTUNITIES
CULTURS IS PROUD TO WORK WITH YOU
Culturs Global Multicultural LIFESTYLE Network activates 21st century cultural diversity by celebrating cross-cultural identity through media, products and experiences.
Culturs connects users with the people, places, and products to help them unleash their inherent POWER.
We give the cross-cultural community a home, one place to connect, share stories, learn, be inspired and empowered.
We celebrate cross-cultural identity, because everyone should feel like they matter.
OVERVIEW
#LiveInFullColor
I started Culturs Magazine to create commiunity and enhance human connection for in-between identities. As one who identified with seven cultures on four continents before age 19, the only place I felt like people understood me was, well – nowhere. Coming from a family with multiple cultures, living in even more cultures as I approached adulthood, and often not looking or thinking like those around me, led me to embrace the in-between.
Today, more than 238 million people around the globe have similar experiences. In the United States, people of color under age 18 make up the majority population.
By 2045, that will be the entire populace.
Culturs provides the ONE. SINGLE. SPACE. That covers topics and people important to this pertinent and INCREDIBLY LARGE niche market. IT represents the People, Places, and Products to help our audience members unleash their inherent Power… It’s a place to understand and be understood - much like the feeling of warmth from being at home.
WE look forward to welcoming you…
FOUNDER’S BIO
30 Second VIDEO: ABOUT US
CLICK BELOW TO VIEW
MISSION
CULTURS ENHANCES COMMUNITY AND FOSTERS HUMAN CONNECTION FOR IN-BETWEEN CROSS-CULTURAL POPULATIONS. (Mixed-race, multicultural, multiethnic, immigrant, Third Culture Kid, etc.)
ABOUT US
Culturs embodies a global multicultural philanthropic lifestyle that delivers cross-cultural excellence to culturally fluid and geographically mobile (including globally-mobile) populations who represent “hidden” and “visual” diversity.
WORDS WE LIVE BY
“We are a purpose-driven organization with a goal to create community and foster human connection for those with liminal, or in-between identities.
Empowering communication at the intersection of hidden diversity and social justice is the hallmark of our community and foundation of our brand”
MISSION
people philanthropy partnerships human connection
places travel art education gatherings
products for and by cross cultured individuals
power online digital print video
Culturs GIVES Culturs EXPERIENCES
CONTENT Culturs MARKETPLACE
Culturs
MESSAGING CONTENT FOCUS DISTRIBUTION OUTLET
VISION
CULTURS brings content to enhance the lives of cross cultural people and those who surround them.
Our audience
cross-cultural or “in-between” identities who live in “shades of gray.”
(Global Nomads, Third Culture Kids and racially, ethnically or culturally blended)
Our mission
increase human connection and enhance community by creating space for and covering topics of interest to crosscultural populations
Our vision
For those whose cultural mobility made it difficult to find “home,” or answer the questions “what are you,” or “where are you from,” we provide answers
CULTURS OUTLOOK
OUR AUDIENCE
Almost half of millenials are MULTICULTURAL and make up 47% of U.S. Gross Domestic Product* As of 2019, people of color make up MORE THAN HALF of the underage US population
190+ Territory & COUNTRY REACH
45.85% FEMALE 54.15 % MALE
238 MILLION People living outside their Passport Countries
74% DESKTOP USERS
18% MOBILE
TABLET
47% RETURNING VISITORS
TOP 10 CULTURSMAG.COM
READERSHIP COUNTRIES:
DEMOGRAPHIC PROFILE
25 – 34 33% 18
24 15% 35 – 44 13% 45 – 54 6% 56 – 64 5% 65+
6%
USER AGE 28%
–
1. United States
2. British Virgin Islands
3. Canada
4. United Kingdom
5. Austrailia
6. Bosnia and Herzegovina
7. India
8. China
9. Netherlands
*Nielson 1/18/17 | www.cultursMag.com
10. Phillippines
$ ONE TRILLION BUYING POWER
Digital reach: eNewsletter List: 5,000+
Web Users: 29,000 – 83,000/month; Digital readers 220,000+
XOTV.ME - 212 videos to launch– TENS of thousands of views pre-launch
Facebook: 3000 Instagram – 13,000+
Twitter - 2800 Pinterest - 900
Print featured in:
• Kroger Grocers
• Barnes and Noble
• Books-a-Million
• Sprouts
• Whole Foods
• University Bookstores
• Independent Bookstores
• Direct Subscriptions
• Currently negotiating global distribution
2022
READERSHIP PROFILE
Though Culturs lifestyle content falls into many departments, we especially focus on areas important to the globally and culturally fluid (cross-cultured):
Entrepreneurship
Innovation in business and being your own boss are choices made by a large percentage of the TCK population, perhaps because of their “non-traditional” life experiences.
Education
TCKs, expats and globallymobile individuals tend to be more educated and pursue higher level degrees than the general population. Education is a great part of their experiences.
Human connection
A sense of “home” and a sense of connection to like-minded individuals are important for all, but especially important to Global Nomads and those living “in-between.”
Travel
Given the global mobility of many of our population, travel and culture tend to be extremely important to our readership. Experiencing cultures and people around the world is essential to many in our audience.
LIFESTYLE CONTENT
EXPERT COMMENTARY
CULTURS features articles, opinions and advice from hundreds of writers and experts around the globe
100+ experts, backed by the best in their fields
ADVISORY BOARD
MagLiteracy.org
• Supporting reading literacy for disadvantaged populations
Colorado State University:
• First Generation Scholarship
• Black/African American Cultural Center
• El Centro
Families in Global Transition: a welcoming forum for globally mobile individuals, families, and those working with them. Netherlands
a
GIVING BACK
Our media products meet the specific needs of our niche market like no other publications or products
WWW.CULTURSMAG.COM
Cornerstone of our media brand and repository for thousands of digital-first articles, infographics, photo galleries, videos and audience-friendly content.
CULTURS PRINT
• Stunning photography
• Compelling Profiles
• Unique Story-telling
• The beauty of HUMAN connection.
BOOKS
Coffee table and look books sharing the best of our global and cultural travel experiences
BRANDED PRODUCTS
Original products created for and by our population, distributed in stores worldwide.
MEDIA OFFERINGS
MOBILE/DIGITAL
Essential mobile-friendly and digital editions of the online and print publications. eNewsletter distribution of exclusive content and highlights.
VIDEO/PODCAST
CultursTV, formerly partnered with the Denver Post TV channel – relaunches on YouTube with essential original lifestyle content in a video format.
EVENTS
• BEYOND COLOR Art Gallery Show
• UNCLASSIFIED: The Military B.R.A.T. Art Show
• Global speaking engagements with our expert contributors.
• Global healing yoga retreats focused on clearing body and mind of stored feelings.
• Sponsorship and partner events worldwide.
• Partnership entertainment events
• Highly-engaged university partners
MARKETING OPPORTUNITIES
Culturs offers a full suite of multi-platform programs and experiential opportunities
cultivating a deep connection with our community and can provide the meaningful engagement necessary for your brand.
• CultursEVENTS
• Experiences
•
Marketplace
• Community giving
People (why we do it)
PURPOSE (our vision)
Media (what we do)
Events
• Sponsorships
• Promotions
• Public relations
Marketing (how we promote it)
• Experts
• Volunteers
• Contributors
• Web
• Advertising
• E-marketing
• University classes
• Public speaking
•
•
• Television • Video • Web
Print
INTEGRATED STRATEGY
STRATEGIC ALLIANCES
PRINT AND DIGITAL EDITIONS
FALL 2023 – SUMMER 2024
ON-SALE, AD CLOSE AND EDITORIAL DATES
WINTER 2024
THE HEALTH ISSUE
DESTINATION VALENCIA, SPAIN
SPRING 2024
SELF CARE
DESTINATION: CAIRO, EGYPT
SUMMER 2024
THE CARNIVAL ISSUE
DESTINATION:
TRINIDAD AND TOBAGO
FALL 2023
GLOBAL FASHION
DESTINATION: MILAN, ITALY
EDITORIAL CLOSE: SEPT 1, 2022
NATIONAL AD CLOSE: NOV 1, 2022
MATERIAL DUE : NOV 15, 2022
EDITORIAL CLOSE: DEC 1. 2022
AD CLOSE: JAN 16, 2023
MATERIAL DUE: JAN 30, 2023
JANUARY RELEASE
MARCH RELEASE
EDITORIAL CLOSE: MAR 1
NATIONAL AD CLOSE: MAR 31
MATERIAL DUE DATE: APRIL 14
JUNE RELEASE
EDITORIAL CLOSE: JUNE 1
NATIONAL AD CLOSE: JUNE 30
MATERIAL DUE DATE: JULY 14
SEPTEMBER RELEASE
2023 - THE HOLIDAY ISSUE
DECEMBER RELEASE
CELEBRATIONS & RITURALS
EDITORIAL CLOSE: OCT. 3
NATIONAL AD CLOSE: OCT 21
MATERIAL DUE DATE: OCT. 30
PRINT SPECS
DIGITAL ADS
ADS SPECS
NATIONAL RATE CARD
PRINT ADVERTISING
2x - 5% 3x – 8% 4x – 10% 5x – 12%
PARTNERSHIP OPPORTUNITIES
AND SPONSORSHIPS
DIGITAL ADS
LET OUR TEAM OF GLOBAL NATIVES HELP YOU REACH YOUR DIVERSITY GOALS.
CONNECT WITH YOUR AUDIENCE FROM THEIR PERSPECTIVE:
• Multicultural, multiethnic, mixed-race, geographically mobile (like immigrants, refugees and Third Culture Kids)
• Gen X, Millenials, Gen Z
• Globally relevant, locally effective
• 21st Century Cultural Diversity
INTEGRATION WITH BESPOKE CONTENT FOR YOUR ORGANIZATION
• Integrate mini-magazines with your DEI activity/ goals and plans
• Highlight your organization’s players
• Connections with universities and organizations worldwide access to the latest multicultural research and data
WITH OUR EXPERT RESEARCHERS & PRACTITIONERS
• Speaking Engagements
• Global Event partnerships
• Multicultural consulting, masterclasses and workshops
PARTNERSHIP PACKAGES
LEVERAGE THE POWER OF OUR AWARD-WINNING MEDIA MARKETPLACE EXPERIENCES
To:
ENGAGE FANS
EDUCATE YOUR AUDIENCE MOTIVATE YOUR TEAM
Achieve your goals
Emphasize your DEI efforts
Educate your organization in an entertaining way
Be authentic
Move beyond words into action
PARTNERSHIPS: LEVERAGING BESPOKE MEDIA
PARTNERSHIPS: BESPOKE INTEGRATION POSSIBILITIES
INTEGRATED MEDIA CUSTOMIZED TO YOU:
• Corporate and University campus distribution
• Trifold pull out magazine covershare
• Magazine cover
• Custom mini mag inserts: 4-16 pages
• Featured Interview/story
• Featured podcast Interview
• Featured video interview
INTEGRATIONS for:
PARTNERSHIPS: BESPOKE CONTENT CREATION
- web - podcast - print - digital LANGUAGE CONTENT IN: -Spanish - English
- Korean
-Mandarin
BESPOKE MULTICULTURAL PRODUCTS CUSTOMIZED TO YOU:
PARTNERSHIPS: QUARTERLY MEMBERSHIPS
SPECIALTY DISTRIBUTION AT YOUR Corporate or university campus
BESPOKE PR KITS WITH CUSTOM BOXES, CUSTOM PRODUCT:
ONBOARDING
WELCOME KITS
MULTICULTURAL FOCUS
INFLUENCER KITS
GLOBAL IMMERSION EXPERIENCES
SPECIALTY MAGAZINE COVERS
MAGAZINE INSERTS
CUSTOM CONTENT WITHIN OUR
MULTICULTURAL CONTENT
PARTNERSHIPS: CULTURALLY IMMERSIVE EXPERIENCES
EXPERIENCES
GLOBAL IMMERSION
EXPERIENCES
ALCHEMIST AWARDS
CONSULTING
MULTICULTURAL SPEAKING
CUSTOM PACKAGES ALSO AVAILABLE
SPONSORSHIP PARTNER BENEFITS
GLOBAL EVENTS
// Ultimate Presence
• Signage
• Logo on collateral
• Complimentary VIP lounge passes
• Red carpet step & repeat
• Event welcome/presentation
• Unveilings, global yoga events, launch parties, speaking engagements
COLLATERAL
// Logo on materials
• invitations
• thank you cards
• add item to swag bag
• Advanced delivery & complimentary U.S. shipping of print magazines, qty = 1% of package
• Tear sheets with logo (visionary or guru partners)
DIGITAL
// Presence and distribution
• logo at CultursMag.com with 30K+ visitors
• article in newsletter
• e-newsletter ad to 270K+
• Social media shout outs to 8k+
• VIP advanced access to interactive digital edition ahead of print release
MEDIA RELATIONS
// Inclusion in materials
• Logo on presentations
• Museum show collateral branded
• Partner mentions in press releases
• Article in Print Publication with worldwide distribution
• Custom content creation in print and online magazines*
• 90 second Custom-created video
(*visionary or guru partners)