2024 Culturs Media Kit

Page 1

2024 PARTNERSHIP OPPORTUNITIES

CULTURS IS PROUD TO WORK WITH YOU

Culturs Global Multicultural LIFESTYLE Network activates 21st century cultural diversity by celebrating cross-cultural identity through media, products and experiences.

Culturs connects users with the people, places, and products to help them unleash their inherent POWER.

We give the cross-cultural community a home, one place to connect, share stories, learn, be inspired and empowered.

We celebrate cross-cultural identity, because everyone should feel like they matter.

OVERVIEW
#LiveInFullColor

I started Culturs Magazine to create commiunity and enhance human connection for in-between identities. As one who identified with seven cultures on four continents before age 19, the only place I felt like people understood me was, well – nowhere. Coming from a family with multiple cultures, living in even more cultures as I approached adulthood, and often not looking or thinking like those around me, led me to embrace the in-between.

Today, more than 238 million people around the globe have similar experiences. In the United States, people of color under age 18 make up the majority population.

By 2045, that will be the entire populace.

Culturs provides the ONE. SINGLE. SPACE. That covers topics and people important to this pertinent and INCREDIBLY LARGE niche market. IT represents the People, Places, and Products to help our audience members unleash their inherent Power… It’s a place to understand and be understood - much like the feeling of warmth from being at home.

WE look forward to welcoming you…

FOUNDER’S BIO

30 Second VIDEO: ABOUT US

CLICK BELOW TO VIEW

MISSION

CULTURS ENHANCES COMMUNITY AND FOSTERS HUMAN CONNECTION FOR IN-BETWEEN CROSS-CULTURAL POPULATIONS. (Mixed-race, multicultural, multiethnic, immigrant, Third Culture Kid, etc.)

ABOUT US

Culturs embodies a global multicultural philanthropic lifestyle that delivers cross-cultural excellence to culturally fluid and geographically mobile (including globally-mobile) populations who represent “hidden” and “visual” diversity.

WORDS WE LIVE BY

“We are a purpose-driven organization with a goal to create community and foster human connection for those with liminal, or in-between identities.

Empowering communication at the intersection of hidden diversity and social justice is the hallmark of our community and foundation of our brand”

MISSION

people philanthropy partnerships human connection

places travel art education gatherings

products for and by cross cultured individuals

power online digital print video

Culturs GIVES Culturs EXPERIENCES

CONTENT Culturs MARKETPLACE

Culturs

MESSAGING CONTENT FOCUS DISTRIBUTION OUTLET
VISION

CULTURS brings content to enhance the lives of cross cultural people and those who surround them.

Our audience

cross-cultural or “in-between” identities who live in “shades of gray.”

(Global Nomads, Third Culture Kids and racially, ethnically or culturally blended)

Our mission

increase human connection and enhance community by creating space for and covering topics of interest to crosscultural populations

Our vision

For those whose cultural mobility made it difficult to find “home,” or answer the questions “what are you,” or “where are you from,” we provide answers

CULTURS OUTLOOK
OUR AUDIENCE

Almost half of millenials are MULTICULTURAL and make up 47% of U.S. Gross Domestic Product* As of 2019, people of color make up MORE THAN HALF of the underage US population

190+ Territory & COUNTRY REACH

45.85% FEMALE 54.15 % MALE

238 MILLION People living outside their Passport Countries

74% DESKTOP USERS

18% MOBILE

TABLET

47% RETURNING VISITORS

TOP 10 CULTURSMAG.COM

READERSHIP COUNTRIES:

DEMOGRAPHIC PROFILE
25 – 34 33% 18
24 15% 35 – 44 13% 45 – 54 6% 56 – 64 5% 65+
6%
USER AGE 28%
1. United States 2. British Virgin Islands 3. Canada 4. United Kingdom 5. Austrailia 6. Bosnia and Herzegovina 7. India 8. China 9. Netherlands
*Nielson 1/18/17 | www.cultursMag.com
10. Phillippines
$ ONE TRILLION BUYING POWER

Digital reach: eNewsletter List: 5,000+

Web Users: 29,000 – 83,000/month; Digital readers 220,000+

XOTV.ME - 212 videos to launch– TENS of thousands of views pre-launch

Facebook: 3000 Instagram – 13,000+

Twitter - 2800 Pinterest - 900

Print featured in:

• Kroger Grocers

• Barnes and Noble

• Books-a-Million

• Sprouts

• Whole Foods

• University Bookstores

• Independent Bookstores

• Direct Subscriptions

• Currently negotiating global distribution

2022
READERSHIP PROFILE

Though Culturs lifestyle content falls into many departments, we especially focus on areas important to the globally and culturally fluid (cross-cultured):

Entrepreneurship

Innovation in business and being your own boss are choices made by a large percentage of the TCK population, perhaps because of their “non-traditional” life experiences.

Education

TCKs, expats and globallymobile individuals tend to be more educated and pursue higher level degrees than the general population. Education is a great part of their experiences.

Human connection

A sense of “home” and a sense of connection to like-minded individuals are important for all, but especially important to Global Nomads and those living “in-between.”

Travel

Given the global mobility of many of our population, travel and culture tend to be extremely important to our readership. Experiencing cultures and people around the world is essential to many in our audience.

LIFESTYLE CONTENT

EXPERT COMMENTARY

CULTURS features articles, opinions and advice from hundreds of writers and experts around the globe

100+ experts, backed by the best in their fields

ADVISORY BOARD

MagLiteracy.org

• Supporting reading literacy for disadvantaged populations

Colorado State University:

• First Generation Scholarship

• Black/African American Cultural Center

• El Centro

Families in Global Transition: a welcoming forum for globally mobile individuals, families, and those working with them. Netherlands

a
GIVING BACK

Our media products meet the specific needs of our niche market like no other publications or products

WWW.CULTURSMAG.COM

Cornerstone of our media brand and repository for thousands of digital-first articles, infographics, photo galleries, videos and audience-friendly content.

CULTURS PRINT

• Stunning photography

• Compelling Profiles

• Unique Story-telling

• The beauty of HUMAN connection.

BOOKS

Coffee table and look books sharing the best of our global and cultural travel experiences

BRANDED PRODUCTS

Original products created for and by our population, distributed in stores worldwide.

MEDIA OFFERINGS

MOBILE/DIGITAL

Essential mobile-friendly and digital editions of the online and print publications. eNewsletter distribution of exclusive content and highlights.

VIDEO/PODCAST

CultursTV, formerly partnered with the Denver Post TV channel – relaunches on YouTube with essential original lifestyle content in a video format.

EVENTS

• BEYOND COLOR Art Gallery Show

• UNCLASSIFIED: The Military B.R.A.T. Art Show

• Global speaking engagements with our expert contributors.

• Global healing yoga retreats focused on clearing body and mind of stored feelings.

• Sponsorship and partner events worldwide.

• Partnership entertainment events

• Highly-engaged university partners

MARKETING OPPORTUNITIES

Culturs offers a full suite of multi-platform programs and experiential opportunities

cultivating a deep connection with our community and can provide the meaningful engagement necessary for your brand.

• CultursEVENTS

• Experiences

Marketplace

• Community giving

People (why we do it)

PURPOSE (our vision)

Media (what we do)

Events

• Sponsorships

• Promotions

• Public relations

Marketing (how we promote it)

• Experts

• Volunteers

• Contributors

• Web

• Advertising

• E-marketing

• University classes

• Public speaking

• Television • Video • Web
Print
INTEGRATED STRATEGY
STRATEGIC ALLIANCES

PRINT AND DIGITAL EDITIONS

FALL 2023 – SUMMER 2024

ON-SALE, AD CLOSE AND EDITORIAL DATES

WINTER 2024

THE HEALTH ISSUE

DESTINATION VALENCIA, SPAIN

SPRING 2024

SELF CARE

DESTINATION: CAIRO, EGYPT

SUMMER 2024

THE CARNIVAL ISSUE

DESTINATION:

TRINIDAD AND TOBAGO

FALL 2023

GLOBAL FASHION

DESTINATION: MILAN, ITALY

EDITORIAL CLOSE: SEPT 1, 2022

NATIONAL AD CLOSE: NOV 1, 2022

MATERIAL DUE : NOV 15, 2022

EDITORIAL CLOSE: DEC 1. 2022

AD CLOSE: JAN 16, 2023

MATERIAL DUE: JAN 30, 2023

JANUARY RELEASE

MARCH RELEASE

EDITORIAL CLOSE: MAR 1

NATIONAL AD CLOSE: MAR 31

MATERIAL DUE DATE: APRIL 14

JUNE RELEASE

EDITORIAL CLOSE: JUNE 1

NATIONAL AD CLOSE: JUNE 30

MATERIAL DUE DATE: JULY 14

SEPTEMBER RELEASE

2023 - THE HOLIDAY ISSUE

DECEMBER RELEASE

CELEBRATIONS & RITURALS

EDITORIAL CLOSE: OCT. 3

NATIONAL AD CLOSE: OCT 21

MATERIAL DUE DATE: OCT. 30

PRINT SPECS

DIGITAL ADS

ADS SPECS

NATIONAL RATE CARD

PRINT ADVERTISING
2x - 5% 3x – 8% 4x – 10% 5x – 12%

PARTNERSHIP OPPORTUNITIES

AND SPONSORSHIPS
DIGITAL ADS

LET OUR TEAM OF GLOBAL NATIVES HELP YOU REACH YOUR DIVERSITY GOALS.

CONNECT WITH YOUR AUDIENCE FROM THEIR PERSPECTIVE:

• Multicultural, multiethnic, mixed-race, geographically mobile (like immigrants, refugees and Third Culture Kids)

• Gen X, Millenials, Gen Z

• Globally relevant, locally effective

• 21st Century Cultural Diversity

INTEGRATION WITH BESPOKE CONTENT FOR YOUR ORGANIZATION

• Integrate mini-magazines with your DEI activity/ goals and plans

• Highlight your organization’s players

• Connections with universities and organizations worldwide access to the latest multicultural research and data

WITH OUR EXPERT RESEARCHERS & PRACTITIONERS

• Speaking Engagements

• Global Event partnerships

• Multicultural consulting, masterclasses and workshops

PARTNERSHIP PACKAGES

LEVERAGE THE POWER OF OUR AWARD-WINNING MEDIA MARKETPLACE EXPERIENCES

To:

ENGAGE FANS

EDUCATE YOUR AUDIENCE MOTIVATE YOUR TEAM

Achieve your goals

Emphasize your DEI efforts

Educate your organization in an entertaining way

Be authentic

Move beyond words into action

PARTNERSHIPS: LEVERAGING BESPOKE MEDIA

PARTNERSHIPS: BESPOKE INTEGRATION POSSIBILITIES

INTEGRATED MEDIA CUSTOMIZED TO YOU:

• Corporate and University campus distribution

• Trifold pull out magazine covershare

• Magazine cover

• Custom mini mag inserts: 4-16 pages

• Featured Interview/story

• Featured podcast Interview

• Featured video interview

INTEGRATIONS for:

PARTNERSHIPS: BESPOKE CONTENT CREATION
- web - podcast - print - digital LANGUAGE CONTENT IN: -Spanish - English
- Korean
-Mandarin

BESPOKE MULTICULTURAL PRODUCTS CUSTOMIZED TO YOU:

PARTNERSHIPS: QUARTERLY MEMBERSHIPS

SPECIALTY DISTRIBUTION AT YOUR Corporate or university campus

BESPOKE PR KITS WITH CUSTOM BOXES, CUSTOM PRODUCT:

ONBOARDING

WELCOME KITS

MULTICULTURAL FOCUS

INFLUENCER KITS

GLOBAL IMMERSION EXPERIENCES

SPECIALTY MAGAZINE COVERS

MAGAZINE INSERTS

CUSTOM CONTENT WITHIN OUR

MULTICULTURAL CONTENT

PARTNERSHIPS: CULTURALLY IMMERSIVE EXPERIENCES

EXPERIENCES

GLOBAL IMMERSION

EXPERIENCES

ALCHEMIST AWARDS

CONSULTING

MULTICULTURAL SPEAKING

CUSTOM PACKAGES ALSO AVAILABLE

SPONSORSHIP PARTNER BENEFITS

GLOBAL EVENTS

// Ultimate Presence

• Signage

• Logo on collateral

• Complimentary VIP lounge passes

• Red carpet step & repeat

• Event welcome/presentation

• Unveilings, global yoga events, launch parties, speaking engagements

COLLATERAL

// Logo on materials

• invitations

• thank you cards

• add item to swag bag

• Advanced delivery & complimentary U.S. shipping of print magazines, qty = 1% of package

• Tear sheets with logo (visionary or guru partners)

DIGITAL

// Presence and distribution

• logo at CultursMag.com with 30K+ visitors

• article in newsletter

• e-newsletter ad to 270K+

• Social media shout outs to 8k+

• VIP advanced access to interactive digital edition ahead of print release

MEDIA RELATIONS

// Inclusion in materials

• Logo on presentations

• Museum show collateral branded

• Partner mentions in press releases

• Article in Print Publication with worldwide distribution

• Custom content creation in print and online magazines*

• 90 second Custom-created video

(*visionary or guru partners)

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