All systems go for our latest campaign
With the cost-of-living squeezing budgets and fierce competition out there, we know we need to work harder than ever as a destination to attract visitors and spend
To help us stand out against the competition, CT has developed a fresh new destination campaign, called Let’s Go, to inspire new and regular audiences It was incredibly well received at the recent Yorkshire Show and takes up the mantle from the award-winning #theplacetobe campaign
We will be rolling out ‘Let’s Go’ across a wide range marketing channels as we build towards autumn and winter
We’re also carrying out an extensive online visitor survey to examine motivations to visit, places visited, spend levels, satisfaction rates, intention to visit,
and much more All the insights will help directly inform and shape how the campaign develops
Look out for news of a member webinar in early autumn, focusing on how to target visitors in the quieter winter months and offering practical support to get involved in the campaign when it s officially unveiled in October Plus we ’ re teaming up with our Strategic Partner LocaliQ to create a 30-page destination supplement for newspapers across the North West
i Let us know if you have strong hi-res imagery and/or video showcasing Cumbria as a year-round-destination which you are happy to share as part of the ‘Let’s Go’ campaign: campaigns@cumbriatourism.org
New smart travel planner for visitors
We’ve launched a new online travel planner funded by the European Space Agency, to help visitors plan their trip in the most efficient way.
CT is at the forefront of this pilot project, using the latest satellite technology powered by You Smart Thing, which enables businesses to send out personalised travel plans to customers before they visit and notify them of travel updates
Visitors can search venues and places to visit across the county and are given personalised journey routes to help them experience new places Think of it as Google Maps Plus!
CT’s Senior Digital Marketing Executive, Rob Cowley said: This new technology will help improve the visitor experience by letting them create their own personalised travel plans for getting here and getting around In turn, that promotes and supports sustainable and active travel, helping visitors choose the best lowcarbon options by mixing travel by train, bus, car, cycle, walking and so on On a Cumbria-wide level, it means we are gathering important data about user travel trends which will help shape future destination planning too
The travel planner is free to use and easy to embed on your own website You can even add your EV charge points to the map and help increase the network
We’ve created individual travel assistants’ for all members listed on visitlakedistrict.com If you ’ ve chosen to embed the travel planner, visitors can then access the service on your own website
i Download our ‘Quick Start’ guide here and start using the travel planner as a tool in your marketing now. CT’s web team is on hand to help you at website@cumbriatourism.org.
A golden moment!
Massive congratulations to all the winners of our 2024 Cumbria Tourism Awards!
Attended by 260 guests, the county s Tourism Oscars’ at Kendal’s Castle Green Hotel recognised your outstanding performances and helped raise more than £2,000 for our 50th Anniversary Charitable Fund
It was an immense privilege to bring together such a diverse and talented range of operators and we are tremendously proud of not only our award-winners but of all of the finalists, who continue to help make Cumbria an incredible place for us all to live, work, study and visit
A particular mention goes to the thousands
of people involved in our world class food and drink sector, which won the prestigious Bernard Gooch Award Collectively you have really propelled Cumbria as a foodie capital, putting us on the map nationally and internationally, and supporting countless other businesses, farming and suppliers in the process
Thanks also to our headline sponsor Electricity North West, and all our fantastic category sponsors, who helped make the event possible
i To see the full list of winners and images from the night, visit: www.cumbriatourism.org/awards
We’re lobbying on your behalf
The CT team are continuing to work hard to fight your corner with key decision-makers regionally and nationally.
Ahead of the general election campaign we were in Westminster, alongside VisitEngland and tourist boards nationwide, emphasising tourism s economic, social and cultural benefits We are already in contact with Cumbria s new influx of MPs, building relationships and highlighting the importance of the visitor economy across every part of our county
We recently also had the opportunity to showcase our industry to top officials from the Department of Education You may have spotted media appearances from CT on BBC Breakfast and ITV, and national print titles such as The Guardian and The Sunday Times
We have been thrilled to see so many businesses offering their congratulations to Cumbria Tourism President Jim Walker, who was recognised with an MBE for services to tourism in the King’s Birthday Honours List 2024
One of the best-known figures in our industry, Jim has been a passionate advocate for our tourism for more than 40 years He was part of our Board for 12 years – including a stint as interim MD and later Chairman – so it s particularly fitting that he receives the MBE in our 50th Anniversary year
7 million visitlakedistrict com views per year IT ALL
ADDS UP!
4.6 million visitor-facing social media reach (since Jan 2024)
4 million visitor e-newsletters sent per year
120 million PR reach (since Jan 2024)
Cumbria on the road
We ve already attended major country shows in Northumberland, Cheshire and Yorkshire in recent weeks, and will be back on the road throughout the summer at the Royal Lancashire Show (19-21 July), Chatsworth Country Fair (30 August-1 September) and the Westmorland County Show (11-12 September)
These events have a combined reach of 300,000 people and are a hugely popular way to inspire visitors to book ahead and to showcase both individual businesses and the wider destination to a wide and engaged audience
i For exclusive CT member show bundle rates, email campaigns@cumbriatourism.org
Flexible cleaning
Cumbria-based Top up Talent specialises in connecting housekeepers/cleaners with businesses on a shift-by-shift basis, using a unique online platform which gives tourism operators the flexibility to top up their staff without expensive agency/ recruitment fees
For businesses, it s free to set up an account Costs are split between Top up Talent s fees (£17 99 per shift) and payment to the housekeeper / cleaner for their time at the end of the booking based on the agreed hourly rate www.topuptalent.co.uk
Limited-time CT member offer: £2 off the matching fee for shifts undertaken before the end of August
DID YOU KNOW?
CT membership gives you access to 10,000+ high quality, royalty-free destination images in the Cumbria Media Library?
Save your business money
As a CT member, you have access to a range of around 30 exclusive discounts and financial benefits which could help reduce your day-to-day costs, including:
n Hospitality products and services: We work closely with a number of the county’s premium hospitality suppliers, with special offers available to CT members
n Professional services: Our Strategic Partners and supplier members offer a wealth of specialist expertise which can support your business behind the scenes, such as legal, financial, HR and property services
n Digital, web and print: A number of specialist designers, printers and creatives within CT
membership provide special discounts to support your promotional activity
n Training: There are a range of training opportunities including an exclusive training offer with Cumbria Chamber of Commerce, ensuring you re charged their member rate for selected chargeable training courses
Please let us know if you have ideas of other service providers we could approach to get them signed up as a benefit provider
See the full range of CT member discounts and offers here.
i For your member discount code, contact the team at info@cumbriatourism org
For many businesses, our MyCumbria card residents scheme is the perfect way to say thank you ’ to hardworking staff We offer discounted bulk buy prices, which we ’ re happy to discuss with members direct 10% of all sales from MyCumbria cards go towards our 50th Anniversary Charitable Fund
Contact info@mycumbriacard co uk (Or if you d like to add an offer, just get in touch)
Rounding up our latest campaigns
Huge reach for our car free messaging
Our Go Car Free campaign has already reached around 92 million people, with both operators – Stagecoach and Avanti –reporting uplifts in passenger numbers
The integrated marketing and PR campaign promoting car free travel both to and within Cumbria has included highprofile media visits to Carlisle and central/south Lakes Latest highlights include promoting key transport hubs like Penrith and Kendal, Wasdale and Buttermere shuttle buses, and the new integrated rail/bus ticket enabling travel from London Euston to Keswick
It’s been so successful that Stagecoach and Avanti have both signed up for two further bursts of activity There is now additional support from Cumbria’s Strategic Visitor Management Group (SVMG) too
Destination Hawkshead
We’re half-way through the 12-month Destination Hawkshead project to help promote and develop the area s tourism offer, working alongside local businesses and partners to boost opportunities and spend from both visitors and locals
So far we ’ ve helped develop a new destination plan for Hawkshead, updated the village website, reinvigorated their social media channels and achieved national press coverage We re also continuing to develop and support a cross sector working group
Commissioned by Hawkshead Parish Council, Destination Hawkshead is funded by Westmorland & Furness Council
Maximising Cumbria’s world-class cultural assets
With 40+ cultural venues, attractions and events now participating, the Let’s Go Culture in Westmorland & Furness campaign is helping businesses maximise our world-class cultural assets The campaign is on track to meet – and even exceed – visitor numbers, with a PR reach of eight million people so far Activity running until March 2025 includes social media promotion, press/social media influencer visits, digital marketing, media training for businesses and a strong presence at national trade shows
The project is supported by the Shared Prosperity Fund (SPF) and Westmorland & Furness Council
Fells for All festival
There s still time for you to get involved in the three-month Fells for All festival
Developed by the Accessible Cumbria Partnership (which CT chairs), it s all about promoting Cumbria s diverse landscapes to people with physical impairments and more hidden disabilities
Let us know if you re running an event that can cater for those with additional access needs We can also promote more regular accessible experiences and activities, or list accessible trails on visitlakedistrict.com
Showcasing our offering
The CT team is producing 30+ inspirational itineraries for consumers, travel trade and national media – supported by Cumberland Council and Shared Prosperity Fund (SPF) funding
With a strong emphasis on accessibility and sustainable travel throughout, we ve carried out extensive research into potential products and in-depth interviews with businesses to inform the content
We will be providing support for businesses in the Cumberland patch, including media training and how to work with travel trade Also watch this space for details on an official launch event in early autumn
Food for thought
The CT team has been helping raise the profile of our fantastic food and drink offer as part of Food and Drink in Cumberland
The project includes a resource hub to support the sector, tailored B2B business support and case studies demonstrating best practice in sustainability and innovation –alongside a multi-media campaign reaching 6 5 million people so far
Thanks to everyone who has attended recent training workshops in Whitehaven, Carlisle and Keswick on food photography, social media and influencer marketing, and reducing food waste
It’s been supported by Cumberland Council s Shared Prosperity Fund (SPF) and Sellafield
A fam trip to Hawkshead Grammar School Museum
Limited edition products
We’ve teamed up with some fantastic local producers to create a selection of high quality, anniversary themed products – with each product sold contributing to our 50th Anniversary Charitable Fund
The latest addition is Hawkshead Relish s Golden Chutney, now available to buy at both Tebay Services (Southbound and Northbound) and Rheged
The team is also in talks with other major retailers locally to bring the 50th anniversary products county-wide, so watch this space!
Whether you ve got a special event coming up, are looking for corporate gifts, or serve a ploughman s lunch, the 50th anniversary products are perfect for every occasion both individually or as part of a hamper
If you are already stocking any of the 50th anniversary products, don t forget to send us photos so we can promote on our social media channels
The full range includes: n Cumbrian Golden Chutney (Hawkshead Relish) (1)
Similar to a piccalilli but crafted with dried fruits and vegetables for a softer finish, the Golden Chutney sold out within two weeks of launching With another batch on the way, you can pre-order online now, or email: info@hawksheadrelish.com to secure your chutney fast
n Spirit of Cumbria (Shed One) (2)
A refreshing botanical spirit or vodka, created using dried and locally-grown botanicals foraged by the CT team, with a little help from Shed One!
Order bottles online or email Andy or Zoe at: info@shed1distillery.com to order Spirit of Cumbria
n Cumbrian Gold (Hawkshead Brewery) (3) Brewed in Staveley near CT’s HQ, this delicious beer has crisp, biscuity flavours and subtle floral notes Available to order in 330ml bottles, cask and keg
Secure bottles online or email Gemma at: orders@hawksheadbrewery.co.uk to secure your Cumbrian Gold trade style
n Damson Yan Gin (Herdwick Distillery/ Lakeland Artisan) (4)
This unique fusion of flavours combines the richness of local damsons with carefully selected botanicals, blended in Kendal
Order online or email sales@lakelandartisan.co.uk
n Fell Explorer (Bowness Bay Brewing) (5)
A refreshing pale ale crafted in Kendal using high-quality, sustainable English ingredients Fell Explorer is available to order in cask or keg Contact Rick on sales@bownessbaybrewing co uk
At our recent members’ meeting Rick also coined the slogan, Buy it, Stock it, Sell it, Drink/Eat it and Enjoy it
All our fundraising throughout the year will support our 50th Anniversary Charitable Fund, run in conjunction with Cumbria Community Foundation
Recognising the barriers faced by some as they consider a career in tourism and hospitality, it will provide financial support for specialist equipment, training, study materials, travel costs and more
How you can get involved
n Hold a fundraising raffle or event: We d love to hear from members keen to follow in the footsteps of Bassenthwaite Lake Station and Farlam Hall by making the fund your charity of choice for an existing event or raffle at your venue Email: info@cumbriatourism org
n Donate a raffle prize: Thanks to everyone who s already donated raffle prizes Contact Dan on dstearne@cumbriatourism org if you ’ re happy to donate prizes large and small for our upcoming fundraising events
n Wear your pin badge with pride: You ll see us out and about with our 50th anniversary pin badges, kindly supported by holidaycottages co uk Make a small donation and wear with pride!
n Host a CT team member: Email Amanda at amacIntyre@cumbriatourism.org if you d like to host a team member(s) to experience your unique visitor experience and we’ll maximise PR and social media opportunities
Innovation conference will look to the future
The CEO of UKHospitality Kate Nicholls and President of the NFU, Tom Bradshaw, are just two of the outstanding headline speakers heading to Cumbria for this autumn’s high-profile summit focusing on innovation and future trends in the tourism industry
As we draw to the close of Cumbria Tourism s 50th year we will be shining a focus on the future, highlighting and discussing future challenges and possibilities Supported by English Lakes Hotels, the event will take place at the Low Wood Bay Resort & Spa on Thursday 21 November (9am-5pm) and is one of the showpiece events of our 50th anniversary year
As well as an inspiring line-up of speakers and panel sessions focusing on everything from AI and cyber security to
sustainable tourism and future visitor trends, there will be first-hand demonstrations of the technology being developed to help tomorrow s visitors to experience our world-class destination in creative new ways
The event is doubling up as a key fundraiser for our 50th Anniversary Charitable Fund and there will be a special emphasis on the next generation of tourism and hospitality ambassadors, with a number of places available for student delegates from around the country
i Tickets are now on sale and you can secure an exclusive member rate here using the code CTMEM10. Food and refreshments will be provided throughout the day.
Virtual Coast to Coast success
Six members of the CT team have completed the 171+ mile Virtual Coast to Coast walking challenge hosted by our Strategic Partners Cumbria Community Foundation
Between them Amanda MacIntyre, Amanda Shaw, Francine Bult, Gill Haigh, Heather Sewell and Samantha Marsh covered well over 1,000 miles over six weeks, raising more than £1,200 for CT s 50th Anniversary Charitable Fund so far More information here
Pictured then and now...
Three of Cumbria Tourism s longest-running supporters recently recreated a photo from one of Cumbria Tourist Board’s earliest events at our recent AGM Ernie Fallowfield, a Director at Windermere Lake Cruises, joined previous CT President Lord Inglewood MRICS and current CT President Jim Walker MBE
“I’m delighted to be joining Cumbria Tourism to speak at this important event. Tourism and hospitality are two of the most innovative sectors out there and it’s crucial we’re able to come together to discuss future trends as a sector, to best progress as an industry. I’m looking forward to being part of the event and discussing how we can best utilise technology and other methods to ensure tourism remains at the cutting-edge ”
Kate Nicholls, Chief Executive of UKHospitality
Upcoming fundraising events
With just a handful of spaces left for the Cross Bay Walk on Sunday 11 August, it s your last chance to book your place and join fellow members and CT staff for this special walk across Morecambe Bay
Individuals and teams are welcome, alongside friends, family members and dogs! It s £15 per ticket with the option of collecting sponsorship money too
Meanwhile, momentum is also building for our Golf Day at Kendal s Carus Green Golf Club on Friday 27 September
Whether you love golf or know someone who does, teams of four can register for Cumbria Tourism s September Golf Day Tee off is at 1pm with a shot gun start
Register for our Charitable Golf Day or email sdavies@cumbriatourism org to discuss sponsorship opportunities
Also look out for more charity quizzes later in the summer and autumn
Then, after our successful joint event with Strategic Partner LocaliQ (InCumbria magazine) in Carlisle, we will be heading to Bowness Bay Brewery in Kendal for another post-work networking evening on Wednesday 23 October
Cross Bay Walk
Are you ready for new rules on tipping?
Expert view
The Employment (Allocation of Tips) Act 2023 is set to take effect on 1 October. Here Chief Executive of CT Strategic Partner Lamont Pridmore, GRAHAM LAMONT (pictured), offers his advice to businesses around the introduction of significant changes to tipping practices in the hospitality sector.
This legislation mandates that all tips and service charges collected via card payments must be distributed to staff fairly and transparently, with no deductions other than for taxes.
The allocation of tips needs to be carefully considered to create a fair method of allocation of tips based upon hours worked rather than allocated on the amount of salary paid
Be aware that cash tips given directly to servers are not covered by this Act
Businesses that previously used a portion of tips to cover staff expenses, such as meals during shifts, will need to find alternative methods to manage these costs
Meanwhile, establishments lacking a tronc system – a pooled arrangement for collecting and distributing gratuities – may need to consider the creation of such a fund to create a robust system of paying pooled tips
You would need to find a troncmaster who manages the tronc They must be independent of the business’s management to ensure unbiased tip distribution This role can play a useful part in maintaining compliance with the Act’s requirements but isn’t mandatory if the correct systems are put in place
includes, but is not limited to:
• Transparent policies: Develop clear, accessible policies outlining tip distribution methodologies
• Payroll adjustments: Adapt payroll systems to handle tips separately, ensuring that non-tax deductions are not applied Mismanagement could lead to penalties from HM Revenue and Customs (HMRC)
• NIC considerations: Tips managed through an independent tronc are not subject to National Insurance Contributions unless paid directly by the employer
Taking proactive steps to comply with the Employment (Allocation of Tips) Act 2023 is essential for legal compliance and can also enhance the financial health of your business
i For further help in navigating the new regulations smoothly, reach out to Lamont Pridmore’s tourism and hospitality sector experts on 0800 234 6978 or info@lamontpridmore.co.uk lamontpridmore co uk
New legislation to govern food waste disposal
It’s already estimated than hospitality and food service businesses throw an average of £10,000 of wasted food in the bin every year.
New legislation set to come into force in March 2025 means any organisation with 10+ staff will have to separate out and dispose of food waste separately from other waste, meaning the cost could rise even further
However, if you ’ re a SME (small and medium-sized enterprise) based in the Westmorland and Furness Council area, help is at hand! Cumbria Tourism has teamed up with the Westmorland and Furness Green Enterprise Hub to provide a free, personalised approach to food waste reduction
The scheme involves waste monitoring to identify key areas of waste and produce a personalised report, along with expert face-to-face or online sessions to develop a practical action plan to take your business forward
Ready to make a difference? Sign up for free here
This
Welcome to work! News in brief
CT is running a ‘Welcome to Work in the Visitor Economy’ project funded through Westmorland & Furness Council’s Shared Prosperity Fund (SPF) to help combat the recruitment issues in the area
It aims to help bridge the recruitment gap by supporting people who are unemployed into roles within our industry
Since January we have run eight Sectorbased Work Academy Programmes (SWAPs) for employers with multiple vacancies (with three more planned), giving job seekers an opportunity to learn new skills and gain tourism and hospitality experience
This includes people with disabilities,
people leaving the care system, refugees and those who have left school but haven t gone into further education or employment yet (known as NEETs) Following the programme, those taking part get a guaranteed job interview with an employer, with many securing work there and then
Over the past six months the team has supported almost 200 people looking for work, with a strong conversion rate into industry jobs
Meanwhile, we continue to work closely with local Job Centres and have visited a number of face-to-face jobs and careers events promoting live roles within the visitor economy and supporting the supply chain
Getting on board with worker transport challenges
Tourism Talent Hub
This extensive online resource has received 60,000+ impressions and 5,000+ users since its launch in December It enables people to access a wide range of training, including apprenticeships, adult training programmes, skills bootcamps and more Don t forget you can also advertise your job vacancies here for free
Furness roundtable event
Following successful roundtable events at Carlisle College, Kendal College and most recently Lakes College, we will be heading to Furness College on 10 October This will be a great opportunity for businesses and educators to talk direct about first-hand experiences and future skills needs
businesses are struggling to get their employees to work using public transport, we recently recruited a Worker Transport Coordinator to help tackle the issue.
It’s a big welcome to Natalie Fryer, who has taken on the role funded through Cumbria Local Enterprise Partnership She s currently working alongside businesses to highlight gaps in provision and with council transport teams to help plug those gaps
Recent progress has seen an additional evening bus route 6 between Windermere and Barrow at 23 10, as well as more services both in the morning and evenings on Sundays
We ve also recently carried out a Worker Transport survey with businesses to delve into
n 17% of all staff working within Cumbria s hospitality industry rely on public transport to get to and from their place of work
n Only 26% of businesses agreed that their business is accessible by public transport
n 84% of businesses said that a lack of public transport limits their ability to recruit staff, while 66% say it limits their ability to retain their current workforce
Natalie is working closely with Westmorland & Furness Council and their Bus Service Improvement Plan Plus (BSIP+) consultation to feed in the findings from a worker perspective We are also sharing the findings with Cumberland Council to help shape their future plans
Email Molly at mhill@cumbriatourism org if you re interested in joining us
Addressing staff housing
We are working with CT Strategic Partner Gleeson Homes to address challenges around affordable housing for staff, with Gleeson offering specific incentives for Cumbrian hospitality workers
We are also talking to Lakeland Housing Association to investigate new ways to help people live and work in the county
Stagecoach service 6 (Credit: Lee Wardle)
CT’s Rob Davies and Molly Hill at Barrow Job Centre
Gleeson Homes Chimes Bank in Wigton
Power your business with electric vehicles
If you’re thinking about transitioning your business fleet to electric vehicles (EVs), you’re likely to have many questions and factors to consider For businesses, making the switch can offer numerous advantages, from cost savings to environmental benefits.
EMMA WILKINSON, Senior Key Account Manager with CT Strategic Partner Lloyd Motor Group, provides her expert insight on electric fleet and company vehicles, addressing common questions and explaining how this transition can benefit your business.
How do EV running costs compare to traditional vehicles for businesses?
EVs generally have lower fuel and maintenance costs compared to conventionally powered vehicles, resulting in substantial savings over time for businesses
What tax incentives are available for companies using EVs?
EVs currently have a 2% Benefit-in-Kind tax rate until 2025, which can provide significant savings
Expert view
CT is charging ahead with a new all-electric car from Lloyd Motor Group, as it promotes the benefits of adopting more eco-friendly modes of transport
How can EVs help reduce a company’s carbon footprint?
EVs release fewer emissions compared to internal combustion engine vehicles, leading to cleaner air and making them an excellent choice for eco-conscious businesses
Where can I charge my electric business vehicle, and how many EV chargers are available across the UK?
There are currently over 62,000 public EV charging points across the UK, located at destinations like shopping centres, workplaces and on-street residential areas Apps can help locate available chargers for convenient charging
What types of EVs are available that would suit my business needs?
From small hatchbacks to executive saloons and large seven-seater SUVs, there are EV options to suit a variety of requirements
Whether you ’ re looking for a compact vehicle or a spacious one, there s an EV out there that will meet your operational needs
i To find out more about how making the switch could benefit your business, contact Emma Wilkinson@lloydgroup co uk
lloydmotorgroup.com
Taking the next step...
MICHAEL WALBY, Head of Corporate at Burnetts Solicitors, sets out his recommendations for selling or handing over your business Michael and Burnetts’ Corporate team are very active in the leisure and tourism market and have advised on the acquisition and sale of a significant number of businesses in the sector.
The latest Armstrong Watson Family Business Report found that more than 52% of leisure and tourism business owners plan to exit their business within the next five years, but a large number have no plan as how they will achieve it.
Aside from a few exceptions, most business owners only get to exit their business once, so it is important to ensure that the exit is successful, whatever form it takes
The three main routes to exit we tend to see in the sector are:
1 Passing on the business to the next generation of family
2. Sale to existing management teams (or management buy-out/ MBO)
3 Selling on the open market to a third party
To ensure a successful exit, whichever route you choose, one key theme applies –plan ahead Each route comes with its own careful considerations, and we can t
Michael Walby and Jennifer Bell
emphasise enough the importance of exit or succession planning:
• For the business – to ensure a smooth sale or handover, and to protect the legacy you have built, and
• For you – to maximise value, secure the best deal, minimise any liabilities and save tax
It is often too late to put issues right when it comes time to exit, so it is important to take the right professional advice now to avoid any unwelcome surprises That will allow you to deal with issues in advance of sale, rather than during the negotiations, which often leads to negative feeling, delay, indemnity requests, or worse – a price reduction
We have seen the same issues come up on a number of transactions in the sector, and can advise how to avoid, or at least minimise
their impact Business owners can also take advantage of significant tax benefits by putting steps in place now, but it is important to seek early advice as some steps can take time to have effect
In summary, we recommend that you start thinking about your exit strategy now, put a plan in place, and speak to professional advisers who have been there before and know the process They will certainly add value
i If you are thinking about selling your business, the Burnetts Corporate team can offer CT members a free one-hour consultation – please contact Michael Walby (Carlisle) or Jennifer Bell (Kendal).
burnetts co uk
You can access vital tourism insights for free
Cumbria Tourism’s research function, supported by Lamont Pridmore, helps make sense of complex market trends and insights around visitor audiences and business performance.
So how can you make the most of this vital market intelligence for the benefit of your business?
n Download regular tourism research updates via our Media Library on www.cumbriatourism.org using your
member login They include valuable insights such as latest volume and value data, our latest business tracker survey and information on visitor markets
n Keep your finger on the pulse by accessing T-STATS, a real-time destination tracking system containing insights on everything from national indicators (e g exchange rates and inbound visitors) to local data like petrol prices, the weather and enquiries at tourism information centres In return, we
just ask for one monthly figure – your visitor numbers – which remain anonymous
n Participate in our monthly Accommodation Occupancy Survey It’s confidential to take part and you will receive a complementary annual report, worth £75+VAT, detailing occupancy rates county-wide by business type, location, size and quality rating
i Contact Helen Tate to find out more: htate@cumbriatourism.org
Cumbria Tourism is offering recrui the visitor economy through the To be involved in any of the following,
• Job match-making serv
• Advertising jobs
• Offering roles to the fol e.g. refugees, ex offend with disabilities, over 5
• SWAPS (Sector Workpl aid recruitment
• Training courses and on
• Offering day trips for yo to experience careers
Get in touch with Molly Hill mhill@ Rob Davies rdavies@cumbriatouris
