What is mobile marketing: and how does it work?
Mobile marketing which is a part of digital marketing. We do this marketing especially for mobiles. Today we will tell you in this article what is mobile marketing, how it works, its types and strategy etc.
As the use of mobiles is increasing, people want to know about mobile marketing and are moving towards mobile marketing. All of you would know that how much the use of mobiles has increased these days. If we talk about statistics , according to datareportal , by October 2022, there are 5.07 billion internet users in the whole world, out of which 5.48 billion are mobile users.
So you can get to know from these figures that how much mobile is being used all over the world. If mobiles are being used so much, then most of the work done on the internet would also be done through mobiles. For this reason, mobile marketing was born in the world of digital marketing.
So let's know - what is mobile marketing?
What is mobile marketing-
Mobile marketing which is a specialized form of marketing. Which is especially done for mobiles and tablets. In this marketing, we make our content and templates mobile friendly, so that people do not have any problem in knowing about our service.
If I tell you in simple language, whatever marketing you see on your mobiles like – ads, promotion message, video ads, promotion email, all these types of promotions come under mobile marketing. And this is called mobile marketing.
Mobile marketing which is the most different and effective marketing in the world of digital marketing. If seen, online shopping is mostly done through mobile, due to which it becomes necessary to do mobile marketing.
Also Read - What is Digital Marketing: And How Does It Work?
How does mobile marketing work?
Now we will tell you how mobile marketing is playing a role in our marketing-
For example, suppose that you started a campaign (strategy) of mobile marketing, in which you chose email to do your mobile marketing. Because marketing done through email on mobile has always been beneficial.
You got the email id of a customer. This customer is interested in digital marketing and wants to learn it. You are an agency providing service of digital marketing. As a result, we can provide our digital marketing course to this man. We created an email automation, and started sending it to the guy. One day he read that email carefully and came to know about our service, then he bought a digital marketing course from us.
So the digital marketing course that was sold was sold through mobile marketing. In this way, marketing is done on mobile in different ways.
Also read- What is E-mail marketing, how to do it?
What is mobile marketing strategy-
Mobile marketing which is marketing done on a specific strategy based. Many people also call it Strategy Based Marketing. Because this marketing strategy is done only for mobiles phone and tablets
So tell you that mobile marketing strategy is a plan. The plan under which we do marketing on mobile in different ways. This is the mobile marketing strategy.
Types of mobile marketing strategy –
If anything is most important in mobile marketing, then it is its types. These types are the types of mobile marketing strategy. In which if we do marketing on mobile in different ways (types). These are of many types whose list is as follows –
mobile app based marketing Local area-based marketing (GEO targeting) Email based marketing social media marketing based SMS/MMS-based marketing mobile-friendly website-based marketing QR code-based marketing
Mobile App based marketing-
Nowadays the way the use of mobile app is increasing. Due to which marketing on mobile app has become necessary. Now-a-days everyone uses apps on mobile. Because through such an app, you can understand and navigate things very easily.
That's why nowadays everyone is making a mobile app for their business so that people do not have to wander much.
In this, you can create your own mobile app and provide service through it. Otherwise, you can promote your product and service by running ads through these mobile apps.
Local area-based marketing (GEO targeting) –
In Local area-based marketing, we have to do marketing on the basis of location in our local area. GEO (location) based marketing has been successful to a great extent in digital marketing.
Because whenever we order something like – you have to order a pizza now, what will you do – you will go to Google and search – near pizza shop. So the results you will get in this query. That would be Local area (location) based marketing. And this marketing is done in maximum mobile phones only. And it is successful to a great extent.
Email based marketing-
Email marketing and email marketing for mobiles are different from each other. When we do email marketing for mobiles, then at that time we have to take care of the banner because we have to make the banner mobile friendly. So that email can be displayed well on mobile. and navigate.
The biggest reason for doing email based marketing on mobile is the open rate of mobiles app upper email. Email has the highest open rate on mobiles, due to which the chances of conversion increase.
social media based marketing
Marketing on social media which we do especially through mobile marketing. Because social media is mostly used by people using mobile devices. Nowadays, whoever uses the Internet. He definitely spends 1-2 hours a day on social media, this is the reason why marketers want to bring their marketing on social media.
Out of the total use of social media, 80 - 90% users run social media through mobile phones. That is why marketers are marketing on social media through mobile marketing.
SMS/MMS-based marketing-
This marketing is a specific marketing. In this, we do marketing on the phone of the direct user. Whatever service and promotion we do in this marketing goes to the user's message box. Due to which our chances of conversion increase. And this marketing remains effective to a great extent.
Mobile-friendly website-based marketing
In this marketing, we create a mobile friendly website, so that people do not have any problem in running our website from mobile. In this marketing, we design the website according to mobile.
Mobile friendly website based marketing mostly happens on e-commerce websites. Because most of the online shopping is done through mobile, for which it is necessary for the website to be mobile friendly.
QR code-based marketing-
QR code based marketing which is a unique way. In this marketing, we put the address of our website and app in a QR code. So that whenever someone scans that QR, it will directly reach our website and app.
Why mobile marketing is important-
Mobile Marketing which is one such marketing which is increasing day by day. The way mobile usage is huge, due to which the importance of mobile marketing is huge. Today we will tell you 5 factors that will help you understand the importance of mobile marketing-
Mobile marketing which is very much personalized marketing. The use of mobiles app is increasing day by day. Almost everyone has 10 – 12 apps on their phones.
About 50 – 70% of marketing in digital marketing is done through mobile marketing. The number of searches on mobile is increasing day by day. If compared to laptop and tablet.
People are purchasing maximum things through mobile only. Social media browsing through mobile is very much.
Advantages of mobile marketing
more personalized marketing high reach easy to awareness easy to navigate high conversion rate high opening rate easy to communicate
Also read – What is Affiliate Marketing, How to earn money from it?
Key concept related to mobile marketing-
These are the concepts related to mobile marketing that we have to keep in mind while doing mobile marketing
Make your website mobile friendly, so that people do not have any problem in running your website.
Create mobile friendly content. Make sure to use email marketing in mobile marketing. Submit your business on business profile platforms . Like – Google My Business , Yelp for Business , Bing Places for Business etc Learn to convert prospective users into customers. Build your business mobile app.
Create social media presence. Connect with every social media platform.
Mobile marketing FAQ-
Definition of mobile marketing in simple language?
Mobile marketing which is a specialized form of marketing. Which is especially done for mobiles and tablets. In this marketing, we make our content and templates mobile friendly, so that people do not have any problem in knowing about our service.
How many types of mobile marketing are there?
There are many types of mobile marketing strategy, the list of which is as follows – mobile app based marketing, location based marketing, email marketing based, QR code based marketing, social media based marketing. etc.
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How to target local area with mobile marketing?
We have to create online business profile to target local area, on these platforms – google my business, bing places, etc.
What are the future scopes in mobile marketing?
As the use of mobile will increase, in the same way mobile marketing will also increase. And considering the way mobile users have increased in the last few years, there is no dearth of future career scope in this marketing. And day by day job opportunities are opening in this.