What is SEO ( search engine optimization ). How does SEO work?

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 What is search engine optimization?

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Search engine optimization which is the way to rank on a search engine results page. Through this, we rank our website on SERP.

 As the popularity of the internet is increasing day by day. The way people are using the internet. The number of increasing users on the Internet is increasing day by day, due to which people have started getting used to the Internet.

And this is the reason why people want to bring their marketing to online mediums. And want to grow your business with digital marketing.

If seen in today's time, people spend most of their time on the internet. And also do shopping through online mediums.

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Online shopping has become a common thing for people. Because of this SEO becomes a big factor. in online shopping.

Through search engine optimization, we can easily reach your product and service to people. And you can sell the product.

SEO is an unpaid way of doing marketing. Because of this, its utility is of great importance. Not everyone is able to sell their product through ads. Due to financial problems. And SEO is a big factor for those people.

How does SEO work-

Search engine optimization which is an organic way to rank on serp. Today seo. If we have done these three things properly then our page ranks on serp. So we did the we will tell you with an example how seo works.

Example When we do seo of any page. So in that we have to do on page / off page / technical seo of any one page properly and that seo was of an ecommerce website. He ranked on serp and through that we got a sale. So this is how search engine optimization works. And through this we get sales.

SEO techniques: white hat vs black hat vs gray hat seo-

There are 3 techniques for doing search engine optimization. white hat SEO, black hat SEO, gray hat SEO. SEO is done through these three techniques, White Hat SEO which is the best way to do SEO. It follows all the guidelines from the search engines, so it is an organic method.

Black Hat SEO, which is the worst way to do SEO, it leads to faster ranking on the search engine results page, but it does not follow the guidelines of the search engine. Gray Hat SEO is a method which is neither White Hat nor Black Hat SEO, it is a combination of White Hat + Black Hat SEO. You

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can read our article to read about SEO techniques in detail SEO techniques: white hat vs black hat vs gray hat seo?

Process of search engine optimization The process of search engine optimization goes through three steps. A website is ranked on snake only after passing these three steps.

Crawling

Indexing

Ranking

 Crawling -

Crawl which is the beginning of seo. In crawling, search engine bots fetch our website. And know what our website is about. And what are you providing?

 Indexing.

In this, when the search engines know what this website is about. And what are they providing?After knowing this, search engines put our website in any category. The category to which that website belongs.

 Ranking.

This is the last step from where our website ranks. When the search engine crawls and indexes our website. When a person makes a query, if there is a service related to our website, then our web page will be ranked there. If we have SEO on our website well then it will come in the ranking.

 3 Main parts of SEO-

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on page seo  off page seo  technical seo

on page SEO -

In this SEO, we have to optimize the content, we have to write seo friendly content , whatever we change in the content comes under on page seo, we have to use meta tags in our content meta title, meta description, meta keywords are to be customized.

In on page seo, we have to take great care of optimization, we have to optimize the images, using alt text to optimize its size & quality, we have to keep the length of the meta title more than 60 words, we have to optimize the length of the meta description. Have to keep it up to 150 160 words

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Factors of on page SEO:

meta tag optimization  meta title optimize  meta description optimize  meta keywords optimize  heading tag optimize  image optimizer  content optimize  proper keywords selection  page title optimize  EAT optimize  internal links optimize  external links optimize  URL structure  geo-tagging ( local SEO )

1. Internal link

These back links are a link to the page of your own website. Like> I have a page of digital marketing, I have put a link to my google ads page in this page, so these back links are internal.

2. External links

These back links are links outside our website, these links go to other's websites. Like we put a link on facebook, someone clicked on those links and he went to instagram through the link,

Off-page SEO -

In off page seo, we have to promote our website, in this seo we have to create back links, we do awareness & promotion of our website through

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back links. OFF page, as the name suggests, that we have to work outside the website. The work of this SEO is never done on the website. The work in this is to create back-links outside the website. Whatever links we create outward, we know them as inbound links. Because those links are coming in our website.

What are back-links-

Back links are links that are created on other's websites. We never make it on our website. These are the links created in other's website, which point towards our website.

For example, let's say you have created a new website. You put the link of that website in your story on Facebook. In that story you are pointing to your website that this is my website. So in the story you created a backlink. This is what is called back-links. If you are placing links of your website on any platform other than your website, then those links are called back links.

Off page seo is known as submission. In this we submit our website in other website. So there are different types of submissions in it. which are as follows

Factors of off page seo:

search engine submission

guest submission

free classified submission

web 2.0 submission

pdf/ ppt submission

info graphic submission

image submission

article submission

Q/A submission

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Technical search engine optimization-

Technical seo makes crawling & indexing easily achievable, in this we have to optimize technical things; we have to help bots in indexing & crawling so that they can easily know about our website,

Technical SEO factor: 

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Crawling & indexing accessible  page speed  mobile-friendly site  secure website (SSL) 

crawling & indexing-

In this, we have to tell the bots (spider) how much data is there in our website and which category our website belongs to and in which location, which things are to be crawled & indexed, we have to tell all this information to the bots, for this we have to do two things. have to make

 robots. txt file-

We use this file to tell bots that there are some private things in our website that you do not want to crawl, we ask you to disallow things, also use it to allow things, In this we are not ordering bots, we are requesting bots, this file is in txt format, it is an extended part of technical seo one.

 site map-

In this file, we store every information of our website so that bots know everything about our website,

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profit of site map-

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Using this file, Google will get the structure of our website properly,

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If Google will know the category of our website, then it will be able to index crawling properly,

page speed

Page speed is an important part of our website, which has a direct effect on our user, if the speed of our page is not good, then due to the high loading time of the page, the user leaves the website without having any content.

 Mobile-friendly website

Nowadays, most of the use is being done by mobile phones, everywhere you cannot take a desktop, due to which the importance of mobile has increased. The users coming from the phone to the website are from 60% to 70% that is why it is important for the website to be mobile friendly, it is very important to optimize the website's resolution on mobile.

We have to write mobile friendly content, we have to write the resolution of the content & heading in such a way that it looks properly in mobile,

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we have to take care of the resolution of the images that how we see on the image, we have to make the mobile page speed a batter,  secure website

We have to keep our website secure, we have to install Secure Sockets Layer (SSL) certificate in our site, we have to take this certificate while hosting hosting, with this certificate the website will be secure, whenever the user comes to your website, he will see that in your website. If SSL is installed, it will feel secure,

We will need some tool (app) to check our pages SEO, today we will tell you about 5 such tools,

 yoast SEO  rank math SEO  SEOPress  Broke Link Checker

 All in one SEO

Why is it necessary for SEO

website-

Seo, which is an unpaid method, is an important factor. Nowadays SEO is at the forefront of ways to bring sales. And people prefer it the most. Because it is an organic method. Through which you can get sales without any investment. Seo which is very important especially for ecommerce websites

Through Seo, we can bring traffic to our website and can sell the product through the website. Be it any type of website, without the user's website, there is no importance. That's why seo is such a way through which we can bring traffic to our website without spending any money. This is the reason why seo is necessary for websites.

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Advantages of Search Engine Optimization

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